https://josiahroche.co/ weekly 1.0 https://josiahroche.co/about monthly 0.7 https://josiahroche.co/access monthly 0.5 https://josiahroche.co/ae monthly 0.7 https://josiahroche.co/ae/google-ads-agency-dubai monthly 0.7 https://josiahroche.co/affiliate monthly 0.7 https://josiahroche.co/au monthly 0.7 https://josiahroche.co/au/dental-marketing-perth monthly 0.7 https://josiahroche.co/au/digital-marketing-consultant-brisbane monthly 0.7 https://josiahroche.co/au/digital-marketing-consultant-melbourne monthly 0.7 https://josiahroche.co/au/digital-marketing-consultant-perth monthly 0.7 https://josiahroche.co/au/digital-marketing-consultant-sydney monthly 0.7 https://josiahroche.co/au/google-ads-adelaide monthly 0.7 https://josiahroche.co/au/google-ads-agency-brisbane monthly 0.7 https://josiahroche.co/au/google-ads-agency-gold-coast monthly 0.7 https://josiahroche.co/au/google-ads-agency-perth monthly 0.7 https://josiahroche.co/au/google-ads-canberra monthly 0.7 https://josiahroche.co/au/google-ads-consultant-sydney monthly 0.7 https://josiahroche.co/au/google-ads-management-sydney monthly 0.7 https://josiahroche.co/au/google-ads-specialist-brisbane monthly 0.7 https://josiahroche.co/au/google-ads-specialist-gold-coast monthly 0.7 https://josiahroche.co/au/google-ads-specialist-melbourne monthly 0.7 https://josiahroche.co/au/ppc-management-melbourne monthly 0.7 https://josiahroche.co/au/seo-brisbane monthly 0.7 https://josiahroche.co/au/seo-canberra monthly 0.7 https://josiahroche.co/au/seo-lessons-gold-coast monthly 0.7 https://josiahroche.co/au/seo-perth monthly 0.7 https://josiahroche.co/au/seo-training-brisbane monthly 0.7 https://josiahroche.co/blog daily 0.9 https://josiahroche.co/book-meeting monthly 0.7 https://josiahroche.co/cmo-consultants monthly 0.7 https://josiahroche.co/consult monthly 0.7 https://josiahroche.co/digital-marketing-audit-services monthly 0.7 https://josiahroche.co/digital-marketing-case-studies monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/b2b-manufacturing-marketing-agency monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/case-study-ecommerce-home-decor monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/clinic-marketing monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/criminal-law-firm-marketing-agency monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/dental-marketing-case-study monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/electronics-marketing-case-study monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/event-marketing-agency monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/family-law-firm-marketing-agency monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/fence-services-marketing-agency monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/furniture-marketing-agency monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/healthcare-digital-marketing monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/home-improvement-marketing monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/home-services-marketing monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/immigration-law-firm-marketing monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/immigration-law-firm-marketing-agency monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/japanese-spa-marketing monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/learning-disability-marketing monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/local-business-marketing monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/local-plumber-marketing-agency monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/marketing-cpr-training-business monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/marketing-for-manufacturing monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/mortgage-broker-marketing monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/ndis-marketing monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/personal-branding-seo monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/physiotherapy-marketing-agency monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/psychologist-marketing-agency monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/retail-ecommerce-marketing-case-study monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/window-tint-marketing monthly 0.7 https://josiahroche.co/digital-marketing-case-studies/window-tinting-marketing-houston monthly 0.7 https://josiahroche.co/digital-marketing-coaching monthly 0.7 https://josiahroche.co/digital-marketing-consultant-austin monthly 0.7 https://josiahroche.co/digital-marketing-consultant-denver monthly 0.7 https://josiahroche.co/digital-marketing-consultant-houston monthly 0.7 https://josiahroche.co/digital-marketing-consultant-las-vegas monthly 0.7 https://josiahroche.co/digital-marketing-consultant-los-angeles monthly 0.7 https://josiahroche.co/digital-marketing-consultant-miami monthly 0.7 https://josiahroche.co/digital-marketing-consultant-new-jersey monthly 0.7 https://josiahroche.co/digital-marketing-consultant-nyc monthly 0.7 https://josiahroche.co/digital-marketing-consultant-orlando monthly 0.7 https://josiahroche.co/digital-marketing-consultant-philadelphia monthly 0.7 https://josiahroche.co/digital-marketing-consultant-seattle monthly 0.7 https://josiahroche.co/digital-marketing-jobs monthly 0.7 https://josiahroche.co/earnings-disclaimer monthly 0.7 https://josiahroche.co/ecommerce-google-ads-agency monthly 0.7 https://josiahroche.co/fort-worth-google-ads-agency monthly 0.7 https://josiahroche.co/fractional-cmo-agency monthly 0.7 https://josiahroche.co/fractional-consulting monthly 0.7 https://josiahroche.co/get-started monthly 0.7 https://josiahroche.co/gg monthly 0.7 https://josiahroche.co/google-ad-agency-san-diego monthly 0.7 https://josiahroche.co/google-ads-agency-boston monthly 0.7 https://josiahroche.co/google-ads-agency-charlotte monthly 0.7 https://josiahroche.co/google-ads-agency-miami monthly 0.7 https://josiahroche.co/google-ads-agency-nashville monthly 0.7 https://josiahroche.co/google-ads-agency-new-york monthly 0.7 https://josiahroche.co/google-ads-agency-nj monthly 0.7 https://josiahroche.co/google-ads-agency-tampa monthly 0.7 https://josiahroche.co/google-ads-audit monthly 0.7 https://josiahroche.co/google-ads-budget-calculator monthly 0.7 https://josiahroche.co/google-ads-company-detroit monthly 0.7 https://josiahroche.co/google-ads-consultant-denver monthly 0.7 https://josiahroche.co/google-ads-consultant-kentucky monthly 0.7 https://josiahroche.co/google-ads-consultant-lexington monthly 0.7 https://josiahroche.co/google-ads-consultant-pittsburgh monthly 0.7 https://josiahroche.co/google-ads-ebook monthly 0.7 https://josiahroche.co/google-ads-expert-columbus monthly 0.7 https://josiahroche.co/google-ads-expert-dallas monthly 0.7 https://josiahroche.co/google-ads-expert-jacksonville-fl monthly 0.7 https://josiahroche.co/google-ads-management-indianapolis monthly 0.7 https://josiahroche.co/google-ads-management-phoenix monthly 0.7 https://josiahroche.co/google-ads-management-washington monthly 0.7 https://josiahroche.co/google-ads-san-antonio monthly 0.7 https://josiahroche.co/google-ads-service-in-san-francisco monthly 0.7 https://josiahroche.co/google-ads-services-atlanta monthly 0.7 https://josiahroche.co/google-ads-specialist monthly 0.7 https://josiahroche.co/google-ads-st-louis monthly 0.7 https://josiahroche.co/houston-google-ads-consultant monthly 0.7 https://josiahroche.co/jrr-marketing-reviews monthly 0.7 https://josiahroche.co/law-firm-marketing-agency monthly 0.7 https://josiahroche.co/lawyer-ppc-agency monthly 0.7 https://josiahroche.co/marketing-book monthly 0.7 https://josiahroche.co/online-marketing-for-dentists monthly 0.7 https://josiahroche.co/outsourced-cmo-services monthly 0.7 https://josiahroche.co/performance monthly 0.7 https://josiahroche.co/portland-google-ads-specialist monthly 0.7 https://josiahroche.co/pricing monthly 0.7 https://josiahroche.co/privacy-policy monthly 0.7 https://josiahroche.co/real-estate-marketing-agency monthly 0.7 https://josiahroche.co/san-jose-google-ads-agency monthly 0.7 https://josiahroche.co/senior-living-marketing-agency monthly 0.7 https://josiahroche.co/seo-consultant monthly 0.7 https://josiahroche.co/service-agreement monthly 0.7 https://josiahroche.co/sg monthly 0.7 https://josiahroche.co/sg/google-ads-singapore monthly 0.7 https://josiahroche.co/terms-of-use monthly 0.7 https://josiahroche.co/uk monthly 0.7 https://josiahroche.co/uk/digital-marketing-consultant-birmingham monthly 0.7 https://josiahroche.co/uk/digital-marketing-consultant-liverpool monthly 0.7 https://josiahroche.co/uk/digital-marketing-consultant-manchester monthly 0.7 https://josiahroche.co/uk/google-ads-agency-london monthly 0.7 https://josiahroche.co/uk/google-ads-agency-newcastle monthly 0.7 