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Why 81% Don't Regret Hiring One https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/3-key-benefits-of-hiring-freelancers-that-improve-marketing-teams.webp a chart displaying the percentage impact of freelancers on marketing teams. the chart shows that freelancers improve marketing teams in various ways. the majority of respondents agree that freelancers make marketing teams more creative and effective, with 81% for both categories. additionally, 79% of business leaders believe that freelancers help marketing teams work faster. overall, the chart suggests that freelancers can have a significant positive impact on marketing teams. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/the-median-salary-of-a-chief-marketing-officer-cmo.webp this image depicts a chart with salary data for chief marketing officers, showing the average base salary of $175,395 per year. the chart also indicates the median salary at $175k, with the lowest 10% of cmos earning $87k and the highest 90% earning $273k. this information can be helpful for those seeking to understand the typical compensation for this executive role. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/6-marketing-services-that-are-often-outsourced-1024x600.webp an image showing the common outsourced marketing services including link building, seo, content development, email marketing, ppc, and content marketing. these services can help businesses improve their online presence and reach more customers. https://josiahroche.co/blog/what-does-a-marketing-consultant-do 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/03/what-does-a-digital-marketing-consultant-do_.webp A digital marketing consultant working on a laptop, surrounded by charts and graphs, strategizing a campaign What Does A Digital Marketing Consultant Do [In-Depth Guide] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/what-is-a-website-strategy.webp this image showcases the five focal points of websites that are crucial for online success. these focal points include visibility to attract visitors, usability to provide a positive experience, credibility to build trust, sellability to achieve desired outcomes, and scalability to accommodate future growth. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/seo-content-strategy-explainer.webp inverted sales funnel showing the relationship between seo and content type. the funnel widens at the top and narrows at the bottom, representing how seo helps attract a larger audience, while the content type guides the audience towards the desired action. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/social-media-strategy-1024x1024.webp an image displaying the &quot;rule of thirds&quot; for social media content marketing. the rule divides the screen into three parts, with each part representing a different type of content: promotional, educational, and engaging. https://lh7-rt.googleusercontent.com/docsz/AD_4nXcS01zm-jO-WfQTt-o-M3lb67yYavQ6WtKXdmOe10PiQhDvyNq7URm7WiSLWtoB0V_Jy-DVkW7MhOoCMYLngtPOw7teHqxZJZGrJTMXYUIppVTTfkCI07XLOPHni7hoXBOZ4yXaCA?key=eFdnsEeP1IVZB0Yz88VYB8ci Pie chart illustrating how much time people spend watching online videos daily. A digital marketing consultant understands this data. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/how-to-find-quality-keywords-semrush-1024x661.webp seo tool showing a highlighted box for trends. the tool helps businesses analyze search trends and identify popular keywords and phrases that people are using to search for information online. https://josiahroche.co/blog/how-much-do-google-ads-cost 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/how-much-do-google-ads-cost.webp A person in front of a laptop managing Google Ads costs with graphs and financial data on screen How Much Do Google Ads Cost? 5 Ways To Profitably Pay Less https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1775643278293-djlx-1775643478274.webp Bar chart illustrating average cost per click benchmarks across various industries, with Attorneys &amp; Legal Services having the highest CPC at $8.67. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/how-much-are-google-ads-1024x512.webp a line graph depicting daily spending on google ads over time. the horizontal axis shows the days in 2-day increments, while the vertical axis shows spending in 10 increments. the graph displays the fluctuating costs of google ads on a daily basis. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/what-are-google-ads-match-types-1024x752.webp a visual representation of keyword match types for the keyword &quot;lawn mowing service&quot;. the image shows three different match types - broad match, phrase match, and exact match. broad match is a loose matching option, while phrase match offers moderate matching, and exact match is the tightest matching option. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/graph-explaining-single-keyword-ad-groups-in-google-ads.webp the image depicts a marketing strategy known as the single theme ad group (stag) method. it shows three separate ad groups, each with its own keyword and ad copy. the first group is for an it consulting service, the second for fast business it services, and the third for fast business tech support. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/a-chart-showcasing-multi-channel-attribution-in-whatconverts.webp image of of whatconverts dashboard displaying tracked leads this week. top lead sources and leads by product are shown, highlighting the success of lead tracking efforts. this valuable tool helps businesses improve their marketing strategies and boost conversions. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/a-demonstration-of-googles-ad-manager-showing-the-experiments-preview-under-reporting.webp a screenshot of the &quot;experiment&quot; section in google ads. the options to start a new experiment are highlighted, including &quot;unblock categories&quot;, &quot;unified pricing rules&quot;, and &quot;native ad style&quot;. these options allow advertisers to test different settings and strategies to optimize their ad campaigns. https://josiahroche.co/blog/first-party-data-strategy 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/05/diverse-business-team-meeting-about-first-party-data-dtrategy-2025-03-05-23-06-37-utc.webp Five tips for a sustainable first-party data strategy are illustrated by hands sorting and organizing data blocks First Party Data Strategy — 5 Tips For Sustainability https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXfptVyrfd3X5x2Ypa9mx1k_HGMh1-p2O5DapZixSnrDY1kxfqlRi41YL3C2KzV80eM2LQfq3I1bkBB_BAb3yVyOznfGeZ7xT14pbuVMEW5oiYIO-12l8AfWY4yHWhKwjxuUs3niaQ-1771947053362.webp Basecamp sign-up page, promoting a first party data strategy for better business organization and project management. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXf0QYrqPa1rnB13rVzd6IV_XcNS5o7Id9ixaVwrDmH92Vl-r3bn_EwhnYnY05YtO5RgC-fUDtiqNhWcrj6SAkaEmVrk0yRtwqA7hn8JUTGbwBYUowb7PYnxyCH_aCB3Vrh-8SpGeg-1771947057191.webp Infographic showing a document with a padlock, representing gated content and its role in a first party data strategy, with text '80% of B2B content is gated behind a form'. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXe7PGMfHwbQu3UHO0cKk9RjYIZsuxupDpS5inqKrPkh6dA8feSVZ2ivJKXShNNygqQweTeOxJEH5tRvkPTNDWZbAC3gjkDu0WkOr4NFXSar9x810AD2r1rIROnHieYz-XIPS39b2g-1771947058933.webp Customer feedback forms shown on screens, illustrating data collection for a first party data strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXfuG1S0Y2yxMJrRGvVEBqTd7yWN_TXaLQNABYVdoTnK-p4o-qvR4FvqnYjjZoBFH6qVuedBVVsdboid-R1ddnjQh2KRhVvEF5GDjwpS1Grpek56W1rEuGy49VibFi5JoFmNk91UA-1771947061529.webp Screenshot of Google Ads Audience Manager, highlighting the 'Customer list' option for building a first party data strategy with audience segments. https://josiahroche.co/blog/dynamic-keyword-insertion 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/what-does-dynamic-keyword-insertion-mean.webp A magnifying glass hovers over a search bar with "dynamic keyword insertion" typed, highlighting the concept How Does Dynamic Keyword Insertion Work? Avoid This Mistake https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/demonstration-of-dynamic-keyword-insertion-with-a-google-shopping-campaign-ad.webp Google search results showing a dynamic keyword insertion ad for 'red shoes for women' from Macy's, displaying various styles of red shoes. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/3-examples-of-what-your-ad-could-look-like-when-using-the-dynamic-keyword-insertion-feature.webp Table showing examples of dynamic keyword insertion in Google Ads for chocolate searches, with ad copy adapting to user queries. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/a-chart-demonstrating-the-impact-of-googles-keyword-quality-score-on-your-average-cpc.webp Chart illustrating how Google Quality Score impacts Cost Per Click (CPC), showing cost savings with higher scores. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/select-keyword-insertion-from-the-dynamic-insertion-dropdown-selection.webp Screenshot highlighting 'Keyword insertion' option in a dropdown menu for dynamic keyword insertion in ad creation. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/applying-the-dynamic-keyword-insertion-feature-in-the-ad-copy-setup.webp Interface showing the setup for dynamic keyword insertion, including default text 'Ski Jackets' and case options. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/a-demonstration-of-dynamic-keyword-insertion-in-a-shopping-campaign-ad-description.webp Google search results for 'ankle boots' showing a shopping ad using dynamic keyword insertion to match the query. https://josiahroche.co/blog/ppc-testing-strategies 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/11/PPC-Testing-Strategies-Banner-Photo.jpg A magnifying glass hovers over a computer screen displaying PPC campaign data, illustrating 5 PPC testing strategies for more conversions 5 PPC Testing Strategies For More Conversions https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/Testing-works-for-businesses-1024x576-1775553131576.webp a simple and clear infographic illustrating '58% of companies use a/b testing for conversion rate optimisation' with two smartphone icons labelled a and b. this graphic underscores the significance of a/b testing as a core ppc testing strategy for improving campaign performance. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/psychology-of-colours-1775553132141.webp an infographic illustrating the psychology of colours in branding, tailored for ppc testing strategies to optimise cta button performance. it highlights how different colours influence emotions: red for urgency and energy, ideal for driving action; orange for confidence and sociability, effective for engaging users; yellow for creativity and cheer, drawing attention; green for trust and reassurance, encouraging clicks; and blue for loyalty and reliability, fostering a sense of security. this guide helps refine ppc testing strategies by selecting button colours that align with audience emotions and drive conversions. https://josiahroche.co/blog/in-house-marketing-vs-agency 2026-06-01 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/in-house-marketing-vs-agency.webp A modern office with two teams at separate tables, one representing in-house marketing, the other an agency, discussing strategies In-House Marketing Vs Agency: 3 Ways To Choose Your Partner https://lh7-us.googleusercontent.com/fDG-l7_i-pkccl059oRssGVVPCuEueOwl-8aU1shmOqrRe0Jp6nH9o-g9VKpw18QScI34xaBDP1mFSR1JX1ao7MyP_qZ54-IXlNiqzXaWdfq4KQmf_zA4ZLqmxi6QdJ4FsFDknCGCsYi4S0oBJ8-eTw in-house marketing vs agency + relationship between brands and agencies https://lh7-us.googleusercontent.com/8a2T3TeXHZqDUPCp6QbNJjtVHbl68hNGOu1tlHsqW00u3MVrwXaeJHFWgcfLlBaTATCAM-cNcvzswwo8Z4GJq3QsmDHj8I-iGZAIxtoQynKnn1L0wFrkN3XMOLgLAOrMwmgbaKe21rcehanDDIKqGUQ Icons for SWOT analysis (puzzles), competitive analysis (checklist, target), and market research (lightbulb, star). Essential for in-house marketing vs agency decisions. https://lh7-us.googleusercontent.com/gqYncZ9Uo1_IWI_BUgG9fCY99DAPLNw0lNCm9jv9ReQpGFjmANDRmy8zmxHdAXkv45WAguqkGLsaKditLmsyhsF_iyRgCnpI8kkLjfq_Y9S8bPKXZcEbZmk1qzWnexEe2CCkQgAU2JHKdIqneQgLc7k Donut chart showing small business monthly marketing budget sizes, crucial for In-House Marketing Vs Agency decisions. https://lh7-us.googleusercontent.com/8LBkGytO57Jekg_IuyqHp3lCqACyJp7dU35mip6LA8sw9mFQtD1ABmpqm0vs1Kl7znMNzAnTfBfmsOMq4GQ1W8ywq_L8CUI482qOZYCCkR047Yg37phJeSB0MZuYuCySY198k0vXwhHa42SP-wBdtx0 Infographic detailing benefits of Fractional CMOs: flexibility, depth of experience, and 48% faster time-to-market. Compares In-House Marketing Vs Agency. https://josiahroche.co/blog/what-is-a-local-search-strategy-4-ways 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/06/man-walks-into-cafe.webp A stylized magnifying glass hovers over a city map, illustrating a local search strategy to boost sales Local Search Strategy — 4 Ways To Turn Searches Into Sales https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1775551595380-uk3t-1775551630927.webp Jackie Chan looking confused and frustrated, holding his head with both hands, with the word 'Why?' superimposed. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-21-1772195992734.webp Infographic showing popularity bias with thumbs up and star, and position bias with a magnifying glass, impacting local search strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-19-1772195993948.webp Bar chart showing factors influencing business choice in local search strategy, like photos and Google reviews. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-22-1772195994463.webp Bar chart showing local SEO tactics businesses want to invest in more, with local <a class= https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-20-1772195995266.webp Yellow 'OPEN' sign with text indicating 'open now near me' searches grew over 400% YOY, vital for local search strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-7-1772195995991.webp Bar chart illustrating frequency of voice search usage for local businesses by device, vital for local search strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-6-1772195997016.webp Woman smiling while holding a phone, with a happy face and five stars overlay, alongside a customer loyalty statistic. https://josiahroche.co/blog/what-is-hindsight-bias 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/04/businessman-with-laptop-sitting-on-the-floor-in-of-2024-09-23-03-21-03-utc-1024x684.webp A person looks back at a winding path with three distinct forks, symbolizing the thinking traps of hindsight bias What Is Hindsight Bias? — Avoid These 3 Thinking Traps https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/04/Hindsight-is-2020.avif cartoon-style illustration labeled “hindsight bias” showing two stick figures watching a crashed airplane. one person says, “even though we helped him build it, i always knew it was a bad idea…” as a third figure parachutes away from the plane. the image humorously illustrates what is hindsight bias, how people often claim they &quot;knew it all along&quot; after an outcome is known. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/The-Danger-of-Overconfidence-1772037271446.webp hand-drawn chart showing a steep upward curve representing how the cost of a mistake increases with the level of overconfidence. this simple graph visually explores a psychological concept often related to decision-making errors, complementing the idea of what is hindsight bias by showing how misjudgment grows with overconfidence. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/04/Avoiding-Hindsight-Bias.webp illustrated infographic titled “combating hindsight bias for a stress-free mind” showing seven visual strategies to overcome hindsight bias. these include: documenting your predictions, having fun with feedback, embracing life’s mysteries, looking at failures differently, experiencing mindfulness, engaging in self-questioning, and sharing your knowledge. a colorful and practical visual explanation of what is hindsight bias and how to reduce its mental strain through mindful habits. https://josiahroche.co/blog/what-does-aov-mean-5-ways-to-drive-it-up 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/07/black-woman-sticking-small-paper-with-receiver-add.webp An upward-trending arrow graph over a stack of coins and a shopping cart, symbolizing how to drive up AOV What Does AOV Mean? 5 Ways To Drive It Up https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-2-1775472067909.webp formula to compute the average order value to answer the question what does aov mean https://lh7-rt.googleusercontent.com/docsz/AD_4nXd2tr-g3TuqKAq1dqEiMOoIoBggrd1yWcru7vsE_tOw1TkF7Zhs3ykWponuTOuHe4-5P7SSnC_JipTKhBM-s3dl8f5758xP8cLyAQxmDJksfNEHzRpZJcz7ZTPyXSJHSsVX8HJIsnGavscajF6RLV7xifsY?key=ff8sdPSUDiDJuWm3cxAOVA Infographic showing a stack of money with wings, illustrating that acquiring new customers is 5-10 times more expensive than retaining existing ones, which impacts AOV. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1775472068385.webp Screenshot of an Apple product page showing AppleCare+, a Thunderbolt 3 cable, and an adapter, suggesting add-on purchases to increase what does AOV mean. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-7-1775472069127.webp A Sephora product page displaying various makeup kits, including Saie and Charlotte Tilbury, to help understand what AOV means for beauty brands. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-3-1775472069878.webp Petco website banner promoting free same-day delivery on orders over $35, a strategy to increase what does AOV mean. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-5-1775472070611.webp Bar chart showing consumers' expected free shipping thresholds, highlighting $20-$50 as the sweet spot for AOV. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1-1775472071022.webp Smartphone displaying a loyalty program app with star balance, showing a featured item to increase what AOV means. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-4-1775472071753.webp Infographic showing a hand holding a loyalty card with a star and a percentage badge, highlighting how loyalty programs can increase AOV. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-6-1775472072580.webp Tablet and smartphone displaying abandoned cart emails with countdown timers and product details, strategies to improve what AOV means. https://josiahroche.co/blog/similarity-bias 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/03/Similarity-bias-in-sports-fans.webp A diverse group of people from different backgrounds stand together, subtly reflecting similarity bias through shared smiles and positive interactions 5 Ways To Use Similarity Bias For Trust And Conversions https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/03/Brands-with-similar-logos-1024x573.webp side-by-side logos showing lookalike branding from different companies. a visual example of similarity bias where familiar design builds instant trust. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1775471111566-tlws-1775471570347.webp Apple website displaying MacBook Air and iPhone 16 product pages, featuring a silver laptop, purple smartphone, and a person taking a photo. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1775471134023-229i-1775471571084.webp A joyful woman rides a pink unicorn through a rainbow, clouds, and stars, illustrating the feeling of fewer meetings. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1775471184723-bra9-1775471571636.webp Canva homepage showing sign-up options, a laptop with design templates, and a phone displaying a logo design. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1775471245116-7mhe-1775471572075.webp Three TikTok frames showing the Duolingo owl mascot in different office settings, interacting with people and conveying humorous language learning scenarios. https://lh7-rt.googleusercontent.com/docsz/AD_4nXcCTckBq9RWWrCZdVwnj9PJsgtMakE9oQkVGSAI9EUnryv8Ct6L_Hw6yTe_pPxVF9UFf8bf14BnxWFRAnrrVTDhYQ5vN7BRzZlINntvYKLzn9Yf3qudkQTpBKHfOC4-Yf-eZQkauQ?key=sDWBa-i-fec2RRDaGcZQAeq6 ad 4nxcctckbq9rwwrczdvwnj9pjsgtmake9oqkvgsai9eunryv8ct6l hw6yte ppxvf9uff8bf14bnxwfranrrvtdhyq5vn7brzzlinntvyklzn9yf3qudkqtpbkhfoc4 yf ezqkauq?key=sdwba i fec2rrdagczqaeq6 https://josiahroche.co/blog/seo-for-chatgpt 2026-06-01 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/02/a-robot-teacher-and-his-student-2025-01-08-03-43-38-utc.jpg A close-up of a laptop screen displaying a chat interface, representing effective SEO for ChatGPT to improve rankings SEO For ChatGPT — 4 Tips To Keep Rankings Strong https://lh7-rt.googleusercontent.com/docsz/AD_4nXdGiTxpiboZPwnkqq-CucGGO7u43JHpMPOhtmsKMVJqcHpp5YI1soTa0LfR9h6YRf7FJb6UzquXC6Lhx2eCwUemUti-u_L5ar0S2T7NHER3audZbcOk9G9OPUa8Q0Lg-LjYomLf0g?key=QYOcQ-d7S-1Lard0dyDwcdzF Infographic showing 8% of US users prefer ChatGPT for search, impacting SEO for ChatGPT strategies. https://lh7-rt.googleusercontent.com/docsz/AD_4nXfDDwv_cvTgjgZ4gTrf9Vmyw-SRXd24QfHqb9Nkg-2LM_bA6_K-WE-BgAa4E65XuoPzxQ0zNZPWYCugJmnaeweeAPHcKDHbZ8oYubO_caGb4bfIKrNl7itdqILwbpIIwA81jUrliw?key=QYOcQ-d7S-1Lard0dyDwcdzF A ChatGPT 4o screen shows a user asking for career path suggestions, demonstrating interactive AI for seo for chatgpt. https://lh7-rt.googleusercontent.com/docsz/AD_4nXc5xC5OcEhP39BT8ctxODUM7g339Fx6uBT5so_74zKn9Cd-_080ZkIBg0meTJKOW2AfW9yHvOHtt4bAH4jeyNyW-BTLxlRgp7YCivxK_0IoTd_FZg8GBUoaX1696m-gKD_P37Mi?key=QYOcQ-d7S-1Lard0dyDwcdzF Robot dog illustrates 'stuffed' vs. 'natural' content, crucial for effective SEO for ChatGPT. https://lh7-rt.googleusercontent.com/docsz/AD_4nXegxuutxGj3P1sSrE6I-wKwEZ8o202oImzY8HqkH9nKrp9GvvK5Apof3ybD7IaOOwjVt0msN_kkkIqS9TvSFrE1qXm9LKqV1LgQb8vwlHqS_SG8rHcEvAq4CxyztGhmbpVebFiFgw?key=QYOcQ-d7S-1Lard0dyDwcdzF Pie chart illustrating search intent on ChatGPT, with 70% unknown, informing SEO for ChatGPT strategies. https://lh7-rt.googleusercontent.com/docsz/AD_4nXc1q7xwk5fLjjZY6ActfV3lRDtPrs2y-8PaD5VmYgMYokiSkxLGhemfn-shuK-RPrGF5Vjq7p5V3iNaKYp-FWo2ddI8r7jEcaMSiVHHKp3uMxKzx5o7I-23mbBHzgTviFX_TAj7lw?key=QYOcQ-d7S-1Lard0dyDwcdzF ChatGPT 4o interface showing how it determines sources, emphasizing real-time web results and SEO for ChatGPT. https://lh7-rt.googleusercontent.com/docsz/AD_4nXcUGCqlSJFwzataST7nXon8rxK4S0qMKe6tnuVOUo63-AZ3n6sMd_xrTggqffLjpeVJoRah5NZSW6WL9RBqqR9NwL0fKAlkGvRe47SImrQktw_RNdAPbMJSdnKbvFy9i17L_WW9?key=QYOcQ-d7S-1Lard0dyDwcdzF A white document titled 'ChatGPT 4o' with four tips for SEO for ChatGPT, including Google It First and Ask ChatGPT Directly. https://josiahroche.co/blog/seasonal-marketing 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/seasonal-marketing-guide-to-sales.webp A vibrant calendar with seasonal decorations symbolizing optimal timing for seasonal marketing campaigns, referencing $528M sales The #1 Guide To Seasonal Marketing: Lessons From $528M Sales https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1775469684345-axqx-1775469703827.webp Line graph showing Halloween celebration rates from 2017-2023, and bar chart of expected spending from 2018-2023. https://lh7-us.googleusercontent.com/VMma4ACjAlZ7ivBJSKsQ_2B70clQFEA5lFv92AwGSMIhJVTnYMSBJm6INrtKnlmAyVF9e-zQSrpwP6yFQXhDTQMMj1IpxmVL8lRsoicWINVQ2AqdtYOsH8doeL0r1UYiDojd22xVzsBwoLrymM1Rwak McDonald's billboard showcasing Christmas seasonal marketing with Big Tasty burgers and Melt Dippers. https://lh7-us.googleusercontent.com/AA1_tkJrBaw2P3JCZkttFnBhysJZlRXvQx-5lEerQzp_a_Dq9Ua1BZp03aJFcGpj9QXsAVI2_F0n-YZZbWl8ONdjeCB2PLIoZWt4fwdfqrU9-1jBzekTLyxUJ37I7g_z1lAZmMxIQrgfK4bC_CLKC3k Christmas nativity scene, a book titled 'The Giving Manger,' and pine branches for seasonal marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/image-1024x683.webp Exterior of a Party City store, a prime example of seasonal marketing with bright signs and window displays. https://josiahroche.co/blog/how-to-use-chatgpt-for-keyword-research 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/03/people-working-on-laptop-2025-02-11-15-46-50-utc.webp A person typing effective prompts into the ChatGPT interface on a laptop to conduct keyword research with three simple steps How To Use ChatGPT For Keyword Research (3 Easy Steps) https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXcFborpmDn3RuUjH347v20d95-OGUpjve6UiI0bzwNs1gn9pQSQznnI6LWG3MxdoLC-xn9lpO90VhpLZB7ynUcGpixzAOxYXWXlo-KC93NQNBVjY-Jg4SYxE_-5APUks4PsfAlVg-1772193686171.webp a bar chart showing how business owners use chatgpt, with the top use being customer responses (74%). the data highlights chatgpt for <a class= https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXedSOCFxTgtgSWloy2BHXLjN65Z3GU7Uq7DN-ODXq1Sn-B8Kd2ZPrgxhvFSQF-_XIjzKqAZOBACiz2mJ0sQNqF3YxAtNgz5-u6M-_8FfoMewnBzM4v4yxkX99Jt44Z4jv3bY1RvYg-1772193687741.webp a screenshot of chatgpt's interface showing examples, capabilities, and limitations. it highlights how chatgpt for keyword research can help but has limitations like outdated knowledge and occasional inaccuracies. https://josiahroche.co/blog/how-many-seo-keywords-should-i-use 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/How-many-SEO-keywords-should-I-use.webp A confused person with a thought bubble filled with question marks, pondering how many SEO keywords to use How Many SEO Keywords Should I Use? — 5 Myths Busted https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Keyword-Stuffing-Definition-by-Google-1024x444.webp Screenshot of Google's definition of keyword stuffing, explaining how too many SEO keywords can manipulate rankings. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/This-is-what-shows-up-on-Google-when-you-type-in-SEO-Consultant.webp Google search results page for 'SEO consultant' showing 'People also ask' questions and top organic listings. How many SEO keywords should I use is a common query. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/image-1.webp Side-by-side comparison of Google search results for '2019 brazil traveler to usa need a visa' before and after algorithm changes. Shows how many SEO keywords are effective. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Long-tail-keyword-examples.webp Google search results showing various long-tail keyword suggestions for 'What coffee does to your body', useful for understanding how many SEO keywords to use. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/what-can-you-do-to-make-a-headline-more-compelling.webp A hand holds a Star magazine featuring Meghan Markle, surrounded by other celebrity magazines. This illustrates the importance of choosing how many SEO keywords to use for impactful headlines. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/Semrush-PPC-keyword-tool-1024x442.webp A Semrush PPC keyword tool interface displaying keyword groups and how many SEO keywords to use for CrossFit campaigns, showing search volume and CPC. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/what-are-h-tags-for-seo-957x1024.webp Comparison of good vs. bad heading hierarchy for user experience, showing how H1 tags improve readability. How many SEO keywords should I use depends on structure. https://josiahroche.co/blog/website-conversion-optimisation 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/10/website-conversion-optimisation-new.webp A person's hand pressing a "SKYROCKET SALES" button on a laptop with charts in the background, illustrating website conversion optimisation Website Conversion Optimisation: 13 Ways To Skyrocket Sales https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1775466634576-lj8a-1775466655989.webp Desktop monitor displaying a website with elements for website conversion optimization like a strong logo, clean navigation, images, calls to action, and good copy. https://lh5.googleusercontent.com/RAGhImLDiQN5gtZFzwYC-9UJc3OxksGfSt2cN8S7KwIh9IcaOlnsRg7fs4qyQIQKmkUhWxFOri2s66vFDcw14V6U9Bgh53IfJ4imORyWk5mbFUeIEQNJvu2NIoesZu95x9bNv2O0qoe7lUyPNF7d0jndanalrlHGZJbmjP90Oq3qKbFeHObr9naUWg Screenshot of a website performance analysis tool, showing a URL being entered and Sydney, Australia selected for website conversion optimisation testing. https://lh6.googleusercontent.com/aes1wJCCKhgsrPS6MZpguwUmO0seqHanJqqn5IGy42rTiyOXBcS4bKXcjLetu2ANrtYCuGfW2RtVI-em_o-Kn9YCbSrBgjW_CXE1EXrk70Shzj1fzwMHwqSMlGWJDQ3bOjFyctJ9B47gr7ME5vlKHcehoW2PJ2qAnkO8a6Hltr8SlQi50sMXv5J8FA TinyPNG website for smart image compression, featuring a panda eating bamboo and a file upload area. Essential for website conversion optimisation. https://lh4.googleusercontent.com/Mk_RnAqDli77-0dBgFIUCdVvh-j-NB8tR4EA94u3LALfn4i4jtRwDZ41fmUqTvSaoGRvsJsO2mq8zjMlef-BgFuxzXo0WRF0zH3IggTG96XALal-gX0hTa1fTYY-q1qhKZ0-o7jR8P_soWKFDowDd1lALhloqbGIeuQmUIHU7NPASmWa2zTPXhe_5g A line graph showing the impact of loading time on conversion rate, crucial for website conversion optimisation. https://lh3.googleusercontent.com/i6ftPmHsGF3EQC_FfnaxzYkUZ6HwTPvfrxgvgJFM6BXEak9EDhFtOiNmApduKraJknw8qi2xl-qgEyWmQzsY0yw-9a4j6vJfE5ZTVj6fLIce8FiyywidZ5KnsBmVfIsNewaHNH0OpVVjaHhh0DojlVj609oLVVEtAYQn3wEOyQ-cmjP3hrtwTx9Bcw Website homepage with 'Find a Practice' button, phone icon, and menu, showing strong website conversion optimisation. https://lh3.googleusercontent.com/CT-UypsckJkkEKZGST8KrFIwuKAjlOnGdZk7iFCH0pcdx5F293gU_RBBPaycmR3bKe9nnMXv_9s_WyuEzfLjOznnSzaSKfW38xlWhGwSSjlb7VQXnnW9j84TNO_fBwvzBEesDRyjNtbJ5IFyvaXVmNjzGVOSNjW9yZNu1xIO-iS5kxeSgLkCGA1JkQ Line graph showing mobile traffic surpassing desktop traffic around 2014, crucial for website conversion optimisation. https://lh5.googleusercontent.com/GXIEgc5briPSi_U4_SnJiyM7HJursSIqHy_OV2IIJNRbExh8Ao3Rx_3TFydflEDcUN2PP54HeLW1Ujck-zVwJmDnAmP66aqUdX9TxlnUbBceVbMVYBnjDZe-PUWPVm3s3hg7goPkIaXGFCitE_wQnQCHrJWvie48mlxghQKOb5Y7LPF1UNqjshu5uQ A funnel diagram illustrating different types of search intent: informational, navigational, commercial, and transactional, crucial for website conversion optimisation. https://lh5.googleusercontent.com/J2d0i5qmCGO2HSyJbJ1db5k9ywv6lanBJQmyfKR4g7fLTgLFGfvhbpaPpQwyp41LYG72A2STsEDMC3XXF7nz7Bj6pLoh_scycT15u8NmFJLO3QKb5xXmbAREqkC6wVXKgnb1PEF8NI_iUN3TYVHxubiSNuPl6uvoB6fRxJuMFOZr5w2gEMvXseIGYQ Three client testimonials with 5-star ratings, showcasing successful website conversion optimisation results. https://lh6.googleusercontent.com/lexp08UU2e4WpsScium1zfp1zodCwUprpIV59NmdkqZ8SoVUaM9W0qg6YG-hWx-CTV5WA0zl5gtAAafwmBofIHHdKBewy8tHIaynIXdbBqOx2kQxv5tLkhFycUOgxmtioyKczWqMCkqi2ZAnsW6GUbg4wLCqiqvmV3wzzfGQSQbs4X6DWN-98b3CtA A dashboard displaying various metrics and charts illustrating successful website conversion optimisation results for multiple brands. https://lh6.googleusercontent.com/XBS_zv_vj8tcP_vekf_RGSxITjjDvnmvA1b7zWu1N7yhJJx7r7s7iv221Ox0MpTZ9XHlfpQ69DhBglg0uk8OrqQseREinhcw_wJ8lhKlk8p-cFjyvtoa-48ru-FRX3TQD0f134a6mx9uJBXOm931D2_xEKr96VK9zC-peHC8AoxSf8a5xQDrsFyOsg Bar chart comparing reviews vs. case studies for website conversion optimisation, showing which resource was more influential across various metrics. https://lh3.googleusercontent.com/qQquyeGGNP-16NcII2Yhsi--mx3scSjuzALc85pZuhEo3igtlS7jsSK7o3CQKG6QL5gTTFrtk6FEBEkwKciUZv78pM2yc7YcNk2v5A-fE3oWXS7YmqQ7zcOb9T5RbQ5iC2MKoAKvf1sRuw2BZjAQhOYodO_oUP8wMlQT6M9C6pXQV4aQerkpFj4kxw A circular diagram illustrating user experience components: Look, Feel, and Usability, crucial for website conversion optimisation. https://lh3.googleusercontent.com/bFM1-uae3uxoMW22NCFFlNDQJwD-xFERNOC0TTwf47BBHKcha2ptxXJ2lfQ-owRrQcKqm0E_x3IITw_HLZiu84UCc5kws6m--B6nafCJDTA5vteMGkDmnRy0mdQ8XQVBYFZGGMjBa77wwTlq5iVJV0CTOwkg_9nR0ptNdr9TNbulrhsITEzweWnLWw Popup with an image of a surfer and a form for email subscription, a key for website conversion optimisation. https://lh6.googleusercontent.com/q0hmnMV4jDv5jcn0TB-J8ErNHfqM_bAK3S5Uj5BHG_UFohsNqrhimCNsW-W3wsjtpTuSZgrx0qW8A5uzWmAcRNoPv0bPMaIy1GzR-x3If69p6qHjXk7CEGA1DYjnT4aXjj4UlOcp3AlCZ-5aCy0bXhbEMflJ9TfqZowehnH0VZzt5Fabz6WFSEPtag Bar chart comparing website conversion optimisation rates for forms with and without social sign-on, showing higher rates for SSO. https://lh3.googleusercontent.com/sbXr6Veze_DAzA8yzksPBT2T643wSjtD-pFpVAKglbjZ-KZ2w3d0W1g8N2XvzsL57uT_ATwKhW4swVlzFDaC0Tg_ZJJwhfjhubh4zRrB7Ny6bIUT8P1Hk8Fe5fu8uzTtmmnVd7s6drowLFDUUQEkVq6rbbzlkyoMVu5cbkY9mEw9apYjv_rv0pacRQ Hotel booking site showing a 31% discount, high demand, and social proof for website conversion optimisation. https://lh3.googleusercontent.com/8z_bhAdL6KhYh7vykfnnNDDQgLnbl7oLLtES54qb7AwtLtFDjbPuDBjj0Ig6u0MGb11i_iqYwoXBq9nmghwex1P-7Zg7HOw1PAtQo67zeh3QmXk2cX2z3-ZCfYbB4jA-u9016RqyM6wA6sT2yJ31hsX6A52UyK_rnY2lnA3qrO18KGi1EdNg3NlHag Illustration showing how to use FOMO without spamming, outlining steps for website conversion optimisation. https://lh4.googleusercontent.com/d_7vAj8Cmm_bE7aIdKw3HTm11xP4QzN844Ea0e5eoZK5PJBeozvUda1SDU-hPyQXkRq5S_PBL5HW93fLlIRpb-H4fpm55wGrarlfbBijrdNvgK-X5BtQpJXMKyZW6FKAoxABXMivl-Egfah-Jfo0gOGki_kEFjiOhVNDrv0Go8laExdEii5TwVWEVA Infographic outlining 5 steps for understanding customer needs, crucial for website conversion optimisation. https://lh5.googleusercontent.com/8tSIX6s3zNg4O-_UAP06eEwTdq8GjZF-nrt1s4FVsOSjQhnMtu_oqsAOYIjcenud1MeCCudf0_try1OSHqPVgAwrBHyjgU8tZ4mSIlHHZttjjSbMLmrGomKIHdOq2rQfCGH_aGiYAwiMoO7kxQm6HSIYR_Qukiu-Ymx-_W_wLeS8gq_IOxWTMXtQKQ Diagram showing an A/B test for website conversion optimisation, with visitors split into two options, yielding 17% and 24% conversion rates. https://lh3.googleusercontent.com/kezT_WdoxPBn0OjQrMixdqaNwYqdym1F46n64kY_-AL-nq4zzv7hyXSCo0cLTFx2AoeGWTolpxR4ux_-yCG1BwYcS3VtL0ZGXSRw8i9UdE8huCWiDb5j2vob2_GqJGbKnOtdHCuWu4159GI6G495DtQheTu2qxGennksKmyi-SBNIzBMFEK5vDLQcQ Bar chart showing reasons for checkout abandonment, crucial for website conversion optimisation. High costs are 60%. https://lh5.googleusercontent.com/aeGAV_dGBLahkO39UFRdqs5l-Cea95Yx11WpMiqhnVek5Ms4rGiceQhmliancIaDgqSTrFHEEWa-7yDYnxeohKiUh-XGgCpaU_9s9QTmV8GHXk7ywnZvM0atw5kBt0O26r4rtJIQjHYja4BpmsYoAsfY1FAVkbzlNIvRb2RDlYe24Y5Cqi3Lf-t-_g Bar chart showing conversion rate by CTA type. Smart CTA has the highest conversion rate, demonstrating effective website conversion optimisation. https://josiahroche.co/blog/how-to-be-an-authority-in-your-niche 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/11/Diverse-adult-students-recording-podcast-outdoor.webp A confident person stands before a large audience, a visual metaphor for becoming an authority in your niche with strategic content How To Be An Authority In Your Niche — 5 Content Strategies https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-4-1775145672300.webp Google <a class= https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-5-1775145673228.webp LinkedIn post by Nidhi Pandey discussing content length for website copy to become an authority in your niche. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/People-trust-data-1024x574-1775145674015.webp Pie chart showing 75% of people trust content more if it's backed by data, crucial to be an authority in your niche. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-6-1775145674424.webp Infographic showing global e-commerce sales reaching $6.3 trillion in 2024, with stacks of cash. Helps you be an authority in your niche. https://josiahroche.co/blog/what-is-cpa-in-digital-marketing 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Business-professionals-in-a-meeting-discussing-what-CPA-means-in-digital-marketing-with-zombie-themed-presentation-in-the-background.webp A diverse team of marketers in a modern office analyzing charts and data, discussing what CPA in digital marketing entails What Is CPA In Digital Marketing? 7 Simple Examples, No BS https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Manager-pointing-at-sales-graph-on-monitor-explaining-what-CPA-in-digital-marketing-entails-during-a-team-meeting-1024x682.webp Manager pointing at a sales graph on a large monitor, explaining what CPA in digital marketing means to his diverse team. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Barista-checking-digital-marketing-analytics-on-smartphone-to-understand-what-CPA-is-in-cafe-setting-1024x682.webp Barista checking digital marketing analytics on smartphone to understand what CPA is in café setting. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Athlete-reviewing-CPA-in-digital-marketing-metrics-on-a-sports-app-on-his-smartphone-after-training-1024x682.webp athlete reviewing cpa in digital marketing metrics on a sports app on his smartphone after training. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Freelancer-analysing-business-charts-on-a-laptop-to-optimise-CPA-in-digital-marketing-strategies-1024x682.webp freelancer analysing business charts on a laptop to optimise cpa in digital marketing strategies. https://josiahroche.co/blog/google-launches-search-console-recommendations 2026-06-01 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/08/Google-Introduces-New-Experimental-Feature-Search-Console-Recommendations.webp A person uses a laptop to view Google Search Console (GSC) recommendations to improve website performance GSC Launches New Search Console Recommendations https://lh7-rt.googleusercontent.com/docsz/AD_4nXeNzNo1anllKvOq6dYOQuuK87u1KTUNX33pbrBuob8daz9OTgR5VwR2CrUYZx4Lh8-GbzAfFBbgK98Gv2L542Exbyr5XkntXs969dct-l9xK06_Yp8D31kv8AxW-zviOMWYU9Tn77u3Sao0AklA3v89Dew?key=7lqPCtjoZqbbUGE6dXvuVA Screenshot of the Google Search Console interface displaying new Search Console Recommendations, including issues with rich results and video indexing. https://lh7-rt.googleusercontent.com/docsz/AD_4nXfIrfYVKxWLNSBcZVhN1-My_zpFtO-ORmgga8q4cD2c9gsuwgzej9KBdPukmkFNOV1C47msv77wjU-9zb8P5WNFoXo9uE1nkhaUGJM1EUkjORZFXU9ngygQGphoe-cOJKiLDRa6Bjdd9I484W_d7tnbKeI?key=7lqPCtjoZqbbUGE6dXvuVA A tweet from Blaine Smith with humorous Search Console Recommendations, including suggestions for content and ads, highlighting potential frustration with Google updates. https://lh7-rt.googleusercontent.com/docsz/AD_4nXe2TckmueJr7jVxL9ChuZc4Kwsd1unLgWGpBalJzYcqlknoI5pnxOtqyvTRfJyzIUzv8kP_w0UrzqiwfbhEm6Bep57JjxxhTUMNivvQWybq6HtgcYXS0OgIQ3XNLTMnbHBzK18JjsygdHuE6ESaH1AEe5Ks?key=7lqPCtjoZqbbUGE6dXvuVA A tweet from Prashant Kumar suggesting Google Search Console for technical SEO, emphasizing its role in Search Console Recommendations. https://lh7-rt.googleusercontent.com/docsz/AD_4nXdPJrrWiXy9odI0nQKIHZPrIgmanjvebkK48PHarbtm4Pl1O6pciP7BzbHxdNuZ-E4UBVCzIIaXb9pqsSPmW2_YIpw28vA-ocAhIk6iXzH2d_l9gLyPCsI88h5U4rh74W7EVk8pzMOJdi5o2RyV_xoRqGR9?key=7lqPCtjoZqbbUGE6dXvuVA A Twitter post from 'dukeo' asking for keyword data in Analytics, relevant to Search Console recommendations. https://lh7-rt.googleusercontent.com/docsz/AD_4nXeuhJTgyVl9VpMK6wxYsScr6ecC2QXEtkSPRqzi6ZFKU1RGq_DhBEo8qirM26_t_SJCoCSMxyQUpxufVmWH62qMyEeLGg8mr3od1ciaphkvY1hoz4lG8HKHQph5nFXqpzU3ae8TliYTP_ne0umnaJaD8Sc?key=7lqPCtjoZqbbUGE6dXvuVA Tweet from Moxie advocating for more user-friendly GSC, highlighting the need for easier Search Console Recommendations interpretation. https://josiahroche.co/blog/7-new-google-ad-policy-violations 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/10/business-graphics-diagrama-isolated-over-grey-tabl-2023-11-27-04-55-17-utc1.jpg A stylized visual representation of seven looming red warning symbols, hinting at the new Google Ad Policy penalties to avoid Google Ad Policy Updates — 7 New Penalties To Avoid https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/JRR-Marketing-Featured-Images-and-content-inserts3-1-1024x576-1775144078923.webp table outlining the google ad policy strike system. it shows that after a warning, accounts can receive strikes for violating policies: the first strike puts the account on hold for 3 days, the second for 7 days, and the third leads to suspension. this structured strike system is part of google's effort to enforce compliance with its ad policies. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/JRR-Marketing-Featured-Images-and-content-inserts2-1024x576-1775144079341.webp visual showing that 142 million ads were blocked by google due to misleading information about products, services, or businesses. this enforcement of google ad policy helps protect users from deceptive advertising practices. the ad blocking figure highlights google's commitment to ad safety. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/Screenshot-2024-10-23-at-19-09-28-ads_safety_report_2023.pdf-1024x272-1775144079704.webp graph showing google ad policy enforcement in 2023, with 2.1 billion pages affected. the largest category, sexual content, saw 1.8 billion pages actioned, followed by dangerous or derogatory content at 104 million, weapons promotion at 61 million, shocking content at 40 million, and online gambling at 38 million. this highlights the major areas targeted by google ad policy in 2023. https://josiahroche.co/blog/how-to-increase-customer-lifetime-value 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/How-to-Increase-Customer-Lifetime-Value.webp Visualizing the journey of a growing tree with customers at its roots, demonstrating ways to increase customer lifetime value How To Increase Customer Lifetime Value — 10 Proven Ways https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1775143489885-uiig-1775143608508.webp Customer Lifetime Value (CLV) bell curve showing 20% non-profitable, 60% profitable, and 20% very profitable customers over time. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/Woolworths-rewards-program-where-you-collect-points.webp Hand holding an orange Woolworths Rewards card, a key strategy to increase customer lifetime value through loyalty programs. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/Improve-CLV-by-asking-customers-about-their-experience.webp Woman looking displeased at a cafe table with breakfast, suggesting a poor customer experience that impacts how to increase customer lifetime value. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/Yoga-online-is-a-great-segue-from-activewear.webp Woman practicing yoga with a laptop in a living room, a golden labrador dog resting nearby. Illustrates how to increase customer lifetime value. https://josiahroche.co/blog/voice-search-local-seo-tips 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/05/woman-with-smart-wireless-column-at-home-2025-03-15-17-38-01-utc-1024x684.webp A person using a smart assistant device, its glowing interface showing local search results with pins on a map 7 Voice Search Local SEO Tips For Smart Assistants https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/Using-natural-language-makes-a-huge-difference-1024x576-1774625568286.webp side-by-side comparison of traditional versus natural language search queries, showing how question-based formats improve search relevance, a key strategy for optimizing for voice search local seo. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/If-only-all-reviews-could-be-this-detailed-1774625568715.webp five-star restaurant review highlighting fresh, farm-to-table ingredients and handmade pasta, praising the italian authenticity and warm service, a prime example of how user-generated content supports voice search local seo. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/What-you-want-your-PageSpeed-Insights-score-to-look-like-1024x582-1774625569442.webp screenshot of a perfect 100 score on google pagespeed insights for example.com, demonstrating high web performance metrics — essential for enhancing user experience and boosting visibility in voice search local seo. https://josiahroche.co/blog/what-is-a-marketing-consultant 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/What-Is-a-Marketing-Consultant.webp A marketing consultant in professional attire, advising a small business owner in a modern office setting What Is A Marketing Consultant? [Read This Before Hiring] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/marketing-specialist-vs-generalist.webp a venn diagram showing the concepts of generalist and specialist. the overlap between the two is labeled as &quot;where the magic happens. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/what-is-a-marketing-strategy-similarweb-1024x576.webp a colourful graphic displaying the most popular types of digital marketing. the image includes icons representing seo, content marketing, ppc, affiliate marketing, native marketing, social media marketing, video advertising, and email marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/marketing-business-life-cycle-chart.webp a graph depicting the four stages of product life cycle: introduction, growth, maturity, and decline. the introduction stage shows low sales, high costs, and little profit. the growth stage shows increasing sales, reduced costs, and some profits. the maturity stage shows consistent sales, reduced costs, and increasing profits. the decline stage shows reducing sales, constant costs, and reducing profits. this graph represents the typical sales and profit trends of a product over time. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/marketing-consultant-roles-and-responsibilities-649x1024.webp a photo of a modern marketer, blending the roles of an artist and a scientist. the artistic part includes creating written content, visual assets, social media, and email marketing. the scientific part includes performance tracking, operations, analytics, and monitoring campaign performance. this image represents the multifaceted and complex nature of modern marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/Types-Of-Digital-Marketing.webp digital marketing hub with spokes for various marketing strategies including website, content marketing, social media marketing, ppc and sem marketing, email marketing, marketing automation, inbound marketing, and affiliate marketing. the hub represents the central focus of a digital marketing campaign, with the spokes representing the various channels through which the campaign can be executed. https://josiahroche.co/blog/how-much-should-dentists-spend 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/02/how-much-should-dentists-spend-on-marketing.webp A dentist thoughtfully reviewing various marketing strategies and budget breakdowns for their practice How Much Should Dentists Spend On Marketing? The Truth https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1774621985119-8lcm-1774623624994.webp Bar chart showing the percentage of marketing budget from total revenues by industry, with education at 18.5% and consumer services at 17.4%. https://lh4.googleusercontent.com/FMB3O07LgQ1dYySZY1mF201E4jBNtynG4cxop29PcvqPxEI2RdBgS0pjmlB5j2fL8ldgdVJr-F1H-bRX9BqaiUpqCzlEbqCm3g9ZmI9Oq_ogMNbM18AxN17oyUcmuHvyiwIYS6eHygHBkxKu25WfYDU a visual representation of the customer acquisition cost formula with a clean, modern design. the formula is cac (customer acquisition cost) equals te (total expense to attract, engage, and convert a new customer) divided by nc (number of new customers acquired). this formula is commonly used by businesses to calculate how much they spend on acquiring new customers. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/02/image-1.webp a graph illustrating customer lifetime value and customer lifetime over the course of a year. the left vertical axis shows the average month, while the right vertical axis displays the average value. the horizontal axis represents the months from january to december. the bars indicate the customer lifetime value, while the line represents the customer lifetime. the graph visually depicts how customer lifetime and value change over time, with potential insights for businesses to optimize their customer relationships. https://lh5.googleusercontent.com/uLORHnylabdvkg1EasFFaU2yEuwDNPkhuxQNB8N6kG0qxakgjgtJKMkhkEIeQgt6j86s--nR1sYs_27etL_7R2915gekTpA61xHSZCPR53c3iPqRRMz206iyor21V-dWy6UjjIwzMzx1Dp5oMdLeY8E a visual representation of the churn rate formula. the text on the image reads: &quot;churn rate formula: (lost customers / total customers at the start of time period) x 100.&quot; the image is straightforward and easy to understand, making it a great resource for those wanting to calculate customer churn. by using the churn rate formula, businesses can measure the rate at which customers are leaving their service or product over a given time period. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/02/statistics-for-converting-web-visitors-into-patients.webp an image consisting of three layers with statistical information on the effectiveness of different channels for generating website traffic and conversions. the top layer displays the average conversion rates for each channel, with organic search being the most effective at 5%, followed by email marketing at 3.9%, paid search at 3.6%, and social media at 1.9%. the middle layer shows that businesses receive an average of 5 clicks from organic search compared to only 1 click from ads. the bottom layer displays the generation of traffic by channel, with social media only generating 1 visitor compared to 10 visitors from organic search. this image highlights the importance of organic search as a valuable source of website traffic and conversions. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/02/offpage-vs-onpage-seo-for-dentists-1024x723.webp A Semrush chart comparing On-Page, Off-Page, and Technical SEO factors vital for dentists to spend on marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/02/image-4.webp a text-based image displaying the formula for calculating conversion rate percentage, which involves dividing the total number of goal completions by the total number of website visits, and multiplying the result by 100. https://josiahroche.co/blog/determining-the-value-of-a-backlink 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/How-to-Determine-the-Value-of-Backlinks-on-my-website.webp A magnifying glass hovers over a collection of colorful blocks labeled as backlinks, emphasizing how to determine their value How To Determine The Value Of Backlinks? The Truth Behind It https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/5-helpful-backlinking-steps-from-semrush-1024x727.webp Semrush infographic showing five key steps to get backlinks, including creating content and analyzing competitors. Understanding the value of backlinks is crucial. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/an-example-of-excellent-quality-domain-ranking-and-backlinking-quality-by-forbes.webp Screenshot of Forbes' Ahrefs metrics, showing high domain rating, URL rating, and a large number of backlinks, illustrating the value of backlinks. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/a-graph-demonstrating-the-google-penguin-penalty-effect.webp a graph demonstrating the google penguin penalty effect https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/infographic-demonstrating-what-is-a-nofollow-link-785x1024.webp infographic demonstrating what is a nofollow link https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/inspecting-the-anchor-text-during-the-seo-quality-analysis-1024x509.webp Screenshot of an SEO tool showing 104 links with non-descriptive anchor text like 'Click Here' and 'here', highlighting the importance of descriptive anchor text for the value of backlinks. https://josiahroche.co/blog/measure-outsourced-marketing-kpis 2026-06-01 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/measure-outsourced-marketing-team-kpis.webp A team of marketers gathered around a table reviewing charts and data to measure outsourced marketing KPIs How To Measure Outsourced Marketing — 13+ Crucial KPIs https://lh3.googleusercontent.com/UaGNOFVpQGje3-AkdMzkjNgbctM5sczG6OVh7CpqvXc1jsWn8yd3bNF7j-0dHXlNtLivXpMjEqp_l5TjtUbRVc_XWW7ET6urzpAFDW4Xf_d2nnzF3f_jTFNmLFVPS3iKHGFn8kxoQoH_QJu1lmeWbfg graph comparing conversion rate benchmarks in google ads across different industries, with separate data for search and google display network. the graph shows varying conversion rates for industries such as finance, healthcare, and travel, with the highest conversion rate being in the legal industry. the data provides insights into the average conversion rates businesses can expect to achieve with their google ads campaigns. https://lh3.googleusercontent.com/vnNhqSc6WzHz1AU-EQ5BELBWCEx5isc-JrSgSqqYppgCzKBUlnDulZYqWoU5v09nDjLUvb-OulRaoxBjEY65YiBqyPcAo5HHQn-EarfRu5oI3DlcJ8qPbrNUX8f1j8LUWaizODfKm-Ps9iU0nXkAiK8 a graph displaying the value of organic traffic to a website over time. https://lh5.googleusercontent.com/ioUeN0Tglp02wF-4ox8_r-7t9wLpzzucJHu8vqATAMJUiIPkbP7iXTQSAlHYKEpEXY_acgGrQ45qX7qxbdrt47qvJuk00hoqGUkqN48VOf_QHI6bFwIIWQs9F_PneOH3KCeYRMTqwhT3IV_m0ONZi44 Digital dashboard showing leads captured today, with filters for filtering and options to qualify leads and export data, crucial for measuring outsourced marketing. https://lh4.googleusercontent.com/E-OxhJeFoA5ku2KYH5ncyv0paQQJJicFg08CCNvOr7Hfn2_NpJZnsBLjDm9sTBGofafqroE4gv48Nv2rtWqGzfbLhaplRIAs-top17MOJbqruhgcuBbbI94XWqxL9nUncn2qh98_b4_3VSAfn6rF9gg SEO dashboard displaying graphs of new and lost referring domains and backlinks, crucial for measuring outsourced marketing https://lh6.googleusercontent.com/Z9CRq-Ygmpo3FZkDs2VwvUXl1-2cvUyinWHaT1j8MPQ17HZDDBGwumodQpcPiUBEOyVm8g0EIFJznuA3nVoWESpmSphCQQHJy4I4C58ON-8WCSuuaH_5Fgoui0zMe5Vqg16dSGHre6h3ezbNtsaUpdk screenshot of google ads conversions page showing primary and secondary action optimization. the interface displays detailed information about the conversion tracking, including conversion action, action optimisation, and conversion source. https://lh4.googleusercontent.com/MkwvgEGZPU7qoUKsPS3Cp56zA3YEt6jdQVX_vOsSHv1e1hAWi6WoUACzVu0Kxl1INiP11Td1Zf10ESfEw7S_VibRSXkGlbV40DUYs4F-e2pe43X9ZlHt8HfXcoW_9KQf2ea1OVFCgaKvvcYqA2mbTVw Table comparing vanity metrics like page views to actionable metrics such as conversion rate to measure outsourced marketing. https://josiahroche.co/blog/reasons-your-link-building-campaign-isnt-working 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/04/7-reasons-why-your-link-building-campaign-isnt-working.webp A frustrated person at a desk surrounded by tangled ropes symbolizing a failing link building campaign 7 Reasons Why Your Link Building Campaign Isn't Working https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/why-is-link-building-important-for-seo.webp Diagram showing various strategies for a link building campaign, including guest posts, infographics, and sponsorships. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/what-links-does-google-prefer-ahrefs.webp Infographic showing various types of bad incoming and outgoing links that can hurt a link building campaign. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/bad-links-according-to-google-ahrefs.webp Screenshot highlighting 'Buying or selling links' and 'Excessive link exchanges' as bad practices for a link building campaign. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/semrush-backlink-audit-tool-checker.webp Semrush backlink audit tool dashboard showing high domain toxicity score impacting a link building campaign. https://josiahroche.co/blog/7-reasons-to-give-google-ads-data-hub-a-try 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/10/JRR-Marketing-7-Reasons-to-Give-Google-Ads-Data-Hub-a-Try-1.webp A person in a brainstorming session pointing to a diagram of interconnected data points, demonstrating the power of Google Ads Data Hub 7 Reasons To Give Google Ads Data Hub A Try https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1774447571839.webp LinkedIn post by Vitaly Gerko discussing data clean rooms, highlighting Google Ads Data Hub, Snowflake, and Amazon Clean Rooms for marketing insights. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1774447572539.webp Child in a pink coat lying on a leaf-covered ground with the text 'BUT WHY?' highlighting confusion about Google Ads Data Hub. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-9-1774447573169.webp Text snippet explaining how to create a Google Ads Data Hub account and contact a Google representative. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/Google-Ads-data-hub-interface-1024x668-1774447573788.webp a screenshot from google ads data hub displaying a pending link request from display &amp; video 360 to an ads data hub account. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-8-1774447574387.webp Screenshot of Google Ads personalization settings, showing various demographic and interest categories for ad targeting, a key component of Google Ads Data Hub. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-11-1774447575150.webp an educational graphic simplifying sql for high school students, explaining how it helps retrieve data from databases. similar to how google ads data hub allows customized data queries, sql uses commands like select to extract specific information, as shown in the example query for student names and ages. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-12-1774447575811.webp Screenshot showing Google Ads Data Hub query templates like 'Campaign stats' and 'All events' for comprehensive data analysis. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-10-1774447576107.webp a table showing five standard attribution models in google ads, including last click, first click, linear, time decay, and position-based (u-shaped), explaining how each model assigns conversion credit. in google ads data hub, users can create custom attribution models beyond these standard options. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1-1774447576525.webp Yoda from Star Wars with text 'Patience you must learn,' highlighting the need for patience with Google Ads Data Hub. https://josiahroche.co/blog/how-the-perceived-scarcity-effect-works 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/10/woman-hoarding-food-during-coronavirus-pandemic-2023-11-27-04-56-57-utc-1024x683.jpg A person looking at a nearly empty shelf with a single product and a "limited stock" sign, illustrating the perceived scarcity effect How The Perceived Scarcity Effect Works — 6 Real Examples https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-4-1024x265-1774445754418.webp a flight booking screen displaying a message, 'only 1 seat left at this price,' emphasizing the perceived scarcity effect to encourage quick booking. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-5-1774445755050.webp udemy course page showing a banner, 'discount ends in 4 days,' highlighting the perceived scarcity effect to drive urgency in purchasing the course.&quot; https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-6-1774445755536.webp amazon product page with a message, 'only 2 left in stock—order soon,' utilizing the perceived scarcity effect to prompt immediate purchase.&quot; https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-7-1024x510-1774445756142.webp a pre-order page for limited edition shorts, with a message like, 'limited quantities available,' leveraging the perceived scarcity effect to create urgency in ordering.&quot; https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/10/image.webp a gif featuring a scene from mad men, illustrating a marketing tactic related to the perceived scarcity effect, where urgency is created to drive consumer action. https://josiahroche.co/blog/13-dangerously-powerful-marketing-biases 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/13-Dangerously-Powerful-Biases-Every-Marketer-Should-Know.webp A person looking thoughtfully, surrounded by swirling lines and abstract shapes, symbolizing the powerful cognitive biases at play 13 Dangerously Powerful Biases You Should Know — [Caution] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1774372172809-bql7-1774372193137.webp Blonde woman screaming as two people dump buckets of water on her head in an outdoor ice bucket challenge. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/scarcity-bias-black-friday.webp an image depicting the scarcity bias, where a group of people is frantically scrambling for tvs. this bias refers to the psychological principle that people tend to place more value on things that are scarce or limited in availability. this image illustrates the urgency that the scarcity bias can create in people, leading them to act impulsively to obtain a scarce item. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/what-is-the-anchoring-effect-heuristics-1024x715.webp an illustration of two mugs, one with a discounted price tag from $1000 to $300, demonstrating the anchoring effect. the stick figure in between the mugs appears to feel as though they are receiving free money due to the perceived discount. