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#1 Google Ads Consultant Pittsburgh
If your ads aren’t working, what’s the point? 🤔
Whether it’s bad targeting, poor tracking, or a campaign that’s stuck in neutral, it’s frustrating when you know Google Ads should work but doesn’t. Stop wasting another dollar guessing what’s wrong. Let's get your ads back on track and working for your business.
Your ads shouldn't feel invisible
The problem might not be how you run your business but how your ads are set up. Poor targeting, weak keywords, or confusing settings can all make your ads show up in the wrong places or miss your ideal customers entirely.
When your ads are done right, the people who see them will actually want what you’re offering.
Stop wasting your budget on empty clicks and start seeing real results for your efforts.
Turn clicks into customers
A million clicks mean nothing if they’re not from the right people. Let’s get your ads in front of buyers who actually want what you’re selling.
Make your ads unmissable
Standing out online isn’t easy and your ads need to stop people in their tracks. Make them bold, memorable, and impossible to scroll past.
Get sales with less stress
Every ad click should land people on a page that works. Make it easy for them to find what they want and turn visits into results.
AS FEATURED IN
Turning ad spend into profit for Pittsburgh businesses like yours
Target better, track smarter, grow faster
Google Ads isn’t just about spending a lot of money. You’ll need a smarter strategy to make your budget go further.
A well-run campaign focuses on reaching the right audience — people in Pittsburgh or beyond who are already searching for what you offer.
With an optimized setup and tracking, you can pinpoint exactly how your money is being spent. And when you get it right, every dollar works harder for you.
No more struggling with confusing dashboards and numbers. Get steady leads and growth that makes sense for your business.
Success stories that speak for themselves
Unlock better results from Google Ads in 3 simple steps...
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1. Book a free call to talk about your goals
You’re busy running your business so let’s make this easy. Schedule a quick call to talk about what’s not working with your ads and what kind of results you’d like to see instead. -
2. Request a custom Pittsburgh ads strategy
Ask for a step-by-step plan designed just for your business. No guesswork, no generic strategies. You'll get an action plan to help you stand out in your area. -
3. Get more bookings, calls, and sales
With clear updates and reports, you’ll always know where your budget is going and what results you’re getting. Get the numbers that show how your ROI is paying off.
If we don’t beat your current results within the first 90 days, we’ll work for free until we do.
If we don’t outperform your current marketing agency or in-house marketing team within the first 90 days, we’ll keep working at no additional cost until we achieve better results. We’re all about proven, successful SEO strategies that work.
Brand experience
Josiah always provides invaluable advice and strategic guidance and helps me implement that advice.
No more Google Ads campaigns that end up going nowhere
Many business owners dive in Google Ads thinking it’s simple, only to realize there’s a lot more going on behind the scenes.
Instead of spending hours trying to learn everything yourself, focus on running your business instead.
When campaigns are created with a goal in mind, they run smoothly. Then you get to see the kind of results that make PPC advertising worth it.
Stand out, grab attention, and bring new customers through your doors before your competition does.
Strategy for local Pittsburgh leads
Connect to the leads that matter the most. Your business needs a custom ad campaign strategy to stand out in a competitive local market.
Focus on your business goals
Your business' needs are unique, so your Google Ads should be, too. Target the right audience, optimize your ad spend, and turn your goals into growth.
Clear ROI tracking for every dollar
Every dollar you spend should work hard for your business. With clear reporting, you’ll see exactly where your ad budget goes and how it delivers real impact on your bottom line.
A partnership that grows with you
We like keep things simple and uncomplicated. You can trust us to handle your ads so you can focus on growing your business. Scale with confidence knowing we're in your corner.
Questions we get asked a top Google Ads consultant Pittsburgh
How can I tell if my Google Ads budget is being wasted?
If you feel like your Google Ads budget is disappearing with no clear results, it’s worth looking at a few things.
First, check if your ads are targeting the right audience.
Are your location settings correct? If you’re in Pittsburgh but your ads are showing to people across the U.S., that’s wasted spend.
Next, review your keywords.
Are they too broad? Broad keywords can attract clicks from people who aren’t really interested in what you offer.
Also, look at your ad copy and landing page.
Does it clearly explain why someone should choose your business? If not, visitors might click on your ad but leave without taking action.
Finally, implement proper tracking.
Use tools like Google Analytics and conversion tracking to see where your money is going and if those clicks are leading to sales, calls, or leads.
Small tweaks can make a big difference, so don’t give up.
Sometimes it’s just a matter of adjusting your focus or refining your digital marketing strategy to align with your goals.
Why aren’t my ads showing up in front of the right people?
When ads miss their target audience, it usually comes down to poor settings or strategy.
If you’re accidentally reaching areas you don’t serve, adjust your location settings if needed.
Next, look at your keywords. If they’re too generic, your ads could show up for irrelevant searches.
For instance, if you’re running a local bakery, using “bread” as a keyword might attract people looking for recipes instead of buying fresh bread locally.
Instead, try more focused terms like “fresh baked goods Pittsburgh.”
