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MORTGAGE BROKER MARKETING FOR MORE LEADS
Agricultural financial broker’s organic traffic got a 56% growth spurt
They were struggling to get the right people to their website. We stepped in, revamped their site and messaging, and now they’re attracting the kind of leads they’ve been hoping for — farmers and rural businesses who actually need their help.
Aglend is like a lifeline for farmers and rural businesses, offering loans that help them literally grow. They specialise in agricultural finance and truly get the ups and downs farmers face — from unpredictable weather to shifting market prices.
They don’t just hand out money. Aglend partners with their clients, to make sure that, season after season, they’re moving forward.
But they hit a rough spot
They’d just lost a key team member to illness, leaving the company feeling unsteady. With morale low, they needed a change — both inside the team and out.
Their website hadn’t been updated in a while. It needed a fresh look and a stronger way to bring in quality leads.
The clicks were there, but they weren’t translating into the right opportunities.
They felt stuck because past marketing efforts missed the mark. They needed help reaching the right people — farmers and rural businesses looking for financial support.
The challenge was clear. We needed to get Aglend noticed without wasting time or budget on dead ends.
Here’s what we did
Before making any changes, we took a step back to see the bigger picture. Jumping straight into fixes might seem tempting, but without understanding the root of the problem, it’s just a quick patch.
We spent time learning about their business, their audience, and what wasn’t working. This meant sitting down with their team, reviewing past marketing efforts, and figuring out why those strategies fell short.
It became clear the problem wasn’t just about traffic. More than getting more visitors, they needed the right ones to find them and stick around.
That insight shaped everything we did from there on out.
Step 1: We kicked things off by refreshing their website
The old site felt outdated and it didn’t exactly build trust with potential clients. More importantly, it wasn’t turning visitors into leads. So, while we gave it a modern look, we also made sure their search rankings stayed intact. Many businesses lose visibility by ignoring SEO during a redesign. We weren’t about to let that happen. With a fresh design and better functionalities, their site looked great and worked better.
Step 2: We turned our attention to their messaging
Their old content wasn’t really speaking to their audience. Farmers and rural businesses have unique challenges, and the copy wasn’t addressing them. Out team got to work and created messages that actually connected with their audience. No more generic marketing fluff. We used the right marketing persona that focused on real struggles like unpredictable weather and fluctuating prices. Also, we showed how the company could help them deal with these hurdles. This built trust and proved they truly understood their audience’s world. And when you’re aiming for long-term relationships, that understanding is everything
Step 3: With a solid base in place, we focused on SEO
We knew the goal was to attract quality leads, not just traffic. So, we fine-tuned their strategy to target keywords their audience — farmers looking for help — were actually searching for. At the same time, we made sure the content stayed human and easy to read. After all, ranking high means nothing if the content feels robotic. By keeping it conversational and informative, their content worked for both Google and real people.
Step 4: To wrap it up, we reworked their content
The old pages weren’t grabbing attention or keeping visitors engaged long enough to convert. We refreshed their landing pages with updated, relevant information. We also beefed it up with practical tips, success stories and testimonials , and insights for their audience. This way, every page delivered value. When people find content that answers their questions or solves a problem, they’re more likely to stick around. The longer they stay, the more likely they are to explore and take action.
And now, the results
It’s wild to see how they grew in just 6 month.
Site traffic shot up by 56% but the real win was the quality of that traffic. These weren’t random visitors. They were people actively searching for financial solutions for those in agriculture.
By prioritising relevance over sheer volume, we helped them attract the right audience, turning clicks into meaningful interactions.
What’s even better is how their keyword rankings took off. Their keyword footprint grew by 37%, and nearly half of those keywords now rank in the top three in search results. This placed them in front of people ready for the next step.
And these wins aren’t just short-term.
The changes we made have set them up for long-term growth, with SEO and content working together seamlessly. This approach means they’re consistently attracting qualified leads, not just enjoying temporary boosts.
It’s a strategy that keeps the momentum going now and down the road.
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