https://josiahroche.co/uk/google-ads-consultant-london monthly 0.7 https://josiahroche.co/uk/google-ads-specialist-nottingham monthly 0.7 https://josiahroche.co/utah-google-ads-management monthly 0.7 https://josiahroche.co/web-design-consultant monthly 0.7 https://josiahroche.co/white-label-google-ads monthly 0.7 https://josiahroche.co/blog/how-long-does-google-ads-take-to-start 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-conversion-value-in-google-ads 2026-06-16 monthly 0.8 https://josiahroche.co/blog/fractional-cmo-jobs 2026-06-16 monthly 0.8 https://josiahroche.co/blog/cmo-defined 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-the-blemishing-effect 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-a-fractional-cmo 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-does-a-marketing-consultant-do 2026-06-16 monthly 0.8 https://lh7-rt.googleusercontent.com/docsz/AD_4nXcS01zm-jO-WfQTt-o-M3lb67yYavQ6WtKXdmOe10PiQhDvyNq7URm7WiSLWtoB0V_Jy-DVkW7MhOoCMYLngtPOw7teHqxZJZGrJTMXYUIppVTTfkCI07XLOPHni7hoXBOZ4yXaCA?key=eFdnsEeP1IVZB0Yz88VYB8ci Pie chart illustrating how much time people spend watching online videos daily. A digital marketing consultant understands this data. https://josiahroche.co/blog/how-much-do-google-ads-cost 2026-06-16 monthly 0.8 https://josiahroche.co/blog/first-party-data-strategy 2026-06-16 monthly 0.8 https://josiahroche.co/blog/dynamic-keyword-insertion 2026-06-16 monthly 0.8 https://josiahroche.co/blog/ppc-testing-strategies 2026-06-16 monthly 0.8 https://josiahroche.co/blog/in-house-marketing-vs-agency 2026-06-01 monthly 0.8 https://lh7-us.googleusercontent.com/fDG-l7_i-pkccl059oRssGVVPCuEueOwl-8aU1shmOqrRe0Jp6nH9o-g9VKpw18QScI34xaBDP1mFSR1JX1ao7MyP_qZ54-IXlNiqzXaWdfq4KQmf_zA4ZLqmxi6QdJ4FsFDknCGCsYi4S0oBJ8-eTw in-house marketing vs agency + relationship between brands and agencies https://lh7-us.googleusercontent.com/8a2T3TeXHZqDUPCp6QbNJjtVHbl68hNGOu1tlHsqW00u3MVrwXaeJHFWgcfLlBaTATCAM-cNcvzswwo8Z4GJq3QsmDHj8I-iGZAIxtoQynKnn1L0wFrkN3XMOLgLAOrMwmgbaKe21rcehanDDIKqGUQ Icons for SWOT analysis (puzzles), competitive analysis (checklist, target), and market research (lightbulb, star). Essential for in-house marketing vs agency decisions. https://lh7-us.googleusercontent.com/gqYncZ9Uo1_IWI_BUgG9fCY99DAPLNw0lNCm9jv9ReQpGFjmANDRmy8zmxHdAXkv45WAguqkGLsaKditLmsyhsF_iyRgCnpI8kkLjfq_Y9S8bPKXZcEbZmk1qzWnexEe2CCkQgAU2JHKdIqneQgLc7k Donut chart showing small business monthly marketing budget sizes, crucial for In-House Marketing Vs Agency decisions. https://lh7-us.googleusercontent.com/8LBkGytO57Jekg_IuyqHp3lCqACyJp7dU35mip6LA8sw9mFQtD1ABmpqm0vs1Kl7znMNzAnTfBfmsOMq4GQ1W8ywq_L8CUI482qOZYCCkR047Yg37phJeSB0MZuYuCySY198k0vXwhHa42SP-wBdtx0 Infographic detailing benefits of Fractional CMOs: flexibility, depth of experience, and 48% faster time-to-market. Compares In-House Marketing Vs Agency. https://josiahroche.co/blog/what-is-a-local-search-strategy-4-ways 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-hindsight-bias 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-does-aov-mean-5-ways-to-drive-it-up 2026-06-16 monthly 0.8 https://lh7-rt.googleusercontent.com/docsz/AD_4nXd2tr-g3TuqKAq1dqEiMOoIoBggrd1yWcru7vsE_tOw1TkF7Zhs3ykWponuTOuHe4-5P7SSnC_JipTKhBM-s3dl8f5758xP8cLyAQxmDJksfNEHzRpZJcz7ZTPyXSJHSsVX8HJIsnGavscajF6RLV7xifsY?key=ff8sdPSUDiDJuWm3cxAOVA Infographic showing a stack of money with wings, illustrating that acquiring new customers is 5-10 times more expensive than retaining existing ones, which impacts AOV. https://josiahroche.co/blog/similarity-bias 2026-06-16 monthly 0.8 https://lh7-rt.googleusercontent.com/docsz/AD_4nXcCTckBq9RWWrCZdVwnj9PJsgtMakE9oQkVGSAI9EUnryv8Ct6L_Hw6yTe_pPxVF9UFf8bf14BnxWFRAnrrVTDhYQ5vN7BRzZlINntvYKLzn9Yf3qudkQTpBKHfOC4-Yf-eZQkauQ?key=sDWBa-i-fec2RRDaGcZQAeq6 ad 4nxcctckbq9rwwrczdvwnj9pjsgtmake9oqkvgsai9eunryv8ct6l hw6yte ppxvf9uff8bf14bnxwfranrrvtdhyq5vn7brzzlinntvyklzn9yf3qudkqtpbkhfoc4 yf ezqkauq?key=sdwba i fec2rrdagczqaeq6 https://josiahroche.co/blog/seo-for-chatgpt 2026-06-01 monthly 0.8 https://lh7-rt.googleusercontent.com/docsz/AD_4nXdGiTxpiboZPwnkqq-CucGGO7u43JHpMPOhtmsKMVJqcHpp5YI1soTa0LfR9h6YRf7FJb6UzquXC6Lhx2eCwUemUti-u_L5ar0S2T7NHER3audZbcOk9G9OPUa8Q0Lg-LjYomLf0g?key=QYOcQ-d7S-1Lard0dyDwcdzF Infographic showing 8% of US users prefer ChatGPT for search, impacting SEO for ChatGPT strategies. https://lh7-rt.googleusercontent.com/docsz/AD_4nXfDDwv_cvTgjgZ4gTrf9Vmyw-SRXd24QfHqb9Nkg-2LM_bA6_K-WE-BgAa4E65XuoPzxQ0zNZPWYCugJmnaeweeAPHcKDHbZ8oYubO_caGb4bfIKrNl7itdqILwbpIIwA81jUrliw?key=QYOcQ-d7S-1Lard0dyDwcdzF A ChatGPT 4o screen shows a user asking for career path suggestions, demonstrating interactive AI for seo for chatgpt. https://lh7-rt.googleusercontent.com/docsz/AD_4nXc5xC5OcEhP39BT8ctxODUM7g339Fx6uBT5so_74zKn9Cd-_080ZkIBg0meTJKOW2AfW9yHvOHtt4bAH4jeyNyW-BTLxlRgp7YCivxK_0IoTd_FZg8GBUoaX1696m-gKD_P37Mi?key=QYOcQ-d7S-1Lard0dyDwcdzF Robot dog illustrates 'stuffed' vs. 'natural' content, crucial for effective SEO for ChatGPT. https://lh7-rt.googleusercontent.com/docsz/AD_4nXegxuutxGj3P1sSrE6I-wKwEZ8o202oImzY8HqkH9nKrp9GvvK5Apof3ybD7IaOOwjVt0msN_kkkIqS9TvSFrE1qXm9LKqV1LgQb8vwlHqS_SG8rHcEvAq4CxyztGhmbpVebFiFgw?key=QYOcQ-d7S-1Lard0dyDwcdzF Pie chart illustrating search intent on ChatGPT, with 70% unknown, informing SEO for ChatGPT strategies. https://lh7-rt.googleusercontent.com/docsz/AD_4nXc1q7xwk5fLjjZY6ActfV3lRDtPrs2y-8PaD5VmYgMYokiSkxLGhemfn-shuK-RPrGF5Vjq7p5V3iNaKYp-FWo2ddI8r7jEcaMSiVHHKp3uMxKzx5o7I-23mbBHzgTviFX_TAj7lw?key=QYOcQ-d7S-1Lard0dyDwcdzF ChatGPT 4o interface showing how it determines sources, emphasizing real-time web results and SEO for ChatGPT. https://lh7-rt.googleusercontent.com/docsz/AD_4nXcUGCqlSJFwzataST7nXon8rxK4S0qMKe6tnuVOUo63-AZ3n6sMd_xrTggqffLjpeVJoRah5NZSW6WL9RBqqR9NwL0fKAlkGvRe47SImrQktw_RNdAPbMJSdnKbvFy9i17L_WW9?key=QYOcQ-d7S-1Lard0dyDwcdzF A white document titled 'ChatGPT 4o' with four tips for SEO for ChatGPT, including Google It First and Ask ChatGPT Directly. https://josiahroche.co/blog/seasonal-marketing 2026-06-16 monthly 0.8 https://lh7-us.googleusercontent.com/VMma4ACjAlZ7ivBJSKsQ_2B70clQFEA5lFv92AwGSMIhJVTnYMSBJm6INrtKnlmAyVF9e-zQSrpwP6yFQXhDTQMMj1IpxmVL8lRsoicWINVQ2AqdtYOsH8doeL0r1UYiDojd22xVzsBwoLrymM1Rwak McDonald's billboard showcasing Christmas seasonal marketing with Big Tasty burgers and Melt Dippers. https://lh7-us.googleusercontent.com/AA1_tkJrBaw2P3JCZkttFnBhysJZlRXvQx-5lEerQzp_a_Dq9Ua1BZp03aJFcGpj9QXsAVI2_F0n-YZZbWl8ONdjeCB2PLIoZWt4fwdfqrU9-1jBzekTLyxUJ37I7g_z1lAZmMxIQrgfK4bC_CLKC3k Christmas nativity scene, a book titled 'The Giving Manger,' and pine branches for seasonal marketing. https://josiahroche.co/blog/how-to-use-chatgpt-for-keyword-research 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-many-seo-keywords-should-i-use 2026-06-16 monthly 0.8 https://josiahroche.co/blog/website-conversion-optimisation 2026-06-16 monthly 0.8 https://lh5.googleusercontent.com/RAGhImLDiQN5gtZFzwYC-9UJc3OxksGfSt2cN8S7KwIh9IcaOlnsRg7fs4qyQIQKmkUhWxFOri2s66vFDcw14V6U9Bgh53IfJ4imORyWk5mbFUeIEQNJvu2NIoesZu95x9bNv2O0qoe7lUyPNF7d0jndanalrlHGZJbmjP90Oq3qKbFeHObr9naUWg Screenshot of a website performance analysis tool, showing a URL being entered and Sydney, Australia selected for website conversion optimisation testing. https://lh6.googleusercontent.com/aes1wJCCKhgsrPS6MZpguwUmO0seqHanJqqn5IGy42rTiyOXBcS4bKXcjLetu2ANrtYCuGfW2RtVI-em_o-Kn9YCbSrBgjW_CXE1EXrk70Shzj1fzwMHwqSMlGWJDQ3bOjFyctJ9B47gr7ME5vlKHcehoW2PJ2qAnkO8a6Hltr8SlQi50sMXv5J8FA TinyPNG website for smart image compression, featuring a panda eating bamboo and a file upload area. Essential for website conversion optimisation. https://lh4.googleusercontent.com/Mk_RnAqDli77-0dBgFIUCdVvh-j-NB8tR4EA94u3LALfn4i4jtRwDZ41fmUqTvSaoGRvsJsO2mq8zjMlef-BgFuxzXo0WRF0zH3IggTG96XALal-gX0hTa1fTYY-q1qhKZ0-o7jR8P_soWKFDowDd1lALhloqbGIeuQmUIHU7NPASmWa2zTPXhe_5g A line graph showing the impact of loading time on conversion rate, crucial for website conversion optimisation. https://lh3.googleusercontent.com/i6ftPmHsGF3EQC_FfnaxzYkUZ6HwTPvfrxgvgJFM6BXEak9EDhFtOiNmApduKraJknw8qi2xl-qgEyWmQzsY0yw-9a4j6vJfE5ZTVj6fLIce8FiyywidZ5KnsBmVfIsNewaHNH0OpVVjaHhh0DojlVj609oLVVEtAYQn3wEOyQ-cmjP3hrtwTx9Bcw Website homepage with 'Find a Practice' button, phone icon, and menu, showing strong website conversion optimisation. https://lh3.googleusercontent.com/CT-UypsckJkkEKZGST8KrFIwuKAjlOnGdZk7iFCH0pcdx5F293gU_RBBPaycmR3bKe9nnMXv_9s_WyuEzfLjOznnSzaSKfW38xlWhGwSSjlb7VQXnnW9j84TNO_fBwvzBEesDRyjNtbJ5IFyvaXVmNjzGVOSNjW9yZNu1xIO-iS5kxeSgLkCGA1JkQ Line graph showing mobile traffic surpassing desktop traffic around 2014, crucial for website conversion optimisation. https://lh5.googleusercontent.com/GXIEgc5briPSi_U4_SnJiyM7HJursSIqHy_OV2IIJNRbExh8Ao3Rx_3TFydflEDcUN2PP54HeLW1Ujck-zVwJmDnAmP66aqUdX9TxlnUbBceVbMVYBnjDZe-PUWPVm3s3hg7goPkIaXGFCitE_wQnQCHrJWvie48mlxghQKOb5Y7LPF1UNqjshu5uQ A funnel diagram illustrating different types