# Josiah Roche — Press & Media Kit

> Josiah Roche has been quoted or interviewed in more than 400 published articles across 140+ publications, and hosts The Conversion Clinic, a YouTube channel with over 130,000 subscribers.

- **Role:** Google Ads Consultant & Digital Marketing Strategist · Founder, JRR Marketing
- **Web version:** https://josiahroche.co/press
- **Media enquiries:** hello@josiahroche.co
- **Book a slot:** https://josiahroche.co/book-meeting
- **Based:** Isle of Man (UK time), available for US, UK and AU hours

Australian Google Ads consultant, digital marketing strategist, author and former journalist. Quoted on Google Ads, SEO and conversion strategy by publications including Business.com, Zapier, Grit Daily, TechBullion and Ecommerce Times.

## Key facts

- Published features: 420 across 144 publications
- YouTube subscribers: 130,000+
- Leads delivered: 237,000+
- Client revenue generated: $100M+
- Certification: Google Ads Search certified
- Based: Isle of Man

## Biography

### Short (30 words)

Josiah Roche is an Australian Google Ads consultant, digital marketing strategist and founder of JRR Marketing, a consultancy specialising in Google Ads, SEO and conversion rate optimisation for growing businesses.

### Medium (63 words)

Josiah Roche is an Australian Google Ads consultant, digital marketing strategist, author and former journalist. He founded JRR Marketing in 2021, a consultancy specialising in Google Ads, SEO and conversion rate optimisation for businesses scaling past $1M in revenue. Google Ads Search certified and the author of Un-F*ck Your Marketing, he hosts The Conversion Clinic, a YouTube channel with more than 130,000 subscribers.

### Long (132 words)

Josiah Roche is an Australian Google Ads consultant, digital marketing strategist, entrepreneur and author, and the founder of JRR Marketing, a consultancy focused on Google Ads, SEO and conversion rate optimisation. He trained as a journalist and wrote for The Australia Times before moving into marketing, and holds a marketing degree from Deakin University alongside a diploma in journalism. Through JRR Marketing, Josiah and his team have helped businesses generate more than $100 million in tracked client revenue and over 237,000 leads across sectors including legal, healthcare, home services and ecommerce. He is Google Ads Search certified and the author of Un-F*ck Your Marketing. He hosts The Conversion Clinic, a YouTube channel on digital marketing and business psychology with more than 130,000 subscribers. His commentary has appeared in more than 140 publications.

## Topics Josiah covers

- **Google Ads & PPC strategy** — Campaign structure, bidding and why most accounts leak spend before they leak leads.
- **Performance Max** — Asset-group separation, search themes and where feed-only actually beats full creative.
- **Quality Score & Ad Rank** — What moves it, what doesn't, and the landing-page side of the equation.
- **Click fraud & wasted ad spend** — Detecting invalid traffic and recovering budget lost to it.
- **Conversion tracking & attribution** — Why most audited accounts are optimising against numbers that aren't real.
- **Conversion rate optimisation** — Landing-page structure, offer design and testing that survives contact with traffic.
- **SEO for commercial intent** — Technical and on-page work aimed at revenue pages, not traffic charts.
- **Fractional CMO leadership** — When a business scaling past $1M should hire fractional instead of full-time.
- **AI in marketing operations** — Where AI genuinely compresses the work, and where it quietly costs more.

## Selected coverage

- [What will the Digg reboot look like? 9 predictions](https://zapier.com/blog/digg-reboot/) — Zapier · Platform strategy
- [How Digital Media Advertising is Changing With Technology](https://www.business.com/articles/how-technology-is-changing-online-advertising/) — Business.com · Paid media
- [AI-Driven Intent Shopping Takes On Chinese Retail Models](https://www.ecommercetimes.com/story/can-ai-driven-intent-shopping-eclipse-chinese-retail-models-178439.html) — Ecommerce Times · Ecommerce & AI
- [SEO Campaign Insights: Stories of Success from the Experts](https://gritdaily.com/seo-campaign-insights-stories-of-success-from-the-experts/) — Grit Daily · SEO
- [15 Innovative Ways Brands Use AI Chatbots in Digital Marketing](https://techbullion.com/15-innovative-ways-brands-use-ai-chatbots-in-digital-marketing/) — TechBullion · AI in marketing
- [How to Use Storytelling in Marketing to Connect with Your Audience](https://www.under30ceo.com/how-to-use-storytelling-in-marketing-to-connect-with-your-audience/) — Under30CEO · Brand & content
- [How To Use ChatGPT for Email Marketing: Expert Tips and 15+ Prompts](https://blog.beehiiv.com/p/how-to-use-chatgpt-for-email-marketing) — beehiiv · Email & AI
- [19 Key Metrics and Strategies for Measuring Marketing ROI](https://www.devx.com/uncategorized/19-key-metrics-and-strategies-for-measuring-marketing-roi/) — DevX · Marketing ROI

## Also featured in

Business Insider, HubSpot, WP Engine, TrafficGuard, Databox, Triple Whale.

