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Meet OJ Villacorta

With a decade of digital marketing experience under his belt, OJ’s got a knack for words and social media that make brands grow. He works on doing the little things online that lead to big real-world wins. Pretty much like when he’s hooping on the basketball court.

All content by OJ Villacorta

Middle-aged man sitting on a park bench holding a green smartphone near his mouth, appearing to use voice input, symbolizing real-world use of conversational search through voice assistants in casual outdoor settings.

7 Powerful Ways to Optimise Content for Conversational Search

Want to rank higher in 2025? These 7 conversational search tips help

OJ Villacorta 6 May 2025

Close-up of a woman using a smartphone to take a photo of a small, metallic skincare or supplement bottle, possibly for product identification or shopping via visual search. The setting includes a blurred background of similar bottles and packaging on a glass table. This moment perfectly illustrates why you should optimize for visual search, as consumers increasingly rely on image-based queries to explore and purchase products instantly.

5 Reasons Why You Should Optimise for Visual Search in 2025

Visual search is changing the way people find stuff online. In 2025,

OJ Villacorta 6 May 2025

A man sits alone on a wooden floor in a dimly lit hallway, leaning back with a thoughtful expression while looking into a patch of sunlight. A laptop lies open beside him, untouched. The scene conveys deep reflection or regret, visually illustrating the psychological concept of what is hindsight bias—where one reflects on past decisions and feels they should have seen the outcome coming.

What is Hindsight Bias? 3 Ways It Messes With Your Marketing

Think you “knew it all along”? What is hindsight bias and why

OJ Villacorta 7 April 2025

How to Do Audience Research for SEO — 5 Tips for More Traffic and Conversions

Learn how to do audience research for SEO in 5 easy tips.

OJ Villacorta 30 December 2024

A clean and modern illustration of a scientist in a lab analysing two distinct Google ad formats, showcasing a video ad on one screen and a text ad on another. The scene features sleek laboratory tools and Google branding elements with vibrant colours, symbolising the precision and experimentation involved in an effective PPC testing strategy.

5 Must-Try PPC Testing Strategies for Google Ads To Bring In More Conversions

The secret to better PPC campaigns isn’t just throwing more money at

OJ Villacorta 7 April 2025

A traveler wearing a straw hat and denim backpack standing in front of a brightly lit airport flight schedule display, symbolizing the importance of real-time updates in travel feed in search ads for seamless trip planning.

How Does Google’s Travel Feed in Search Ads Work? 5 Big Questions Answered

Google Travel Feeds are stealing the spotlight with real-time prices, ratings, and

OJ Villacorta 22 November 2024

Man in a workshop wearing glasses and overalls, working on a laptop and researching 'Is Google Ads Worth It?' in a woodworking studio, surrounded by tools and materials.

Is Google Ads Worth It For Small Businesses? 7 Reasons It Could be Worth Your Money

Wondering if Google Ads is worth it for your small business? It

OJ Villacorta 1 January 2025

A digital illustration showing the death of third-party cookies. The image displays a broken chocolate chip cookie in the centre, surrounded by a laptop, a TV, and two smartphones, symbolising the disruption in cross-device tracking. This visual represents the end of third-party cookie tracking across devices, with an emphasis on privacy and data protection.

7 Reasons Behind the Death of Third-Party Cookies (And What You Should Do Now)

Third-party cookies are fading fast, and there’s no turning back. Privacy laws,

OJ Villacorta 30 October 2024

A colorful step-by-step flowchart graphic with interconnected sections in blue, green, orange, yellow, and red over a grey background, representing a structured approach to understanding Google Ad Policy. This design illustrates how policies flow in stages, symbolizing progressive actions in ad compliance.

7 New Google Ad Policy Violations That Could Get Your Account Suspended

Google’s cracking down with 7 new ad penalties — and you could

OJ Villacorta 1 January 2025