Skip to content
PERSONAL BRANDING SEO BUILDS ONLINE AUTHORITY
Cosmetic physician earns top 3 ranking for 200+ searches
His website wasn't attracting the attention it deserved. We gave his SEO a boost and now, more people are finding him online — and actually reaching out to him.
Dr. Scott Allison is a leading cosmetic medicine figure in Brisbane with over 10 years of experience. He’s passionate about helping people from all backgrounds look and feel their best, using the latest, non-surgical treatments.
His expertise extends beyond the treatment room. He’s also a trainer & key opinion leader, sharing his knowledge and passion for safe injecting techniques and facial anatomy with other clinicians.
This award-winning doc deserved his own spotlight
His website has been on a bit of a traffic adventure.
Numbers were climbing steadily, then… They dipped a bit. It was important to see what’s going on and how to get things back on track (and maybe even higher than before).
The good news was that the site had a solid foundation for technical SEO.
However, there’s was room for a little cleaning to tighten up overall SEO performance.
A quick audit of their Google Ads account also showed that their previous agency was using the same account for both Dr. Scott and his clinic in Brisbane.
That said, there were no ads running launched specifically for him — which meant they could be missing opportunities to attract potential patients looking for his expertise.
Before working with us
So here’s what we did
We took a peek under the hood of Dr. Allison’s SEO and realized it wasn’t firing on all cylinders. So, we made some strategic tweaks to get his website and Google ads working harder for him.
Laser-focused keywords to target the right people
We swapped out vague search terms for high-intent keywords people use when they're ready to book an appointment. This made his website attract potential patients, not just people casually browsing the internet.
Blogs that deep dives into expertise
Bye to short articles. Instead, we created longer, more detailed blog posts that show his expertise and echoed his authority in the field.
Quick - and necessary - spring cleaning for SEO
Behind the scenes, SEO got tweaked to make it it easier for search engines to understand. This way, search engines see the website as a reliable source and rank it higher in search results.
Separate ads, clearer results
He got a separate Google Ads account that’s customised for him. Results also got tracked with a specialised tool that tallied the important stuff – phone calls, form submissions, and bookings.
And now, the results
While SEO is a marathon, not a sprint, we’re seeing positive trends that indicate his website is attracting more relevant traffic.
A more targeted keyword approach towards searches with is slowly shoving results. This targeted approach is has brought a 21% increase in organic traffic and a 10% increase in average session time, meaning that more people are finding – and reading – the content.
Beyond that, SEO is also helping boost the number of form completions on the website. Out of the leads generated, a whopping 69% came through organic traffic.
Previously, Google Ads campaign performance was a bit of a guessing game. Now, with dedicated tracking, we can see an 8.10% ads CTR for ads highlighting his expertise, with a conversion rate of 2.41% and a ROAS of around 70%.
Read other client stories
Get found and get noticed
Stop struggling to be seen online. Take control and attract the ideal audience who’s searching for your expertise. Let’s chat about how SEO can help you get noticed by the right people and build your personal brand.
Make Instant ROI
5-Star Reviews
Proven Results