What is the Primacy Effect? Save 90% of Time on Marketing
Making a killer first impression is an art. Find out how the primacy effect can make or break your marketing
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As helpful as psychology can be, it’s important to recognise that it’s not a perfect science. Humans are complex creatures, and our brains are wired in all sorts of ways that can influence the way we perceive, process, and respond to information. That’s where biases come in. As a marketer, it’s crucial to be aware of the biases that can impact your own thinking and the biases that might be influencing your audience.
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I’ve made this free marketing persona template available to the public because I believe it’s a sin to keep it
Josiah is a multi-award-winning digital marketing consultant and former journalist for the Australia Times. He now helps startups and Fortune 500s use online marketing to generate predictable growth.