of search intent: informational, navigational, commercial, and transactional, crucial for website conversion optimisation. https://lh5.googleusercontent.com/J2d0i5qmCGO2HSyJbJ1db5k9ywv6lanBJQmyfKR4g7fLTgLFGfvhbpaPpQwyp41LYG72A2STsEDMC3XXF7nz7Bj6pLoh_scycT15u8NmFJLO3QKb5xXmbAREqkC6wVXKgnb1PEF8NI_iUN3TYVHxubiSNuPl6uvoB6fRxJuMFOZr5w2gEMvXseIGYQ Three client testimonials with 5-star ratings, showcasing successful website conversion optimisation results. https://lh6.googleusercontent.com/lexp08UU2e4WpsScium1zfp1zodCwUprpIV59NmdkqZ8SoVUaM9W0qg6YG-hWx-CTV5WA0zl5gtAAafwmBofIHHdKBewy8tHIaynIXdbBqOx2kQxv5tLkhFycUOgxmtioyKczWqMCkqi2ZAnsW6GUbg4wLCqiqvmV3wzzfGQSQbs4X6DWN-98b3CtA A dashboard displaying various metrics and charts illustrating successful website conversion optimisation results for multiple brands. https://lh6.googleusercontent.com/XBS_zv_vj8tcP_vekf_RGSxITjjDvnmvA1b7zWu1N7yhJJx7r7s7iv221Ox0MpTZ9XHlfpQ69DhBglg0uk8OrqQseREinhcw_wJ8lhKlk8p-cFjyvtoa-48ru-FRX3TQD0f134a6mx9uJBXOm931D2_xEKr96VK9zC-peHC8AoxSf8a5xQDrsFyOsg Bar chart comparing reviews vs. case studies for website conversion optimisation, showing which resource was more influential across various metrics. https://lh3.googleusercontent.com/qQquyeGGNP-16NcII2Yhsi--mx3scSjuzALc85pZuhEo3igtlS7jsSK7o3CQKG6QL5gTTFrtk6FEBEkwKciUZv78pM2yc7YcNk2v5A-fE3oWXS7YmqQ7zcOb9T5RbQ5iC2MKoAKvf1sRuw2BZjAQhOYodO_oUP8wMlQT6M9C6pXQV4aQerkpFj4kxw A circular diagram illustrating user experience components: Look, Feel, and Usability, crucial for website conversion optimisation. https://lh3.googleusercontent.com/bFM1-uae3uxoMW22NCFFlNDQJwD-xFERNOC0TTwf47BBHKcha2ptxXJ2lfQ-owRrQcKqm0E_x3IITw_HLZiu84UCc5kws6m--B6nafCJDTA5vteMGkDmnRy0mdQ8XQVBYFZGGMjBa77wwTlq5iVJV0CTOwkg_9nR0ptNdr9TNbulrhsITEzweWnLWw Popup with an image of a surfer and a form for email subscription, a key for website conversion optimisation. https://lh6.googleusercontent.com/q0hmnMV4jDv5jcn0TB-J8ErNHfqM_bAK3S5Uj5BHG_UFohsNqrhimCNsW-W3wsjtpTuSZgrx0qW8A5uzWmAcRNoPv0bPMaIy1GzR-x3If69p6qHjXk7CEGA1DYjnT4aXjj4UlOcp3AlCZ-5aCy0bXhbEMflJ9TfqZowehnH0VZzt5Fabz6WFSEPtag Bar chart comparing website conversion optimisation rates for forms with and without social sign-on, showing higher rates for SSO. https://lh3.googleusercontent.com/sbXr6Veze_DAzA8yzksPBT2T643wSjtD-pFpVAKglbjZ-KZ2w3d0W1g8N2XvzsL57uT_ATwKhW4swVlzFDaC0Tg_ZJJwhfjhubh4zRrB7Ny6bIUT8P1Hk8Fe5fu8uzTtmmnVd7s6drowLFDUUQEkVq6rbbzlkyoMVu5cbkY9mEw9apYjv_rv0pacRQ Hotel booking site showing a 31% discount, high demand, and social proof for website conversion optimisation. https://lh3.googleusercontent.com/8z_bhAdL6KhYh7vykfnnNDDQgLnbl7oLLtES54qb7AwtLtFDjbPuDBjj0Ig6u0MGb11i_iqYwoXBq9nmghwex1P-7Zg7HOw1PAtQo67zeh3QmXk2cX2z3-ZCfYbB4jA-u9016RqyM6wA6sT2yJ31hsX6A52UyK_rnY2lnA3qrO18KGi1EdNg3NlHag Illustration showing how to use FOMO without spamming, outlining steps for website conversion optimisation. https://lh4.googleusercontent.com/d_7vAj8Cmm_bE7aIdKw3HTm11xP4QzN844Ea0e5eoZK5PJBeozvUda1SDU-hPyQXkRq5S_PBL5HW93fLlIRpb-H4fpm55wGrarlfbBijrdNvgK-X5BtQpJXMKyZW6FKAoxABXMivl-Egfah-Jfo0gOGki_kEFjiOhVNDrv0Go8laExdEii5TwVWEVA Infographic outlining 5 steps for understanding customer needs, crucial for website conversion optimisation. https://lh5.googleusercontent.com/8tSIX6s3zNg4O-_UAP06eEwTdq8GjZF-nrt1s4FVsOSjQhnMtu_oqsAOYIjcenud1MeCCudf0_try1OSHqPVgAwrBHyjgU8tZ4mSIlHHZttjjSbMLmrGomKIHdOq2rQfCGH_aGiYAwiMoO7kxQm6HSIYR_Qukiu-Ymx-_W_wLeS8gq_IOxWTMXtQKQ Diagram showing an A/B test for website conversion optimisation, with visitors split into two options, yielding 17% and 24% conversion rates. https://lh3.googleusercontent.com/kezT_WdoxPBn0OjQrMixdqaNwYqdym1F46n64kY_-AL-nq4zzv7hyXSCo0cLTFx2AoeGWTolpxR4ux_-yCG1BwYcS3VtL0ZGXSRw8i9UdE8huCWiDb5j2vob2_GqJGbKnOtdHCuWu4159GI6G495DtQheTu2qxGennksKmyi-SBNIzBMFEK5vDLQcQ Bar chart showing reasons for checkout abandonment, crucial for website conversion optimisation. High costs are 60%. https://lh5.googleusercontent.com/aeGAV_dGBLahkO39UFRdqs5l-Cea95Yx11WpMiqhnVek5Ms4rGiceQhmliancIaDgqSTrFHEEWa-7yDYnxeohKiUh-XGgCpaU_9s9QTmV8GHXk7ywnZvM0atw5kBt0O26r4rtJIQjHYja4BpmsYoAsfY1FAVkbzlNIvRb2RDlYe24Y5Cqi3Lf-t-_g Bar chart showing conversion rate by CTA type. Smart CTA has the highest conversion rate, demonstrating effective website conversion optimisation. https://lh6.googleusercontent.com/rGIghRXktkvdB3T2mL_MCCugarU8JVLbZiIJP4pw4KRJtrf9QtAtuhUHKL-9iA8h4wLAor_U0gcP-dlodMwkmE29q_MxPF6P8hChnHWcS6RcVz-1c3_fnK1o6A44JpAFh0qGEm6zu75y8fVJxMN_io406gJs9KjJ8GubTueaXCl9GDOD4rMLgGXIfg Comparison table for website conversion optimization, showing Basic, Pro, and Premium plans with different features and pricing. https://josiahroche.co/blog/how-to-be-an-authority-in-your-niche 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-cpa-in-digital-marketing 2026-06-16 monthly 0.8 https://josiahroche.co/blog/google-launches-search-console-recommendations 2026-06-01 monthly 0.8 https://lh7-rt.googleusercontent.com/docsz/AD_4nXeNzNo1anllKvOq6dYOQuuK87u1KTUNX33pbrBuob8daz9OTgR5VwR2CrUYZx4Lh8-GbzAfFBbgK98Gv2L542Exbyr5XkntXs969dct-l9xK06_Yp8D31kv8AxW-zviOMWYU9Tn77u3Sao0AklA3v89Dew?key=7lqPCtjoZqbbUGE6dXvuVA Screenshot of the Google Search Console interface displaying new Search Console Recommendations, including issues with rich results and video indexing. https://lh7-rt.googleusercontent.com/docsz/AD_4nXfIrfYVKxWLNSBcZVhN1-My_zpFtO-ORmgga8q4cD2c9gsuwgzej9KBdPukmkFNOV1C47msv77wjU-9zb8P5WNFoXo9uE1nkhaUGJM1EUkjORZFXU9ngygQGphoe-cOJKiLDRa6Bjdd9I484W_d7tnbKeI?key=7lqPCtjoZqbbUGE6dXvuVA A tweet from Blaine Smith with humorous Search Console Recommendations, including suggestions for content and ads, highlighting potential frustration with Google updates. https://lh7-rt.googleusercontent.com/docsz/AD_4nXe2TckmueJr7jVxL9ChuZc4Kwsd1unLgWGpBalJzYcqlknoI5pnxOtqyvTRfJyzIUzv8kP_w0UrzqiwfbhEm6Bep57JjxxhTUMNivvQWybq6HtgcYXS0OgIQ3XNLTMnbHBzK18JjsygdHuE6ESaH1AEe5Ks?key=7lqPCtjoZqbbUGE6dXvuVA A tweet from Prashant Kumar suggesting Google Search Console for technical SEO, emphasizing its role in Search Console Recommendations. https://lh7-rt.googleusercontent.com/docsz/AD_4nXdPJrrWiXy9odI0nQKIHZPrIgmanjvebkK48PHarbtm4Pl1O6pciP7BzbHxdNuZ-E4UBVCzIIaXb9pqsSPmW2_YIpw28vA-ocAhIk6iXzH2d_l9gLyPCsI88h5U4rh74W7EVk8pzMOJdi5o2RyV_xoRqGR9?key=7lqPCtjoZqbbUGE6dXvuVA A Twitter post from 'dukeo' asking for keyword data in Analytics, relevant to Search Console recommendations. https://lh7-rt.googleusercontent.com/docsz/AD_4nXeuhJTgyVl9VpMK6wxYsScr6ecC2QXEtkSPRqzi6ZFKU1RGq_DhBEo8qirM26_t_SJCoCSMxyQUpxufVmWH62qMyEeLGg8mr3od1ciaphkvY1hoz4lG8HKHQph5nFXqpzU3ae8TliYTP_ne0umnaJaD8Sc?key=7lqPCtjoZqbbUGE6dXvuVA Tweet from Moxie advocating for more user-friendly GSC, highlighting the need for easier Search Console Recommendations interpretation. https://josiahroche.co/blog/7-new-google-ad-policy-violations 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-increase-customer-lifetime-value 2026-06-16 monthly 0.8 https://josiahroche.co/blog/voice-search-local-seo-tips 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-a-marketing-consultant 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-much-should-dentists-spend 2026-06-16 monthly 0.8 https://lh4.googleusercontent.com/FMB3O07LgQ1dYySZY1mF201E4jBNtynG4cxop29PcvqPxEI2RdBgS0pjmlB5j2fL8ldgdVJr-F1H-bRX9BqaiUpqCzlEbqCm3g9ZmI9Oq_ogMNbM18AxN17oyUcmuHvyiwIYS6eHygHBkxKu25WfYDU a visual representation of the customer acquisition cost formula with a clean, modern design. the formula is cac (customer acquisition cost) equals te (total expense to attract, engage, and convert a new customer) divided by nc (number of new customers acquired). this formula is commonly used by businesses to calculate how much they spend on acquiring new customers. https://lh5.googleusercontent.com/uLORHnylabdvkg1EasFFaU2yEuwDNPkhuxQNB8N6kG0qxakgjgtJKMkhkEIeQgt6j86s--nR1sYs_27etL_7R2915gekTpA61xHSZCPR53c3iPqRRMz206iyor21V-dWy6UjjIwzMzx1Dp5oMdLeY8E a visual representation of the churn rate formula. the text on the image reads: "churn rate formula: (lost customers / total customers at the start of time period) x 100." the image is straightforward and easy to understand, making it a great resource for those wanting to calculate customer churn. by using the churn rate formula, businesses can measure the rate at which customers are leaving their service or product over a given time period. https://josiahroche.co/blog/determining-the-value-of-a-backlink 2026-06-16 monthly 0.8 https://josiahroche.co/blog/measure-outsourced-marketing-kpis 2026-06-01 monthly 0.8 https://lh3.googleusercontent.com/UaGNOFVpQGje3-AkdMzkjNgbctM5sczG6OVh7CpqvXc1jsWn8yd3bNF7j-0dHXlNtLivXpMjEqp_l5TjtUbRVc_XWW7ET6urzpAFDW4Xf_d2nnzF3f_jTFNmLFVPS3iKHGFn8kxoQoH_QJu1lmeWbfg graph comparing conversion rate benchmarks in google ads across different industries, with separate data for search and google display network. the graph shows varying conversion rates for industries