## Full index (420 features across 144 publications)

### Business.com (1)

- [How Digital Media Advertising is Changing With Technology](https://www.business.com/articles/how-technology-is-changing-online-advertising/)

### Zapier (1)

- [What will the Digg reboot look like? 9 predictions | Zapier](https://zapier.com/blog/digg-reboot/)

### TechBullion (5)

- [15 Innovative Ways Brands Use AI Chatbots in Digital Marketing](https://techbullion.com/15-innovative-ways-brands-use-ai-chatbots-in-digital-marketing/)
- [16 Fintech Solutions That Boost Customer Segmentation and ROI](https://techbullion.com/16-fintech-solutions-that-boost-customer-segmentation-and-roi/)
- [How Fintech Solutions Transform Small Business Finances: Real Experiences](https://techbullion.com/how-fintech-solutions-transform-small-business-finances-real-experiences/)
- [Natural Language Processing in Digital Marketing: Success Stories](https://techbullion.com/natural-language-processing-in-digital-marketing-success-stories/)
- [Pivot Points: Marketers Share Lessons on Adaptable Strategies](https://techbullion.com/pivot-points-marketers-share-lessons-on-adaptable-strategies/)

### Grit Daily (9)

- [Cracking the Algorithm: Which Social Media Platform Delivers?](https://gritdaily.com/algorithm-which-social-media-platform-delivers/)
- [Email List Segmentation: Top Tips & Strategies - Grit Daily News](https://gritdaily.com/email-list-segmentation-top-tips-strategies/)
- [Email Personalization Mistakes: Lessons Learned From the Experts - Grit Daily News](https://gritdaily.com/email-personalization-mistakes-lessons-learned/)
- [Marketing on a Shoestring Budget: Tips from First-Time Entrepreneurs - Grit Daily News](https://gritdaily.com/marketing-on-a-shoestring-budget-tips/)
- [Navigating Social Media Algorithms: Lessons Learned & Strategies for Success - Grit Daily News](https://gritdaily.com/navigating-social-media-algorithms-lessons-learned/)
- [SEO Campaign Insights: Stories of Success from the Experts - Grit Daily News](https://gritdaily.com/seo-campaign-insights-stories-of-success-from-the-experts/)
- [Social Media Algorithm Frustrations: Real Business Impacts](https://gritdaily.com/social-media-algorithm-frustrations-real-impacts/)
- [The Future of Email Personalization: Trends and Predictions - Grit Daily News](https://gritdaily.com/the-future-of-email-personalization-trends-and-predictions/)
- [Top Email Marketing Tools for Personalization: Expert Recommendations - Grit Daily News](https://gritdaily.com/top-email-marketing-tools-for-personalization/)

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- [How to Use Storytelling in Marketing to Connect with Your Audience](https://www.under30ceo.com/how-to-use-storytelling-in-marketing-to-connect-with-your-audience/)
- [Influencer Marketing for Customer Acquisition: 14 Tips for Success](https://www.under30ceo.com/we-asked-14-influencer-marketing-experts-for-tips-on-acquiring-customers/)

### Ecommerce Times (1)

- [AI-Driven Intent Shopping Takes On Chinese Retail Models](https://www.ecommercetimes.com/story/can-ai-driven-intent-shopping-eclipse-chinese-retail-models-178439.html)

### beehiiv (1)

- [How To Use ChatGPT for Email Marketing: Expert Tips and 15+ Prompts](https://blog.beehiiv.com/p/how-to-use-chatgpt-for-email-marketing)

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- [15 Ways Google’s Latest Update Impacts AI-Generated Content](https://www.amirinfobangla.com/15-ways-googles-latest-update-impacts-ai-generated-content/)

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- [15 Effective Sales Closing Techniques to Boost Your Conversion Rate - DevX](https://www.devx.com/uncategorized/15-effective-sales-closing-techniques-to-boost-your-conversion-rate/)
- [18 Effective Email Marketing Tips for Driving Sales - DevX](https://www.devx.com/uncategorized/18-effective-email-marketing-tips-for-driving-sales/)
- [18 Tips for Measuring Marketing Success for Small Business Owners - DevX](https://www.devx.com/uncategorized/18-tips-for-measuring-marketing-success-for-small-business-owners/)
- [19 Key Metrics and Strategies for Measuring Marketing ROI - DevX](https://www.devx.com/uncategorized/19-key-metrics-and-strategies-for-measuring-marketing-roi/)
- [Data Analytics: 18 Strategies for Leveraging It in Automation - DevX](https://www.devx.com/uncategorized/data-analytics-18-strategies-for-leveraging-it-in-automation/)
- [How to Balance Sales and Marketing: 18 Time Management Tips from Experts - DevX](https://www.devx.com/uncategorized/how-to-balance-sales-and-marketing-18-time-management-tips-from-experts/)
- [How to Create a Sales and Marketing Budget - Advice From Experts - DevX](https://www.devx.com/uncategorized/how-to-create-a-sales-and-marketing-budget-advice-from-experts/)
- [How to Create Effective Video Marketing Strategies: Tips from Experts - DevX](https://www.devx.com/uncategorized/how-to-create-effective-video-marketing-strategies-tips-from-experts/)

