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JAPANESE SPA MARKETING DONE RIGHT
How a Japanese head spa hit a mind-blowing 844% ads ROAS
They were feeling the tension and struggling to attract bookings. We gave them a refreshing Google Ads strategy, and now the bookings are flowing in, smoother than ever.
Atama Head Spa in Brisbane is the go-to spot for an authentic Japanese head spa experience.
This spa isn’t your typical “get in, get out” kind of place. Their signature Skalic Method, paired with the fancy Yume DX chair, takes your head on a full-on relaxation journey. If you’re looking to de-stress and give your scalp some serious TLC, this is the spot to be.
Their calendar had them stressed though
Atama Head Spa’s bookings were a little too relaxed as they liked — and they came to us feeling the heat.
Slow days. Empty time slots. And the constant worry about whether they’d make the most of their peak seasons.
Their website and SEO just weren’t cutting it. And worse, they weren’t running any Google Ads. After taking a peek under the hood, we found their SEO needed some work, but we also saw a huge opportunity with paid ads.
As with other Japanese head spas, when a booking did come through, they had no idea which part of their marketing was responsible. Without proper tracking, they couldn’t confidently invest in what worked — or fix what didn’t.
So, we cooked up a killer ads — and tracking — strategy from scratch.
Here’s what we did
We saw an opportunity to fill up their booking calendar fast with a well-targeted ad strategy. After setting up the campaigns, we focused on high-intent keywords to reach clients ready to book. And it worked.
Pinpointed keywords for real bookings
We swapped out vague, broad terms for high-intent keywords like “Japanese head spa near me.” This made sure their ads were reaching people who were ready to book, not just random browsers.
Hyper-targeted ads
We also made sure their ad groups weren’t stepping on each other’s toes. By getting super specific, we had the chance to pump up their quality scores and, because of this, they ended up getting discounts on every ad they ran.
Precise campaigns for clearer focus
We split the ads into specific groups, targeting everything from scalp massages to detox treatments, so the right people saw the right ads at the right time. We also ran experiments to see what got people thinking, “Yep, I’m booking that now.”
Tracking that made sense
We set up WhatConverts to track real leads, phone calls, and bookings, ensuring every dollar spent worked harder for them. This also made it easy for them to see exactly how their ads were paying off.
And now, the results
In just a few months, the results have been outstanding. We built the campaign from the ground up, and the numbers speak for themselves.
We made sure that their ads reached people who were ready to book.
The result? An incredible 844% Return on Ad Spend (ROAS) — for every dollar spent, they earned back 8 times the revenue.
And it didn’t stop there. Their ads achieved an impressive 18.25% Click-Through Rate (CTR), meaning their messaging was hitting the right spot and driving action.
But clicks weren’t enough. We made sure those clicks translated into bookings. With a 26.47% conversion rate, those visitors became real customers.
Plus, we kept it cost-efficient with an average CPC of just $0.73, meaning they were getting bookings without overspending.
Smart tracking tools like WhatConverts, we didn’t just track clicks. We tracked phone calls, bookings, and overall revenue generated from the ads. This allowed us to tighten their campaigns every step of the way, making sure nothing was left to chance.
As a result, Atama’s booking calendar is now buzzing with appointments, and the Google Ads campaign has become a key growth driver for their business.
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