Negative keywords also help filter out unwanted clicks. If you don’t deliver, add “delivery” as a negative keyword to avoid misleading customers.
Lastly, make sure your ad copy speaks directly to your ideal customer.
The better you match their needs, the more likely your ads will appear to the right people.
What’s causing my cost-per-click (CPC) to be so high?
High CPC often means there’s strong competition for your chosen keywords.
On average, Google advertisers spend about $2.69 per click on Search Ads and just $0.63 per click on Display Ads.
To lower costs, start by refining your keyword list.
Focus on long-tail keywords — specific phrases that are less competitive but still relevant to your business.
For example, instead of bidding on “plumber,” try “emergency plumber Pittsburgh.”
These tend to have lower CPCs and attract more qualified leads.
Quality Score also plays a huge role in CPC. Google rewards ads with high Quality Scores by lowering their costs.
Improve your quality score by writing clear, engaging ad copy and making sure your landing page matches what your ad promises.
For example, if your ad mentions “free consultation,” make sure it’s easy to book one on your landing page.
Finally, think about adjusting your bid strategy.
Options like “Maximize Conversions” let Google optimize bids based on performance, which can sometimes reduce costs over time.
Can Google Ads work for my small business on a limited budget?
Yes, Google ads can absolutely work for small business.
Even small budgets can drive great results if used wisely.
The key is focusing on quality over quantity.
Start by narrowing your target audience. If you’re in Pittsburgh, target only that area instead of spending money reaching people far away.
Use highly specific keywords that match your services closely.
It may get fewer clicks, but those clicks are more likely to lead to bookings.
You can also set daily budgets to control spending.
Start small and increase only when you see solid results.
Tracking is important here. Monitor which campaigns are working best and invest more in them while pausing underperforming ones.
A focused approach lets even a small business with a modest budget stretch further.
Should I worry about competitors stealing my customers through ads?
It’s normal to feel concerned when competitors run ads targeting your audience, but there are ways to stand out.
First, focus on what makes your business unique.
Highlight your strengths in your ad copy — whether it’s fast service, affordable prices, or being a trusted part of the Pittsburgh community.
Using branded keywords can also help.
For example, if your business is called “Pittsburgh Auto Repairs,” include that name in your campaigns so competitors’ ads don’t overshadow yours.
Additionally, keep an eye on what your competitors are doing.
Tools like SEMrush can show you what keywords competitors are targeting, giving you ideas to refine your own strategy.
Remember, many potential customers compare options before deciding.
If your ads are clear, engaging, and backed by great reviews or testimonials, you’ll create trust and win over those searching for what you sell.
How do I know my Google Ads campaigns are actually working?
The simplest way to measure success is through tracking.
Set up conversion tracking in Google Ads to see how many people take actions like calling you, filling out a form, or making a purchase after clicking your ad.
Pair this with Google Analytics to track user behavior on your website, such as how long they stay or which pages they visit.
Metrics like Click-Through Rate (CTR) and Cost-Per-Acquisition (CPA) also reveal how well your ads perform.
A high CTR means people find your ads interesting. A low CPA shows you’re getting leads or sales at a good price.
Lastly, make sure your results align with your goals.
If you want more phone calls, count how many you receive each week.
Tracking makes sure you’re not guessing.
It shows exactly how your budget is turning into real results.
Do I need to understand all the technical stuff to use Google Ads?
Not necessarily. While understanding basics like keywords, targeting, and bidding helps, you don’t need to master every feature yourself.
Many tools within Google Ads are user-friendly, like Smart Campaigns, which automate much of the process based on your business goals.
Setting up conversion tracking or linking Google Ads with Google Analytics doesn’t require deep expertise but provides valuable insights into performance.
If technical details like Quality Score or bid strategies feel overwhelming, focus on learning step-by-step or consider asking someone experienced for guidance.
Start simple. Launch one campaign, monitor results, then build from there.
You don’t have to figure everything out overnight. Consistent learning goes a long way.
How soon can I expect to see results from Google Ads?
Google Ads can bring in traffic quickly, sometimes within hours of launching a campaign.
However, meaningful results — like increased leads or sales — can take a bit longer.
Initially, campaigns go through a “learning phase,” where Google gathers data to optimise performance. This typically lasts about 1–2 weeks.
During this time, expect some trial and error.
Tweaking keywords, ad copy, and targeting settings is part of improving results.
By the second or third week, you should start seeing patterns that help improve your campaigns.
Remember that consistent improvement takes time.
Some industries see faster returns, while others require patience.
Track progress regularly and focus on long-term growth rather than instant success.
Will hiring a consultant mean I lose control of my campaigns?
Not at all. A good Google Ads Pittsburgh consultant works with you, not just for you.
They should involve you in setting goals, discussing strategies, and reviewing results.
Think of a consultant as a partner who saves you time and handles the technical side, allowing you to focus on your business.
You remain in control of decisions like budgets and overall direction.
If something isn’t working, just speak up. It’s your campaign, and adjustments can always be made.
Collaboration means achieving results without feeling left out of the process.