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- [collegerecruiter.com](https://www.collegerecruiter.com/blog/2025/08/28/18-reasons-why-employers-need-to-hire-candidates-who-are-early-in-their-marketing-and-advertising-careers/) (2025)
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- [How to turn a part-time,seasonal job into a full-time,permanent marketing or advertising career - College Recruiter](https://www.collegerecruiter.com/blog/2025/10/22/how-to-turn-a-part-time-seasonal-job-into-a-full-time-permanent-marketing-or-advertising-career/) (2025)
- [Why September is the best time to apply for and hire marketing and advertising Interns - College Recruiter](https://www.collegerecruiter.com/blog/2025/09/23/why-september-is-the-best-time-to-apply-for-and-hire-marketing-and-advertising-interns/) (2025)

### LinkedIn (1)

- [How Should Companies Handle Layoffs While Maintaining Brand Reputation?](https://www.linkedin.com/pulse/how-should-companies-handle-layoffs-while-maintaining-amir-husen-ig8lc)

### Smartech Daily (1)

- [Digital Marketing Success: 17 Strategies That Boosted Results](https://smartechdaily.com/digital-marketing-strategies-boosted-results/)

### Beardy Nerd (2)

- [Is ChatGPT (Generative AI) Changing e-Commerce and Putting an End to Websites & SEO? Check what these 40 experts say - Beardy Nerd](https://beardynerd.com/artificial-intelligence/is-chatgpt-generative-ai-changing-e-commerce-and-putting-an-end-to-websites-seo-check-what-these-40-experts-say/)
- [When Digital Marketing Experiments Fail: 17 Marketers Share the Lessons That Saved Their Future Campaigns - Beardy Nerd](https://beardynerd.com/digital-marketing/when-digital-marketing-experiments-fail-17-marketers-share-the-lessons-that-saved-their-future-campaigns/)

### Interview Focus (1)

- [How to Prepare for a Marketing Interview in 2026: Skills,Trends,and Questions](https://interviewfocus.com/how-to-prepare-for-a-marketing-interview-in-2026/)

### Marketer Magazine (57)

- [11 Steps to Ensure Transparency in Influencer Campaigns](https://marketermagazine.co/qa/11-steps-to-ensure-transparency-in-influencer-campaigns)
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- [13 Content Marketing Resources to Stay Ahead of the Curve](https://marketermagazine.co/qa/13-content-marketing-resources-to-stay-ahead-of-the-curve)
- [13 KPIs That Matter for Measuring Content Marketing Success](https://marketermagazine.co/qa/13-kpis-that-matter-for-measuring-content-marketing-success)
- [14 Social Media Analytics Tools Endorsed by Expert Marketers](https://marketermagazine.co/qa/14-social-media-analytics-tools-endorsed-by-expert-marketers)
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- [18 Strategies to Align Content With Marketing Strategy](https://marketermagazine.co/qa/18-strategies-to-align-content-with-marketing-strategy)
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- [20 Podcast Marketing Strategies from Business Leaders](https://marketermagazine.co/qa/20-podcast-marketing-strategies-from-business-leaders)
- [21 Best Practices for Staying Current With Content Marketing Trends](https://marketermagazine.co/qa/21-best-practices-for-staying-current-with-content-marketing-trends)
- [22 Proven Methods for Measuring ROI of Paid Content Promotion](https://marketermagazine.co/qa/22-proven-methods-for-measuring-roi-of-paid-content-promotion)
- [23 Effective Strategies for Social Media Branding from Experts](https://marketermagazine.co/qa/23-effective-strategies-for-social-media-branding-from-experts)
- [25 Content Marketing Challenges Small Businesses Are Facing](https://marketermagazine.co/qa/25-content-marketing-challenges-small-businesses-are-facing)
- [25 Content Marketing Tips for Beginners: Where to Focus First](https://marketermagazine.co/qa/25-content-marketing-tips-for-beginners-where-to-focus-first)
- [25 Future SEO Trends to Stay Ahead of the Curve](https://marketermagazine.co/qa/25-future-seo-trends-to-stay-ahead-of-the-curve)
- [25 International SEO Tips for Keyword Research Success Globally](https://marketermagazine.co/qa/25-international-seo-tips-for-keyword-research-success-globally)
- [25 Latest Content Marketing Trends Shared by Experts](https://marketermagazine.co/qa/25-latest-content-marketing-trends-shared-by-experts)
- [25 Metrics That Matter for Measuring Content Marketing ROI](https://marketermagazine.co/qa/25-metrics-that-matter-for-measuring-content-marketing-roi)
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