such as finance, healthcare, and travel, with the highest conversion rate being in the legal industry. the data provides insights into the average conversion rates businesses can expect to achieve with their google ads campaigns. https://lh3.googleusercontent.com/vnNhqSc6WzHz1AU-EQ5BELBWCEx5isc-JrSgSqqYppgCzKBUlnDulZYqWoU5v09nDjLUvb-OulRaoxBjEY65YiBqyPcAo5HHQn-EarfRu5oI3DlcJ8qPbrNUX8f1j8LUWaizODfKm-Ps9iU0nXkAiK8 a graph displaying the value of organic traffic to a website over time. https://lh5.googleusercontent.com/ioUeN0Tglp02wF-4ox8_r-7t9wLpzzucJHu8vqATAMJUiIPkbP7iXTQSAlHYKEpEXY_acgGrQ45qX7qxbdrt47qvJuk00hoqGUkqN48VOf_QHI6bFwIIWQs9F_PneOH3KCeYRMTqwhT3IV_m0ONZi44 Digital dashboard showing leads captured today, with filters for filtering and options to qualify leads and export data, crucial for measuring outsourced marketing. https://lh4.googleusercontent.com/E-OxhJeFoA5ku2KYH5ncyv0paQQJJicFg08CCNvOr7Hfn2_NpJZnsBLjDm9sTBGofafqroE4gv48Nv2rtWqGzfbLhaplRIAs-top17MOJbqruhgcuBbbI94XWqxL9nUncn2qh98_b4_3VSAfn6rF9gg SEO dashboard displaying graphs of new and lost referring domains and backlinks, crucial for measuring outsourced marketing https://lh6.googleusercontent.com/Z9CRq-Ygmpo3FZkDs2VwvUXl1-2cvUyinWHaT1j8MPQ17HZDDBGwumodQpcPiUBEOyVm8g0EIFJznuA3nVoWESpmSphCQQHJy4I4C58ON-8WCSuuaH_5Fgoui0zMe5Vqg16dSGHre6h3ezbNtsaUpdk screenshot of google ads conversions page showing primary and secondary action optimization. the interface displays detailed information about the conversion tracking, including conversion action, action optimisation, and conversion source. https://lh4.googleusercontent.com/MkwvgEGZPU7qoUKsPS3Cp56zA3YEt6jdQVX_vOsSHv1e1hAWi6WoUACzVu0Kxl1INiP11Td1Zf10ESfEw7S_VibRSXkGlbV40DUYs4F-e2pe43X9ZlHt8HfXcoW_9KQf2ea1OVFCgaKvvcYqA2mbTVw Table comparing vanity metrics like page views to actionable metrics such as conversion rate to measure outsourced marketing. https://josiahroche.co/blog/reasons-your-link-building-campaign-isnt-working 2026-06-16 monthly 0.8 https://josiahroche.co/blog/7-reasons-to-give-google-ads-data-hub-a-try 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-the-perceived-scarcity-effect-works 2026-06-16 monthly 0.8 https://josiahroche.co/blog/13-dangerously-powerful-marketing-biases 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-check-organic-traffic 2026-06-16 monthly 0.8 https://josiahroche.co/blog/sunk-cost-fallacy-in-marketing-5-mistakes 2026-06-01 monthly 0.8 https://lh7-rt.googleusercontent.com/docsz/AD_4nXf6SAXwhoWD31hypxFRNdGAtEUbNYtUpZ2SM_oJSvwFWSEfdsRizyKM3yWrGYNckOEt9DEV66cjAsQ8Ryyn1f9qC4UFrEL9_zehi9jAUZbUTh2ez63FHnLdR2tav4_mzCFVIs0gkg?key=ppwNu2FNGhAPJA8vMyW8jFya Woman in a patterned top looking skeptical, shrugging, representing the sunk cost fallacy in marketing. https://lh7-rt.googleusercontent.com/docsz/AD_4nXe0P5k9ypGEvO-AFVjYoBrNKpzpLLv-8iVc9tQracbplULZtKcZ7wkOlPhJsVAHSnz7rubi3eGs68S4fZAmVULezId0n-KH6Wnbv-hQ3ODtQIZF4hnVD3AL3iXk8Vzg-lJF2Hxyfg?key=ppwNu2FNGhAPJA8vMyW8jFya illustration highlighting the sunk cost fallacy in marketing, showing 60.73% of ad spend wasted on search terms that fail to convert, with an image of money being thrown into a trash can. https://lh7-rt.googleusercontent.com/docsz/AD_4nXcyjd1JsBQKwdNrJXRzi8WgvbD30As2bnLkwbMdsIHU61G4hAQ3yvlv4Ys6lcecckdJ86HaNiwev5osQDqWhtnzuVfkShJxB2memZ-dEA0cSd_66km3TUxoS6GxqukADfL4AHMb3A?key=ppwNu2FNGhAPJA8vMyW8jFya Motorola logo, an 'M' formed from old phone parts, on a white circle against a black background. Illustrates the sunk cost fallacy in marketing. https://lh7-rt.googleusercontent.com/docsz/AD_4nXdLhv9xvkrHUL15IMORs3RRrIIlP8se5ACaVTw_hMMz7PuCCUN5fI_oGhq90WFgQSfXDLkIWdwJWlGyug-0nbDxyi7ukfT2OUscc-eK3ytDZHC3voJsfLVZc6bWyySrwZ1Yh3j7qg?key=ppwNu2FNGhAPJA8vMyW8jFya graphic illustrating the sunk cost fallacy in marketing, showing a 20% sales drop for tropicana two months after launching a new design, with a sad orange icon https://lh7-rt.googleusercontent.com/docsz/AD_4nXdJE1f-hpv3lks6txoQ1MK4Mc2aM62iDnq-Zl7S0AeTY58alYnsMM0Doa1lDj94S_bB3mMe1ftvbgI8l7_kxr8TjXCAJYEU--shhMx4ksz-VoIPB3F40jjbhmrNX-mnQg31BSCkQQ?key=ppwNu2FNGhAPJA8vMyW8jFya Bar chart showing subscription management methods, highlighting a lack of system use by 41% of people, a common cause of sunk cost fallacy in marketing. https://lh7-rt.googleusercontent.com/docsz/AD_4nXdZby59qM2RpIBt0tFvUEyKh7nb0o_2SaDg3Q76B8IbuUmEmH7IWbr5IjfwTmRvIfn9g8rTKBQ2QAJBMg9Y3AtKSjW3r5AtGCx2v-PmNV0Q7Ns0WohbHPsqNsVCBEUuQFUZG9liAA?key=ppwNu2FNGhAPJA8vMyW8jFya graphic emphasizing the sunk cost fallacy in marketing, noting that there are 4.18 million podcasts worldwide as of august 2024, alongside a microphone and comedy icon https://lh7-rt.googleusercontent.com/docsz/AD_4nXexmtBJT5wxEmCe50LNJlWudb3nYbTULVrYmV5dkHOfyc95oRIooELx315iKyiuOXn9uxqrq8SJdq32P27qztN9K_OJnGpFt2aPkL9Tdr9_NaE3rPmrTMppdw_F8SXpSRbeC13LTg?key=ppwNu2FNGhAPJA8vMyW8jFya Man speaking, with text 'WELL, THIS IS A TEACHABLE MOMENT FOR ALL OF US,' highlighting learning about sunk cost fallacy in marketing. https://josiahroche.co/blog/how-to-improve-lead-quality 2026-06-16 monthly 0.8 https://josiahroche.co/blog/should-i-hire-a-fractional-cmo 2026-06-16 monthly 0.8 https://josiahroche.co/blog/5-ways-to-make-optimism-bias-do-the-selling 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-ask-for-testimonials-5-effective-ways-to-get-reviews 2026-06-16 monthly 0.8 https://josiahroche.co/blog/why-you-need-an-seo-audit 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-the-primacy-effect 2026-06-16 monthly 0.8 https://josiahroche.co/blog/baader-meinhof-phenomenon 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-do-audience-research 2026-06-16 monthly 0.8 https://josiahroche.co/blog/why-is-google-ads-a-viable-option 2026-06-16 monthly 0.8 https://lh5.googleusercontent.com/MEi8GZtANe4Oglog-mAYpNSiduX-Jr_kipYImAnkRUFfpHMLjT6ABmrrgPqUvT-sdsVrT9oRqJnqae6WMFqIdERjQH7kBHYdqYW7EtkkJ61mZHJxdc5cOQf1IGbmvLKFzzh7uuxC2yRDNOf8LIb0vFfxWX9BjjzMBsGYU3_uy9wGllnM6BsSiuRjfNNeC-5TJE5PjQ pie chart showing frequency of google searches - 7% for 5-10 times per week, 14% for 1-3 times per day, and 77% for 3+ times per day. https://lh3.googleusercontent.com/IGbPKkP6AGp543YG_GWPKRZ3CCE-9L3AhyoiIRz-OR7ItroqQsiiwDIc0vfjjNGsXBtfsi0A51Gc3HHlCp1wmIxcswinxXGcwXGNlZt9YzK-sPOKVP0-nAozXSrcKZGCHDPzq-QB8vPnDJu35Tb8ECPKUvVqsXC9MmByqX4YrUmf6brW_C_ta969_xK6wo0qVnaPxQ a digital marketing diagram showing different targeting options for online advertising campaigns. the diagram is divided into three categories: usage situation, target group, and advertising environment. the usage situation category includes options for targeting based on location, time, device, and language. the target group category includes options for targeting based on interests, gender, age, and remarketing. finally, the advertising environment category includes options for targeting based on placement of ads, topic, and keywords. https://lh4.googleusercontent.com/bfMgb7PSZp2k1jdFxxRQOVSDrILMNuA9IvGjfGzMZMz9Eaem7LyoBBRASyQz7kpfF0fcaS6gPQlkBa37kzT-ZZQ5o0DoSOPqeU3ji5I1QGgPSqwXc6JO5yEgAA7_Bw8Tbzip6n8QZ22i2BPAI7xSOkH-3i2pKzM5jxhXaC1BVf79eP8lACLloE9S-FC2tQu-6Vy88w Infographic showing 51% of shoppers use Google to research online purchases, highlighting why Google Ads is a viable option. https://lh4.googleusercontent.com/p4xa6cVUwtGOzSR3wfnK_WRglW6DGA0RCbXyXK20VjEw76lUvOrwT23q9aWuiYBd84agFZniD4DOcgl_c3tCiuslWgWxaotlmYR5THKd6tT_VE1ks1fOt9_jcixKYMbKJwAu-n1y3IoNfRKWnl_acjLldzR5A4gyp6kgfrMOG_G9VleR0g8DwzNkT2kesBfn029mig a divided image displaying four different types of google ads: search ads, display ads, youtube ads, and shopping ads. in the top left corner, the search ads section is described as keyword-based ads that appear on the serp. these ads are text-based and are designed to capture high-intent buyers, driving leads and conversions. in the top right corner, the display ads section is described as audience/topic/page-based ads that appear on websites. these ads are image or video-based and drive brand awareness, indirectly improving the performance of other ads. in the bottom left corner, the shopping ads section is described as product feed-based ads that appear on the serp and shopping tab. these ads drive e-commerce sales and improve lead and traffic quality. in the bottom right corner, the youtube ads section is described as audience/topic/video-based ads that appear on youtube videos and search results. these ads are also image or video-based and drive brand and product discovery through engaging and memorable content. overall, the image displays the different types of google ads available and their unique benefits in terms of driving leads, sales, and brand awareness. divided into four sections, it showcases the various types of ads you can leverage for your business. in the top left corner, you'll find search ads - text-based ads that target high-intent buyers on the serp. these ads drive leads and