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/what-is-the-law-of-reciprocity-1024x576.webp a visual representation of the law of reciprocity with two stick figures. the stick figure on the left is giving a gift to the stick figure on the right. the stick figure on the right now feels indebted and obliged to repay the favor to the stick figure on the left. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/what-is-the-loss-aversion-bias-1024x715.webp an illustration depicting the loss aversion bias. the image features two stick figures, one on the left with a happy expression. and the other on the right with a sad expression. this illustrates how people tend to feel the pain of loss more acutely than the joy of gain. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/what-is-the-pygmalion-effect-self-fulfilling-prophecy-1024x576.webp an illustration depicting the pygmalion effect, which shows how people's performance can be influenced by the expectations others have of them. the image suggests that when others have high expectations of someone, their performance tends to improve, while low expectations can lead to poorer performance. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/what-is-the-framing-effect-1024x1024.webp an illustration demonstrating the framing effect, with two frozen yogurt images side by side. one image is labeled &quot;20% fat,&quot; while the other is labeled &quot;80% fat-free.&quot; a stick figure in the image is seen selecting the 80% fat-free option, illustrating how the way information is presented can influence decision making. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/what-is-the-halo-effect.webp a visual representation of the halo effect, with two people depicted. one person has a halo above their head, indicating a positive perception, while the other person does not. the halo effect is a cognitive bias where an individual's positive traits or qualities lead to a positive overall impression of them, even if other aspects may not be as positive. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/what-is-the-attention-bias.webp Brightly lit Broadway billboards for musicals like Wicked and Phantom, with heavy traffic below exemplify attention biases in a busy city. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/The-Illusion-of-Control-Bias.webp A casino dealer in a red vest stands at a roulette table as three men gamble, illustrating the illusion of control bias. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/confirmation-bias.webp an illustration about confirmation bias with the text &quot;everything you look for and all that you perceive has a way of proving whatever you believe.&quot; the image shows a person with glasses turned upside down on their head, representing how confirmation bias can distort our perceptions and make us see what we want to see. https://josiahroche.co/blog/how-to-check-organic-traffic 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/08/how-to-check-organic-traffic-header-2-1024x683.jpg A person reviews a digital dashboard with graphs and charts, showing how to check organic traffic with various tools How To Check Organic Traffic — 4 Tools For Easy Tracking https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/how-to-check-organic-traffic_google-stat-1024x576-1771925820739.webp infographic showing that google accounts for 91.54% of the global search engine market, emphasising the importance of knowing how to check organic traffic on google. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/how-to-check-organic-traffic-search-console-1024x773-1771925821109.webp Google Search Console dashboard displaying performance data over three months, showing clicks, impressions, CTR, and average position. This helps to check organic traffic. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/how-to-check-organic-traffic-ahrefs-website-checker-1024x318-1771925821381.webp ahrefs website traffic checker tool interface, providing a visual guide on how to check organic traffic for any website or subdomain by entering a url. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/how-to-check-organic-traffic-ahrefs-3-1771925821667.webp ahrefs organic traffic report showing traffic volume and value by country, offering detailed insights on how to check organic traffic distribution globally. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/how-to-check-organic-traffic-semrush-1771925821906.webp semrush organic traffic insights tool interface, illustrating an easy method on how to check organic traffic by entering a domain for detailed analytics. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/how-to-check-organic-traffic-semrush-2-1024x559-1771925822286.webp an example semrush organic traffic dashboard, showing important metrics like users, new users, sessions, engaged sessions, and more, making it a comprehensive tool for how to check organic traffic effectively. https://josiahroche.co/blog/sunk-cost-fallacy-in-marketing-5-mistakes 2026-06-01 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/11/Sunk-cost-fallacy-in-marketing.webp A disheartened business owner looking at a pile of discarded marketing materials, symbolizing the sunk cost fallacy in marketing Sunk Cost Fallacy In Marketing — 5 Costly Mistakes https://lh7-rt.googleusercontent.com/docsz/AD_4nXf6SAXwhoWD31hypxFRNdGAtEUbNYtUpZ2SM_oJSvwFWSEfdsRizyKM3yWrGYNckOEt9DEV66cjAsQ8Ryyn1f9qC4UFrEL9_zehi9jAUZbUTh2ez63FHnLdR2tav4_mzCFVIs0gkg?key=ppwNu2FNGhAPJA8vMyW8jFya Woman in a patterned top looking skeptical, shrugging, representing the sunk cost fallacy in marketing. https://lh7-rt.googleusercontent.com/docsz/AD_4nXe0P5k9ypGEvO-AFVjYoBrNKpzpLLv-8iVc9tQracbplULZtKcZ7wkOlPhJsVAHSnz7rubi3eGs68S4fZAmVULezId0n-KH6Wnbv-hQ3ODtQIZF4hnVD3AL3iXk8Vzg-lJF2Hxyfg?key=ppwNu2FNGhAPJA8vMyW8jFya illustration highlighting the sunk cost fallacy in marketing, showing 60.73% of ad spend wasted on search terms that fail to convert, with an image of money being thrown into a trash can. https://lh7-rt.googleusercontent.com/docsz/AD_4nXcyjd1JsBQKwdNrJXRzi8WgvbD30As2bnLkwbMdsIHU61G4hAQ3yvlv4Ys6lcecckdJ86HaNiwev5osQDqWhtnzuVfkShJxB2memZ-dEA0cSd_66km3TUxoS6GxqukADfL4AHMb3A?key=ppwNu2FNGhAPJA8vMyW8jFya Motorola logo, an 'M' formed from old phone parts, on a white circle against a black background. Illustrates the sunk cost fallacy in marketing. https://lh7-rt.googleusercontent.com/docsz/AD_4nXdLhv9xvkrHUL15IMORs3RRrIIlP8se5ACaVTw_hMMz7PuCCUN5fI_oGhq90WFgQSfXDLkIWdwJWlGyug-0nbDxyi7ukfT2OUscc-eK3ytDZHC3voJsfLVZc6bWyySrwZ1Yh3j7qg?key=ppwNu2FNGhAPJA8vMyW8jFya graphic illustrating the sunk cost fallacy in marketing, showing a 20% sales drop for tropicana two months after launching a new design, with a sad orange icon https://lh7-rt.googleusercontent.com/docsz/AD_4nXdJE1f-hpv3lks6txoQ1MK4Mc2aM62iDnq-Zl7S0AeTY58alYnsMM0Doa1lDj94S_bB3mMe1ftvbgI8l7_kxr8TjXCAJYEU--shhMx4ksz-VoIPB3F40jjbhmrNX-mnQg31BSCkQQ?key=ppwNu2FNGhAPJA8vMyW8jFya Bar chart showing subscription management methods, highlighting a lack of system use by 41% of people, a common cause of sunk cost fallacy in marketing. https://lh7-rt.googleusercontent.com/docsz/AD_4nXdZby59qM2RpIBt0tFvUEyKh7nb0o_2SaDg3Q76B8IbuUmEmH7IWbr5IjfwTmRvIfn9g8rTKBQ2QAJBMg9Y3AtKSjW3r5AtGCx2v-PmNV0Q7Ns0WohbHPsqNsVCBEUuQFUZG9liAA?key=ppwNu2FNGhAPJA8vMyW8jFya graphic emphasizing the sunk cost fallacy in marketing, noting that there are 4.18 million podcasts worldwide as of august 2024, alongside a microphone and comedy icon https://lh7-rt.googleusercontent.com/docsz/AD_4nXexmtBJT5wxEmCe50LNJlWudb3nYbTULVrYmV5dkHOfyc95oRIooELx315iKyiuOXn9uxqrq8SJdq32P27qztN9K_OJnGpFt2aPkL9Tdr9_NaE3rPmrTMppdw_F8SXpSRbeC13LTg?key=ppwNu2FNGhAPJA8vMyW8jFya Man speaking, with text 'WELL, THIS IS A TEACHABLE MOMENT FOR ALL OF US,' highlighting learning about sunk cost fallacy in marketing. https://josiahroche.co/blog/how-to-improve-lead-quality 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/11/Sales-person-thinking-about-how-to-improve-lead-quality-1.webp A frustrated salesperson sits at a desk, head in hands, surrounded by untouched phones and overflowing inboxes, illustrating why sales feels stuck How To Improve Lead Quality — 5 Reasons Sales Feels Stuck https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXc7xP11wypC7BY1WHGQXhpjoRUl5leVo2ZY4B9JJaHp6dUi50qEKdWvrB4-HjUy-NWh3GTutt4_BtpgPA_MW-K-lVFpZVie5UpEf5MqSJs6zRR62bxjFVpytuqO7WkFR07X5cE6kQ-1774369904097.webp illustration showing how aligned teams grow their revenue 32% faster every single year, with an image of two heart-decorated padlocks symbolizing unity and collaboration. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXebj8m9AzlUMp-87dKnqPVrUuODREKSVV4hhGBwGVecuGOavgyY5W29AO2CCioPgGSQ-6j7ah4wrCqU74D8-spuGs-RuI4EsgTcgsMQLO7AZqoS5WR_D1bnh9C9mueKzES9ZZ5B9g-1774369905017.webp ad 4nxebj8m9azlump 87dknqpvruuodreksvv4hhgbwgvecugoavgyy5w29ao2cciopggsq 6j7ah4wrcqu74d8 spugs rui4esgtcgsmqlo7azqos5wr d1bnh9c9muekzes9zz5b9g https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXfpgGqzeyN2W5ZFFomu2_-Gr-qLXDR1BW-W5NnuVV8sax4NPdgvEyoSM9AxDm5tCTqpxtykF8WXvC3yQ5u0sItbLFVACby4J9PHUzolnWIkBJeYMs1kr5WeM5SFynzw5tzNPz6U-1774369905340.webp Infographic showing the BANT framework (Budget, Authority, Need, Timeline) to improve lead quality. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXd5S-MR5l2LfgdhVz0sA1vHgHW9V7ds4c8iw1Tc6UdX5YDwN0HCs2Obrez8kfHGPpTPwkPOgibzZ0uDbxPru7xJFX7hNlaBcrL-Y1gC3vUGd9_DpmTPPSiQjFBOW-ssplXriw29dw-1774369905665.webp table of popular sales qualification frameworks showcasing strategies on how to improve lead quality, including bant, champ, spin selling, meddic, and faint, with their key components and main focus areas. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXchP89lbKArtduZannguI0Se3hnBcXGchPCUWlg0Qy8beagPtBHcG-N3si-MOXAxg7Ud1ThMSPfzcZEDdH8d2YBJmbaVVz9rrCg7L5IkEi2wakImu9_RF4shJbivxhUGmPcozswng-1774369905993.webp LinkedIn poll showing 'Communication gaps' as biggest hurdle (60%) for sales and marketing alignment to improve lead quality. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXcg1cqx6yXjljHIlri3VPzA801Wbcgmb_H1sqW_QRt9Fr6g2qSMqpN_97kxOfoe2jUn2hkgXBZWACCu0N_dMQyWbB2H1x1TQfu1ShGAvyOllmCiotHERD6Vr1VvCGqkOuFXsQCY9Q-1774369906403.webp graphic emphasizing how to improve lead quality by sharing customer feedback, noted as the top priority for 41.6% of salespeople, with speech bubble icons representing communication https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Illustration-of-a-sales-funnel-representing-what-is-a-digital-marketing-strategy-concept.webp illustration of a sales funnel representing 'what is a digital marketing strategy' concept. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXdPAq1vA2btSu1gRoc9FA3zuPts-CpFybcmouCH3fWjdn9XFqU5n9yWfMVwH8-2q5MSsm3XP-cim5e44DApz2fHYw0YXPOgHff6_46Psq-PQ29g4lbweXPy0qRBKPtPI8u3AI97QA-1774369906717.webp Cartoon robot next to text: '80% of businesses using marketing automation generate more leads'. Improve lead quality. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXeLsm3jBwc_VVNNGk2S9e4HhkGs7r_NlpM3KVplh8OdVff-9SiJi27V5JmDCzZMOPNfEHZtBeap7W5y0n7Efo8q_n7UtTN-IByH_F4Ptfsc3u538kDeR2XyLJE0VCxNDF90Ax25zg-1774369907032.webp Jim Halpert from The Office looking concerned, with text 'DO YOU HAVE ANY NEW LEADS,' highlighting how to improve lead quality. https://josiahroche.co/blog/should-i-hire-a-fractional-cmo 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/Should-I-hire-a-fractional-cmo-questions-to-ask.webp A person in a suit thinking deeply, with a blurred office background, contemplating hiring a fractional CMO Should I Hire A Fractional CMO? 10 Money-Saving Questions https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/When-hiring-an-executive-staff-member-goes-wrong.webp Retro cartoon man smiling with text: 'I hire professional staff, then micromanage them until they walk out the door.' This highlights a common issue in hiring that a Fractional CMO can help avoid. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/CMO-average-salary-from-Payscale-in-2023-1024x439.webp Payscale data showing the average Chief Marketing Officer (CMO) salary is $180,687, important when deciding should I hire a fractional CMO. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/advertised-costs-vs-hidden-costs.webp Iceberg illustrating hidden costs vs. advertised price, crucial when considering if you should hire a Fractional CMO. https://josiahroche.co/blog/5-ways-to-make-optimism-bias-do-the-selling 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/10/Smiling-middle-aged-female-in-headphones-listening-music-and-dancing-while-walking-near-the-sea-1.webp A diverse group of people, smiling and confidently reaching forward, symbolizing the positive drive and belief in future success that optimism bias can 5 Ways To Make Optimism Bias Do The Selling For You https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1774025979111.webp infographic showing that emotional content performs about twice as well as rational messages, illustrating the impact of optimism bias in marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1-1774025979540.webp A collage of women in Nike sportswear with motivational text like 'Make Yourself Proud' and 'Make Yourself Strong,' demonstrating optimism bias in marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-3-1774025980135.webp A woman with red nail polish scrolls on a smartphone, illustrating how optimism bias drives engagement with positive reviews. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/Optimism-bias-and-consumer-loyalty-1024x577-1774025980483.webp infographic talking about optimism bias supporting long-term commitment. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1774025980795.webp Duolingo app screens showing practice reminders, club joining, and profile achievements. This visual demonstrates how apps leverage optimism bias. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-2-1774025981200.webp Glossier social media post promoting a 'What's your skin type?' quiz, using curiosity to leverage optimism bias for engagement. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1-1774025981630.webp H&amp;M abandoned cart email showing a model in shaping tights, using optimism bias to encourage checkout. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-2-1774025982060.webp Cartoon dog in a burning room, calmly saying 'This is Fine,' illustrating extreme optimism bias. https://josiahroche.co/blog/how-to-ask-for-testimonials-5-effective-ways-to-get-reviews 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/05/how-to-ask-for-testimonials-waiter-bringing-coffee-to-woman.webp A diverse group of smiling people interacting, symbolizing satisfied customers giving testimonials and reviews How To Ask For Testimonials – 5 Easy Ways To Get Reviews https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1774023413468-kmpv-1774023444811.webp Jimmy Fallon speaking on a dimly lit set, with the text 'UH, HELLOOOOO?' at the bottom. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1774023428155-gfu7-1774023445324.webp Infographic showing an 18% sales uplift from reviews, broken down by conversion, average order, and visitor return rate. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1774023462441-t2wp-1774023469272.webp Infographic showing useful content types for B2B purchase decisions, highlighting product specs (67%) and success stories (60%). https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1-1772035172658.webp Bar chart comparing reviews vs. case studies for attributes like authenticity, showing insights on how to ask for testimonials. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1772035173833.webp Infographic showing statistics on negative online reviews and how to ask for testimonials effectively. It highlights that 86% of consumers avoid businesses with negative reviews. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-4-1772035174923.webp An email showcasing how to ask for testimonials, offering a 15% discount for submitting a review. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-2-1772035176248.webp Bar chart showing consumer trust in reviews, with 49% trusting personal recommendations, crucial for how to ask for testimonials. https://josiahroche.co/blog/why-you-need-an-seo-audit 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/09/why-you-need-an-SEO-audit-1024x683.jpg A magnifiying glass scans over charts and graphs on a laptop screen, emphasizing the detailed analysis involved in an SEO audit Why You Need An SEO Audit — Save Thousands With 4 Quick Wins https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/SERP-example-958x1024-1772113164733.webp Google search results page for 'keto recipes' showing multiple recipe listings. A why you need an SEO audit example of SERP analysis. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/why-you-need-an-SEO-audit_site-load-speed-1772113166740.webp why you need an seo audit site load speed https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/why-you-need-an-SEO-audit_CTR-stat-1024x576-1772113168314.webp Bar chart illustrating organic CTR by position on Google, showing position #1 gets 28% CTR. Highlights why you need an SEO audit. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/why-you-need-an-SEO-audit_mobile-search-stat-1024x576-1772113169367.webp Infographic showing 313% more mobile site visits in 2023, with a phone icon. Highlights why you need an SEO audit. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/why-you-need-an-SEO-audit_ascension-case-study-1772113170384.webp A chart showing a significant increase in website traffic and keyword performance over time, highlighting why you need an SEO audit. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1773841909340-pnx7-1773841921623.webp Ahrefs homepage promoting a site audit tool to run a complete SEO audit of a website. The page features text about identifying and fixing 170+ SEO issues, with an input field to 'Enter domain' and a 'Start for Free' button. https://josiahroche.co/blog/what-is-the-primacy-effect 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/02/What-is-the-primacy-effect-in-marketing.webp A person looking intently at a presentation screen, showcasing the cognitive bias of the primacy effect in marketing What Is The Primacy Effect? Save 90% Of Time On Marketing https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/02/Your-brain-is-a-sponge.-Spongebob.webp Spongebob Squarepants with a large, exposed brain, looking surprised. Illustrates what is the primacy effect and memory. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/02/You-know-the-ballets-like-this-569x1024.webp A braille tactile ballot paper folder from IEBC, showing eight candidate slots, illustrating how the primacy effect influences voter perception. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/02/What-is-a-hero-section-1024x536.webp Diagram illustrating website layout with header, hero section, and content, explaining what is the primacy effect in web design. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/02/Email-subject-lines-matter-a-lot.webp email subject lines matter a lot https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/landing-page-example-new-scaled-400x1024.webp A long-form landing page showcasing elements like target keywords, social proof, video, case studies, and FAQs, demonstrating the primacy effect. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/spongebob-anchor-1773834712454.webp Tiny Spongebob Squarepants struggles to pull a massive black anchor across a sandy arena, illustrating the power of the primacy effect. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/What-does-a-landing-page-cost-these-days-1024x682.webp Designer creating a user interface with wireframes and color swatches, illustrating the primacy effect in design. https://josiahroche.co/blog/baader-meinhof-phenomenon 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/08/baader-meinhof-phenomenon-header-1024x683.jpg An old-fashioned, worn “BRAND” rubber stamp on a wooden desk, surrounded by four prominent brand symbols, illustrating ways to make your brand stick Baader-Meinhof Phenomenon — 4 Ways To Make Your Brand Stick https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/baader-meinhof-phenomenon-4-1024x553-1773833958907.webp aerial view of a parking lot full of identical white cars, illustrating the baader-meinhof phenomenon, where you buy a car and start seeing it everywhere. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1773834003999-4exw-1773834037548.webp Bar chart showing marketers use 3 channels most, reflecting the Baader-Meinhof phenomenon in marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1773834022552-16aq-1773834037868.webp Diagram illustrating the retargeting process: a visitor views a website, leaves, then sees a retargeting ad and returns to the site. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1773834061428-oa5k-1773834215457.webp An illustration of a young woman holding a smartphone, next to text stating 85% of Gen Z shoppers claim social media influences their buying decisions. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1773834077207-jody-1773834215901.webp Infographic showing 4 types of social media influencers: mega, macro, micro, and nano, categorized by follower count. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1773834094415-m9cx-1773834216251.webp Large billboard at night advertising a pink goat emoji and 'now on Apple TV'. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1773834119618-ot6b-1773834216652.webp Diagram illustrating 'The Rule of Seven,' showing a person surrounded by various brand touchpoints like Google Ads, articles, emails, and reviews, highlighting customer journey. https://josiahroche.co/blog/how-to-do-audience-research 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/01/diverse-people-in-a-seminar-2023-11-27-05-04-26-utc.webp A magnifying glass hovers over a colorful pie chart and bar graph, representing simplified audience research for SEO How To Do Audience Research For SEO — 5 Simple Tips https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/23-of-Google-searches-uses-autocomplete-1024x634-1773828646402.webp a minimalist infographic illustrating a key statistic related to audience research: '23% of all searches use google autocomplete,' emphasizing the importance of predictive search behavior in understanding audience needs. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1773832938171-4kw8-1773833134070.webp Diagram illustrating the buyer's journey: Awareness, Consideration, and Decision stages with descriptions. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1773832955136-2eas-1773833134535.webp Infographic showing 74% of content marketers create content for specific customer journey stages, with icons for communication, video, and engagement. https://josiahroche.co/blog/why-is-google-ads-a-viable-option 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/why-is-google-ads-viable-ppc.webp A diverse group of business professionals in a modern office, one pointing at a laptop screen displaying Google Ads data, highlighting why it's a viable Why Is Google Ads A Viable Option? 10 Ways It Unlocks Growth https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1773770423910-t3gm-1773770427359.webp Pie chart illustrating US search market share in September 2018, with Google dominating at 69.03% and Google Images at 21.03%. https://lh5.googleusercontent.com/MEi8GZtANe4Oglog-mAYpNSiduX-Jr_kipYImAnkRUFfpHMLjT6ABmrrgPqUvT-sdsVrT9oRqJnqae6WMFqIdERjQH7kBHYdqYW7EtkkJ61mZHJxdc5cOQf1IGbmvLKFzzh7uuxC2yRDNOf8LIb0vFfxWX9BjjzMBsGYU3_uy9wGllnM6BsSiuRjfNNeC-5TJE5PjQ pie chart showing frequency of google searches - 7% for 5-10 times per week, 14% for 1-3 times per day, and 77% for 3+ times per day. https://lh3.googleusercontent.com/IGbPKkP6AGp543YG_GWPKRZ3CCE-9L3AhyoiIRz-OR7ItroqQsiiwDIc0vfjjNGsXBtfsi0A51Gc3HHlCp1wmIxcswinxXGcwXGNlZt9YzK-sPOKVP0-nAozXSrcKZGCHDPzq-QB8vPnDJu35Tb8ECPKUvVqsXC9MmByqX4YrUmf6brW_C_ta969_xK6wo0qVnaPxQ a digital marketing diagram showing different targeting options for online advertising campaigns. the diagram is divided into three categories: usage situation, target group, and advertising environment. the usage situation category includes options for targeting based on location, time, device, and language. the target group category includes options for targeting based on interests, gender, age, and remarketing. finally, the advertising environment category includes options for targeting based on placement of ads, topic, and keywords. https://lh4.googleusercontent.com/bfMgb7PSZp2k1jdFxxRQOVSDrILMNuA9IvGjfGzMZMz9Eaem7LyoBBRASyQz7kpfF0fcaS6gPQlkBa37kzT-ZZQ5o0DoSOPqeU3ji5I1QGgPSqwXc6JO5yEgAA7_Bw8Tbzip6n8QZ22i2BPAI7xSOkH-3i2pKzM5jxhXaC1BVf79eP8lACLloE9S-FC2tQu-6Vy88w Infographic showing 51% of shoppers use Google to research online purchases, highlighting why Google Ads is a viable option. https://lh4.googleusercontent.com/p4xa6cVUwtGOzSR3wfnK_WRglW6DGA0RCbXyXK20VjEw76lUvOrwT23q9aWuiYBd84agFZniD4DOcgl_c3tCiuslWgWxaotlmYR5THKd6tT_VE1ks1fOt9_jcixKYMbKJwAu-n1y3IoNfRKWnl_acjLldzR5A4gyp6kgfrMOG_G9VleR0g8DwzNkT2kesBfn029mig a divided image displaying four different types of google ads: search ads, display ads, youtube ads, and shopping ads. in the top left corner, the search ads section is described as keyword-based ads that appear on the serp. these ads are text-based and are designed to capture high-intent buyers, driving leads and conversions. in the top right corner, the display ads section is described as audience/topic/page-based ads that appear on websites. these ads are image or video-based and drive brand awareness, indirectly improving the performance of other ads. in the bottom left corner, the shopping ads section is described as product feed-based ads that appear on the serp and shopping tab. these ads drive e-commerce sales and improve lead and traffic quality. in the bottom right corner, the youtube ads section is described as audience/topic/video-based ads that appear on youtube videos and search results. these ads are also image or video-based and drive brand and product discovery through engaging and memorable content. overall, the image displays the different types of google ads available and their unique benefits in terms of driving leads, sales, and brand awareness. divided into four sections, it showcases the various types of ads you can leverage for your business. in the top left corner, you'll find search ads - text-based ads that target high-intent buyers on the serp. these ads drive leads and conversions by capturing the attention of interested users. on the top right corner, display ads take the spotlight. these visually striking ads appear on websites and drive brand awareness, improving the performance of other ads indirectly. bottom left showcases the power of shopping ads - product feed-based ads that appear on the serp and shopping tab. these ads boost e-commerce sales and enhance lead and traffic quality. and last but not least, the bottom right corner showcases youtube ads - engaging video or image-based ads that promote brand and product discovery. appearing on youtube videos and search results, these ads create a memorable experience that drives engagement. overall, this image is your guide to the world of google ads, highlighting their unique benefits in driving leads, sales, and brand awareness for your business. https://lh3.googleusercontent.com/5SijS7ES6WREJvnz-uPIC74ACppdFwKAaEH02CoDArkUZiNeKgCAqp4rdX5nk7W7MRKF-IXVU0yYnTfoIEcTJ-omBd_ai2PTx1XcyaSPSjK8Hro3LV2PDqIyiD9cM-BHz90vIAB391HVkRGqrmy20gyVCXFJIaUwg_7yaAfWDu8wdCYfiVy0WVxpZG8FBNTuK-CjAA a screenshot of a google search page displaying a list of long-tail, low-cost-per-click (cpc) keywords related to a target topic. the keywords are listed in a table format and include information on their average monthly search volume, competition level, and cpc. this image provides valuable insights for online marketers looking to optimize their content for search engines and attract more traffic to their websites. https://lh5.googleusercontent.com/oerXpSx49zpmutaBZupYuHSOWjPa8Argo16sIZmto71_Rd_SwdG20o4CJ5C0KiO1j-4KS3uAmsTmttKeCkpxiy0hUAsWvuceOT9qpQgiqll7nGW4hS4AUCvDF9zZDJpvgVEkbyvkXAHZ8iKufBrSBeJzrsuciD6y4sd-1BvFWtGD4cVHdVhhQemsWCoDvEX8LrS50g a screenshot of the google ads dashboard with the &quot;overview&quot; section highlighted. https://lh4.googleusercontent.com/p9mfRWzV4EKeBEeUvaAyPSIPI0HI6XNU-SGdfsxrDPFac2uyi82sssYZMbQZ3hC9RF-RlKHE5b4fqQfzRFGXET-UpYUd5aiMMDjz-h9ETNGJYmdUKTN503EONaZ_2E-0ltUZI0997mcXzOm5Uj_DhGDSbpe7bG5U9J0nvxeT3ZhWQzU7nb5QG_6jTM6asp4b5aHZBw a screenshot of a search engine results page (serp) showing a shein search ad highlighted with the word &quot;ad&quot; beside the link. the ad appears as the first result on the page, featuring shein's website url and a brief description of the company's offerings. https://lh4.googleusercontent.com/xB8qtCditz_uHROWNTFpFJgc8yWgtVHJ14f9vBnOEGxbtLPnTb4czxl_jYdkxdk0e72_NJdCmL-NwJQisp4gcMzV1q7vbeA1AlPRfUpGlwFr5V0gQbdvZNRI1g9pG9xbtEGE_wQcnYnGB3QQ2SH-xtB9Etb1yC2AdIT9x8WoRJWOV0L6xkcFrzxnsuBdAcAmP_7sRA a screenshot of a search engine results page (serp) showing the top car insurance companies. the first four results are ads, with the first one marked as &quot;absolute top of page&quot; and the next three marked, including the first one, as &quot;top of page.&quot; https://lh4.googleusercontent.com/tb_r_SxluD4PyLFlbYN5fjHczGIfUItoVoXiM-t3dTj-ca7yu2PiZQckbu7FtrJcIVPjOsQ7lHaU9B_liguZieZb-5GB1lZ18vNJbGtrNJr2xiYCEeCIlh18S2RH8kRpN8krNdwvLwFPcoFiWqxz05mv0kSRqbEnUYOMxkCkjPfWBBqagva17Y93ASWYQMBxHuGWJw Infographic showing various mobile website features and their user preference percentages. Highlights why Google Ads is a viable option for mobile-friendly sites. https://lh5.googleusercontent.com/HE_KZd-bhE8pSt_50QGZphiWUjfiEI1Pzax66BCQK4egIC3yEdgAhtaxG3atLzDmppn97dMhjregwvYS0SZTCcGhMpWBa4stxAT_epZWUy9qMHLEkXJZST7KGIcsLkUJAWPcCGb4AKUzXzMyLJy7zh263FLBmYqR3HVapnnAUSLQ8yijSsxEubnW90uIYkzH40BImg google ads interface with three columns for campaign, budget, and bid strategy type. https://josiahroche.co/blog/why-hire-a-google-ads-specialist 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/why-hire-a-google-ads-specialist.webp A successful Google Ads specialist uses a laptop to analyze data and optimize campaigns, surrounded by charts and graphs 7+ Reasons Why You Should Hire A Google Ads Specialist https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/t-shaped-marketer-chart-1024x793.webp a visual representation of the skills and areas of expertise of a t-shaped marketer. the graphic displays a t-shaped figure with various marketing specialties written on it, including content marketing, email marketing, data &amp; analytics, paid media, facebook ads, google ads, instagram ads, linkedin ads, search marketing, social media, and e-commerce marketing. the figure is meant to represent the diverse skill set and knowledge base of a well-rounded marketer. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/google-ads-specialist-salary-expectations-1024x527.webp glassdoor search result showing salary information for a google ads specialist. the result displays the average salary range for the position and includes additional data on salaries. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/what-a-thorough-seo-checklist-looks-like-1024x692.webp a comprehensive checklist for auditing performance strategies in google ads, featuring a list of actionable items and steps to optimize your advertising campaign. https://josiahroche.co/blog/how-to-choose-a-dental-google-ads-agency 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/How-to-choose-a-dental-google-ads-agency-1.webp Comparing dental Google Ads agency options on several computer and tablet screens, highlighting cost savings How To Choose A Dental Google Ads Agency — Save $10,000s https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/online-marketing-for-dentists-guide.webp Three people in a dental waiting room, one woman reading and smiling, reflecting on a dental Google Ads agency. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/Example-Dental-Marketing-Ad.webp example dental marketing ad https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Digital-marketing-agency-remote-worker-strategising-on-a-Google-Ads-campaign-1024x682.webp Man on a beanbag using a laptop, strategizing for a dental Google Ads agency campaign in a modern office. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/how-to-find-conversion-rate-optimisation-consultants-on-Upwork-1024x618.webp Upwork search results showing profiles of fractional CMOs, a resource when you choose a dental Google Ads agency. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/07/marketing-audit-jrr-marketing-1024x801.webp Laptop displaying 'Website Insights' document with findings and recommendations, crucial for choosing a dental Google Ads agency. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/What-does-cost-per-lead-mean-by-SoPro.webp Graphic illustrating the Cost per Lead (CPL) formula; crucial for a dental Google Ads agency to track. https://josiahroche.co/blog/how-to-set-up-a-google-ads-experiment 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/05/computer-engineer-working-at-office-during-deadlin-2023-11-27-05-32-33-utc.webp A person pointing at a laptop screen filled with Google Ads experiment results and data, demonstrating the easy steps How To Run A Google Ads Experiment In 7 Easy Steps https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1773681165210-w6tj-1773681168096.webp Rocket icon with text showing companies that consistently run a Google Ads experiment saw 30% increase in ad performance. https://lh7-us.googleusercontent.com/S5qYOfC8KW7LbY9kdzVNdGjZzTVOrPiSIQ2yyd4HLA2X70NDmkQcp77_3YxfaDq7FuN4bQJPNc0sJI6O0TKsYQ7CyuTbS0smYtT56ZqDl2hLonOm89UGkLC3PYdVWNGy22r84Ud9HrMLQVhaXa61EgE Google Ads interface showing the 'Experiments' option highlighted on the left sidebar, crucial for a google ads experiment. https://lh7-us.googleusercontent.com/hbmfXcALQEy0yr_20bUxD1DjiKOVJmVV5NlRR9ZyhMvpqAWZ5w0HTHQ_bWnube7PAd3ghT72ekglmoomqR9VK8p3UKuyCzMOuSpl-naqopxqKjuacghq6sS6FQrFo9z7l51-KpO6MfoWfxGfk9vmvuU Screenshot of Google Ads interface showing the 'All experiments' page with a 'Create Experiment' button highlighted, crucial for a Google Ads experiment. https://lh7-us.googleusercontent.com/iCAu7C2Tdrw8JSzN7a6D_KCsnh1lndV-re5gieWX--FbXYoUYbgB0s9oGjwLHmWMGJBQK1kcDpqnVtu3uU9ay_LZBgMSUvDRJMgRJEfPepSvt0fIpUXWmyxFKC13V9LfJz2EZkz78o5H2Q3C-dHHlm4 Google Ads experiment interface showing various experiment types like Performance Max, Demand Gen, and Video experiment. The cursor points to the 'Continue' button. https://lh7-us.googleusercontent.com/LGliKsvihKIHkhtm59bDytWQOI9fXdX3jMkPHnqKLnE8pzJD5EXTTwWtSt5TzYb0zhX3cbOTjFL7W04XI4DlObbkOhUe2t6VKCCZJJ331himhRjIkQJTX8dvVPsUqew3hL19T27Y7aXx-hYqhdw4mgc Bar chart showing video marketing effectiveness for brand awareness, engagement, and lead generation, crucial data for a Google Ads experiment. https://lh7-us.googleusercontent.com/vbD6j6J3FXUmb3RxFxGJfgYbFDdZEfNYAWcw2T9KSK09pFytLE5n_iUGrWmy-vRXG8XDzM55YKbAL4qZ1oxpizEcxY0_YvHO_dh0oH51NKy2usSvfDGqb5qK_aoGDnyAoGGq11Mivj7YPtOrhE6hozE Screenshot of the Google Ads interface showing how to set up a new google ads experiment, highlighting fields for experiment name and base campaign. https://lh7-us.googleusercontent.com/a18XT4Yp9yej0QE8qVfcgbPoRnwb_93zdWvINXdnLvfMD3rfZ4O9DX6DYnNiP1DQWVg-jubnoM64yA7WDwO8zKo8gV6o-JxgPMUwSNIq0G2Kfl4z7pT1OGrEAgz9K3TwMI6hpDg9j23Lbw_DHBQGqQM Google Ads interface showing campaign settings, highlighting the 'Experiments' tab for a google ads experiment. https://lh7-us.googleusercontent.com/kHQSrfPQOboXl9RQWe3pGrUIG4egeyq3ZkCvEIbPG8YSx25atRdozaOKD2ppuHf5H0gT3xjdAXYOlfwSHXQhiP4ilCrvnmddP0lSGq7iR7rj3CYZkuEdFi2CiBn6aLGCEZgHKdkX62O1u4cRenh2c4A Screenshot of Google Ads interface showing campaign settings with a highlighted gear icon to open campaign settings for a google ads experiment. https://lh7-us.googleusercontent.com/8DI_Jt2RGPhE6VvbscKSwSZmp_Jep21FJMrxElxXIFTsbaxthJPCLr3Vpu9GmZyJ3x1CK_zvQoIIyuSdzVsLcGUheARhYihBRrtT9NkST4fUrNcuQlyNp_vTFtjABQ91yjXfdvB9n70OxaufJiddImI Google Ads interface showing campaign setup steps and a highlighted 'Budget' column for a google ads experiment. https://lh7-us.googleusercontent.com/IvQQTkDIV7N---yRg8HgESO7z5-LUwBPDqPMs3_D7arALvREPOH9l5bGWwxBUH1vN4HKjtf8hcqb5h9fN19Al4P5pOYmgNGr1riQHbjrvHfu7s-Ai1IpUmKPO-VYG7ieqDca7rtTkqZ-0wfO7-tJBRg Bar chart showing factors used to improve CTR on Google Ads, useful for a google ads experiment. https://lh7-us.googleusercontent.com/p1hOGpQmtACVclJjkURil6bMR5p6FXkULbvX7693yiKqqhLUVkImgLif_TifHKLwEwY0eRM3FghfsCGpOOqQeEXZya0m2BY8G6fFtTNiRmZlxMYAyEUfNu5LfJ6yjVY2af8InovpsRVpRtAptW1io2A Google Ads match types: broad, phrase, and exact, showing keyword examples for a Google Ads experiment. https://lh7-us.googleusercontent.com/gGpusYL1ybm0mlZykJ0AXOhfHX8Gw-OBLmDpFapi8KGytrrFuUQlVas8dh0Vcuai_Af3luJfK7e0NhdpZm2R9sFQmnVwVzZkdY4dhhzL9g0KGx_upHcAv3C-nmRNo36e5vwekL5yFNW7rT7OC7LuXdo Bar chart showing Google Ads conversion rates across various industries worldwide, useful for a Google Ads experiment. https://josiahroche.co/blog/how-to-improve-google-ad-strength 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/08/how-to-improve-google-ad-strength.webp A person looking at a detailed dashboard displaying "Google Ad strength" metrics with upward trending graphs and conversion data How To Improve Google Ad Strength For 12% More Conversions https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/zeigarnik-effect-diagram-1024x584.webp Zeigarnik Effect diagram showing how memory retention of incomplete tasks can improve Google Ad Strength. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/dynamic-keyword-insertion-1024x675.webp Google Ads interface showing dynamic keyword insertion for improved ad strength and ad preview. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/applying-the-dynamic-keyword-insertion-feature-in-the-ad-copy-setup.webp Screenshot showing Google Ads keyword insertion setup for 'Ski Jackets' to improve Google Ad Strength. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/08/Persona-Script-from-JRR-Marketing-1024x606.webp persona script from jrr marketing https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/10/website-conversion-optimisation.webp A/B testing for website conversion optimization, showing a 50% sales increase which can improve Google Ad Strength. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/02/image-4.webp Formula to calculate conversion rate for ads: (Total Goal Completions / Total Website Visits) x 100. https://josiahroche.co/blog/how-to-target-competitors-audience-on-google-ads 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/05/how-to-target-competitors-audience-on-google-ads-JRR-marketing.webp A woman points at a laptop screen filled with Google Ads data and competitor logos, describing three ways to target their audiences How To Target Competitors Audience On Google Ads (3 Ways) https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-8-1773679950295.webp Google Ads custom audience setup showing 'People who searched for any of these terms on Google' selected to target competitors' audience. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-5-1773679950909.webp Google search results showing a sponsored ad for BrandMentions, directly targeting a competitor's audience (Brandwatch). https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-6-1773679951344.webp Screenshot of Google Ads Transparency Center showing search filters for ads, including format types like Image, Text, and Video. This helps to target competitors audience on Google Ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-7-1773679951647.webp A Google Ads interface showing various Nike ads and sponsored listings. It demonstrates how to target competitors' audience on Google Ads by analyzing their ad creatives. https://josiahroche.co/blog/how-to-see-competitors-google-ads 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/how-to-see-competitors-google-ads.webp A magnifying glass peering at a laptop screen filled with Google Ads, illustrating how to see competitors' Google Ads How To See Competitors Google Ads In 3 Simple Steps https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/Google-Trends-and-how-it-works.webp Google Trends interface showing search interest for 'Leash' vs 'Toy' over time and by region, useful to see competitors Google Ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/How-iSpionage-works-in-a-nutshell-1024x474.webp Screenshot of a tool showing how to see competitors Google Ads data, including PPC keywords, ad spend, and organic keywords. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/SpyFu-in-action-showing-results-1024x524.webp SpyFu results showing common keywords, clicks, and value for competitor domains, helping users see competitors Google Ads data. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/Semrush-PPC-keyword-tool-1024x442.webp A Semrush PPC keyword tool interface showing how to see competitors Google Ads keywords, volume, and CPC. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/google-search-ad-example.webp Google search results page showing multiple Google Ads for 'locksmith near me', demonstrating how to see competitors Google Ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/landing-page-example-new-scaled-400x1024.webp A website's landing page highlighting elements like target keywords, social proof, and FAQs, demonstrating what to look for when you see competitors Google Ads. https://josiahroche.co/blog/what-is-the-decoy-effect 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/What-is-the-decoy-effect.webp A subtle change to a pricing design using the decoy effect can increase sales by 40%, shown with graphs What Is The Decoy Effect? — The Secret Behind 40% More Sales https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/How-phone-companies-use-the-decoy-effect-in-their-pricing-strategies-1024x358.webp Four mobile data plans illustrating the decoy effect: 4GB for $15, 10GB for $20, 15GB for $25, and unlimited for $30. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/Its-kind-of-obvious-how-the-decoy-effect-works-for-cinemas-now.webp Three popcorn sizes (small, medium, large) and prices illustrating the decoy effect strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/Lets-be-real-Starbucks-went-the-fancy-way-of-naming-their-products.webp Three Starbucks cups: Small (Tall), Medium (Grande), Large (Venti), illustrating the decoy effect. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/Netflix-using-the-Decoy-effect-knowing-most-dont-go-for-the-premium-plan.webp Netflix pricing plans showing Basic, Standard, and Premium options, an example of the decoy effect. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/Amazing-illustration-of-the-decoy-effect-by-LifeMathMoney.webp Illustration showing how the decoy effect works with two bottles priced at $10 and $30 vs. three bottles at $10, $30, and a $50 decoy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/The-Goldilocks-strategy-is-a-good-alternative-1024x512.webp Three bowls with sticky notes labeled 'Too Hot', 'Too Cold', and 'Just Right', illustrating the decoy effect. https://josiahroche.co/blog/sem-for-local-businesses 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/Chef-sliding-a-pizza-into-a-traditional-oven-illustrating-hands-on-SEM-for-local-businesses-in-the-food-industry.webp A magnifying glass over a map showing "local businesses" to illustrate dominating local search through SEM SEM For Local Businesses — 5 Tips To Dominating Local Search https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/Screenshots-of-a-local-diners-Google-My-Business-profile-showcasing-effective-SEM-for-local-businesses-in-action-1024x577.webp screenshots of a local diners google my business profile showcasing effective sem for local businesses in action https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/Illustration-of-a-mobile-screen-displaying-local-home-service-companies-a-digital-roadmap-for-SEM-for-local-businesses-by-SEObility.webp illustration of a mobile screen displaying local home service companies a digital roadmap for sem for local businesses by seobility https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/Semrush-PPC-keyword-tool-1024x442.webp Screenshot of a PPC keyword tool showing keyword research for CrossFit, demonstrating SEM for local business. https://josiahroche.co/blog/keyword-research-checklist 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/Keyword-Research-Checklist.webp A person diligently works on a laptop, surrounded by swirling lines and keywords, representing the ultimate keyword research checklist The Ultimate Keyword Research Checklist For SEO (2026) https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-24.webp an image of a hub and spoke framework diagram with a central hub in the center and several spokes radiating outward from it. the hub is labeled 'seo strategy' and the spokes are labeled with various related tactics, such as 'keyword research', 'on-page optimization', '<a class= https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-33-1024x721.webp A keyword research checklist tool displaying keyword ideas for 'running shoes,' including variations, questions, and related keywords. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-26-1024x554.webp Semrush Keyword Magic Tool displaying keyword research for 'snowboards' with broad, phrase, and exact match options. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-31-1024x548.webp Semrush Keyword Gap tool comparing organic keywords for multiple domains with a keyword difficulty filter open. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-25-1024x598.webp Semrush Organic Research overview for Wayfair.com showing keyword trends, top organic keywords, and position changes. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-32-1024x554.webp Semrush Position Tracking dashboard showing visibility, estimated traffic, average position, and keyword ranking distribution. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-28-1024x328.webp Ahrefs Keyword Explorer showing keyword difficulty, volume, and traffic potential for the query 'when were dogs domesticated'. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-34-1024x575.webp Ahrefs Content Gap analysis tool, an essential part of any keyword research checklist, comparing organic keywords across competitor blogs. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-35-1024x414.webp Ahrefs Top Pages report for backlinko.com, filtered by United States, showing top-ranking pages and their keywords. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-27-1024x810.webp Ahrefs Competitor Research tool displaying metrics like visibility, average position, traffic, and keyword rankings. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-23.webp Semrush Keyword Intent Mapping chart explaining informational, navigational, commercial, and transactional search intent, a key aspect of any keyword research checklist. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771328743694-yr1j-1771328773040.webp Graph showing how long tail keywords like 'why are tomato plants turning yellow' have lower search volume but higher conversion rates than broad terms like 'tomato plant'. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771329237815-zz2t-1771329305212.webp Topic Model research tool interface showing keyword data for 'linkedin grow business', social media metrics, and content suggestions. https://josiahroche.co/blog/what-is-the-importance-of-domain-authority 2026-06-01 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2021/11/domain-authority-what-it-is-and-why-it-is-important.webp A person pointing at a website ranking on a search engine results page, emphasizing the importance of domain authority What Is The Importance Of Domain Authority? https://josiahroche.co/blog/how-to-create-a-marketing-persona 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/11/how-to-create-a-marketing-persona-template.webp A businesswoman in an office setting uses sticky notes and a whiteboard to create a marketing persona How To Create A Marketing Persona — 5 Steps [Free Template] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/11/the-slightest-change-can-make-a-big-change-in-conversion-rates-cvrs.webp an a/b testing image comparing the conversion rates of two call-to-action (cta) buttons. watch the tour or sign up now buttons. the control cta shows a 14.5% conversion rate, while the variation cta with the text &quot;it's for free&quot; shows an 18.6% conversion rate. https://lh5.googleusercontent.com/_4zLRc61vSEFU9HebFC_6SvkZ3tR0pHteGlGeIHNuORVIkHt_q3lBMzXzrEm2YoHB8WcbnfV0e2HYPn6ysuefk68ZSUp1j0XLjk4Yecu_d1IkOBXoTiUVu9f-Yjo1sWOSSPKTqU6kU7oeyvBS9TbDbX9_53n7D5sg8zf8iJhkfeV4PXGmj0vxKLyvhJGeA a pie chart representing the statistics of a buyer persona. the chart displays five data points: 71% of buyers exceeded lead goals, 56% created higher quality leads, 24% generated more leads, 39% experienced higher conversion rates, and 55% realized growth in organic search. https://lh6.googleusercontent.com/_QnufLN0Zh6TEd6Nbop7rmwm9GC_pVwxtiu76tIH49MAoVDGWrHCHiQ8T-9PADex1oQ-elmiHNZIZy-AJEFn3h25xE0EYijZuh5G3Ttzea_fbOreePSUxJMaiK-A9w8j8SyU0HRvh9cT7JHi6su5F5XMehqDt4WjrTdJLmS_Cc9E2MNs3p0G2jgaXozZ9A an illustration depicting pain points and solutions. the image shows two stick figures, each with a different perspective on their injury. one figure has a bleeding knee, representing the pain point, while the other figure has a bandage on their knee, representing the solution. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/11/how-to-write-a-customer-persona.webp a collage of portrait pictures featuring smiling faces. the people in the pictures appear happy and satisfied, implying that their objections were addressed and resolved. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/11/jot-down-their-desired-outcomes-sometimes-it-can-be-quite-obvious.webp an illustration of a person with their hair on fire, representing a dire situation where immediate action is necessary to achieve a desired outcome. the person's goal is to extinguish the flames and prevent further damage. this image is a metaphor for urgent and critical situations where quick and effective action is essential to reach a desired outcome. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/11/buyer-persona-template-free-1024x536.webp a colorful illustration depicting the creation of a marketing persona by personalizing it based on gender and preferences. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/11/how-marketing-personas-impact-overall-sales-and-marketing-performance-slide-deck-1024x576.webp a chart displaying the synchronization between sales and marketing. the chart shows how the two departments work together in a seamless process, with marketing generating leads and sales converting those leads into customers. https://josiahroche.co/blog/paid-search-strategy 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/09/biracial-man-and-woman-working-in-office-2025-03-15-04-27-41-utc.webp A magnifying glass zeroes in on a calculator with coins, visualizing the "cut $ spend fast" aspect of a paid search strategy Paid Search Strategy — 7 Power Moves To Cut $ Spend Fast https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-4-1024x523-1773235434771.webp screenshot of google ads showing ai max for search campaigns to improve performance in a paid search strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-2-1024x597-1773235435471.webp screenshot of google pagespeed insights showing a 100 score, highlighting site speed improvements that support a strong paid search strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1-1024x723-1773235436039.webp donut chart showing that 56.9% of keywords come from mobile searches and 27.6% from desktop, useful for shaping a paid search strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-3-1024x575-1773235436534.webp graphic with a rocket and text showing companies that experiment see a 30% boost in ad performance, supporting a stronger paid search strategy. https://josiahroche.co/blog/local-service-ads-vs-google-ads 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/07/Tradesperson-illustration-using-phone-in-front-of-van.webp A visual comparison of Local Service Ads and Google Ads user interfaces, highlighting five distinct differences in features and presentation for 2026 Local Service Ads Vs Google Ads — 5 Real Differences In 2026 https://lh7-us.googleusercontent.com/GziWndCMI5j9UiJr3yokB9ziCuZd41UJ7JLVvCQshsuPlHS8XpmXuWlAl7rOUEp-oy9S1esOzCZa09ukoaFpIxZPX_Waqf3a9VCjPg2Jzo9uEK0cx3qQJUk8QD4Qp6-IhfJ1RZQv85Y87l2lHI-6TSs pay-per-lead (ppl) and pay-per-click (ppc) comparison when choosing between local service ads vs google ads https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-105-1773229125368.webp A map pin icon showing 72% businesses within a 5-mile radius, illustrating local service ads reach. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-108-1773229125918.webp Text stating over 3 billion Google Search and YouTube users, highlighting the vast reach of Google Ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-107-1773229126287.webp Screenshot of Google's 'What services do you offer?' page, listing eligible industries for local service ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-106-1773229126667.webp Google search results for 'ac repair Charlotte nc' showing local service ads for HVAC pros. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1-1773229127058.webp Four smartphone screens depicting various Google Ads placements: YouTube, Search, apps, and websites. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/With-great-power-comes-great-responsibility-1773229127496.webp with great power comes great responsibility https://josiahroche.co/blog/how-do-performance-max-campaigns-work 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/08/JRR-Marketing-Internal-images.jpg A digital marketing professional analyzing data on multiple screens, demonstrating how Performance Max campaigns work and their benefits How Do Performance Max Campaigns Work? — 5 Key Benefits https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/08/Performance-Max-Ad-Channels.webp graphic of google ad placements on youtube, display, search, discover, gmail, and maps, showing mobile ad previews. demonstrates how do performance max campaigns work by running across multiple google channels simultaneously. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/Know-The-Difference-Between-Audience-Signals-1024x576-1773228787172.webp google ads performance max campaign dashboard showing channel performance with impressions, interactions, and results across discover, gmail, display, maps, and search. visualization demonstrates how do performance max campaigns work by distributing traffic and conversions across multiple google channels. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/Proof-PMax-Campaigns-Bring-In-Results-1024x576-1773228787784.webp infographic stating performance max campaigns deliver an average 125% return on <a class= https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/PMax-Reporting-Overview-1024x747-1773228788132.webp google ads performance max campaign dashboard showing channel performance with impressions, interactions, and results across discover, gmail, display, maps, and search. visualization demonstrates how do performance max campaigns work by distributing traffic and conversions across multiple google channels. https://josiahroche.co/blog/domain-authority-vs-page-authority 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/06/JRR-Marketing-Internal-images.png A magnifying glass hovers over a website on a laptop screen, highlighting the key differences between domain authority and page authority Domain Authority Vs Page Authority — 4 Key Differences https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/06/Source-Neil-Patel.webp horizontal bar chart comparing page-level factors versus domain-level factors in correlation with google ranking. page-level metrics like url rating (ur), referring domains, referring pages, and backlinks show stronger correlation, with ur scoring the highest at 0.4. domain-level metrics have lower correlations. this visual highlights the seo impact in the debate of domain authority vs page authority. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/The-importance-of-good-backlinks-1024x576-1772194276869.webp bold quote graphic stating, “90% of websites don’t receive organic traffic because they lack backlinks,” accompanied by a yellow ascending bar chart with an upward arrow. the design visually communicates the critical role backlinks play in seo strategy, aligning with the theme of domain authority vs page authority and their influence on search visibility. https://josiahroche.co/blog/optimise-content-for-conversational-search 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/05/close-up-mature-man-wearing-casual-clothes-sends-2024-10-18-06-45-26-utc-1024x576.webp Voice assistant apps on smartphones and smart speakers interacting with users, demonstrating ways to optimize for conversational search 7 Ways To Optimise For Conversational Search To Rank Higher https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/A-sight-many-of-us-are-all-too-familiar-with-1773227086571.webp screenshot of a google search autocomplete dropdown showing popular queries starting with &quot;why does my,&quot; featuring suggestions like “why does my eye keep twitching” and “why does my dog stare at me,” illustrating how users rely on conversational search for everyday curiosities and personal health concerns. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/Old-content-needs-to-be-updated-with-new-information-1024x576-1773227087020.webp graphic with bold text that reads “seven out of 10 bloggers update old posts as part of their content strategy,” accompanied by a large pencil-edit icon, highlighting the importance of updating content to align with evolving trends in conversational search behavior. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AI-writing-tools-can-help-you-get-more-work-done-1024x576-1773227087436.webp informational graphic titled “get the most out of ai writing tools” with icons of a star ribbon, a lightbulb with gear, and a magnifying glass, paired with tips like “edit copy to make it sound more natural,” reinforcing the role of ai in enhancing content for conversational search optimization. https://josiahroche.co/blog/keyword-cannibalisation-ppc 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/03/keyword-cannibalisation.webp A hand holding a knife, appearing to "stab" or "cannibalize" a PPC keyword represented by a digital keyword graphic How To Avoid PPC Keyword Cannibalisation (Stop Killing ROI) https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/keyword-cannibalisation-example-google-ads-1773156895678.webp Google search results for 'do my homework' showing multiple organic listings from the same domain, illustrating PPC keyword cannibalisation. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/google-keyword-planner-filter-ahrefs.webp Google Keyword Planner interface showing keywords like 'moz pricing' and their search volume, competition, and bid ranges to help avoid PPC keyword cannibalisation. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/landing-page-example-new-scaled.webp Example landing page layout with sections highlighting target keyword, social proof, and FAQs, crucial for avoiding PPC keyword cannibalisation. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/include-and-exclude-locations-google-ads.webp Google Ads location targeting interface with Boston and surrounding areas included, but Boston city excluded, preventing keyword cannibalisation. https://josiahroche.co/blog/why-you-should-optimise-for-visual-search 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/04/woman-photographing-moisturising-ampoule-2025-01-29-07-49-05-utc-1024x683.webp A person holds a phone, aiming its camera at various retail items, demonstrating how to optimize for visual search 5 Reasons Why You Should Optimise For Visual Search https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/The-impact-of-visual-search-on-online-shopping-1024x576-1772191951978.webp informative graphic with bold text stating “85% of people put more importance on visual search over text when shopping online,” alongside a simple browser illustration with a shopping bag icon and large cursor. a clear visual representation of consumer behavior, emphasizing why you should optimize for visual search in e-commerce to enhance online shopping engagement. