MARKETING CPR TRAINING BUSINESS MADE SIMPLE
National CPR provider revived bookings with 400% growth in 6 months
Their marketing was flatlining — lots of clicks, not enough enrollments. So, we shocked some life back into it and got their bookings kicking again.
For 20+ years, this Aussie giant has been killing it in the first aid and CPR game. They provide CPR courses on real-life skills, not just classroom theory. And with locations all over Australia, First Aid Pro is known for making learning quick and easy.
On top of teaching you how to handle the heat in real emergencies, they’ll get you your certificate on the same day. That’s what they’re known for in the crowded first aid education market.
But their marketing was on life support
When it came to first aid training, First Aid Pro had always been a leader. But even the top dogs hit roadblocks.
The digital world wasn’t waiting around — and they were starting to feel it.

Competitors were flying past, snagging top spots while their rankings slipped.
And their Google Ads? Pouring money down the drain with almost nothing to show for it. They were sinking fast.
It was clear. They needed more than a band-aid fix.
This was a full-on rescue mission.
Here’s what we did
After digging into their digital marketing strategy, the truth hit hard. We had to clean up their SEO, plug the ad spend leaks, and get things back on track ASAP.
Rescue their rankings without starting from scratch
We dug through the data and found what was actually working. The SEO audit showed us which pages were pulling their weight and which ones needed a little kick. Then, we tackled keyword research to target high-value terms that competitors totally missed. This helped us build a smart SEO strategy that did not just include creating the right content, but also tightening up on-page SEO and fixing technical issues .
Stop wasting their Google Ads budget
After an initial review, we found that they were wasting $100,000s in annual ad wastage. This was due to third-party providers mis-managing the accounts without them knowing. So we split up the campaigns to avoid keyword cannibalisation. We didn’t want their sites competing for the same terms. Instead of just throwing money at it, we focused on better targeting, making sure we hit the right persona. Bids were also consistently adjusted to spend more on what worked and cut the rest. Every dollar started working harder once things were dialed in.
Ads that spoke to customers
We did more than just tweak keywords and test out remarketing. We built ads that actually spoke to what customers cared about. Ad copy got personalised for different audience segments, using language that hit home with each group. We used dynamic keyword insertion to make ads more relevant. Focusing on what mattered to the customer got us more clicks — and, more importantly, real conversions. We did this at scale across their multiple websites and brands throughout Australia.
And now, the results
In just 6 months, bookings exploded by 400%. Their SEO and razor-sharp ads didn’t just boost traffic. They brought in the right people, filling up classes faster than ever.
And here’s the kicker — we slashed their Google Ads spend by 37%. Instead of burning through cash, we tightened everything up and made sure every dollar worked harder. Smart, efficient, and ridiculously effective.
On the SEO front, organic traffic shot up 147%. That meant more eyes on the site, more clicks, and way more business. They went from blending in with the crowd to being the go-to in their market.
Customer engagement also shot up by 59%. Thanks to better content, faster responses, and a personal touch that made customers feel valued.
With results skyrocketing, it was clear customer service needed to step up too.
So, we introduced detailed feedback forms and fast, automated responses. This made sure that every interaction was smooth and seamless — just like their learning experience.
Read other client stories
Marketing a CPR business needs more than a pulse check
Targeting the wrong audience? Weak SEO? Wasting cash on ads? We’ll get to the bottom of it and build a plan that works.
Let’s dive into your marketing, figure out what’s actually broken — and fix it.
All you need to do is hit that booking button to get started.
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