conversions by capturing the attention of interested users. on the top right corner, display ads take the spotlight. these visually striking ads appear on websites and drive brand awareness, improving the performance of other ads indirectly. bottom left showcases the power of shopping ads - product feed-based ads that appear on the serp and shopping tab. these ads boost e-commerce sales and enhance lead and traffic quality. and last but not least, the bottom right corner showcases youtube ads - engaging video or image-based ads that promote brand and product discovery. appearing on youtube videos and search results, these ads create a memorable experience that drives engagement. overall, this image is your guide to the world of google ads, highlighting their unique benefits in driving leads, sales, and brand awareness for your business. https://lh3.googleusercontent.com/5SijS7ES6WREJvnz-uPIC74ACppdFwKAaEH02CoDArkUZiNeKgCAqp4rdX5nk7W7MRKF-IXVU0yYnTfoIEcTJ-omBd_ai2PTx1XcyaSPSjK8Hro3LV2PDqIyiD9cM-BHz90vIAB391HVkRGqrmy20gyVCXFJIaUwg_7yaAfWDu8wdCYfiVy0WVxpZG8FBNTuK-CjAA a screenshot of a google search page displaying a list of long-tail, low-cost-per-click (cpc) keywords related to a target topic. the keywords are listed in a table format and include information on their average monthly search volume, competition level, and cpc. this image provides valuable insights for online marketers looking to optimize their content for search engines and attract more traffic to their websites. https://lh5.googleusercontent.com/oerXpSx49zpmutaBZupYuHSOWjPa8Argo16sIZmto71_Rd_SwdG20o4CJ5C0KiO1j-4KS3uAmsTmttKeCkpxiy0hUAsWvuceOT9qpQgiqll7nGW4hS4AUCvDF9zZDJpvgVEkbyvkXAHZ8iKufBrSBeJzrsuciD6y4sd-1BvFWtGD4cVHdVhhQemsWCoDvEX8LrS50g a screenshot of the google ads dashboard with the "overview" section highlighted. https://lh4.googleusercontent.com/p9mfRWzV4EKeBEeUvaAyPSIPI0HI6XNU-SGdfsxrDPFac2uyi82sssYZMbQZ3hC9RF-RlKHE5b4fqQfzRFGXET-UpYUd5aiMMDjz-h9ETNGJYmdUKTN503EONaZ_2E-0ltUZI0997mcXzOm5Uj_DhGDSbpe7bG5U9J0nvxeT3ZhWQzU7nb5QG_6jTM6asp4b5aHZBw a screenshot of a search engine results page (serp) showing a shein search ad highlighted with the word "ad" beside the link. the ad appears as the first result on the page, featuring shein's website url and a brief description of the company's offerings. https://lh4.googleusercontent.com/xB8qtCditz_uHROWNTFpFJgc8yWgtVHJ14f9vBnOEGxbtLPnTb4czxl_jYdkxdk0e72_NJdCmL-NwJQisp4gcMzV1q7vbeA1AlPRfUpGlwFr5V0gQbdvZNRI1g9pG9xbtEGE_wQcnYnGB3QQ2SH-xtB9Etb1yC2AdIT9x8WoRJWOV0L6xkcFrzxnsuBdAcAmP_7sRA a screenshot of a search engine results page (serp) showing the top car insurance companies. the first four results are ads, with the first one marked as "absolute top of page" and the next three marked, including the first one, as "top of page." https://lh4.googleusercontent.com/tb_r_SxluD4PyLFlbYN5fjHczGIfUItoVoXiM-t3dTj-ca7yu2PiZQckbu7FtrJcIVPjOsQ7lHaU9B_liguZieZb-5GB1lZ18vNJbGtrNJr2xiYCEeCIlh18S2RH8kRpN8krNdwvLwFPcoFiWqxz05mv0kSRqbEnUYOMxkCkjPfWBBqagva17Y93ASWYQMBxHuGWJw Infographic showing various mobile website features and their user preference percentages. Highlights why Google Ads is a viable option for mobile-friendly sites. https://lh5.googleusercontent.com/HE_KZd-bhE8pSt_50QGZphiWUjfiEI1Pzax66BCQK4egIC3yEdgAhtaxG3atLzDmppn97dMhjregwvYS0SZTCcGhMpWBa4stxAT_epZWUy9qMHLEkXJZST7KGIcsLkUJAWPcCGb4AKUzXzMyLJy7zh263FLBmYqR3HVapnnAUSLQ8yijSsxEubnW90uIYkzH40BImg google ads interface with three columns for campaign, budget, and bid strategy type. https://josiahroche.co/blog/why-hire-a-google-ads-specialist 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-choose-a-dental-google-ads-agency 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-set-up-a-google-ads-experiment 2026-06-16 monthly 0.8 https://lh7-us.googleusercontent.com/S5qYOfC8KW7LbY9kdzVNdGjZzTVOrPiSIQ2yyd4HLA2X70NDmkQcp77_3YxfaDq7FuN4bQJPNc0sJI6O0TKsYQ7CyuTbS0smYtT56ZqDl2hLonOm89UGkLC3PYdVWNGy22r84Ud9HrMLQVhaXa61EgE Google Ads interface showing the 'Experiments' option highlighted on the left sidebar, crucial for a google ads experiment. https://lh7-us.googleusercontent.com/hbmfXcALQEy0yr_20bUxD1DjiKOVJmVV5NlRR9ZyhMvpqAWZ5w0HTHQ_bWnube7PAd3ghT72ekglmoomqR9VK8p3UKuyCzMOuSpl-naqopxqKjuacghq6sS6FQrFo9z7l51-KpO6MfoWfxGfk9vmvuU Screenshot of Google Ads interface showing the 'All experiments' page with a 'Create Experiment' button highlighted, crucial for a Google Ads experiment. https://lh7-us.googleusercontent.com/iCAu7C2Tdrw8JSzN7a6D_KCsnh1lndV-re5gieWX--FbXYoUYbgB0s9oGjwLHmWMGJBQK1kcDpqnVtu3uU9ay_LZBgMSUvDRJMgRJEfPepSvt0fIpUXWmyxFKC13V9LfJz2EZkz78o5H2Q3C-dHHlm4 Google Ads experiment interface showing various experiment types like Performance Max, Demand Gen, and Video experiment. The cursor points to the 'Continue' button. https://lh7-us.googleusercontent.com/LGliKsvihKIHkhtm59bDytWQOI9fXdX3jMkPHnqKLnE8pzJD5EXTTwWtSt5TzYb0zhX3cbOTjFL7W04XI4DlObbkOhUe2t6VKCCZJJ331himhRjIkQJTX8dvVPsUqew3hL19T27Y7aXx-hYqhdw4mgc Bar chart showing video marketing effectiveness for brand awareness, engagement, and lead generation, crucial data for a Google Ads experiment. https://lh7-us.googleusercontent.com/vbD6j6J3FXUmb3RxFxGJfgYbFDdZEfNYAWcw2T9KSK09pFytLE5n_iUGrWmy-vRXG8XDzM55YKbAL4qZ1oxpizEcxY0_YvHO_dh0oH51NKy2usSvfDGqb5qK_aoGDnyAoGGq11Mivj7YPtOrhE6hozE Screenshot of the Google Ads interface showing how to set up a new google ads experiment, highlighting fields for experiment name and base campaign. https://lh7-us.googleusercontent.com/a18XT4Yp9yej0QE8qVfcgbPoRnwb_93zdWvINXdnLvfMD3rfZ4O9DX6DYnNiP1DQWVg-jubnoM64yA7WDwO8zKo8gV6o-JxgPMUwSNIq0G2Kfl4z7pT1OGrEAgz9K3TwMI6hpDg9j23Lbw_DHBQGqQM Google Ads interface showing campaign settings, highlighting the 'Experiments' tab for a google ads experiment. https://lh7-us.googleusercontent.com/kHQSrfPQOboXl9RQWe3pGrUIG4egeyq3ZkCvEIbPG8YSx25atRdozaOKD2ppuHf5H0gT3xjdAXYOlfwSHXQhiP4ilCrvnmddP0lSGq7iR7rj3CYZkuEdFi2CiBn6aLGCEZgHKdkX62O1u4cRenh2c4A Screenshot of Google Ads interface showing campaign settings with a highlighted gear icon to open campaign settings for a google ads experiment. https://lh7-us.googleusercontent.com/8DI_Jt2RGPhE6VvbscKSwSZmp_Jep21FJMrxElxXIFTsbaxthJPCLr3Vpu9GmZyJ3x1CK_zvQoIIyuSdzVsLcGUheARhYihBRrtT9NkST4fUrNcuQlyNp_vTFtjABQ91yjXfdvB9n70OxaufJiddImI Google Ads interface showing campaign setup steps and a highlighted 'Budget' column for a google ads experiment. https://lh7-us.googleusercontent.com/IvQQTkDIV7N---yRg8HgESO7z5-LUwBPDqPMs3_D7arALvREPOH9l5bGWwxBUH1vN4HKjtf8hcqb5h9fN19Al4P5pOYmgNGr1riQHbjrvHfu7s-Ai1IpUmKPO-VYG7ieqDca7rtTkqZ-0wfO7-tJBRg Bar chart showing factors used to improve CTR on Google Ads, useful for a google ads experiment. https://lh7-us.googleusercontent.com/p1hOGpQmtACVclJjkURil6bMR5p6FXkULbvX7693yiKqqhLUVkImgLif_TifHKLwEwY0eRM3FghfsCGpOOqQeEXZya0m2BY8G6fFtTNiRmZlxMYAyEUfNu5LfJ6yjVY2af8InovpsRVpRtAptW1io2A Google Ads match types: broad, phrase, and exact, showing keyword examples for a Google Ads experiment. https://lh7-us.googleusercontent.com/gGpusYL1ybm0mlZykJ0AXOhfHX8Gw-OBLmDpFapi8KGytrrFuUQlVas8dh0Vcuai_Af3luJfK7e0NhdpZm2R9sFQmnVwVzZkdY4dhhzL9g0KGx_upHcAv3C-nmRNo36e5vwekL5yFNW7rT7OC7LuXdo Bar chart showing Google Ads conversion rates across various industries worldwide, useful for a Google Ads experiment. https://josiahroche.co/blog/how-to-improve-google-ad-strength 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-target-competitors-audience-on-google-ads 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-see-competitors-google-ads 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-the-decoy-effect 2026-06-16 monthly 0.8 https://josiahroche.co/blog/sem-for-local-businesses 2026-06-16 monthly 0.8 https://josiahroche.co/blog/keyword-research-checklist 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-the-importance-of-domain-authority 2026-06-01 monthly 0.8 https://josiahroche.co/blog/how-to-create-a-marketing-persona 2026-06-16 monthly 0.8 https://lh5.googleusercontent.com/_4zLRc61vSEFU9HebFC_6SvkZ3tR0pHteGlGeIHNuORVIkHt_q3lBMzXzrEm2YoHB8WcbnfV0e2HYPn6ysuefk68ZSUp1j0XLjk4Yecu_d1IkOBXoTiUVu9f-Yjo1sWOSSPKTqU6kU7oeyvBS9TbDbX9_53n7D5sg8zf8iJhkfeV4PXGmj0vxKLyvhJGeA a pie chart representing the statistics of a buyer persona. the chart displays five data points: 71% of buyers exceeded lead goals, 56% created higher quality leads, 24% generated more leads, 39% experienced higher conversion rates, and 55% realized growth in organic search. https://lh6.googleusercontent.com/_QnufLN0Zh6TEd6Nbop7rmwm9GC_pVwxtiu76tIH49MAoVDGWrHCHiQ8T-9PADex1oQ-elmiHNZIZy-AJEFn3h25xE0EYijZuh5G3Ttzea_fbOreePSUxJMaiK-A9w8j8SyU0HRvh9cT7JHi6su5F5XMehqDt4WjrTdJLmS_Cc9E2MNs3p0G2jgaXozZ9A an illustration depicting pain points and solutions. the image shows two stick figures, each with a different perspective on their injury. one figure has a bleeding knee, representing the pain point, while the other figure has a bandage on their