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/04/Source-Techradar.webp three android smartphones display a visual search in action using google lens, identifying luxembourg palace in paris. the middle phone shows a voice assistant prompt, while the rightmost screen highlights the palace's name and <a class= https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/The-growing-potential-of-visual-search1-1772191953396.webp bar graph illustrating the projected growth of the global visual search market from 2023 to 2032, with revenue rising from $35.51 billion in 2023 to $150.43 billion by 2032. the chart highlights a compound annual growth rate (cagr) of 17.40%, emphasizing the accelerating adoption of ai-driven search technology. this strong upward trend is a compelling reason why you should optimize for visual search as the market demand and opportunity continue to expand rapidly. https://josiahroche.co/blog/improve-google-ads-quality-score 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/05/how-to-improve-google-ads-quality-score.webp A magnifying glass hovering over a bar chart and Google Ads interface, showing 5 proven ways to improve Google Ads Quality Score How To Improve Google Ads Quality Score: 5 Proven Ways https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/how-quality-score-impacts-cost-per-click-google-ads.webp illustration showing the impact of quality score on cost per click for google ads. when the score is below 5, the cost per click is higher. on the other hand, when the score is above 6, the cost per click is lower. the image is a helpful visual aid for understanding how quality score can affect the cost of running google ads campaigns. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/google-search-ad-example.webp a screenshot of google's search engine results page (serp) showing various locksmith services available in the uk. the page displays a list of locksmith companies with their website links, and contact details, including phone numbers and addresses. the results are sorted by relevance, and the search query was related to locksmith services in the uk. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/tofu-mofu-bofu.webp a visual representation of the marketing funnel with three stages labeled as tofu, mofu, and bofu. the top stage, tofu, represents the awareness stage, the middle stage, mofu, represents the consideration stage, and the bottom stage, bofu, represents the decision stage. the after-purchase stage is at the very bottom. this image is a helpful tool for understanding how customers move through the different stages of the marketing process. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/broad-phrase-exact-match-types-google-ads-1772115359516.webp the image illustrates a comparison for keyword match types, with options for broad match, phrase match, and exact match on the left side, and 'looks like,' 'appears for,' and 'could match' on the top. by showing the resulting match types at each intersection, this image provides a visual representation of how keywords can be matched in online advertising and seo. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/broad-match-smart-bidding-google.webp the image shows 3 columns featuring broad match, smart bidding, and responsive search ads. broad match finds new and high-performing queries, smart bidding delivers the right creative at the right price, while responsive search ads automatically generate the most relevant creative. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/dynamic-keyword-insertion-1024x675.webp a screenshot of a google ads setup with fields for dynamic keyword insertion and location operators. these features allow for customised ads that automatically include relevant keywords and location information based on the user's search query. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/google-helpful-update-people-first-1772115360553.webp image depicting google's guidelines for creating helpful content. the guidelines emphasize the importance of prioritizing people-first content that is useful, demonstrates expertise and depth of knowledge, and serves a clear purpose. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/t0-out-of-10-quality-score-1.webp a screenshot of a google ads interface displaying 6 columns: keyword, status, quality score, impressions, clicks, and ctr. the table shows data on the performance of various keywords used in google ads campaigns. the columns provide information on the status of each keyword, its quality score, the number of impressions it has received, the number of clicks it has generated, and its click-through rate (ctr). https://josiahroche.co/blog/website-is-not-ranking-in-google 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2021/09/optimising-website.webp A person's hands typing on a laptop keyboard, a magnifying glass hovering over the screen, symbolizing Google ranking analysis Why Your Website Is Not Ranking In Google (How To Fix It) https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/how-backlinks-work-1024x486.webp Diagram showing a strong backlink from a relevant 'Fitness Weekly' website to 'Your Website' on 'How to Run a Marathon'. This helps if your website is not ranking in Google. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/what-does-mobile-friendly-look-like.webp Two smartphones illustrating a poorly optimized mobile website (left) versus a well-optimized, mobile-friendly website (right). A non-mobile-friendly website is not ranking in Google. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/what-are-h-tags-for-seo-957x1024.webp Comparison of incorrect (left) and correct (right) heading tag usage for SEO, demonstrating improved hierarchy. Proper headings are crucial when your website is not ranking in Google. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/google-page-insights-slow.webp Google PageSpeed Insights report showing a low score of 41 for youtube.com on mobile, indicating slow speed. A slow website is not ranking in Google effectively. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/seo-best-practices-939x1024.webp what are seo best practices according to semrush https://josiahroche.co/blog/travel-feed-in-search-ads 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/11/woman-looking-at-flight-schedules-at-the-airport.jpg A person's hand reaches out to touch a large, glowing Google Travel icon, representing big questions about its search ads Google Travel Feed In Search Ads — 5 Big Questions Answered https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/Google-Travel-Feed-Preview-1772976403328.webp mobile search results showing hotel options in boston, including ratings, prices, and sponsored ads at the top. the display highlights how travel feeds in search ads enhance the online booking experience by showing relevant, location-based hotel options directly in search results. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/what-real-time-means-1-1024x576-1772976403988.webp a bold graphic of a stopwatch alongside text that reads, 'for 80% of people, &quot;real-time&quot; means 2 minutes or less,' emphasizing speed and immediacy, a critical factor for optimizing travel feed in search ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/more-travellers-book-online-1024x576-1772976404335.webp graphic displaying a statistic showing that 72% of travellers prefer to book their trips online. a world map with an aeroplane symbolises global travel, while bold text highlights the importance of travel feeds in search ads to capture this online booking preference among travellers. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1772976647392-p51n-1772976735342.webp Bar chart showing hotels as the top online travel product, with 35% of people booking hotels in the U.S. https://josiahroche.co/blog/what-is-an-seo-consultant 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/09/Tired-SEO-consultant-sitting-in-cafe-and-working-remotely-1.webp A knowledgeable SEO consultant, smiling and pointing to growth charts on a digital tablet, advising a business owner What Is An SEO Consultant? 5 Signs You Might Need One https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1772907050175.webp Long, empty desert road stretching towards distant mountains under a vast sky, symbolizing a journey or path forward with an SEO consultant. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1-1772907050499.webp A dashboard displaying website performance metrics for an SEO consultant, showing user countries, core web vitals, and popular pages. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1772907050797.webp Stopwatch next to text stating a website has .05 seconds to impress visitors, highlighting speed importance for an SEO consultant. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-5-1772907051101.webp Google Search Central page explaining core updates. An SEO consultant understands these updates and their impact on rankings. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-2-1772907051965.webp An SEO consultant's dashboard showing high organic traffic, backlinks, and keyword performance for a website, with growth over time. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-4-1772907052366.webp An illustrated map with a location pin highlights that 76% of people searching 'near me' visit a business within a day, a key insight for an SEO consultant. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-6-1772907052830.webp Google search results for Dymocks Sydney, showing local business information including address, hours, and 'People also ask' section. This illustrates the search visibility an SEO consultant can improve. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-3-1772907053248.webp Cartoon spider and web illustrate that fewer than 1% of people click to page two of search results, highlighting the need for an SEO consultant. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/Top-3-Spots-1024x781-1772907053747.webp Screenshot of Google search results for local mechanics, highlighting the 'Top 3 Spots' in organic listings, demonstrating what an SEO consultant aims for. https://josiahroche.co/blog/what-is-sem-in-digital-marketing 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/06/what-is-SEM-in-digital-marketing-man-using-phone-while-walking.webp A diverse team of marketers huddle around a glowing tablet displaying search engine marketing (SEM) data, highlighting its benefits and hidden costs What Is SEM In Digital Marketing? Benefits + 5 Hidden Costs https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-18-1772106419907.webp Google search results for 'alaska cheap flights' showing a prominent ad, illustrating what is SEM in digital marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-13-1024x576-1772106420366.webp Pie chart showing 90% of internet users see Google Ads, highlighting the reach of what is SEM in digital marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-15-1772106420730.webp Bar chart showing marketing budget allocation for PPC advertising, a key component of what is SEM in digital marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-5-1772106420994.webp Mobile phone screens showing examples of what is SEM in digital marketing across Google apps like YouTube, Search, and Maps. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-14-1772106421314.webp Infographic showing factors impacting Google Quality Score, crucial for what is SEM in digital marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-16-1772106421724.webp Infographic showing 1/3 of people click on paid search ads, highlighting a key benefit of what is SEM in digital marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-17-1772106422076.webp Donut chart showing survey results on awareness of paid Google ads, relevant to understanding what is SEM in digital marketing. https://josiahroche.co/blog/good-ways-to-drive-traffic-to-a-website 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/05/Man-using-laptop-on-bed-near-window-looking-to-answer-the-question-what-are-good-ways-to-drive-organic-traffic-to-a-website.webp A diverse group of people using laptops and phones, illustrating various ways to drive organic traffic to a website What Are Good Ways To Drive Organic Traffic To A Website? https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1772114709354.webp Pie chart showing SEO and content marketing ROI when using AI, with 39% seeing a moderate increase. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-4-1772114711943.webp Pie chart showing that 55.24% of web pages have zero referring domains, impacting organic traffic. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-3-1772114713129.webp Graphic showing a hand tapping a play button icon, with text stating 44% prefer learning via short videos. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1-1772114714206.webp Bar chart illustrating popular podcast platforms, with Spotify and Apple Podcasts leading. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-5-1772114715247.webp Google search results page showing a featured snippet answering 'why is the grass green', a good way to drive organic traffic. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-2-1772114716311.webp Graphic showing a browser window with a clock icon and text about Verizon increasing browsing time by 30%. https://josiahroche.co/blog/fractional-leadership 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Fractional-Leadership-is-not-what-you-think.webp A diverse group of professionals working collaboratively around a table, symbolizing the creation of a fractional leadership team How To Build A Fractional Leadership Team From Scratch: 2026 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/sharing-pizza-hands-taking-a-piece-of-pizza-1024x682.webp Two people sharing a pizza on a checkered blanket, illustrating collaborative fractional leadership. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Types-of-C-Level-roles-that-executive-leadership-is-taking-on.-Modern-job-titles-for-executives.webp Organizational chart showing typical C-level roles and their hierarchy for fractional leadership structures. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Deciding-on-a-fractional-executive-doesnt-have-to-be-this-difficult-1024x682.webp Man with curly hair reviewing documents at a desk, laptop and coffee nearby, considering fractional leadership. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Example-ChatGPT-prompt-to-help-create-a-business-coach-for-JRR-Marketing-1024x890.webp ChatGPT prompt text describing a <a class= https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Ever-tried-Mayple-before.-If-you-do-let-me-know-how-it-goes-1024x690.webp Mayple website homepage displaying a female Fractional Leadership marketing expert, Lindsay C., with client logos. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Evidence-of-results-from-a-fractional-CMO-agency-1024x782.webp Dentist office staff smiling, with a marketing case study showing 902% ROI from a fractional leadership strategy. https://josiahroche.co/blog/what-is-cpm-in-digital-marketing 2026-06-01 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/06/what-is-CPM-in-digital-marketing.webp A magnifying glass hovers over a tablet displaying a digital marketing analysis, illustrating what CPM means for ad campaigns What Is CPM In Digital Marketing? — Why It Matters In 2026 https://lh3.googleusercontent.com/JdKwHpwD-y_yObRw81BDDaJkxU4ekgSejXyLRmK8v82bSI0vUxCcHARmhpf31Ks53ZicDeJr-tA7eoZ2KVPwQ6_7h-34MlmX71sd2PH6wM-JdskCK1EHL93pdVZBzADO10Gdf-XOuP-COBKK3DtOucc A visual representation of the CPM formula in digital marketing: (1000 * Cost) / Impressions = CPM. https://lh3.googleusercontent.com/6KFOg_pYTBnhjm8gYJqsZ_oWAW6POouYokUAjsDUS4yw9XVGxZvkG_XanMMS08IksBE5ZoKnqvbpj371_LHQRfKG5MXieOMiyjoC8d_a0NQZOdr7stBSwLQg3Miid1_xjnL_u_BXhPAMRcZqyvbqAgU A funnel graphic illustrating 'Cost Per Campaign Funnel'. CPM is at the top, showing impressions. https://lh6.googleusercontent.com/MKQ-PpufaL3QGOwl3skmT2QaOw5VO7LWePraqWAO4_olEhzqv1mOH9kbamLifzqXFNt4H82qsmVGviBNDW5ityuOE7KFdh6iKi22H46_RmT07_9HXyYrs7DQsJeZ0Ec0NKVH6GBcRzsQ6rVq0wdPk9I Infographic showing CPA (Cost per acquisition), CPM (What is CPM in Digital Marketing), and CPC (Cost per click) metrics. https://lh4.googleusercontent.com/BnoXUt7i5cih5L_JD2S1TNJbQwPuL5XJosozT96dyNFm1LGZpkAvyJSVxdzNdxb0NNFtXDlkq6A0tgEPpQZzeIk2JURTGZqZpAXl7c_qwGR2l7j2Y4M3J9ZndXj9zUomOB1RyHPYpig60JeJPkAWhk0 A formula for CTR (Click-Through Rate): Clicks divided by Impressions, multiplied by 100. This is an important metric when understanding What is CPM in Digital Marketing. https://josiahroche.co/blog/how-content-marketing-drives-sales 2026-06-01 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/08/how-content-marketing-drives-sales.webp A strategist creating a content marketing plan on a tablet, aiming to drive sales with real-world examples 5 Ways How Content Marketing Drives Sales — REAL Examples https://lh4.googleusercontent.com/Zs8LisKlhcU3WhfRopd0FULlMPrunXU5u0nG1z9veqMsN55xQb_FBBBpzYnflsqbabWct0lILXZecG1eK5WZ0sc9buZ3F9ItMNHObWSWjRc4dDAmLf6of4QL0Ns5Ny027ItFiZm9UTQvGTN4Zk7A9NU A grid of twelve Patagonia film posters, demonstrating how content marketing drives sales through diverse storytelling. https://lh4.googleusercontent.com/YMI0XyGxLhaE2G60qWaRKcknH89a_iy4n0p9akl5UZfzT48VJjAWNlOUWA6EkZqgMgKAO3fF43JynUSsUMbvUF6dQvVWhm6o6LxIeakLqUy76ciV3KHGLCHO_7h40U4tHDiqk1I-ALX9agMY823YjhM A GoPro content marketing call to action overlaying an image of a person wakeboarding, highlighting user-generated content. https://lh5.googleusercontent.com/tJNl4mGCWIRFxBg9oIzMWXsXT0wkaKX6-CDTBItiz_-tNTAGQJygaS79_9fYi5el8_6m2s0W1ZyFlyPrK48CbrQ1BAzVrDit4_IQ0nF6z_yfR1NLfrDZlydTuXKJfao1MeCB9yxrF73G-uGsFzCrkuk Infographic showing 69% of consumers are comfortable with personalization using own data, how content marketing drives sales. https://lh6.googleusercontent.com/WdD7tAvy1aMAeaIVtfEpyASV3FNiHWycOR-iCybvNh2lI2MqoQJG6rHw3UmPOuFUnP4_mDr_lrem2WAK6CthM1dylHwt92ws6NvhGmnPGWhJiUC-nZUfiNYkf9Gz5i2T4nPg9einNTvbeAQPYmTVcXw Airbnb homepage with 'The Greatest Outdoors' banner, showing people camping and kayaking. This demonstrates how content marketing drives sales by showcasing experiences. https://lh3.googleusercontent.com/OUqmX2ZrV0uE5-wyvRz2z-67j7-KrlIbALx6uyp0X2muBFTKl1b9WVAA_Arj3ZAp2Oec2xPGMSTt_NJmGBJXDMwz6qGi9QVhw_2Z-SH2XyTRbZp_bdGgT-tw9ZLNhTDalxtQDObosjytyYk0_gaUppk Screenshot of a Wendy's Twitter reply, showcasing how content marketing drives sales through witty brand engagement. https://josiahroche.co/blog/psychology-of-colours-in-marketing 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/psychology-of-color-in-marketing.webp A vibrant color palette swatches, showing how to use psychology of colors in marketing effectively in 2026 How To Use Psychology Of Colours In Marketing In 2026 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1770724919392-2q9l-1770724961822.webp Psychology of colours in marketing https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-2-1024x1024.webp red colour meaning in psychology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-3-1024x1024.webp blue colour meaning in psychology https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-4-1024x1024.webp green colour meaning in psychology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-5.webp yellow colour meaning in psychology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-6-1024x1024.webp orange colour meaning in psychology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-7.webp purple colour meaning in psychology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-8.webp black colour meaning in psychology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-10.webp white colour meaning in psychology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-9.webp grey colour meaning in psychology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-11-1024x1024.webp pink colour meaning in psychology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-12-1024x1024.webp brown colour meaning in psychology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-13.webp mcdonald's yellow colour meaning in psychology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-14-1024x456.webp history of apple's branding. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/image-15-1024x1024.webp linkedin's colours in psychology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/pantone-color-of-the-year-collab-intro-motorola-1024x511.webp Pantone Color of the Year 2023 collaboration with Motorola, showcasing the psychology of colours in marketing. https://josiahroche.co/blog/average-website-conversion-rates 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/06/new-youtube-thumnail-jrr-2-1.webp A magnifying glass hovers over a bar graph showing increasing average website conversion rates projected for 2026 Complete Guide To Average Website Conversion Rates In 2026 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/average-conversion-rate-wordstream-1771261609324.webp Table showing average website conversion rate distribution, with top 10% achieving 11.45%. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/06/CBR-Conversion-Rate-by-Industry-graph-v2-1024x680.webp cbr conversion rate by industry graph v2 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/average-conversion-rates-2022-1771261609772.webp Table displaying average website conversion rates by business category in 2022, including cost per click. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/06/2022-average-website-conversion-rates-by-industry-1024x876.webp Detailed table showing average website conversion rates across various industries for 2022. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/06/its-good-practice-to-showcase-familiar-brands-1024x632.webp DigitalOcean signup page with 'Simplicity at scale' and logos of Docker, GitLab, Slack, HashiCorp, Wework, Tesla. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/06/add-social-proof-by-showcasing-your-awards-or-accolades-won-1024x269.webp Five award laurels for Interactive Marketing, European Search, US Search, and UK Search Awards 2019. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/06/add-social-proof-by-showcasing-5-star-testimonials-1024x428.webp add social proof by showcasing 5 star testimonials https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/06/add-unique-selling-propositions-usps-1024x111.webp List of unique selling propositions including 40% discount, insured shipping, and 5-point quality assurance. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/06/writing-compelling-headlines-can-provide-valuable-insight-to-a-client-776x1024.webp Chart outlining a customer's problem story, dream outcome, pain points, and objections to a brand. https://josiahroche.co/blog/best-digital-marketing-kpis 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/best-digital-marketing-kpis.webp A diverse team of marketers in a modern office analyzing a dashboard filled with digital marketing KPIs on a large screen 4 Digital Marketing KPIs To Measure In 2026 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/1*UtBN1CX544PaZ7Q1HZpuhQ-1771246273110.webp Man in glasses analyzing a spreadsheet with digital marketing KPIs like 'Marketing Budget' and 'Web Research' expenses. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/1*PNs6OFVultB1RtmS9BbJVw-1771246274025.webp an image of a man engrossed in his phone, possibly searching for something and being targeted by an effective advertising strategy. the image conveys how businesses can use mobile marketing tactics to capture the attention of their target audience and engage them with their brand. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/1*biDKKEjUidjmvmU9vPe8aQ-1771246274352.webp an image displaying the customer acquisition cost formula. the formula is represented as cac = te / nc, where cac stands for customer acquisition cost, te stands for total expense, and nc stands for number of new customers acquired. this formula helps businesses determine how much money they need to spend to acquire each new customer. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/1*TK3qwPpfvKbsnh-3qXwsHw-1771246274667.webp an image of a woman holding a phone, as if taking a selfie. the image is used to illustrate the importance of avoiding vanity metrics in digital marketing. vanity metrics, such as the number of likes or followers, may provide a sense of validation, but they do not necessarily translate to business success. instead, businesses should focus on meaningful metrics, such as engagement rates, conversion rates, and revenue generated. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/1*U4qhqP3oGT3PAT0hjzf7pw-1771246275050.webp a screenshot of google analytics showing a highlighted box for pages and screens. an arrow points to the metric &quot;views by page title and screen class.&quot; this metric helps businesses understand which pages on their website are getting the most traffic and engagement, and which pages might need improvement. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/1*hbehyCVAgSDekWaK2yvWeQ-1771246275349.webp a chart displaying the number of leads generated from various sources, including forms, calls, ecommerce, events, emails, chats, messages, and other. the chart covers the date range of december 1-31, providing insights into the performance of each lead source during that time. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/1*9CGWZEpTW11oNga1b0V-TQ-1771246275636.webp a pie chart depicting the share of voice for a market, with different brands' percentages indicated. the chart shows that the brand in question has a 6% share of the market, with the top three competitors having a combined share of 40%. the remaining 54% is held by other brands in the market. understanding the share of voice in a market is essential for businesses to assess their performance and make informed decisions on how to improve their market share. https://josiahroche.co/blog/what-is-lead-generation-in-digital-marketing 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/05/What-is-lead-generation-in-digital-marketing-JRR-marketing.webp A colorful infographic visually explaining what lead generation in digital marketing is, featuring charts and icons What Is Lead Generation In Digital Marketing? (2026 Guide) https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771240059091-6ik3-1771240101658.webp A woman in a black robe, Judge Judy, humorously closes a laptop with a pen during a discussion about what is lead generation in digital marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771240082560-smm4-1771240101986.webp Bar chart showing top marketing challenges, with 'Generate traffic and leads' as the highest at 61%. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771240220883-t19q-1771240316123.webp Lead generation funnel infographic showing five stages: Awareness, Interest, Desire, Action, and Qualification, with corresponding funnel sections. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-13-1771240102283.webp Infographic showing popular content formats for what is lead generation in digital marketing: 86% for blogs, 42% for case studies, and 36% for buyer success stories. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771240368009-d854-1771240372302.webp Minimalist Baker's Fan Favorites e-book cover, showcasing a vibrant dish with peppers, limes, and sauce. A pop-up form asks for an email address to receive the free e-book. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771240449350-tc4w-1771240451324.webp Netflix interface showing personalized recommendations, a prime example of lead generation in digital marketing through user engagement. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771240497061-2ojn-1771240592509.webp Infographic showing why consumers engage in gamification while shopping, with 50% for discounts, 22% for communities, and 22% for brand connection. https://josiahroche.co/blog/cvr-marketing 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/cvr-marketing.webp A vibrant, futuristic digital dashboard displays charts and graphs representing CVR marketing data and analytics The Complete Guide To CVR Marketing In 2026 [Free Checklist] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-18-991x1024.webp Marketing funnel illustration showing stages: Awareness, Interest, Conversion, Loyalty, and Advocacy, with people icons demonstrating CVR marketing progression. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-13.webp A ranked list of advertising objectives, highlighting conversion rate optimization and CVR marketing goals. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-17-1771247132455.webp Screenshot of a CVR marketing dashboard displaying lead tracking, lead sources, and product lead data. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-19-1024x454.webp Basecamp landing page with headline 'The All-In-One Toolkit for Working Remotely' and a 'Give Basecamp a Try' call to action, demonstrating CVR marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-15.webp AdEspresso landing page showing how their platform drives sales, crucial for CVR marketing, with logos of integrated tools like HubSpot. