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NDIS Marketing
This NDIS provider jumped from $0 to $3 million in just two years
They weren’t running ads before and wanted to give it a shot. So, we built their strategy from scratch and got them up and running. Now, they’re pulling in better leads than ever — at a fraction of the cost.
OnTrack Tasmania helps NDIS participants live the life they want.
They provide everything from comfortable housing to support with daily activities, making sure each person feels empowered and cared for.
Founded by Dr. Nicholas Thomas, their focus is on creating real connections and opportunities for Tasmanians with special needs.
But it’s hard to help when no one can find you
When they first came to us, they were full of passion and they had a vision — but there was a clear roadblock holding them back. No website. No branding. Nothing that would help clients or partners find them.
And with a big tradeshow around the corner, they felt stuck. No digital footprint meant staying invisible to the people they wanted to reach.
It’s a common challenge for many business owners. You’ve got the drive and skills — but without a way for people to discover you, growth feels impossible.
That’s where we stepped in.
We knew they needed more than just a website. They needed something built to attract the right crowd.
We rolled out a plan that made sure that people searched for services like theirs, they’ll get found first.
Here’s what we did
From experience, we knew it’s always smart to step back and see the whole picture before jumping in.
So, we started with a strategic marketing review. We looked at his situation, how competitors were standing out, and where the market had gaps.
We didn’t want to just slap together a website or branding for the sake of it. It had to fit them perfectly.
Step 1: We started by designing a site that would convert visitors into leads
We knew the site had to work perfectly — fast, functional, and easy to use on any device. Visitors needed to find what they wanted quickly and feel confident enough to reach out. To make this happen, we builtperfect landing pagesfor each service. Each page was customised to differentpersonas, addressing the needs of people with unique needs. The goal was to make every visitor feel understood and valued. We also aligned the design with their new branding to create a consistent identity that instantly built trust. We also added a news and updates page so they could easily stay informed about activities and schedules.
Step 2: Next up, we dug deep into competitor analysis
More than checking what others were doing, we spotted what they were missing. We dug into their websites, social media, andGoogle Adsto find areas where OnTrack Tasmania could stand out. One big gap? Their messaging was bland and impersonal. They weren’t connecting with local audiences in a meaningful way. So, we focused on creating content that felt real, relatable, and community-focused. Answering common questions and sharing real stories positioned the business as a trustworthy for NDIS services. Research shaped every part of theirmarketing strategy.
Step 3: After that, we shifted gears to SEO
We started withkeyword researchusing phrases real people were typing in to find NDIS services. Each page was optimised with these keywords, and we refined metadata to boost search rankings. But it wasn’t about cramming in keywords. We also created a topical map to link related content, making the site easier for search engines crawl. We usedlocal search strategies, so the business popped up in area-specific searches. This way, the site actively drew in the right crowd.
Step 4: Finally, we made sure their online and offline efforts worked together
With trade shows and events already part of his plan, we made sure his digital brand matched his in-person efforts. We worked together on key talking points and strategies for face-to-face interactions. This included simple ways to guide people to his new website and use it to keep conversations going. Showing up at a tradeshow is one thing — leaving a lasting impression that turns interest into long-term connections is another. By linking his offline efforts with his new online presence, we make sure every interaction felt consistent.
And now, the results
By prioritising user experience and making the site easy to navigate, we helped turn visitors into real leads.
Each landing page spoke directly to different groups, making sure every visitor felt understood.
This personal approach built trust — which is super important when offering something as vital as support services.
By diving deep into SEO, we made sure his business ranked high for the right search terms.
Now, when people searched for NDIS services in his area, they find OnTrack Tasmania first.
Site traffic surged 316%, transforming his team from website-less to a client magnet across Tasmania.
The SEO strategy didn’t just boost visibility. It grew their keyword ranking by 78% and brought in a steady flow of inquiries.
What started as a modest operation with a small budget has grown into a $3 million revenue business.
And the growth hasn’t stopped.
Today, the business has hit a $20 million valuation, with an in-house marketing team keeping the momentum going.
Read other client stories
NDIS marketing that works where it matters
Your clients are already searching for support. Let’s make sure they find you first.
With smart NDIS marketing, you can connect directly with the people who need your services most.
From SEO that gets you noticed to a website that turns visitors into clients, we’ll help your business stand out when it matters.
Make it easy for people to find you online. Ready to get started? Let’s chat.
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