knee, representing the solution. https://josiahroche.co/blog/paid-search-strategy 2026-06-16 monthly 0.8 https://josiahroche.co/blog/local-service-ads-vs-google-ads 2026-06-16 monthly 0.8 https://lh7-us.googleusercontent.com/GziWndCMI5j9UiJr3yokB9ziCuZd41UJ7JLVvCQshsuPlHS8XpmXuWlAl7rOUEp-oy9S1esOzCZa09ukoaFpIxZPX_Waqf3a9VCjPg2Jzo9uEK0cx3qQJUk8QD4Qp6-IhfJ1RZQv85Y87l2lHI-6TSs pay-per-lead (ppl) and pay-per-click (ppc) comparison when choosing between local service ads vs google ads https://josiahroche.co/blog/how-do-performance-max-campaigns-work 2026-06-16 monthly 0.8 https://josiahroche.co/blog/domain-authority-vs-page-authority 2026-06-16 monthly 0.8 https://josiahroche.co/blog/optimise-content-for-conversational-search 2026-06-16 monthly 0.8 https://josiahroche.co/blog/keyword-cannibalisation-ppc 2026-06-16 monthly 0.8 https://josiahroche.co/blog/why-you-should-optimise-for-visual-search 2026-06-16 monthly 0.8 https://josiahroche.co/blog/improve-google-ads-quality-score 2026-06-16 monthly 0.8 https://josiahroche.co/blog/website-is-not-ranking-in-google 2026-06-16 monthly 0.8 https://josiahroche.co/blog/travel-feed-in-search-ads 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-an-seo-consultant 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-sem-in-digital-marketing 2026-06-16 monthly 0.8 https://josiahroche.co/blog/good-ways-to-drive-traffic-to-a-website 2026-06-16 monthly 0.8 https://josiahroche.co/blog/fractional-leadership 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-cpm-in-digital-marketing 2026-06-01 monthly 0.8 https://lh3.googleusercontent.com/JdKwHpwD-y_yObRw81BDDaJkxU4ekgSejXyLRmK8v82bSI0vUxCcHARmhpf31Ks53ZicDeJr-tA7eoZ2KVPwQ6_7h-34MlmX71sd2PH6wM-JdskCK1EHL93pdVZBzADO10Gdf-XOuP-COBKK3DtOucc A visual representation of the CPM formula in digital marketing: (1000 * Cost) / Impressions = CPM. https://lh3.googleusercontent.com/6KFOg_pYTBnhjm8gYJqsZ_oWAW6POouYokUAjsDUS4yw9XVGxZvkG_XanMMS08IksBE5ZoKnqvbpj371_LHQRfKG5MXieOMiyjoC8d_a0NQZOdr7stBSwLQg3Miid1_xjnL_u_BXhPAMRcZqyvbqAgU A funnel graphic illustrating 'Cost Per Campaign Funnel'. CPM is at the top, showing impressions. https://lh6.googleusercontent.com/MKQ-PpufaL3QGOwl3skmT2QaOw5VO7LWePraqWAO4_olEhzqv1mOH9kbamLifzqXFNt4H82qsmVGviBNDW5ityuOE7KFdh6iKi22H46_RmT07_9HXyYrs7DQsJeZ0Ec0NKVH6GBcRzsQ6rVq0wdPk9I Infographic showing CPA (Cost per acquisition), CPM (What is CPM in Digital Marketing), and CPC (Cost per click) metrics. https://lh4.googleusercontent.com/BnoXUt7i5cih5L_JD2S1TNJbQwPuL5XJosozT96dyNFm1LGZpkAvyJSVxdzNdxb0NNFtXDlkq6A0tgEPpQZzeIk2JURTGZqZpAXl7c_qwGR2l7j2Y4M3J9ZndXj9zUomOB1RyHPYpig60JeJPkAWhk0 A formula for CTR (Click-Through Rate): Clicks divided by Impressions, multiplied by 100. This is an important metric when understanding What is CPM in Digital Marketing. https://josiahroche.co/blog/how-content-marketing-drives-sales 2026-06-01 monthly 0.8 https://lh4.googleusercontent.com/Zs8LisKlhcU3WhfRopd0FULlMPrunXU5u0nG1z9veqMsN55xQb_FBBBpzYnflsqbabWct0lILXZecG1eK5WZ0sc9buZ3F9ItMNHObWSWjRc4dDAmLf6of4QL0Ns5Ny027ItFiZm9UTQvGTN4Zk7A9NU A grid of twelve Patagonia film posters, demonstrating how content marketing drives sales through diverse storytelling. https://lh4.googleusercontent.com/YMI0XyGxLhaE2G60qWaRKcknH89a_iy4n0p9akl5UZfzT48VJjAWNlOUWA6EkZqgMgKAO3fF43JynUSsUMbvUF6dQvVWhm6o6LxIeakLqUy76ciV3KHGLCHO_7h40U4tHDiqk1I-ALX9agMY823YjhM A GoPro content marketing call to action overlaying an image of a person wakeboarding, highlighting user-generated content. https://lh5.googleusercontent.com/tJNl4mGCWIRFxBg9oIzMWXsXT0wkaKX6-CDTBItiz_-tNTAGQJygaS79_9fYi5el8_6m2s0W1ZyFlyPrK48CbrQ1BAzVrDit4_IQ0nF6z_yfR1NLfrDZlydTuXKJfao1MeCB9yxrF73G-uGsFzCrkuk Infographic showing 69% of consumers are comfortable with personalization using own data, how content marketing drives sales. https://lh6.googleusercontent.com/WdD7tAvy1aMAeaIVtfEpyASV3FNiHWycOR-iCybvNh2lI2MqoQJG6rHw3UmPOuFUnP4_mDr_lrem2WAK6CthM1dylHwt92ws6NvhGmnPGWhJiUC-nZUfiNYkf9Gz5i2T4nPg9einNTvbeAQPYmTVcXw Airbnb homepage with 'The Greatest Outdoors' banner, showing people camping and kayaking. This demonstrates how content marketing drives sales by showcasing experiences. https://lh3.googleusercontent.com/OUqmX2ZrV0uE5-wyvRz2z-67j7-KrlIbALx6uyp0X2muBFTKl1b9WVAA_Arj3ZAp2Oec2xPGMSTt_NJmGBJXDMwz6qGi9QVhw_2Z-SH2XyTRbZp_bdGgT-tw9ZLNhTDalxtQDObosjytyYk0_gaUppk Screenshot of a Wendy's Twitter reply, showcasing how content marketing drives sales through witty brand engagement. https://josiahroche.co/blog/psychology-of-colours-in-marketing 2026-06-16 monthly 0.8 https://josiahroche.co/blog/average-website-conversion-rates 2026-06-16 monthly 0.8 https://josiahroche.co/blog/best-digital-marketing-kpis 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-lead-generation-in-digital-marketing 2026-06-16 monthly 0.8 https://josiahroche.co/blog/cvr-marketing 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-manage-your-online-reputation 2026-06-16 monthly 0.8 https://lh5.googleusercontent.com/S3RIUqAqUGBCb9zBCNwCtn1HX_4i4KKPsCh0D9iir4IQArO0hnD3RZR1dxhk1hN7aOv6XjseJf9Mu8bzbg_FlobrNqPJspuQIxB2MoCmxe0e_92CpNCrkqSCFEPKsNgxgQJR3qrOhITo2dlOQIgwj4AYNiLQxqEsnRILLaM18lV3VFs5alCNNAwYXg a graph showing the number of review sites people consult before deciding on a business. the vertical axis ranges from 0 to 70% in increments of 10%, while the horizontal axis indicates the number of review sites consulted, ranging from 1 to 6 or more. the statistics indicate that 20% of people consult only one review site, while 59% consult 2-3 sites, 16% consult 4-5 sites, and 5% consult 6 or more sites before making a decision about a business. https://lh4.googleusercontent.com/c4LhI53Bk71bXevc7wDHfP7GCWUcM1X9Wyd-o1_gTiRfXRv5_ouutjtWnri48C6RJnInUoaDHsk5jK-xhUD87LsCPthA_vEI3nlYzxj4HCDse4BL5sMhDYk36suf27XD-Mj9OoQkmcnpsDmpUEMjAacZYOeLI5W2liWLifGjMyg23UqGVQZfV1ApaQ a list of do's and don'ts for responding to negative feedback. the list includes seven items, numbered one to seven. the first item says never to take negative feedback personally. the second item advises never to argue with the customer. the third item recommends acknowledging the issue. the fourth item advises keeping the response short and taking it offline. the fifth item says to always personalize the response. the sixth item advises following up with the customer after providing a solution. the seventh item suggests avoiding using phrases like "i think/feel" and keeping the response targeted to the customer. https://lh4.googleusercontent.com/qZxDJeOwfZjLVnzGDHzisgD-8DmrktnnQ0klb4sCJwOiGwxvkakRZ38qQr4ikEWikQQLEHxskqxH-jgv8ijcKySTgaKvuRURDV-kE8PpaIo4r4deMj7zogn0eoRd2AZs31dvCUW6P74ZOZMGAHfItqOtvmpZ6xWOmrXDRKvkF841wERhZXOOVejiCg an example response to a glowing 5-star review on google my business. the response thanks the customer for their positive feedback and expresses gratitude for their patronage. https://lh6.googleusercontent.com/BJ61S9DGkHnMKNPKybCr8n39nVdcuNgFj5bCqFYv6t-7K_ftM2mtucynvEFajlz16HDaVsufa8795asOq1E6kQem3klj3sFJQEWlXYMn_STe1TiROrQ1zBNQmfi9Nn8-v8ZbgNHt0wVi6hfdUxLqizKEjWbz5Tv7I1HOd1ops_WFO0s7wIKCQIN8Wg positive response to a negative google my business review. this is an example of a business owner's response to a negative review. the response is professional, empathetic, and seeks to resolve the issue. it includes an apology, acknowledgement of the problem, and an offer to rectify the situation. https://lh6.googleusercontent.com/qGs-cpVOaX4DndlGXyUlEUJPKp9naw532_-pixR6NHoEKuR7khWfyb2x8b74ZV5OQUexjqcfNQazW_ed0HavoZ1o5cjqqINBoTPHdSaqF7y-_zhf6TcQ7tv9owSOELZly5nQxJuNkH41YlsexnsEgzfidAh3fVX4CMfnkEvJoWKH1BawvP4ekZwLlA a screenshot of buzzsumo's monitoring tool. https://lh6.googleusercontent.com/jq3p4R1XnwkpkUrUYwrArk0EZzsrDaR6z-VY6a8XOEGeoWpg6skZ-sP6V3cZAvyNusWujtCohvjeTRanFEg2bDlbEbJvwwnpNd9lyRtWo--3qIgEabf_UW-EaN2YmghBfRbcfax8Vr_P0EQ8a2RwdaY6b29tnpEVPcjXi9y4UEcu9BXWXgk3dxPTOw a screenshot of an opt-in page related to brand mentions free trial. brand mentions has various settings that can be adjusted such as the frequency of alerts, the types of mentions to track, and the social media platforms to monitor. https://lh5.googleusercontent.com/Mur9o9YNzFe2PMoLmE4cJIW9fKeV4MxWsEh5xUSrypSdXHf9vn17_vdCB_Y9DcuecZGtOzobygGA1YuZZPqawImKS2UVZ-4boiEVaSIy67xcxMVY6m-WcfKvNruUXnpAXVCHQqmjGbFwTUpnX18cDtDEn-vmXfvYv3yKBOwQcRvSQ3WqI0ocSMGc8A image featuring five tips for creating content that google will love. the tips include writing for human readers, making content accessible, acquiring backlinks, regularly updating content, and using images and videos when appropriate. the tips are displayed in a colourful and easy-to-read graphic. https://lh4.googleusercontent.com/_DCeMWsgpE4eF2c6nSQ_poqwfnXcv2dlCUhKYSQGicAl9j2CtuNoUk3pS3RTOrHUKwkkbUk8lpcHeVLbby873tIPOcmXVvibJpWPUUeye_hLbwODAGfhnVRi-HlsE-Y-Bszst5cODHaSErJYmqJX45mgBxSP044B70XFTGX2bpNuRDXDGLl8_jSaZQ the image suggests a company offering services