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-14.webp Infographic showing yellow color psychology, including positive and negative emotions, personality traits like strategic, and color variations. Relevant for CVR marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-16-1024x586.webp Split testing illustration showing two website versions, A and B, with B demonstrating a higher CVR marketing rate of 3%. https://josiahroche.co/blog/how-to-manage-your-online-reputation 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/how-to-manage-your-business-online-reputation-new.webp A successful businesswoman thoughtfully manages her business online reputation on a tablet, surrounded by positive reviews and social media icons 9 Ways How To Manage Your Business Online Reputation https://lh5.googleusercontent.com/S3RIUqAqUGBCb9zBCNwCtn1HX_4i4KKPsCh0D9iir4IQArO0hnD3RZR1dxhk1hN7aOv6XjseJf9Mu8bzbg_FlobrNqPJspuQIxB2MoCmxe0e_92CpNCrkqSCFEPKsNgxgQJR3qrOhITo2dlOQIgwj4AYNiLQxqEsnRILLaM18lV3VFs5alCNNAwYXg a graph showing the number of review sites people consult before deciding on a business. the vertical axis ranges from 0 to 70% in increments of 10%, while the horizontal axis indicates the number of review sites consulted, ranging from 1 to 6 or more. the statistics indicate that 20% of people consult only one review site, while 59% consult 2-3 sites, 16% consult 4-5 sites, and 5% consult 6 or more sites before making a decision about a business. https://lh4.googleusercontent.com/c4LhI53Bk71bXevc7wDHfP7GCWUcM1X9Wyd-o1_gTiRfXRv5_ouutjtWnri48C6RJnInUoaDHsk5jK-xhUD87LsCPthA_vEI3nlYzxj4HCDse4BL5sMhDYk36suf27XD-Mj9OoQkmcnpsDmpUEMjAacZYOeLI5W2liWLifGjMyg23UqGVQZfV1ApaQ a list of do's and don'ts for responding to negative feedback. the list includes seven items, numbered one to seven. the first item says never to take negative feedback personally. the second item advises never to argue with the customer. the third item recommends acknowledging the issue. the fourth item advises keeping the response short and taking it offline. the fifth item says to always personalize the response. the sixth item advises following up with the customer after providing a solution. the seventh item suggests avoiding using phrases like &quot;i think/feel&quot; and keeping the response targeted to the customer. https://lh4.googleusercontent.com/qZxDJeOwfZjLVnzGDHzisgD-8DmrktnnQ0klb4sCJwOiGwxvkakRZ38qQr4ikEWikQQLEHxskqxH-jgv8ijcKySTgaKvuRURDV-kE8PpaIo4r4deMj7zogn0eoRd2AZs31dvCUW6P74ZOZMGAHfItqOtvmpZ6xWOmrXDRKvkF841wERhZXOOVejiCg an example response to a glowing 5-star review on google my business. the response thanks the customer for their positive feedback and expresses gratitude for their patronage. https://lh6.googleusercontent.com/BJ61S9DGkHnMKNPKybCr8n39nVdcuNgFj5bCqFYv6t-7K_ftM2mtucynvEFajlz16HDaVsufa8795asOq1E6kQem3klj3sFJQEWlXYMn_STe1TiROrQ1zBNQmfi9Nn8-v8ZbgNHt0wVi6hfdUxLqizKEjWbz5Tv7I1HOd1ops_WFO0s7wIKCQIN8Wg positive response to a negative google my business review. this is an example of a business owner's response to a negative review. the response is professional, empathetic, and seeks to resolve the issue. it includes an apology, acknowledgement of the problem, and an offer to rectify the situation. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/importance-of-online-reviews.webp different statistics about the importance of online reviews. https://lh6.googleusercontent.com/qGs-cpVOaX4DndlGXyUlEUJPKp9naw532_-pixR6NHoEKuR7khWfyb2x8b74ZV5OQUexjqcfNQazW_ed0HavoZ1o5cjqqINBoTPHdSaqF7y-_zhf6TcQ7tv9owSOELZly5nQxJuNkH41YlsexnsEgzfidAh3fVX4CMfnkEvJoWKH1BawvP4ekZwLlA a screenshot of buzzsumo's monitoring tool. https://lh6.googleusercontent.com/jq3p4R1XnwkpkUrUYwrArk0EZzsrDaR6z-VY6a8XOEGeoWpg6skZ-sP6V3cZAvyNusWujtCohvjeTRanFEg2bDlbEbJvwwnpNd9lyRtWo--3qIgEabf_UW-EaN2YmghBfRbcfax8Vr_P0EQ8a2RwdaY6b29tnpEVPcjXi9y4UEcu9BXWXgk3dxPTOw a screenshot of an opt-in page related to brand mentions free trial. brand mentions has various settings that can be adjusted such as the frequency of alerts, the types of mentions to track, and the social media platforms to monitor. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/manage-business-online-reputation-on-google.webp a screenshot of a google search results page with a graph on the left-hand side displaying a sharp decline in traffic and engagement for websites beyond the first few search results. the graph shows a steep curve descending from 31% to 6%. https://lh5.googleusercontent.com/Mur9o9YNzFe2PMoLmE4cJIW9fKeV4MxWsEh5xUSrypSdXHf9vn17_vdCB_Y9DcuecZGtOzobygGA1YuZZPqawImKS2UVZ-4boiEVaSIy67xcxMVY6m-WcfKvNruUXnpAXVCHQqmjGbFwTUpnX18cDtDEn-vmXfvYv3yKBOwQcRvSQ3WqI0ocSMGc8A image featuring five tips for creating content that google will love. the tips include writing for human readers, making content accessible, acquiring backlinks, regularly updating content, and using images and videos when appropriate. the tips are displayed in a colourful and easy-to-read graphic. https://lh4.googleusercontent.com/_DCeMWsgpE4eF2c6nSQ_poqwfnXcv2dlCUhKYSQGicAl9j2CtuNoUk3pS3RTOrHUKwkkbUk8lpcHeVLbby873tIPOcmXVvibJpWPUUeye_hLbwODAGfhnVRi-HlsE-Y-Bszst5cODHaSErJYmqJX45mgBxSP044B70XFTGX2bpNuRDXDGLl8_jSaZQ the image suggests a company offering services related to removing negative or harmful content from the internet and providing legal support to individuals or businesses facing online content issues. https://josiahroche.co/blog/anatomy-of-a-perfect-landing-page 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/05/anatomy-of-a-perfect-landing-page-1.webp A sleek, modern desktop screen displaying a perfect landing page layout with clear calls to action and minimal distractions Anatomy Of A Perfect Landing Page – 5 Things To Avoid [2026] https://lh7-us.googleusercontent.com/7f-L-Ikna1d3zDCHFivOvzsw9Uir_LN-PR8UIggSOaKDlZXdwNCZTNpLTuTQO8gTN1BaoPcYTnxz3GUR1Q_svVsuMv6_iJSaZ-osA3yEShWKFX1hC4g6n1Tq2lxm-dp3CejlWQORKurNhnzo0fVCHL8 slack example anatomy of a perfect landing page https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/keanu-reeves-whoa-1770980532618.webp Keanu Reeves, as Neo, looking surprised with the word 'WHOA' on the screen. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-11-1770980533021.webp Tesla Solar Roof landing page example, showcasing a house under a stormy sky with lightning. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/image-9.webp Highrise landing page A/B test showing original design vs. 'person design' with 102.5% increase. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-6-1770980533342.webp Timely's landing page illustrating a three-step process for automatic time tracking. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-2-1770980533850.webp ExpressVPN landing page highlighting three benefits: data protection, global access, and speed. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/image-10.webp Facebook testimonials from 'Good Vibe Goddesses,' showing positive reviews for a retreat. https://lh7-us.googleusercontent.com/GVzoTBHHcVsa0MeGEyPHKIAUHyJkWNxwp-cWc5PxFiqsEqQLmqKBDo9Y2qbQFarEICJNe5EfEzR-eWtLotSlHZMqH9Ko8JSttrtltrIjTKFyHhE1lgI9_6aedfxsAUD_V8hiFua2ueaROgc-R-GTclc A landing page design with a headline '3X Your Business in 90 Days' and a call to action 'Get the ebook'. The right side shows a mobile screen with a sales funnel and growth metrics, illustrating the anatomy of a perfect landing page. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/image-7.webp Tiffany &amp; Co. email signup landing page with a teal gift box, promoting email list subscription. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/image-8.webp Bar chart illustrating landing page conversion rates by industry, from 2.6% to 6.1%. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-12-1770980534100.webp Two vintage ads: 'The man from Schweppes' exiting a plane and a woman in a bathtub for Dove. https://lh7-us.googleusercontent.com/_q4SK31_KLr_F9KBsL8d85QSn-dPt54VQ-QVfKFsPSzcR2KnQdu7mC48sF8tDrpD3xLn1plmDSlEP7Ba1xvKmC9cJRfmJy0xz43dSNN_sKvE8nViFgplAqXemZSRtcSjm3lt2oHhtQxb3zkMExq4em4 Chart showing average conversion rate vs. word count across industries, vital for an anatomy of a perfect landing page. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-3-1770980534437.webp Pie chart showing top CTA button colors, with green at 39.4% and blue at 28.3%. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-4-1770980534718.webp Bar chart showing most common A/B tests by testing areas, including landing page at 60%. https://josiahroche.co/blog/psychology-of-pricing 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/what-is-the-psychology-of-pricing.webp A calculator displaying 99 cents and coins, representing the psychology of pricing and the $0.99 phenomenon How To Tap Into The Psychology Of Pricing — $0.99 Phenomenon https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/tiffany-and-co-using-pricing-strategy.webp Diamond engagement ring in an open Tiffany blue box next to a white card with 'Harry x Meghan' written in gold, showcasing pricing psychology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/Paradox-of-choice-when-considering-cereal-options.webp A vibrant supermarket aisle display packed with various cereal boxes like Fruity Pebbles, Cocoa Puffs, and Trix, illustrating the psychology of pricing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/The-struggle-is-real-when-selecting-wine-cheap-vs-expensive.webp Man in a light blue sweater compares two wine bottles in a store aisle, considering the psychology of pricing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/How-Dominos-Pizza-does-their-Godfather-offers-in-marketing.webp Domino's Pizza delivery motorcycles with blue boxes showing a $6.99 pizza deal, illustrating the psychology of pricing. https://josiahroche.co/blog/website-optimisation-strategy 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/website-optimisation-strategy-hacks.webp A magnifying glass hovers over a laptop screen displaying a sales graph, symbolizing a website optimization strategy Website Optimisation Strategy: 53+ Hacks To Increase Sales https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/hotel-booking-page-scarcity-tactic-1.webp Hotel booking page showing scarcity tactics like 'Only 1 room left!' to boost sales, a key website optimisation strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/finish-your-order-in-15-minutes-and-save.webp Website pop-up offering 15% off a keto granola order with a countdown timer, a key website optimisation strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/ecommerce-delivery-options.webp E-commerce product page showing delivery options for an item. An important website optimisation strategy for sales. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/maimun-ape-webpage.webp Maimun Ape NFT website with colorful ape characters, showcasing a website optimisation strategy for digital collectibles. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/hubspot-customer-testimonials.webp HubSpot customer testimonials highlighting successful website optimisation strategy. Two men, Tim Nichols and Mark Colgan, provide quotes. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/tourxpro-reviews-1-1024x596.webp TourXPro website displaying multiple customer reviews with star ratings, enhancing trust as a website optimisation strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/the-bandwagon-effect-sketchplantation-1024x868.webp the bandwagon effect sketchplanation https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/more-than-250000-website-with-wordpress.webp Text showing 'More than 250,000 websites' launched with WordPress and Bluehost, demonstrating a successful website optimisation strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-117.webp coca-cola social media posts https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/refer-a-friend-give-10-dollars-get-10-dollars.webp Refer-a-friend program offering $10 for both referrer and referee, a key website optimisation strategy for sales. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/man-looking-at-vending-machines.webp man looking at drinks in vending machine https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/frequently-bought-together-webpage-1024x585.webp Examples of 'Frequently Bought Together' sections on e-commerce product pages, showing two different product bundles. A key website optimisation strategy for increasing sales. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/getresponse-affiliate-program-comparison-1024x675.webp GetResponse affiliate program comparison showing bounty and recurring options, part of a sales website optimisation strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/back-end-of-ecommerce-website-1-1024x582.webp E-commerce website backend showing product list and assignment options for best sellers, a key website optimisation strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/disney-store-free-shipping-on-any-order.webp Disney Store homepage banner promoting free shipping on any order, an incentive for website optimisation strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/buy-one-get-one-free-shopping-cart-webpage.webp E-commerce shopping cart offering a buy one get one free deal on supplements, a sales-driving website optimisation strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/small-medium-and-large-popcorn-1024x535.webp small, medium, and large popcorn https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/the-endowment-effect-graph-1024x584.webp Graph illustrating the endowment effect with a mug, showing higher value for 'mine', a psychological website optimisation strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/contented-100-percent-money-back-guarantee-1024x614.webp contented 100% money-back guarantee page https://josiahroche.co/blog/how-to-build-a-pillar-cluster-content-strategy-in-6-easy-steps 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/05/contemporary-team-planning-pillar-cluster-content-strategy.webp A roadmap graphic depicting the 6 steps to build a pillar cluster content strategy with connecting lines between topics How To Build A Pillar Cluster Content Strategy In 6 Steps https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXc0bxCzC6VBA4fk70PvPER7_UACARqF23mIYuutAaJQ7vI73TRdlc_V2cYYXY3zmJCfV0zd345H_Kz3LAIP2P9X_D35n0ufmEk-nMJFQvaqXLcfZQFEzQrxNZ9R8vwXpXKmXuTt1w-1771426125497.webp A diagram illustrating a pillar cluster content strategy example for 'Amusement Park Vacation Planning' with supporting cluster topics. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXdkSm4biLk9D-dGNWbhpHRXXOq5w_1NXTfib9L4fuQ7M5xBEIFW4HGjxKaeZOXFWl43GyFTbC7qKhrdcpXe_I13Qi3Qpvii8qzUz5qes8CQi85qUskZoyb2t0H2qbYf-HVd3YIaog-1771426125848.webp A blog post about chatbots demonstrating a pillar cluster content strategy with featured articles. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXfdojmv4MGuMZLuw-IWtzcgSh2K8et2-H1JhcAEyuQE_YX2UJtoutqkkkH-9uPeed1rTQJhgZI3tUCEc_7qWFtgU6qjz3pojiRhlLpWLyeUULq_42kHdoQbpFIL9eGZh3fj25SbXQ-1771426126327.webp A detailed blog content calendar spreadsheet with topics, authors, types, status, audience, and CTAs, illustrating a organized pillar cluster content strategy. https://josiahroche.co/blog/how-to-use-the-psychology-of-advertising 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/psychology-of-advertising-couple-buying-online-close-up-woman-hand-using-credit-card-shopping.webp A designer's hand placing an ad concept featuring a lightbulb idea onto a billboard to illustrate the psychology of advertising How To Use Psychology Of Advertising: 5 Tips + Examples https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1771425326818.webp Vintage Dove soap ad showing a woman happily talking on a telephone in a bubble bath, demonstrating the psychology of advertising. Text by David Ogilvy discusses using 'darling' for emotional impact. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/image-4.webp Always #LikeAGirl ad shows diverse girls running, throwing, swinging, and dancing, challenging stereotypes. An example of psychology of advertising. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/image-5.webp WWF ad: a man with a fish head and the text 'Stop climate change before it changes you.' A powerful example of psychology of advertising. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/image-1.webp Starbucks Happy Hour ad with two drinks next to a Macy's Black Friday sale ad, demonstrating the psychology of advertising in retail. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/image-3.webp Headspace ads showing a runner and a freediver. These ads use the psychology of advertising to connect meditation with daily activities. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/image-2.webp Rare Beauty website displaying customer reviews for makeup products, showing how social proof influences the psychology of advertising. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1-1771425327418.webp Apple event invitations side-by-side, showcasing different color schemes and the Apple logo. This visual marketing uses psychology of advertising to build anticipation. https://josiahroche.co/blog/why-use-google-ads-brand-campaign 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/google-ads-brand-campaign.webp A trio of diverse professionals collaborating on a laptop and tablet display Google Ads brand campaign strategies in 2026 3 Reasons Why You Need Google Ads Brand Campaigns In 2026 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-71-1024x829.webp Google search results showing competitors bidding on 'Kaspersky VPN' with Google Ads brand campaign ads, highlighting the need for protection. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-70.webp Diagram showing a multi-step conversion path in Google Ads brand campaign, from broad searches to specific brand searches. https://josiahroche.co/blog/website-statistics 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/website-statistics-2023.webp A diverse group of people engaged in a professional meeting, analyzing charts on a digital display, illustrating how to use website statistics to fuel their 21+ Mind-Blowing Website Statistics To Fuel Your Strategy https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/an-example-from-airbnb-about-their-great-cta-positions-1024x724.webp An iPhone displaying an Airbnb listing for 'Cozy Urban Retreat Philly', highlighting the 'Reserve' CTA button crucial for website statistics. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/the-difference-between-a-bad-website-and-a-good-website-1024x438.webp Two laptops show good vs. bad website design, highlighting key website statistics for user experience. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/people-are-less-likely-to-purchase-from-a-slow-website-1024x482.webp Bar chart showing website statistics: 45.4% less likely to purchase, 36.8% less likely to return due to slow load times. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/showing-google-analytics-website-statistics-2023-1024x543.webp Google Analytics dashboard displaying website statistics, including users, revenue, and engagement time, crucial for strategy. https://josiahroche.co/blog/how-much-does-a-landing-page-cost 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/What-does-a-landing-page-cost-these-days.webp A diverse set of tools, from a simple calculator and pencil to a sophisticated laptop, representing the varying costs of a landing page How Much Does A Landing Page Cost? $50 To $5,000 Explained https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/psychology-of-color-in-marketing.webp A colorful segmented circle on a purple background, representing the range of options when considering how much does a landing page cost. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/How-much-does-a-landing-page-cost-Suspiciously-cheap-landing-page-design-that-makes-you-want-to-run-1024x724-1.webp Fiverr listings for landing page design services, highlighting suspiciously low prices like $5 and $10 for a landing page, suggesting how much a landing page costs at the cheap end. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Evidence-of-results-from-a-fractional-CMO-agency-1024x782.webp Landing page showing a case study for a dentist with 902% ROI from ads, highlighting how much a landing page cost can vary with results. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Web-Design-agency-coder-developing-client-website-1024x682.webp Two web developers coding a landing page; a man types on a keyboard while a woman stands behind him. Discusses how much does a landing page cost. https://josiahroche.co/blog/ppc-services 2026-06-01 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/07/Start-Investing-in-PPC-services.webp A hand holding a smartphone with PPC ad results displayed, surrounded by floating dollar signs, emphasizing the benefits of investing in PPC services 7 Reasons To Start Investing In PPC Services [Updated 2026] https://lh4.googleusercontent.com/KtdC9JDFX6LSb0tpZK_CU5Q1N3p6Cvq2fiC3oEiyFB7WsEMVd4kZqD3Wt8t5qJA-U5k80vOtJYZ_eyoWA5tg76dsWQrEbrDqM0EsNINh6LB4JeFV1H9swazxQ6p1G-vg5uBbl9mm5MMRKAmU2Urorus Infographic showing factors for Google Quality Score, vital for effective PPC services, including keyword relevancy and click-through rate. https://lh6.googleusercontent.com/96ABi7Z6gvdvVyvYu2BDocWJkkfFEJvDLr13N_aqADtrwj4NXsoUq3q7afCj8-L60Zy_j42QuU1k8wWr4LeUU1ly08USWOTE9dltLBp9QEbhGhh9splPpdZltkvXVtI8VrwF2mcZokLokeRnp0t-PmQ Calculating Cost Per Conversion for PPC services: Total Cost for Generating Traffic divided by Total Number of Conversions. https://lh4.googleusercontent.com/af5zadLG3KBEv8aIfbCDKmnPMtifLdywg9AbT77GbAw_ofHTC1grRtV9XL1dZLbi2HSrmGS8hqpiU3-n2E3xgf095CuAA-jQatlUHM1eav_O5f7DWH5OJ3Mm99W8P9AWuTwbhDZBShztKdZQe60VlsQ An infographic explaining Ad Rank for PPC services, showing Ad Rank = CPC Bid x Quality Score. https://josiahroche.co/blog/conversion-rate-optimisation-consultant 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/conversion-rate-optimisation-consultant.webp A serious CRO consultant in a suit points at a digital dashboard full of charts and graphs, demonstrating their value Is A Conversion Rate Optimisation Consultant Worth It? 2026 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/11/the-slightest-change-can-make-a-big-change-in-conversion-rates-cvrs.webp A/B test showing a control design with 14.5% conversion and a variation with 18.6% conversion rate, demonstrating the impact a conversion rate optimisation consultant can have on sign-up buttons. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/Case-study_Do-Human-Photos-Increase-Website-Conversions_.webp A/B test results showing a phone icon (3.7% conversion) versus a man's face (5.5% conversion), demonstrating how a conversion rate optimisation consultant can improve results. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/What-was-the-Pepsi-Challenge-1024x576.webp A woman in a white coat smiles at a Pepsi Challenge promoter, who holds a 'Take the Pepsi Challenge!' sign. This historical marketing campaign highlights the impact of conversion rate optimization. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/how-to-find-conversion-rate-optimisation-consultants-on-Upwork-1024x618.webp Upwork search results showing profiles of various fractional CMOs who could serve as a conversion rate optimisation consultant. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771347345132-xwwp-1771347392857.webp LinkedIn profile for Josiah Roche, Fractional CMO at JRR Marketing, showing his profile picture and banner with a marketing message. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/06/2022-average-website-conversion-rates-by-industry-1024x876.webp A table showing average conversion rates by industry, crucial data for a conversion rate optimisation consultant. https://josiahroche.co/blog/how-to-write-great-headlines 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/what-can-you-do-to-make-a-headline-more-compelling.webp A shimmering golden microphone broadcasting five insider secrets for how to write sexy headlines, with a spotlight on the mic How To Write Sexy Headlines: 5 Insider Secrets [2026] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-48.webp Business Insider article showing Richard Branson smiling, titled 'The Countries Where It's Easiest To Become A Self-Made Billionaire.' This headline is an example of how to write great headlines. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-57-1024x1024.webp Salad with chicken and tomatoes, next to a dressing jar. The text overlay reads 'THE WORST WEIGHT LOSS MISTAKES AND HOW TO AVOID THEM!' https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-51-1024x842.webp Illustration of a tangled line inside a blue cloud, representing 'What Are Pain Points?' This helps understand how to write great headlines by addressing problems. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-47.webp Illustration of a person with FOMO, driven by belonging to a community (happy hours) and grabbing an opportunity (sale). https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-49-1024x591.webp Website showing a success story about managing reviews, featuring a testimonial from Kody Duncan. This shows how to write great headlines using social proof. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-50.webp Bar chart showing 'Overall Headline Preferences,' with 'Number' at 36% and 'How To' at 17%. Useful for understanding how to write great headlines. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-55-1024x730.webp Examples of alliteration in headlines, such as 'SUN, SEX AND SUSPICIOUS PARENTS.' Demonstrates how to write great headlines using literary devices. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-53.webp Vintage advertisement with a man playing piano, titled 'They Laughed When I Sat Down At the Piano But When I Started to Play!' https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-56-773x1024.webp Book cover titled 'How To Make Maximum Money In Minimum Time!' by Gary C. Halbert. A classic example of how to write great headlines. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-52-1024x684.webp Headline analyzer tool showing a score of 85 for 'How to Make an Extra $500 Every Month with This Easy Side Hustle.' Helps how to write great headlines. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-54-1024x523.webp Hemingway App highlighting complex sentences in red, with a red arrow pointing to readability metrics. Useful for how to write great headlines. https://josiahroche.co/blog/why-off-page-seo-is-important 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2021/11/why-is-off-page-seo-important-in-2023.webp A diverse team of marketers collaborates around a table, illustrating the importance of off-page SEO for online visibility The Importance Of Off-Page SEO: Why You Need It In 2026 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-9-1024x783.webp Bar chart illustrating that top-ranking pages have more backlinks, emphasizing the importance of off-page SEO. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-11-1024x648.webp Infographic showing 71% of consumers prefer voice search over typing, highlighting its importance for off-page SEO. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-12-1024x537.webp Diagram showing various workout routines, important for off-page SEO content related to fitness. https://josiahroche.co/blog/digital-marketing-podcast 2026-06-01 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2025/02/two-podcasters-are-sitting-in-a-home-recording-stu-2023-11-27-05-22-48-utc.webp A collection of podcast microphones and headphones on a desk, representing the top digital marketing podcasts 10 Digital Marketing Podcasts You Can’t Miss (2026) https://lh7-rt.googleusercontent.com/docsz/AD_4nXcs5tFgcD7v4qNQkilN2satsAENhVoI_Hhf5-NFvGa18ic1QIlCY0wT6SKSnabGHFraDkf-EwbS6BUzDqUpIJAoFFuG5oa9kMBwIKco8sb8g9WajdPv6XWIeOg9nleFLF7GC0uJxg?key=w1khKtz3ehw8byVLPd_PMO3F the game digital marketing podcast cover featuring alex hormozi in a bright yellow background, smiling with a beard and cap. https://lh7-rt.googleusercontent.com/docsz/AD_4nXddE2p36f6RllHfkn6bo2zp98ud5m6-vJFJXVA-G0yY1Ol6GUvVBBmKLJRAcAmyskDWb-I8YDUqWV5Sm8r6TxLceip32pViF-LXZ1kVluPpjRuB0t2e6jZer_MmyOQuABI-brbaaw?key=w1khKtz3ehw8byVLPd_PMO3F agency life digital marketing podcast cover with a modern gradient background and bold white text. https://lh7-rt.googleusercontent.com/docsz/AD_4nXdHATwVbNDyRXxrlnSOlEkJ44m6OS2bJSpotmZmi1cNYZWjjmtc0gyzcb1b7z2G_r0zqahqoqyDu2Brd3SyA1Ju5m4aWfiBCmir9PYgU47ac5nbpCkSZpaTxmxS2Bp7Mbwnwr9O?key=w1khKtz3ehw8byVLPd_PMO3F the cmo podcast cover featuring jim stengel in a teal-toned professional setting. stengel interviews top-level marketers and offers executive-level tips in this digital marketing podcast. https://lh7-rt.googleusercontent.com/docsz/AD_4nXd2SBtZf9UaFWTQ0mf_XJB25h4hOnUy08XRxlgObMuOPF8aTZJRX6fnJH34GhzihOJOJLTTAoxDkrb_TGoi2gI6I_NlFOWCMmnZ3grOIOpve3nRQ4XwCjPUchjxCAmaSt74e1_bhw?key=w1khKtz3ehw8byVLPd_PMO3F my first million digital marketing podcast cover with two hosts in a professional black-and-gold theme, sharing entrepreneurial marketing tips, tricks &amp; strategies. https://lh7-rt.googleusercontent.com/docsz/AD_4nXfiprObreP5DZAddo9aNXf0vmnOu9Wdzcwh134J8Teljjy8SDgK_puvvN4ionQqONAZwVB2HNTMN06JgAqLgMgqFyvo1S-4XBMZNhK_VwgJ_JIgsCifoYLpMy3WJNvlmFIkQCGxvw?key=w1khKtz3ehw8byVLPd_PMO3F ahrefs podcast cover featuring bold, white typography on an orange and blue background. the digital marketing podcast explores seo strategies and future trends. https://lh7-rt.googleusercontent.com/docsz/AD_4nXfSVZlqULrrGmbPAcBMuV7OgvnoMinW3Nt5OeLkFjYO3FEfJwFS9s0ifM-o90i1IstYnIT6UesWEfmrfpe0payoSP0tsIIIG_fcS7I4uMaG9ycioC7OxDsj91zUvd637gGudHhkoQ?key=w1khKtz3ehw8byVLPd_PMO3F behind the numbers digital marketing podcast cover with a wooden desk, coffee cup, earphones, and a smartphone displaying the podcast, representing analytical marketing discussions. https://lh7-rt.googleusercontent.com/docsz/AD_4nXdjDO8F_yDQtuoDs_X0P0Epb7t6dPQEIFqRAYsuvq8UdjFXCgL6ujYsasWlg3bTCNXqN-kEe6FE7tZ0HTwNhvejto4gyblZ38Qb0cnT16zMPB6O8HwBzv1R3xHHQ2zEEuFgia54?key=w1khKtz3ehw8byVLPd_PMO3F the marketing millennials digital marketing podcast cover designed with a neon sign effect on a dark brick wall background, emphasizing bold and modern marketing strategies. https://lh7-rt.googleusercontent.com/docsz/AD_4nXfzrVOGm0tFvY0c1B5TGB4bdLcpLj-Qj2EJBStATdWJE87MC-6HS578trK9HXzh5-f_YqGHJJ0jsED0di_hni41q6Q94boiV9vjhabcyjuh2onEMg9sDrGJAIOrI9bOyhIf3dgSnA?key=w1khKtz3ehw8byVLPd_PMO3F the influencer podcast — a digital marketing podcast exploring how to increase conversions — cover art, featuring a smiling blonde woman in a white outfit against a pastel blue and purple background with elegant typography. https://lh7-rt.googleusercontent.com/docsz/AD_4nXfcpxkx2Kv4cJQ5YM6hxFNNV-idV681Bk2bbH8G6ZLFzi752ne_OEuJCTNC0c3w018l8ISmgzK5DC2lsjl_-SRf-IIVYr0BYY0agOKi-UMqrO-AvHZ2imSdG3tMOiDPg-XNq9BiNg?key=w1khKtz3ehw8byVLPd_PMO3F cover art for the perpetual traffic digital marketing podcast featuring a black-and-white image of two hosts inside a circular graphic with red and blue arrows, symbolizing continuous marketing strategies. https://josiahroche.co/blog/how-to-do-a-google-ads-audit 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/how-to-do-a-google-ads-audit-2023.webp A magnifying glass hovering over various charts and data points, illustrating the critical steps of a Google Ads audit How To Do A Google Ads Audit In 2026 — [9 Critical Steps] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-12.webp Diagram illustrating the structure of a Google Ads account with campaigns, ad groups, keywords, and ads, essential for a Google Ads audit. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-18-1024x602.webp Screenshot of Google Ads Keyword Planner, displaying search volume trends and keyword ideas for 'boots', essential for a Google Ads audit. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-16.webp Bar chart showing average Google Ads click-through rates by industry for display and search campaigns, useful for a Google Ads audit. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-14-1024x513.webp Screenshot of Google Ads demographic targeting options for gender, age, parental status, and household income, crucial for a Google Ads audit. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-11.webp Infographic showing Google Ads bidding strategies: non-automated (manual), semi-automated (Enhanced CPC), and fully automated (Smart Bidding options like Max Conversions, tROAS). https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-15-1024x338.webp Screenshot of the Google Ads 'Conversion actions' page, showing various conversion types and their tracking status, essential for a Google Ads audit. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-21-1024x460.webp Screenshot of a Google Ads search terms report showing keywords and conversion data, highlighted for a Google Ads audit. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-13.webp Example of an expanded Google Ads text ad with ad extensions, including callouts, structured snippets, and sitelinks, crucial for a Google Ads audit. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-19-1024x392.webp Screenshot of an advertising research tool showing Amazon's ad copies, with a red arrow pointing to the 'Search by keyword' filter. This helps to perform a Google Ads audit effectively. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-17-1024x518.webp Screenshot of a SpyFu dashboard showing a monthly PPC overview for newegg.com, displaying paid keywords, clicks, and budget data to help users how to do a Google Ads audit. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-20-1024x731.webp Screenshot of competitive analysis data showing a competitive positioning map and a list of paid competitors like Wayfair and eBay, crucial for a Google Ads audit. https://josiahroche.co/blog/monthly-seo-services 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/07/Main-guide-to-monthly-SEO-services.webp A stylized calendar with "SEO" highlighted on each month, symbolizing the recurring nature of monthly SEO services The Ultimate Guide To Monthly SEO Services [2026] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/07/Google-Ads-Golden-Triangle.webp Heatmap showing user eye-tracking on a Google search results page for 'digital camera cheapest', illustrating the 'golden triangle' for monthly SEO services. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/a-chart-showcasing-multi-channel-attribution-in-whatconverts.webp Dashboard displaying lead tracking data, including lead sources and values, crucial for effective monthly SEO services. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/07/How-much-does-SEO-cost.webp Infographic showing monthly SEO services costs for local, national, and hourly SEO, ranging from $250 to $10,000+ per month. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/07/Be-careful-of-SEO-scams-and-scandals.webp Dr. Evil pondering a Google search for 'SEO firm for fast rankings,' illustrating the risks of monthly SEO services scams. https://josiahroche.co/blog/scarcity-marketing-tactics 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/scarcity-marketing-black-friday-sale.webp A digital clock counting down with a "Limited Time Offer" banner, illustrating scarcity marketing tactics 15+ Scarcity Marketing Tactics For 2026 That Really Work https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771329492122-8ha2-1771329501450.webp Chaotic scene of shoppers grabbing large boxed UHD TVs during a busy sale event. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/clubhouse-invite-only-1024x603.webp Clubhouse invite-only screen, an example of scarcity marketing, showing text and App Store/Google Play buttons. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/Example-of-scarcity-in-marketing.webp Crowd of shoppers in a store with a 'Black Friday' sign in the foreground, demonstrating scarcity marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/Get-Response-FOMO-email-campaign.webp Screenshot of a GetResponse email displaying a scarcity marketing tactic: &quot;Only 500 accounts left!&quot; and &quot;40% OFF&quot; offer. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/Mcdonalds-partnering-with-Travis-Scott-Collaboration.webp McDonald's Travis Scott limited time collab meal poster, an example of scarcity marketing, displayed in a restaurant window. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/Countdown-timer-examples-in-social-posts.webp Social media post by Joel Hughes sharing a scarcity marketing countdown timer for a WordPress webinar. https://josiahroche.co/blog/how-to-choose-a-digital-marketing-agency 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/04/How-to-choose-a-digital-marketing-agency-2023.webp A diverse group of marketing professionals in a modern office collaborating on how to choose a digital marketing agency How To Choose A Digital Marketing Agency [2026 Guide] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/04/types-of-digital-marketing-campaigns-by-objectives-882x1024.webp an image displaying a list of various types of marketing campaigns, categorized by purpose, channel, market, duration, and region. the list includes a diverse range of campaigns, such as email marketing, social media advertising, influencer marketing, and more. understanding the different types of marketing campaigns and how they can be used in different channels, markets, and regions is crucial for businesses to create effective marketing strategies that reach their target audience and achieve their desired outcomes. https://lh6.googleusercontent.com/F0HhEs61TnGkZhdM9TzkCmEGD9ykHIfd4rcEv5K-3MT-I6-EP6J34lqsL_AOtGMojYjTF3KO1egAtyVJ4j49ACH0LbZwq8hlT1xVKqn5jjkm4oK3bKvIemxDVqCk0xBI5XPKw0OZgKYjJkffmxlil10 an image of a marketing budget plan for 2023, specifically highlighting the allocation of digital marketing budgets for website services. the plan outlines the various expenses that a business can expect to incur for their digital marketing efforts. https://lh4.googleusercontent.com/NBU31FAmZry4j2oMgQ8r9TMNhyKOMAHqO5-V3fyE1AhDu_Ebv7QxnT43roQeN36O4UjkqH_TeZXNB-QeAZRmwsk2DWlTqnEZJLUiHLyS9hyUk8dlALWUd7fMPW0oCyMVi8yZ4h95pE9ruGpGQ8lel-k a chart displaying worldwide digital ad spending from 2019 to 2024, showing a steady increase in expenditure from $325.02 billion to $526.17 billion. this data highlights the growing importance of digital marketing and the increasing investment businesses are making in online advertising. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/04/types-of-digital-marketing.webp an image with five arrows pointing to different areas of digital marketing expertise: seo, content marketing, social media marketing, email marketing, and mobile marketing. each area represents a distinct discipline that businesses need to understand to build an effective digital marketing strategy. https://lh5.googleusercontent.com/oAP5hrAaMQu0IHJBghSwM9FYP67ckFYJy76w8Z7yaQ_TNwNRuRaby-Ti6DLZZU01bd43FrssCeVws5Zg4MGSTdysXUofWhdNI2Jvtv6hgrvkS9zWCwTWNYt5lqaTUEaiNfI31iwKnaxSNv3ZLwG38o8 an image comparing positive and negative reviews, with statistics showing their impact on consumer trust. according to the statistics, 75% of consumers are more likely to trust a company with positive reviews, while 60% of consumers say that negative reviews deter them from using a business. this highlights the importance of managing online reviews and maintaining a positive reputation to attract and retain customers. https://josiahroche.co/blog/7-seo-mistakes-to-avoid-when-following-tools 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/12/Worried-freelancer-typing-laptop-screen-at-sofa.webp A marketer looking stressed, surrounded by tangled wires, monitors with charts, and a large red "stop" sign to symbolize SEO mistakes 7 SEO Mistakes To Avoid When Following Tool Recommendations (+ Ways To Stop Hurting Your Rankings) https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXdzTmjMClc_Ldj4Xi5H6uEUW2CYFgnHj5rZlWtaNCl0QMKL1nDBI-ez6O6OASvynVE7Rw6gIJDCYmW-AOIa2TKr_XfEGrMNn33evB36YKjTGVpxyLCSSBt7tJXA6xp5j38TSKSV-1771325777028.webp an infographic showing &quot;60% of marketers juggle 4-6 tools to get the job done,&quot; highlighting the potential for seo mistakes when relying on multiple tools https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/AD_4nXc-y-ZkgayPw_5n5PQ4_sdEwB7hylRoAHOBygOfFOjdwb-aX1aLCZcLEqkhyLzKRTVtWPRVOP0sslw4Uc13w8kgiF5GQzJu0VhjZuHy62jgK4Es_tyTo9t6AvncqT8udOEiyLo-1771325777474.webp a comparison graphic showing &quot;stuffed content&quot; versus &quot;natural content,&quot; emphasizing the difference in writing styles to avoid seo mistakes like keyword stuffing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771326667411-l39n-1771326732024.webp Illustration contrasting 'exact-match overload' with natural content for SEO, featuring a running shoe. Avoid these SEO mistakes. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771326760914-i1sf-1771326764109.webp A formula demonstrating how to calculate bounce rate percentage. It shows single-page sessions divided by total sessions, multiplied by 100. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771326816111-90z6-1771326862991.webp Table outlining Google ranking factors like content quality, technical SEO, and user experience, with explanations. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1771326986043-4lje-1771327014108.webp A hand interacting with a smartphone screen, illustrating that 58.67% of website traffic comes from mobile phones. https://josiahroche.co/blog/digital-marketing-acronyms 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/04/digital-marketing-acronyms-2023.webp A jumble of digital marketing acronyms like SEO, SEM, PPC, and SMM floating around a person's head, highlighting their importance in 2026 21+ Digital Marketing Acronyms You Can't Ignore In 2026 https://lh3.googleusercontent.com/kuRm7oTSzQ5ku_O2Vv4jUS2coaaWN31BRhhFpcoZGa62le7XLAgEEFQr3new00B18kO7WVNC_8EK6uGIf41n1areB85RMefU6qd7wTlSAFzc8adtdylSarlrVGU1-uoKIOXbyxv0jXX8ti-DW_YqZ30 a gif featuring joey from friends, looking confused and trying to make sense of what's being said. the image humorously illustrates the confusion that can arise when encountering unfamiliar terms and acronyms used in the digital marketing industry. it highlights the importance of understanding common digital marketing acronyms, such as seo, ppc, and crm, to effectively communicate and navigate the field. https://lh6.googleusercontent.com/q5jcA5hlWV7f4JrXs5_UeH-0ckiKxiVeAobWO8M83iVLY0x4z68ayyREfWgpydY-CQGukuhcZjI565Gxkh_r1kNWwaKA4EOLgpGvmQlWidJ5gtI2QYsIF7fToB80mmPvB_b3QcFn4SryNsMI5_vGbcY an image displaying the formula for cost per acquisition (cpa). the formula is cpa = total ad spend divided by the number of conversions. this formula helps businesses calculate the average cost they incur for each new customer or sale generated through their advertising efforts. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/best-digital-marketing-kpis.webp an image of three people sitting around a table with papers and a laptop, engaged in discussion. the group may be discussing various topics related to digital marketing, such as key performance indicators (kpis), strategies, and campaign planning. the scene suggests a collaborative effort among team members, where everyone is contributing their expertise towards achieving shared goals. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/04/image-1-1024x569.webp a graph showing the 3 stages of customer lifetime value. the x-axis represents time, while the y-axis shows the number of customers. the graph highlights the 20-60-20 rule, which states that 20% of customers generate little to no profit, 60% generate a good profit, and 20% generate significant profit. the graph peaks at the 60% mark, representing the highest number of profitable customers. understanding customer lifetime value is critical for businesses as it helps them focus on acquiring and retaining high-value customers. https://lh3.googleusercontent.com/5Twfaf4U-6Zpt3_RLbcsvuTUuyEf_FPQDrMyPLSyzgg3VmFRil48dVXSQIW-ur1HsfmsMx_uzi8sdqILqeNz12xPLQRy6878_LbBe93yGFg-tA9Iaf_mqHjA67MzHOXptKmzrEc8PpdfQzJVnDgxmWA a screenshot of a google search engine results page (serp) displaying the search result for &quot;jrr marketing.&quot; the result shows jrr marketing's website page title and meta description, along with a url and breadcrumb trail. https://josiahroche.co/blog/why-is-local-seo-important 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/why-is-local-seo-important-for-businesses.webp A magnifying glass hovers over a map highlighting a small town, symbolizing the importance of optimizing local SEO strategies Why Is Local SEO Important And How To Optimise It In 2026 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/How-to-optimise-a-local-restaurant-using-Google-My-Business-579x1024.webp Google My Business profile for Kirana Restaurant, showing reviews and contact info. Why is Local SEO important for visibility? https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/Example-of-a-local-hotel-using-Google-My-Business-properly-962x1024.webp A detailed Google Business Profile for 'Kirana Retreat' hotel, showcasing why local SEO is important for visibility and customer engagement. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/How-Airbnb-forces-people-into-getting-photos-for-their-listings.-Its-a-good-standard-to-have-1024x1024.webp Airbnb listing page showing 'Get the photoshoot' option for Studio Les Trois Dauphins in Rome. Highlights Why is Local SEO Important, as good visuals boost local business. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/How-to-answer-FAQs-on-Google-My-Business.webp Google My Business Q&amp;A section for Kirana Retreat, showing questions about transport and a restaurant, demonstrating why local SEO is important for businesses. https://josiahroche.co/blog/how-to-do-keyword-research-for-seo 2026-06-01 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/How-to-do-keyword-research-for-seo.webp A person at a desk analyzing various colorful charts and graphs on a laptop and tablet, making keyword research easy for a beginner's guide to SEO in 2026 Keyword Research Made Easy: Beginner's Guide To SEO In 2026 https://lh3.googleusercontent.com/eeE39bWNMWP97IjjpitIu_YQtWPnoCXScN767H1x6ael8ObFqmA1tWP1zXORQGZlStnE8HMj9R6OVXL5RF6QGDMCyT9Lx5DKKjXcGg2FvBphV-zJSNj9YZuepbvWgd7pJRcjH6zMaPZGEP14dOfzxmE Semrush's keyword intent mapping chart, categorizing keyword research into informational, navigational, commercial, and transactional types. https://lh5.googleusercontent.com/wJ-Ibx7dALndqUPc2E-ZmeVdNQa2d0lma_GuFMxGIXoMDIj54B1iVOMwcRdK5NpZmAxXdeGzeaMIAZI6twc7anTX1mxRDMMQftaLukijM8C-cqsvNi4RRi5D8odOouBFxVCW5wUQnuU_oLCsFoH9VfQ Screenshot of a keyword research tool showing data for 'Camping gear', including volume, difficulty, and related keywords. https://lh5.googleusercontent.com/_GaUtwv4puad1lkcDmQnUpaSjG-C6FvKpUMEti4CFuWihyhZaNCciCleTdVQZwYlylvPNfi7tlpfFVssEiNzomPvxmPdjycjKpfy5J1Iedq-bZEHF0qsKNhuIgZCiIfGO7udo0oum6qwNK5kGqK0HhA Screenshot of an 'Organic Research' tool, with a search bar for competitor domain analysis to aid keyword research. A pink arrow points to the 'Search' button. https://lh5.googleusercontent.com/0pkUr0qsfxttQE1ZiEBDFyYOw8Pse-JeXYzwcycNNnen3hHYeRKc6nk8Jb6dAc0Jj1FJIusFq02JjdaQCYchcg2JSX6el6VFVsXQxG8bqZf1zHSdYKJ4k_INIsBSCLYIySbs_V4A4vzlwIHuNMPZWbQ Screenshot of an organic research tool showing keyword positions for a competitor's domain, highlighting the 'Positions' tab. https://lh5.googleusercontent.com/NuXF_bx75DTft08ElQJFio5lR8Je8hx79rY_33HWPnQuhDXifgsMr9bx9v8lm1v_qYTi5rcaWZYWmxbrX2uVe8xxOnT943cXgxzy31XNcVQkSB-PO1lz0uUJrptswVpWdehaAzrH8VdkIzoYDp8EMag Screenshot of a keyword research tool showing organic search positions for various 'dog food' related terms, including intent and position changes. https://lh5.googleusercontent.com/Cd6ei2wwe44yOayEK6cWueexvabEHdJg8yecyI3BsEpxol8XSjG0wd32ik6oO8dJnrX4xq4n90f-izUq-dAA9uL7gMoIEXNAVmlMJk9ZsaOObgldk-JGtmFvoruu2h0xgtpyynyf6vbXOVcMa3vofgk A spreadsheet showing a content strategy plan with columns for keyword research, intent, page type, focus keywords, relevant keywords, and suggested titles. It details various keyword research entries. https://lh4.googleusercontent.com/j3GzxqXWwICUSTa3mGyt_N9XOu3Kvr6sZ6oOjxIha2pjg-Qk_Dpr1fxgFl-0oZTrdIO148hFFsVp_mNoEG6fJW_ajEuiYLLB783_1VnqdmlK-Eird-dpskEEbXLQD_gRbXxGtXNkoWYI9x8Wt8iUT_g A keyword research dashboard showing 'Keyword Research' title, with columns for type, intent, and page type data. https://lh4.googleusercontent.com/pm_TpHhorfPrOgM-0ia1qis8jDtHHdYOPR1RRmXjsS-AGRxjOiz-_CMQwCJAjLDFkvZ6As_f7XmVTC6Fyhwaf5sx3TddGFYVDuezVQ5aCXDk8h-SfArDfIHaevG1WecqIFvEae8apk4XklO0g4_vOkI A spreadsheet showing categories, focus keywords, and relevant keywords for SEO, with 'keyword research' examples. https://josiahroche.co/blog/seo-vs-google-ads 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Googles-campaign-results-settings.webp A balanced scale visually represents the SEO vs Google Ads debate, with icons for organic search and paid ads on either side SEO Vs Google Ads — 7 Surprisingly Simple Differences [2026] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/image.webp A Google Search Results Page (SERP) showing generative AI answers for a query, highlighting SEO vs Google Ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Google-Ads-Match-Types-1024x734.webp Google Ads keyword match types: broad, phrase, and exact, illustrating how SEO vs Google Ads targeting works. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Googles-campaign-results-settings-1024x512.webp Google Ads campaign overview dashboard showing metrics and settings, illustrating SEO vs Google Ads. https://josiahroche.co/blog/what-is-a-digital-marketing-strategy 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Businesswoman-using-tablet-to-review-what-is-a-digital-marketing-strategy-components-after-hours.webp A person uses a tablet to outline a digital marketing strategy, with a cityscape glowing in the background, signifying modern business growth What Is A Digital Marketing Strategy? 2026's Essential Guide https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Marketing-professional-analyzing-data-with-what-is-a-digital-marketing-strategy-chart-on-desk-1024x682.webp marketing professional analysing data with 'what is a digital marketing strategy' chart on desk. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Illustration-of-a-sales-funnel-representing-what-is-a-digital-marketing-strategy-concept.webp illustration of a sales funnel representing 'what is a digital marketing strategy' concept. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Content-creator-filming-a-video-showcasing-what-is-a-digital-marketing-strategy-in-action-1024x682.webp content creator filming a video, showcasing 'what is a digital marketing strategy' in action. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/07/How-much-does-SEO-cost.webp Chart showing SEO pricing for different services like One-Time SEO, Local SEO, and National SEO, a key part of a digital marketing strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/tofu-mofu-bofu.webp Diagram illustrating the marketing funnel (TOFU, MOFU, BOFU) and customer journey stages. Essential for a digital marketing strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/Get-Response-FOMO-email-campaign.webp GetResponse email showing a 'Don't Miss Out!' 40% off sale, a key element of a digital marketing strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/what-is-the-framing-effect-1024x1024.webp Cartoon illustrating the framing effect with two frozen yogurt containers, one 20% fat and the other 80% fat-free, demonstrating a digital marketing strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/seasonal-marketing-guide-to-sales.webp Retail window display featuring child mannequins in Halloween costumes, alongside a poster of children, illustrating a seasonal digital marketing strategy. https://josiahroche.co/blog/self-enhancement-bias 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Fashionable-advertising-for-self-enhancement-bias.webp A giant magnifying glass held by a diverse marketing team helps them identify and amplify the self-enhancement bias in their campaigns How To Use The Self Enhancement Bias In Marketing [2026] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Power-woman-has-her-stuff-together-1024x682.webp Confident professional woman with blonde hair, dressed in a white blazer, talks on her phone in an urban setting. She embodies the self enhancement bias mindset. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Fashionable-advertising-for-self-enhancement-bias-1024x683.webp Man in suit fastening a sparkling necklace on a woman in a metallic dress, demonstrating self enhancement bias. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Nike-Just-Do-It-Campaign.webp Classic Nike &quot;Just Do It.&quot; slogan in white text on a black background, with the orange Nike logo. An example of leveraging the self enhancement bias. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/DuoLingo-using-the-self-enhancement-bias-1024x602.webp Duolingo congratulating a user for conquering the Danish skill tree, exemplifying the self enhancement bias in action. https://josiahroche.co/blog/how-to-improve-landing-pages-google-ads 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/how-to-improve-landing-page-experience-Google-Ads.webp A person at a computer checking off boxes on a digital checklist for Google Ads landing page optimization The Ultimate Landing Page Checklist For Google Ads — [2026] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-61-1024x577.webp an image showing what makes an effective landing page. it's featuring a clear and concise headline, relevant and informative supporting copy, and an attention-grabbing image. the page has one main call-to-action (cta) that stands out, and the navigation menu directs visitors to the main website. the landing page is optimized for search engines with schema markup, has a high page speed, and features relevant products. understanding how to improve landing page experience for google ads is crucial for businesses looking to convert visitors into customers through their website. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-69-1024x659.webp Responsive web design displayed on a laptop, tablet, and smartphone, showing how to improve landing page experience for Google Ads across devices. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-67-1024x623.webp PageSpeed Insights showing a 99 performance score for a landing page, highlighting metrics to improve landing page experience Google Ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-64.webp Example landing page layout with a headline, benefits list, and email signup form to improve landing page experience Google Ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-65-1024x418.webp Monday CRM landing page displaying three positive customer testimonials. Improve landing page experience for Google Ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-60-1024x686.webp MonsterInsights landing page with a call to action button, highlighting features to improve landing page experience for Google Ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-59.webp Google Analytics tracking ID and global site tag code, essential for improving landing page experience with Google Ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-66.webp Bar chart showing trust badges and percentages, highlighting how to improve landing page experience Google Ads by building trust. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-62.webp Comparison of secure vs. insecure landing page browser bars, crucial for Google Ads trust and experience. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-58.webp Secure checkout banner with padlock icon, 'Guaranteed safe &amp; secure checkout', 'Powered by Stripe', and various credit card logos (Visa, Mastercard, Amex, JCB, Discover, UnionPay) to improve landing page experience Google Ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-68-839x1024.webp Thank you note template showing 5 steps to write to customers, improving landing page experience for Google Ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/05/image-63.webp Thank you landing page with a call to action to schedule a meeting and a testimonial from Marcus Zeal to improve landing page experience Google Ads. https://josiahroche.co/blog/weather-based-marketing 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/how-weather-based-marketing-affects-sales.webp A person in a raincoat and umbrella stands in the rain, with a thought bubble above them reading "Weather Based Marketing" How To Use Weather Based Marketing — Make It Rain In 2026 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Relationship-between-the-sun-and-Serotonin-study-by-Jeffrey-Meyer-1.webp Graph showing the inverse relationship between serotonin transporter levels and daily sunshine hours, illustrating a key aspect of weather based marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Seasonal-Affective-Disorder-SAD-by-Priory-1024x742.webp seasonal affective disorder (sad) by priory https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Contactors-marketing-himself-based-on-the-weather-1024x682.webp Young man in a cap and gloves pushes a wheelbarrow full of grass clippings across a green lawn, demonstrating weather based marketing for lawn care. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Woman-enjoying-the-cool-fresh-air-on-a-hot-summer-day-1024x748.webp Woman smiling, enjoying cool air from a fan on a hot summer night, illustrating the impact of weather based marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Cafe-delivering-coffee-due-to-weather-based-marketing-1024x683.webp Person in blue gloves delivering a coffee cup and paper bag, a result of effective weather based marketing. https://josiahroche.co/blog/phrase-match-keywords-google-ads 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/What-is-Phrase-Match-Keywords-Google-Ads.webp A magnifying glass hovers over a Google search bar, highlighting the concept of phrase match keywords in Google Ads What Is Phrase Match Keywords Google Ads? 3 Types [2026] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/01/Google-Ads-Match-Types-1024x734.webp Infographic showing Google Ads keyword match types: Broad, Phrase match keywords Google Ads, and Exact match. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/broad-phrase-exact-match-types-google-ads-1770990408431.webp A chart illustrating Google Ads keyword match types: broad, phrase match, and exact, with examples. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/Keywords-that-have-high-intent-to-purchase-1024x813.webp Screenshot of a keyword research tool showing Phrase Match Keywords Google Ads with search volume and competition data. https://josiahroche.co/blog/on-page-seo-services 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/06/on-page-seo-services-1.webp A close-up of a laptop screen displaying a search engine results page with various ranking factors, representing on-page SEO services On Page SEO Services — Boost Sales With Search In 2026 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/06/a-businesswoman-explains-graphs-to-her-colleagues-1-1024x682.webp A businesswoman presents data graphs on a large screen to colleagues, discussing on page SEO services strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/06/asian-man-laptop-and-typing-in-startup-office-1024x706.webp Focused man typing on a laptop in an office, researching effective on page SEO services for businesses. https://josiahroche.co/blog/5-ways-to-use-auction-insights-in-google-ads 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/10/Smiling-young-man-using-laptop-for-work.webp A close-up of a gavel on a wooden sound block, overlaid with digital graphs and charts, representing auction insights in Google Ads and strategies to beat Auction Insights In Google Ads — 5 Ways To Beat Competitors https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-3-1770919079170.webp Screenshot of Google Ads interface showing how to access auction insights, with arrows pointing to the relevant options. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1770919079727.webp Graphic explaining Impression Share calculation in Google Ads for auction insights, with definitions of terms. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1-1770919080060.webp Illustration of a weighing scale representing the 'position paradox' in search ads, balancing CPC and visibility. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-2-1770919080428.webp auction insights in google ads summary https://josiahroche.co/blog/google-ads-and-your-business-goals 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/how-can-google-ads-help-you-advance-your-business-goals.webp A person's hands holding a tablet displaying Google Ads reports, symbolizing how Google Ads can help advance business goals How Can Google Ads Help You Advance Your Business Goals? https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/google-search-ad-example.webp search engine results page (serp) for locksmiths in the uk with various listings and their website links displayed. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/google-ads-smart-bidding-strategies-1024x576.webp three options for google's smart bidding strategies: maximize conversions, target cpa, and target roas. choose the best one for your advertising campaign and let google's algorithm optimize your ad spend. increase conversions and maximize your roi with these effective bidding strategies. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/performance-max-campaigns.webp a visual representation of google's advertising channels. the image shows six icons including youtube, display, search, discover, gmail, and maps. these icons represent the different channels businesses can use to advertise their products or services through google's platform. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/google-keyword-planner-basketball-hoops-932x1024.webp a screenshot of google keyword planner showing search results for the keyword &quot;basketball hoop&quot;. the planner displays statistics such as average monthly searches and competition. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/08/call-extension-image.webp a google ads call extension featuring ravena lawn service with a special offer of 50% off the first service. the ad includes a clickable phone number for users to call directly. https://josiahroche.co/blog/guide-online-marketing-for-dentists 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/online-marketing-for-dentists-guide.webp A dentist and staff gather around a computer, discussing various ways to improve their online marketing for dentists Online Marketing For Dentists: 11+ Ways To Buy New Patients https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1770910209174-2pyq.webp Infographic comparing costs of traditional vs. digital online marketing for dentists to reach 2,000 people. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-1-1024x931.webp a visual representation of a marketing funnel with four levels: awareness, interest, consideration, and action. the funnel starts wide at the top and narrows down towards the bottom, indicating the decreasing number of potential customers at each stage. the top level, awareness, is the broadest and includes everyone who is aware of the brand or product. the interest level includes those who have shown some interest in the product or service. the consideration level is where potential customers evaluate whether the product or service is right for them. finally, the bottom level, action, is where customers make a purchase or take some other desired action. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-5.webp the image shows a digital book with the title &quot;52 headline hacks&quot; in bold letters, against an orange background. it's a good example of a lead magnet used to attract potential customers. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-3.webp graph showing click-through rates for paid ads on popular websites. google has the highest rate at 63%, followed by amazon at 15%, youtube at 9%, and bing at 5%. this data suggests that google may be the most effective platform for paid advertising. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-7-1024x650.webp the image represents google's widespread popularity as the most frequently visited website globally, 89.3 billion times per month. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-4-1024x576.webp a web page with the error code 401 and the message &quot;authorization required&quot; is displayed. this image represents a common error message that appears when a user tries to access a webpage or resource that requires proper authentication or permission. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-2.webp comparison of positive and negative reviews. 3 out of 4 consumers trust a company more with positive reviews, while 60% of consumers are deterred by negative reviews. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image.webp an image of a text block with the churn rate formula. the formula is shown as &quot;150 customers who left divided by 30,000 (total customers at the beginning of the period) plus 600 new customers gained in that period, multiplied by 100, resulting in a churn rate of 0.49% for that period.&quot; this formula is used to calculate the percentage of customers who stopped using a service or product during a specific time frame. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/03/image-6-1024x621.webp image of video marketing statistics showing that 36% of marketers prioritise increasing brand awareness and reaching new audiences as the main goal for their company's video marketing efforts. https://josiahroche.co/blog/what-does-ctr-stand-for 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/04/woman-using-laptop-in-art-studio.webp A magnifying glass hovers over a colorful pie chart composed of CTR, sales, and traffic metrics What Does CTR Stand For? 5 Ways To Boost Traffic — And Sales https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-25-1770907684087.webp A visual formula explaining what does CTR stand for: Clicks / Impressions x 100. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-28-1770907684586.webp Close-up of a person's eyes, suggesting curiosity, with a Lexus ad text asking 'What amazing ideas will you inspire next?' https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-24-1770907684889.webp Diagram showing how Click-through Rate is a key factor in Google Quality Score for ads. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-26-1770907685227.webp Bar chart illustrating reasons why people clicked on advertisements, with 'ad interested me' at 40%. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-27-1770907685535.webp Google search results page showing an ad with elements like pain points, value, and features highlighted. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/landing-page-example-new-scaled.webp Long-form landing page example with annotations for target keywords, social proof, and SEO-rich FAQs. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-23-1770907686103.webp Bar chart showing email marketing metrics, with click through rates as the highest at 73%. https://josiahroche.co/blog/b2b-marketing-benchmarks 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/b2b-marketing-benchmarks.webp A vibrant chart illustrating various B2B marketing benchmarks, showing growth and important metrics 7+ B2B Marketing Benchmarks You're Not Using (But Should) https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/how-to-lower-customer-acquisition-cost-cac-vs-cpa_0.webp Graphic comparing CAC (Customer Acquisition Cost) and CPA (Cost Per Acquisition) formulas, essential B2B marketing benchmarks. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/how-customer-lifetime-value-works-CLV.webp Diagram illustrating Customer Lifetime Value (CLV) distribution, showing 20% non-profitable, 60% profitable, and 20% very profitable customers over time. A key B2B marketing benchmark. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/what-is-a-sales-conversion-rate-CVR-1024x586.webp Table showing B2B marketing funnel conversion rates for various stages, including MQLs, SALs, and SQLs, offering key B2B Marketing Benchmarks. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/08/AW-Leads-and-Sales.webp Dashboard displaying B2B marketing benchmarks for leads by status, total sales value, and conversion rate. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/Heres-what-a-typical-sales-cycle-looks-like-on-average-for-most-people-1770883172328.webp Bar chart illustrating typical B2B sales cycle length benchmarks for new vs. existing customers, showing percentages over various timeframes. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/Average-lead-to-MQL-ratio-Conversion-Rate-by-Industry-from-First-Page-Sage-1024x634.webp Bar chart showing B2B marketing benchmarks for lead-to-MQL conversion rates across various industries, highlighting performance metrics. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/Email-open-rate-chart-courtesy-of-SendPulse-1024x892.webp Email campaign statistics dashboard showing 9.25% open rate and 1.36% click rate, crucial B2B marketing benchmarks. A line graph displays subscriber activity over time. https://josiahroche.co/blog/google-golden-triangle 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/Google-Golden-Triangle-What-Is-It.webp A magnifying glass hovers over a search results page, emphasizing the prime Google Golden Triangle SEO spots Achieve #1 Rank With Google Golden Triangle SEO Techniques https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/content-1770905970503-ycta-1770905985067.webp Heatmap of a Google search results page for 'digital camera cheapest' showing user eye-tracking patterns. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/eye-tracking-mediative-study.webp Mobile phone displaying a Google search results page with a heatmap showing the google golden triangle eye-tracking pattern. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/Were-ranking-2-for-Digital-Marketing-Consultant-in-Australia.-Golden-Triangle-zone-1-1024x497.webp Screenshot of an SEO tool showing keyword research for 'digital marketing consultant' and organic search results, highlighting a #2 ranking for the google golden triangle. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/how-much-are-google-ads-1024x512.webp A line graph titled 'Spend' showing daily spending limits over 30 days, relevant to Google Golden Triangle advertising costs. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/SERP-meta-title-and-description-for-this-article-on-the-Google-Golden-Triangle.webp Screenshot of a blog post's Google SERP preview, showing the title, permalink, and description for Google Golden Triangle SEO. https://josiahroche.co/blog/why-is-search-engine-marketing-important 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/Why-is-search-engine-marketing-important.webp Seven key reasons highlighting why search engine marketing is important, digitally displayed with vibrant icons on a modern tablet Why Is Search Engine Marketing Important? 7 Reasons [2026] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/12/Illustration-of-a-mobile-screen-displaying-local-home-service-companies-a-digital-roadmap-for-SEM-for-local-businesses-by-SEObility.webp Mobile screen showing 'Home Services' search results linking to local business profiles. Why is Search Engine Marketing important for local visibility? https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/What-is-split-testing-and-how-do-you-experiment.webp what is split testing and how do you experiment https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/how-much-are-google-ads-1024x512.webp Line graph showing 'Spend' over 'Days', illustrating daily spending fluctuations and limits. Important for understanding why Search Engine Marketing is effective. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/Why-is-search-engine-marketing-important-for-local-businesses-1024x800.webp Google search results for 'local plumber melbourne' showing SEM ads and local SEO business listings with a map. This illustrates why search engine marketing is important for local businesses. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/10/how-to-lower-customer-acquisition-cost-cac-vs-cpa_0.webp how to lower customer acquisition cost cac vs cpa 0 https://josiahroche.co/blog/what-is-an-ad-copy-your-5-min-crash-course 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/05/detective-holding-cigar-while-using-typewriter-in-2023-11-27-04-54-53-utc.webp A person in a suit delivering a persuasive speech in an auditorium about what an ad copy is What Is An Ad Copy? 5-Minute Crash Course https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/landing-page-example-new-scaled-400x1024.webp A long landing page displaying different sections of what is an ad copy, including a target keyword, social proof, and featured work. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-27-1770883268339.webp Google search results for 'project management tools' showing an ad copy that addresses a pain point and enumerates features. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-1770883268685.webp A McDonald's Facebook ad for breakfast with a McCafé latte cup and chat bubbles, demonstrating engaging ad copy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-103-1770883268986.webp Six different flavored RXBAR protein bars, each package clearly listing ingredients, a great example of transparent ad copy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-104-1770883269280.webp Text stating 'Research shows that straightforward CTA boosts CTR' with a large 'CLICK HERE' button, highlighting effective ad copy. https://lh7-us.googleusercontent.com/2LhR3I3PulIFc62saZuMWx0NRRJX6fn89kcBM5w8qkwwGqE2YKSTHmRjc5aRiXIGwea56foA6ltM1FuDxLSxSyfdhYo5gYFjtbWR126CZqzaSizYU82hvMUiuUJuGc1aPzJ2U7uEa10jWRPr57X6bVc Infographic showing '33% of PPC specialists use AI writing assistants to write ad copy', with a robotic arm holding a pen. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/image-102-1770883269572.webp A line graph titled 'Ads with 20-29 words in the Ad Copy perform 40% better than the average', showing ad copy performance data. https://josiahroche.co/blog/emotional-contagion-defined-5-examples 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/06/emotional-contagion-collage-of-different-emotions.webp A diverse group of people showing strong, varied emotions like joy, sorrow, and surprise, illustrating emotional contagion in marketing Emotional Contagion + 5 Emotional Marketing Examples https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/04/image-10.png Infographic showing emotion is more effective than logic in advertising, illustrating emotional contagion in marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/04/image-1.jpeg Pie chart illustrating emotions like awe, laughter, and amusement make online content viral, reflecting emotional contagion. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/04/image-9.png Bar chart displaying Pokemon Go player counts from 2016-2021, showing initial high engagement and subsequent decline. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/04/image-12.png A British Shorthair cat sits next to a broken mug and spilled coffee on a kitchen floor, an example of emotional marketing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/04/image-11.png A Dalmatian stands next to a broken vase and potted plant on a wooden floor, an emotional marketing ad. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/04/image-2.jpeg Four Dove advertisements showing women with questions like 'grey? gorgeous?' promoting real beauty and emotional connection. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/04/image-1.gif People pouring red buckets of ice water over their heads for the ALS Ice Bucket Challenge, a viral emotional contagion event. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/04/image-3.jpeg Infographic on ALS Ice Bucket Challenge impact: 17M participants, $137M spent, 187% funding increase due to emotional contagion. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/04/image-4.jpeg Three NHS COVID-19 campaign posters showing patients with oxygen masks, using emotional appeal to promote safety. https://josiahroche.co/blog/content-marketing-consultation 2026-06-01 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/02/what-is-a-content-marketing-consultation.webp A marketing consultant helping a client understand what a content marketing consultation entails, pointing to data on a screen What Is A Content Marketing Consultation? [Explained] https://lh3.googleusercontent.com/ZJkugE8dbFDz4yN8BdLLqGPOb1MpyFdSbon7c4B3TL4lhFwWxJvBLFW65cP151Ddkg5vdAnHEScbk9yl1P6RPxWDfWWc_VZzIjn30PX9FPxtMkXfYaX88_VosE9hYQzmhxVfnBXYIIUwA0O_JGlmyUU a text-based image illustrating the key elements of a content marketing plan, including goals, objectives, and action steps. the image highlights the importance of setting clear, measurable goals and objectives, and creating specific action steps to achieve them. https://lh6.googleusercontent.com/yTBFSFMLj1A-Cs_s1TNEA3QfWZyD0_Txs8NJhLpJBTYXRYgaeLosQgVX7KGvVtwbafDl2XESgNsNrfBMQm1kXuNfh5zs3mlj3znwnp3RyjcN14O2J9L-b6gMbxKAgjewsnMItH7ITVpTfk_pRnLKHVM an image depicting a hub and spoke framework for content marketing. the hub represents the blog, while the spokes represent guest posts. the arrows pointing towards the hub represent the flow of traffic and backlinks generated from guest posts, which help to increase the blog's authority and visibility. https://lh6.googleusercontent.com/euAulFo3OW-y4plFd52nYPuyAMaXX0-kHQm05eezSzqA7xuptAVq9c0mnd3XZ74md7NGAB7T2prr_Dy_EM4JYEFtdVacLesfVFf2wQLtjDK2QCdpaqKAi0R8MeHKE9slFP1K24UIISjVKf4rfw-pARE a venn diagram representing the relationship between &quot;linkbait&quot; and &quot;linkable assets.&quot; the diagram shows two circles, one representing linkbait and the other representing linkable assets, with their overlapping middle section representing the &quot;sweet spot&quot; where the two intersect. https://lh6.googleusercontent.com/helhi2IgmOCJxmJICd1hMJRSTNlvtKkYZE_dqJt-5YLSSZoVcMATTxGQDKEwp4Au-RV2NTLuoOxqEGuefQo-32zBblfW9vnR_FWYm6DbV_WduKPbw61maP7SqMau1t5_gEo7tXDawxaTHnsdsefhmfo a screenshot of a backlink from ranktracker.com to one of our blog posts. https://josiahroche.co/blog/the-death-of-third-party-cookies 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/10/2-1024x576.jpg A cracked, broken cookie lies on a pristine white surface, symbolizing the death of third-party cookies and their impact Death Of Third-Party Cookies — 7 Reasons + What You Can Do https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/10/facebook-app-tracking-1-1-1-1024x683.webp two iphone screens showing facebook's tracking permission prompt, illustrating privacy choices and the impact on personalised ads, highlighting the shift in digital marketing due to the death of third-party cookies. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/10/Screenshot-2023-06-22-at-14.56.51-1536x4331-1-1024x289.png cookie consent banner with multiple cookie categories including necessary, functionality, experience, measurement, and marketing. the banner highlights the need for user consent in data tracking, reflecting the shift in privacy standards and the death of third-party cookies. buttons for ‘accept all’ and ‘reject all’ provide clear user choices, signalling a move towards more privacy-friendly browsing. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/10/35-1024x576.jpg an infographic displaying a statistic of 912 million internet users who employ ad-blocking software, showing the impact of ad-blocking in the context of the death of third-party cookies. the image features an icon of a computer with a blocked symbol, representing growing user preference for ad-free browsing and privacy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/10/17-1024x576.jpg a graphic listing the privacy sandbox proposals, highlighting google's response to the death of third-party cookies. the list includes measures such as fighting spam, showing relevant ads, measuring digital ads, strengthening cross-site privacy, and limiting covert tracking. this image reflects google’s approach to balancing ad relevance with user privacy in a post-cookie world. https://josiahroche.co/blog/google-spam-update-penalises-spammy-sites 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/07/teamwork-cyber-security-and-programming-with-busi-2023-11-27-05-30-41-utc.webp A futuristic, almost dystopian, digital landscape with red lines ensnaring websites, representing Google's spam update New Google Spam Update Penalises Spammy Sites (June 2026) https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/07/image.png Google Search Console incident report detailing the June 2024 spam update rollout dates, showing when Google spam update penalises spammy sites. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/07/Effect-of-Google-Spam-Update-June-2024-1024x950.png effect of google spam update june 2024 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/07/image-1.png Checklist on how to stay Google-penalty proof, avoiding issues when Google spam update penalises spammy sites. https://josiahroche.co/blog/fractional-marketers 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Mistakes-to-avoid-when-hiring-fractional-marketers.webp A diverse team of business professionals collaborates around a table, illustrating common mistakes to avoid when hiring fractional marketers 7+ Mistakes To Avoid When Hiring Fractional Marketers (2026) https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Pro-Tip-dont-marry-fractional-marketers-on-the-first-date-1024x682.webp Man holding an engagement ring box during a video call, symbolizing commitment to fractional marketers. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Make-the-introductions-count-when-youre-bringing-in-outsourced-CMOs-1024x629.webp Screenshot of a Slack welcome message from Bere Horthy to Ben Yadon, outlining communication for fractional marketers. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/What-even-are-the-most-popular-marketing-KPIs-to-use.webp Bar chart showing digital marketing performance metrics, with conversion rate as the top metric for fractional marketers. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/09/CMO-average-salary-from-Payscale-in-2023-1024x439.webp Payscale.com data showing the average <a class= https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Hiring-the-wrong-fractional-marketers-can-cost-you-a-lot.webp Infographic showing £132,000 cost of a bad hire, including recruitment fees, wasted training, and productivity loss when hiring fractional marketers. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/This-is-a-feedback-loop-for-dummies.-Well-actually-its-for-everyone.webp Hand-drawn feedback loop diagram with 'Action', 'Effect', and 'Feedback' illustrating continuous improvement for fractional marketers. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/This-SOP-example-from-Hubspot-doesnt-have-to-be-complicated.-You-can-do-videos-instead.webp this sop example from hubspot doesn't have to be complicated. you can do videos instead. https://josiahroche.co/blog/seo-and-website-optimization-strategies 2026-06-01 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2021/08/man-optimizing-website-with-seo.webp A person studies analytics on a laptop, surrounded by charts and graphs, representing a website optimisation strategy for online success Website Optimisation Strategy: The Key To Success Online https://josiahroche.co/blog/what-is-the-self-disclosure-loop 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/what-is-self-disclosure-loop.webp A woman's soft smile and open gaze reflecting the core of what the self-disclosure loop is about: genuine connection What Is The Self-Disclosure Loop? 5 Steps To Really Connect https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/image-14.webp Bar chart showing top marketing priorities for companies, with 'Converting contacts/leads to customers' at 74%. This relates to the self-disclosure loop in business. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/image-15.webp Pie chart titled 'Strategy that salespeople want to focus on' showing percentages for consultative selling, social selling, and other strategies. This relates to what is the self-disclosure loop in sales. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/03/image-16.webp Timberland email with images of models and text 'We would like to know you better' prompting user preferences, an example of initiating the self-disclosure loop. https://lh7-us.googleusercontent.com/R9TSjGjyZDgrIbzSTdy_8OK9OGkmFchCCD6JTL3OIFrk2-CTai97xC4KZDpvU3Nz3xqQdLvkpBM4lrbd5t0PePFs3EB9eXNusVAKCFwOzq77DM7zhzEQ9jWBTkoJ5eJ78andcYWKnYpH1vt9mcLpQ7g r9tsjgjyzdgribzstdy 8ok9ogkmfchccd6jtl3oifrk2 https://josiahroche.co/blog/why-hire-a-marketing-consultant 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/05/why-hire-a-marketing-consultant.webp A diverse team of professionals in a modern office collaborating around a laptop, showcasing the benefits of hiring a marketing consultant Why Hire A Marketing Consultant? 10 Reasons Why You Should https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/marketing-agency-hierarchy-model-1024x554.webp a hierarchy chart for a typical agency, starting with the agency president at the top and branching out to various positions such as the head of project management, executive director, head of client services, head of production, and head of technology. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/freelancer-vs-agency-table-costs-1024x918.webp an image displaying a pros and cons chart for freelancers versus agencies. the chart outlines the advantages and disadvantages of working with freelancers or agencies for various services such as website design, digital marketing, and content creation. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/important-employee-engagement-engaged-employee-stats.webp an image displaying statistics about engaged employees. the stats show that 50% of engaged employees post messages, pictures, and videos about their employers on social media, while 33% have shared unsolicited positive comments. engaged employees are also 24% more likely to help boost sales compared to uninvolved employees. these statistics highlight the importance of employee engagement in building a positive brand image and driving business success. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/09/optimise-local-search-neil-patel-1024x599.webp a screenshot of a google search result displaying a local search for &quot;stateside seattle&quot; on the right-hand side of the screen. the local search includes information such as the business's address, phone number, website, and reviews. this information is helpful for users who are looking for local businesses and want to learn more about them. https://josiahroche.co/blog/what-is-a-digital-marketing-agency 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Man-at-a-digital-marketing-agency-desk-researching-what-is-a-digital-marketing-agency.webp A diverse team of professionals collaboratively working on computers and tablets in a modern office, representing a digital marketing agency What Is A Digital Marketing Agency: Types, Pros, Cons (2026) https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Digital-marketing-agency-team-discussing-strategies-related-to-what-is-a-digital-marketing-agency-1024x682.webp <a class= https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Digital-marketing-agency-remote-worker-strategising-on-a-Google-Ads-campaign-1024x682.webp google ads agency remote worker strategising on a google ads campaign. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Colleagues-at-a-digital-marketing-agency-discussing-project-details-1024x682.webp colleagues at a digital marketing agency discussing project details. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Digital-marketing-agency-content-creator-producing-viral-videos-1024x540.webp digital marketing agency content creator producing viral videos. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Digital-marketing-agency-expert-deep-in-thought-over-marketing-analytics-1024x682.webp digital marketing agency expert deep in thought over marketing analytics. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/11/Web-Design-agency-coder-developing-client-website-1024x682.webp web design agency coder developing client website. https://josiahroche.co/blog/how-to-invest-in-digital-marketing 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/07/How-to-Invest-in-Digital-Marketing.webp A diverse group of professionals collaborating in a modern office, strategically planning how to invest in digital marketing How To Invest In Digital Marketing — 10 Simple Ways [2026] https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/07/Difference-between-first-party-data-and-third-party-data.webp difference between first-party data and third-party data. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/07/shot-of-a-influencer-recording-a-makeup-tutorial-1024x683.webp shot of an influencer recording a makeup tutorial https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/07/Person-using-voice-search-through-Google.webp person using voice search through google https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/10/website-conversion-optimisation.webp showing what website conversion optimisation is https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2023/01/showing-google-analytics-website-statistics-2023-1024x543.webp Google Analytics dashboard showing website statistics for users, revenue, and engagement, vital for how to invest in digital marketing. https://josiahroche.co/blog/is-google-ads-worth-it 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/11/modern-worker-using-laptop-2023-11-27-04-59-35-utc1.jpg A small business owner happily points at a laptop displaying a Google Ads dashboard, signifying worth for small businesses Is Google Ads Worth It? — 7 Reasons For Small Businesses https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/11/People-online-are-seeing-your-ads-1-1024x576.jpg graphic showing that 90% of internet users encounter google ads during their online experience, highlighting the potential reach and whether google ads is worth it for small business exposure. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/11/Online-ads-are-worth-it-1024x576.jpg graphic illustrating that every $1 spent on google ads can generate $8 in profit, a key metric for small businesses evaluating if google ads is worth it for their advertising strategy. https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2024/11/Why-people-click-on-Google-Ads-1024x536.png pie chart illustrating top reasons people click on google ads, including answering questions, familiar brands, and compelling descriptions, relevant to deciding if google ads is worth it for businesses. https://josiahroche.co/blog/why-is-link-building-important 2026-06-16 monthly 0.8 https://fksdpvhbphfldbipazbh.supabase.co/storage/v1/object/public/blog-images/migrated/2022/12/why-is-link-building-important-in-2023.webp Two people in a modern office collaborating on a large monitor display, illustrating why link building is important for online visibility Why Is Link Building Important? 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