related to removing negative or harmful content from the internet and providing legal support to individuals or businesses facing online content issues. https://josiahroche.co/blog/anatomy-of-a-perfect-landing-page 2026-06-16 monthly 0.8 https://lh7-us.googleusercontent.com/7f-L-Ikna1d3zDCHFivOvzsw9Uir_LN-PR8UIggSOaKDlZXdwNCZTNpLTuTQO8gTN1BaoPcYTnxz3GUR1Q_svVsuMv6_iJSaZ-osA3yEShWKFX1hC4g6n1Tq2lxm-dp3CejlWQORKurNhnzo0fVCHL8 slack example anatomy of a perfect landing page https://lh7-us.googleusercontent.com/GVzoTBHHcVsa0MeGEyPHKIAUHyJkWNxwp-cWc5PxFiqsEqQLmqKBDo9Y2qbQFarEICJNe5EfEzR-eWtLotSlHZMqH9Ko8JSttrtltrIjTKFyHhE1lgI9_6aedfxsAUD_V8hiFua2ueaROgc-R-GTclc A landing page design with a headline '3X Your Business in 90 Days' and a call to action 'Get the ebook'. The right side shows a mobile screen with a sales funnel and growth metrics, illustrating the anatomy of a perfect landing page. https://lh7-us.googleusercontent.com/_q4SK31_KLr_F9KBsL8d85QSn-dPt54VQ-QVfKFsPSzcR2KnQdu7mC48sF8tDrpD3xLn1plmDSlEP7Ba1xvKmC9cJRfmJy0xz43dSNN_sKvE8nViFgplAqXemZSRtcSjm3lt2oHhtQxb3zkMExq4em4 Chart showing average conversion rate vs. word count across industries, vital for an anatomy of a perfect landing page. https://josiahroche.co/blog/psychology-of-pricing 2026-06-16 monthly 0.8 https://josiahroche.co/blog/website-optimisation-strategy 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-build-a-pillar-cluster-content-strategy-in-6-easy-steps 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-use-the-psychology-of-advertising 2026-06-16 monthly 0.8 https://josiahroche.co/blog/why-use-google-ads-brand-campaign 2026-06-16 monthly 0.8 https://josiahroche.co/blog/website-statistics 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-much-does-a-landing-page-cost 2026-06-16 monthly 0.8 https://josiahroche.co/blog/ppc-services 2026-06-01 monthly 0.8 https://lh4.googleusercontent.com/KtdC9JDFX6LSb0tpZK_CU5Q1N3p6Cvq2fiC3oEiyFB7WsEMVd4kZqD3Wt8t5qJA-U5k80vOtJYZ_eyoWA5tg76dsWQrEbrDqM0EsNINh6LB4JeFV1H9swazxQ6p1G-vg5uBbl9mm5MMRKAmU2Urorus Infographic showing factors for Google Quality Score, vital for effective PPC services, including keyword relevancy and click-through rate. https://lh6.googleusercontent.com/96ABi7Z6gvdvVyvYu2BDocWJkkfFEJvDLr13N_aqADtrwj4NXsoUq3q7afCj8-L60Zy_j42QuU1k8wWr4LeUU1ly08USWOTE9dltLBp9QEbhGhh9splPpdZltkvXVtI8VrwF2mcZokLokeRnp0t-PmQ Calculating Cost Per Conversion for PPC services: Total Cost for Generating Traffic divided by Total Number of Conversions. https://lh4.googleusercontent.com/af5zadLG3KBEv8aIfbCDKmnPMtifLdywg9AbT77GbAw_ofHTC1grRtV9XL1dZLbi2HSrmGS8hqpiU3-n2E3xgf095CuAA-jQatlUHM1eav_O5f7DWH5OJ3Mm99W8P9AWuTwbhDZBShztKdZQe60VlsQ An infographic explaining Ad Rank for PPC services, showing Ad Rank = CPC Bid x Quality Score. https://josiahroche.co/blog/conversion-rate-optimisation-consultant 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-write-great-headlines 2026-06-16 monthly 0.8 https://josiahroche.co/blog/why-off-page-seo-is-important 2026-06-16 monthly 0.8 https://josiahroche.co/blog/digital-marketing-podcast 2026-06-01 monthly 0.8 https://lh7-rt.googleusercontent.com/docsz/AD_4nXcs5tFgcD7v4qNQkilN2satsAENhVoI_Hhf5-NFvGa18ic1QIlCY0wT6SKSnabGHFraDkf-EwbS6BUzDqUpIJAoFFuG5oa9kMBwIKco8sb8g9WajdPv6XWIeOg9nleFLF7GC0uJxg?key=w1khKtz3ehw8byVLPd_PMO3F the game digital marketing podcast cover featuring alex hormozi in a bright yellow background, smiling with a beard and cap. https://lh7-rt.googleusercontent.com/docsz/AD_4nXddE2p36f6RllHfkn6bo2zp98ud5m6-vJFJXVA-G0yY1Ol6GUvVBBmKLJRAcAmyskDWb-I8YDUqWV5Sm8r6TxLceip32pViF-LXZ1kVluPpjRuB0t2e6jZer_MmyOQuABI-brbaaw?key=w1khKtz3ehw8byVLPd_PMO3F agency life digital marketing podcast cover with a modern gradient background and bold white text. https://lh7-rt.googleusercontent.com/docsz/AD_4nXdHATwVbNDyRXxrlnSOlEkJ44m6OS2bJSpotmZmi1cNYZWjjmtc0gyzcb1b7z2G_r0zqahqoqyDu2Brd3SyA1Ju5m4aWfiBCmir9PYgU47ac5nbpCkSZpaTxmxS2Bp7Mbwnwr9O?key=w1khKtz3ehw8byVLPd_PMO3F the cmo podcast cover featuring jim stengel in a teal-toned professional setting. stengel interviews top-level marketers and offers executive-level tips in this digital marketing podcast. https://lh7-rt.googleusercontent.com/docsz/AD_4nXd2SBtZf9UaFWTQ0mf_XJB25h4hOnUy08XRxlgObMuOPF8aTZJRX6fnJH34GhzihOJOJLTTAoxDkrb_TGoi2gI6I_NlFOWCMmnZ3grOIOpve3nRQ4XwCjPUchjxCAmaSt74e1_bhw?key=w1khKtz3ehw8byVLPd_PMO3F my first million digital marketing podcast cover with two hosts in a professional black-and-gold theme, sharing entrepreneurial marketing tips, tricks & strategies. https://lh7-rt.googleusercontent.com/docsz/AD_4nXfiprObreP5DZAddo9aNXf0vmnOu9Wdzcwh134J8Teljjy8SDgK_puvvN4ionQqONAZwVB2HNTMN06JgAqLgMgqFyvo1S-4XBMZNhK_VwgJ_JIgsCifoYLpMy3WJNvlmFIkQCGxvw?key=w1khKtz3ehw8byVLPd_PMO3F ahrefs podcast cover featuring bold, white typography on an orange and blue background. the digital marketing podcast explores seo strategies and future trends. https://lh7-rt.googleusercontent.com/docsz/AD_4nXfSVZlqULrrGmbPAcBMuV7OgvnoMinW3Nt5OeLkFjYO3FEfJwFS9s0ifM-o90i1IstYnIT6UesWEfmrfpe0payoSP0tsIIIG_fcS7I4uMaG9ycioC7OxDsj91zUvd637gGudHhkoQ?key=w1khKtz3ehw8byVLPd_PMO3F behind the numbers digital marketing podcast cover with a wooden desk, coffee cup, earphones, and a smartphone displaying the podcast, representing analytical marketing discussions. https://lh7-rt.googleusercontent.com/docsz/AD_4nXdjDO8F_yDQtuoDs_X0P0Epb7t6dPQEIFqRAYsuvq8UdjFXCgL6ujYsasWlg3bTCNXqN-kEe6FE7tZ0HTwNhvejto4gyblZ38Qb0cnT16zMPB6O8HwBzv1R3xHHQ2zEEuFgia54?key=w1khKtz3ehw8byVLPd_PMO3F the marketing millennials digital marketing podcast cover designed with a neon sign effect on a dark brick wall background, emphasizing bold and modern marketing strategies. https://lh7-rt.googleusercontent.com/docsz/AD_4nXfzrVOGm0tFvY0c1B5TGB4bdLcpLj-Qj2EJBStATdWJE87MC-6HS578trK9HXzh5-f_YqGHJJ0jsED0di_hni41q6Q94boiV9vjhabcyjuh2onEMg9sDrGJAIOrI9bOyhIf3dgSnA?key=w1khKtz3ehw8byVLPd_PMO3F the influencer podcast — a digital marketing podcast exploring how to increase conversions — cover art, featuring a smiling blonde woman in a white outfit against a pastel blue and purple background with elegant typography. https://lh7-rt.googleusercontent.com/docsz/AD_4nXfcpxkx2Kv4cJQ5YM6hxFNNV-idV681Bk2bbH8G6ZLFzi752ne_OEuJCTNC0c3w018l8ISmgzK5DC2lsjl_-SRf-IIVYr0BYY0agOKi-UMqrO-AvHZ2imSdG3tMOiDPg-XNq9BiNg?key=w1khKtz3ehw8byVLPd_PMO3F cover art for the perpetual traffic digital marketing podcast featuring a black-and-white image of two hosts inside a circular graphic with red and blue arrows, symbolizing continuous marketing strategies. https://josiahroche.co/blog/how-to-do-a-google-ads-audit 2026-06-16 monthly 0.8 https://josiahroche.co/blog/monthly-seo-services 2026-06-16 monthly 0.8 https://josiahroche.co/blog/scarcity-marketing-tactics 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-choose-a-digital-marketing-agency 2026-06-16 monthly 0.8 https://lh6.googleusercontent.com/F0HhEs61TnGkZhdM9TzkCmEGD9ykHIfd4rcEv5K-3MT-I6-EP6J34lqsL_AOtGMojYjTF3KO1egAtyVJ4j49ACH0LbZwq8hlT1xVKqn5jjkm4oK3bKvIemxDVqCk0xBI5XPKw0OZgKYjJkffmxlil10 an image of a marketing budget plan for 2023, specifically highlighting the allocation of digital marketing budgets for website services. the plan outlines the various expenses that a business can expect to incur for their digital marketing efforts. https://lh4.googleusercontent.com/NBU31FAmZry4j2oMgQ8r9TMNhyKOMAHqO5-V3fyE1AhDu_Ebv7QxnT43roQeN36O4UjkqH_TeZXNB-QeAZRmwsk2DWlTqnEZJLUiHLyS9hyUk8dlALWUd7fMPW0oCyMVi8yZ4h95pE9ruGpGQ8lel-k a chart displaying worldwide digital ad spending from 2019 to 2024, showing a steady increase in expenditure from $325.02 billion to $526.17 billion. this data highlights the growing importance of digital marketing and the increasing investment businesses are making in online advertising. https://lh5.googleusercontent.com/oAP5hrAaMQu0IHJBghSwM9FYP67ckFYJy76w8Z7yaQ_TNwNRuRaby-Ti6DLZZU01bd43FrssCeVws5Zg4MGSTdysXUofWhdNI2Jvtv6hgrvkS9zWCwTWNYt5lqaTUEaiNfI31iwKnaxSNv3ZLwG38o8 an image comparing positive and negative reviews, with statistics showing their impact on consumer trust. according to the statistics, 75% of consumers are more likely to trust a company with positive reviews, while 60% of consumers say that negative reviews deter them from using a business. this highlights the importance of managing online reviews and maintaining a positive reputation to attract and retain customers. https://josiahroche.co/blog/7-seo-mistakes-to-avoid-when-following-tools 2026-06-16 monthly 0.8 https://josiahroche.co/blog/digital-marketing-acronyms 2026-06-16 monthly 0.8 https://lh3.googleusercontent.com/kuRm7oTSzQ5ku_O2Vv4jUS2coaaWN31BRhhFpcoZGa62le7XLAgEEFQr3new00B18kO7WVNC_8EK6uGIf41n1areB85RMefU6qd7wTlSAFzc8adtdylSarlrVGU1-uoKIOXbyxv0jXX8ti-DW_YqZ30 a gif featuring joey from friends, looking confused and trying to make sense of what's being said. the image humorously illustrates the confusion that can arise when encountering unfamiliar terms and acronyms used in the digital marketing industry. it highlights the importance of understanding common digital marketing acronyms, such as seo, ppc, and crm, to effectively communicate and navigate the field. https://lh6.googleusercontent.com/q5jcA5hlWV7f4JrXs5_UeH-0ckiKxiVeAobWO8M83iVLY0x4z68ayyREfWgpydY-CQGukuhcZjI565Gxkh_r1kNWwaKA4EOLgpGvmQlWidJ5gtI2QYsIF7fToB80mmPvB_b3QcFn4SryNsMI5_vGbcY an image displaying the formula for cost per acquisition (cpa). the formula is cpa = total ad spend divided by the number of conversions. this formula helps businesses calculate the average cost they incur for each new customer or sale generated through their advertising efforts. https://lh3.googleusercontent.com/5Twfaf4U-6Zpt3_RLbcsvuTUuyEf_FPQDrMyPLSyzgg3VmFRil48dVXSQIW-ur1HsfmsMx_uzi8sdqILqeNz12xPLQRy6878_LbBe93yGFg-tA9Iaf_mqHjA67MzHOXptKmzrEc8PpdfQzJVnDgxmWA a screenshot of a google search engine results page (serp) displaying the search result for "jrr marketing." the result shows jrr marketing's website page title and meta description, along with a url and breadcrumb trail. https://josiahroche.co/blog/why-is-local-seo-important 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-do-keyword-research-for-seo 2026-06-01 monthly 0.8 https://lh3.googleusercontent.com/eeE39bWNMWP97IjjpitIu_YQtWPnoCXScN767H1x6ael8ObFqmA1tWP1zXORQGZlStnE8HMj9R6OVXL5RF6QGDMCyT9Lx5DKKjXcGg2FvBphV-zJSNj9YZuepbvWgd7pJRcjH6zMaPZGEP14dOfzxmE Semrush's keyword intent mapping chart, categorizing keyword research into informational, navigational, commercial, and transactional types. https://lh5.googleusercontent.com/wJ-Ibx7dALndqUPc2E-ZmeVdNQa2d0lma_GuFMxGIXoMDIj54B1iVOMwcRdK5NpZmAxXdeGzeaMIAZI6twc7anTX1mxRDMMQftaLukijM8C-cqsvNi4RRi5D8odOouBFxVCW5wUQnuU_oLCsFoH9VfQ Screenshot of a keyword research tool showing data for 'Camping gear', including volume, difficulty, and related keywords. https://lh5.googleusercontent.com/_GaUtwv4puad1lkcDmQnUpaSjG-C6FvKpUMEti4CFuWihyhZaNCciCleTdVQZwYlylvPNfi7tlpfFVssEiNzomPvxmPdjycjKpfy5J1Iedq-bZEHF0qsKNhuIgZCiIfGO7udo0oum6qwNK5kGqK0HhA Screenshot of an 'Organic Research' tool, with a search bar for competitor domain analysis to aid keyword research. A pink arrow points to the 'Search' button. https://lh5.googleusercontent.com/0pkUr0qsfxttQE1ZiEBDFyYOw8Pse-JeXYzwcycNNnen3hHYeRKc6nk8Jb6dAc0Jj1FJIusFq02JjdaQCYchcg2JSX6el6VFVsXQxG8bqZf1zHSdYKJ4k_INIsBSCLYIySbs_V4A4vzlwIHuNMPZWbQ Screenshot of an organic research tool showing keyword positions for a competitor's domain, highlighting the 'Positions' tab. https://lh5.googleusercontent.com/NuXF_bx75DTft08ElQJFio5lR8Je8hx79rY_33HWPnQuhDXifgsMr9bx9v8lm1v_qYTi5rcaWZYWmxbrX2uVe8xxOnT943cXgxzy31XNcVQkSB-PO1lz0uUJrptswVpWdehaAzrH8VdkIzoYDp8EMag Screenshot of a keyword research tool showing organic search positions for various 'dog food' related terms, including intent and position changes. https://lh5.googleusercontent.com/Cd6ei2wwe44yOayEK6cWueexvabEHdJg8yecyI3BsEpxol8XSjG0wd32ik6oO8dJnrX4xq4n90f-izUq-dAA9uL7gMoIEXNAVmlMJk9ZsaOObgldk-JGtmFvoruu2h0xgtpyynyf6vbXOVcMa3vofgk A spreadsheet showing a content strategy plan with columns for keyword research, intent, page type, focus keywords, relevant keywords, and suggested titles. It details various keyword research entries. https://lh4.googleusercontent.com/j3GzxqXWwICUSTa3mGyt_N9XOu3Kvr6sZ6oOjxIha2pjg-Qk_Dpr1fxgFl-0oZTrdIO148hFFsVp_mNoEG6fJW_ajEuiYLLB783_1VnqdmlK-Eird-dpskEEbXLQD_gRbXxGtXNkoWYI9x8Wt8iUT_g A keyword research dashboard showing 'Keyword Research' title, with columns for type, intent, and page type data. https://lh4.googleusercontent.com/pm_TpHhorfPrOgM-0ia1qis8jDtHHdYOPR1RRmXjsS-AGRxjOiz-_CMQwCJAjLDFkvZ6As_f7XmVTC6Fyhwaf5sx3TddGFYVDuezVQ5aCXDk8h-SfArDfIHaevG1WecqIFvEae8apk4XklO0g4_vOkI A spreadsheet showing categories, focus keywords, and relevant keywords for SEO, with 'keyword research' examples. https://josiahroche.co/blog/seo-vs-google-ads 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-a-digital-marketing-strategy 2026-06-16 monthly 0.8 https://josiahroche.co/blog/self-enhancement-bias 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-improve-landing-pages-google-ads 2026-06-16 monthly 0.8 https://josiahroche.co/blog/weather-based-marketing 2026-06-16 monthly 0.8 https://josiahroche.co/blog/phrase-match-keywords-google-ads 2026-06-16 monthly 0.8 https://josiahroche.co/blog/on-page-seo-services 2026-06-16 monthly 0.8 https://josiahroche.co/blog/5-ways-to-use-auction-insights-in-google-ads 2026-06-16 monthly 0.8 https://josiahroche.co/blog/google-ads-and-your-business-goals 2026-06-16 monthly 0.8 https://josiahroche.co/blog/guide-online-marketing-for-dentists 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-does-ctr-stand-for 2026-06-16 monthly 0.8 https://josiahroche.co/blog/b2b-marketing-benchmarks 2026-06-16 monthly 0.8 https://josiahroche.co/blog/google-golden-triangle 2026-06-16 monthly 0.8 https://josiahroche.co/blog/why-is-search-engine-marketing-important 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-an-ad-copy-your-5-min-crash-course 2026-06-16 monthly 0.8 https://lh7-us.googleusercontent.com/2LhR3I3PulIFc62saZuMWx0NRRJX6fn89kcBM5w8qkwwGqE2YKSTHmRjc5aRiXIGwea56foA6ltM1FuDxLSxSyfdhYo5gYFjtbWR126CZqzaSizYU82hvMUiuUJuGc1aPzJ2U7uEa10jWRPr57X6bVc Infographic showing '33% of PPC specialists use AI writing assistants to write ad copy', with a robotic arm holding a pen. https://josiahroche.co/blog/emotional-contagion-defined-5-examples 2026-06-16 monthly 0.8 https://josiahroche.co/blog/content-marketing-consultation 2026-06-01 monthly 0.8 https://lh3.googleusercontent.com/ZJkugE8dbFDz4yN8BdLLqGPOb1MpyFdSbon7c4B3TL4lhFwWxJvBLFW65cP151Ddkg5vdAnHEScbk9yl1P6RPxWDfWWc_VZzIjn30PX9FPxtMkXfYaX88_VosE9hYQzmhxVfnBXYIIUwA0O_JGlmyUU a text-based image illustrating the key elements of a content marketing plan, including goals, objectives, and action steps. the image highlights the importance of setting clear, measurable goals and objectives, and creating specific action steps to achieve them. https://lh6.googleusercontent.com/yTBFSFMLj1A-Cs_s1TNEA3QfWZyD0_Txs8NJhLpJBTYXRYgaeLosQgVX7KGvVtwbafDl2XESgNsNrfBMQm1kXuNfh5zs3mlj3znwnp3RyjcN14O2J9L-b6gMbxKAgjewsnMItH7ITVpTfk_pRnLKHVM an image depicting a hub and spoke framework for content marketing. the hub represents the blog, while the spokes represent guest posts. the arrows pointing towards the hub represent the flow of traffic and backlinks generated from guest posts, which help to increase the blog's authority and visibility. https://lh6.googleusercontent.com/euAulFo3OW-y4plFd52nYPuyAMaXX0-kHQm05eezSzqA7xuptAVq9c0mnd3XZ74md7NGAB7T2prr_Dy_EM4JYEFtdVacLesfVFf2wQLtjDK2QCdpaqKAi0R8MeHKE9slFP1K24UIISjVKf4rfw-pARE a venn diagram representing the relationship between "linkbait" and "linkable assets." the diagram shows two circles, one representing linkbait and the other representing linkable assets, with their overlapping middle section representing the "sweet spot" where the two intersect. https://lh6.googleusercontent.com/helhi2IgmOCJxmJICd1hMJRSTNlvtKkYZE_dqJt-5YLSSZoVcMATTxGQDKEwp4Au-RV2NTLuoOxqEGuefQo-32zBblfW9vnR_FWYm6DbV_WduKPbw61maP7SqMau1t5_gEo7tXDawxaTHnsdsefhmfo a screenshot of a backlink from ranktracker.com to one of our blog posts. https://josiahroche.co/blog/the-death-of-third-party-cookies 2026-06-16 monthly 0.8 https://josiahroche.co/blog/google-spam-update-penalises-spammy-sites 2026-06-16 monthly 0.8 https://josiahroche.co/blog/fractional-marketers 2026-06-16 monthly 0.8 https://josiahroche.co/blog/seo-and-website-optimization-strategies 2026-06-01 monthly 0.8 https://josiahroche.co/blog/what-is-the-self-disclosure-loop 2026-06-16 monthly 0.8 https://lh7-us.googleusercontent.com/R9TSjGjyZDgrIbzSTdy_8OK9OGkmFchCCD6JTL3OIFrk2-CTai97xC4KZDpvU3Nz3xqQdLvkpBM4lrbd5t0PePFs3EB9eXNusVAKCFwOzq77DM7zhzEQ9jWBTkoJ5eJ78andcYWKnYpH1vt9mcLpQ7g r9tsjgjyzdgribzstdy 8ok9ogkmfchccd6jtl3oifrk2 https://josiahroche.co/blog/why-hire-a-marketing-consultant 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-a-digital-marketing-agency 2026-06-16 monthly 0.8 https://josiahroche.co/blog/how-to-invest-in-digital-marketing 2026-06-16 monthly 0.8 https://josiahroche.co/blog/is-google-ads-worth-it 2026-06-16 monthly 0.8 https://josiahroche.co/blog/why-is-link-building-important 2026-06-16 monthly 0.8 https://josiahroche.co/blog/what-is-seo-in-digital-marketing 2026-06-16 monthly 0.8 https://josiahroche.co/blog/category/content-marketing weekly 0.6 https://josiahroche.co/blog/category/digital-marketing weekly 0.6 https://josiahroche.co/blog/category/google-ads weekly 0.6 https://josiahroche.co/blog/category/psychology weekly 0.6 https://josiahroche.co/blog/category/seo weekly 0.6 https://josiahroche.co/blog/category/cro weekly 0.6 https://josiahroche.co/blog/author/marketing weekly 0.5 https://josiahroche.co/blog/author/josiah-roche weekly 0.5