About JRR Marketing
You finally made it!
Who we are, who we work with, and how we actually operate. The full picture, in plain English.
Let's be real.
You're not here for my life story.
You're here to grow your business.
But if you want the short version, here it is.
Let's rewind.
I'm juggling two jobs.
Barely keeping up.
Burnt out.
Broke.
One week of rent saved.
No backup plan.
So I make a choice.
I sell everything I own.
And go all in.
On myself.
On building a business from scratch.
With no clue what I'm doing.
Just a belief that there has to be a better way.
Because working just to survive isn't living.
I refuse to waste my life in a cycle I can't escape.
But this isn't my first attempt at business.
I've tried before.
Over and over.
Poured in time, money, effort.
Each time, I ended up worse off.
Maxed-out credit cards.
Unpaid invoices piling up.
Working nonstop, convinced I was this close to making it work.
Then failing again.
Call it my ignorance tax.
But I kept going.
Learned everything I could about marketing.
Watched every course.
Read every book.
Tested a thousand different things.
Failed.
Tweaked.
Rebuilt.
Then something clicked.
Fast forward two years.
I finally made it.
My agency is growing.
More leads.
More sales.
Better offices.
Higher reputation. You can read the JRR Marketing client reviews if you want to see what people actually say.
But success came at a cost.
Days blurred into weeks.
Pressure never let up.
Our fancy Melbourne CBD office reminded me how far I'd come.
And how much I'd lost.
Behind the scenes, things were falling apart.
My business partner and I didn't gel.
Our visions clashed.
The dynamic was draining.
And then my fiancé left me.
For someone else.
Everything came crashing down at once.
Something had to give.
80-hour weeks weren't just exhausting. They were destroying me.
So I made the hardest decision of my life.
I walked away.
Sold my shares.
For better or worse, it was over.
Nine months off.
No work.
No stress.
Just time to think.
Then an old client reached out.
Needed advice.
At first, I wasn't sure.
But I gave it a shot.
Four months in, we doubled their revenue.
And I realised something.
I'd been running my business the hard way.
Forced.
Rigid.
Full of stress.
But it didn't have to be like that.
I could do things differently.
Then it snowballed.
More clients.
A lot more.
I wasn't just working in a business anymore. I was building something.
Years in, I win awards. Release a book. Help 400+ businesses make $73 million. Crazy.
Now, my life is unrecognisable.
But I still remember those nights. Broke. Stressed. Doubting everything.
I know what it's like to feel stuck.
I know how hard it is to take that leap.
That's why I do this. That's what gives me purpose.
Anyway, enough about me. Tell me about you.
Hear what business owners are saying about us
Aviv
Business Owner
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November 2024
After spending $3,000,000 on Google Ads I can say this guy knows what he is doing and doing it well!
Dustin Howell
Business Owner
October 2024
What stood out was his genuine and sincerity. After bad experiences with other agencies, finally found someone who actually wants us to succeed.
Felista Njoroge
Business Owner
September 2024
I've learned more in a few months than years trying to figure it out on my own. Actually explains the why behind changes.
Gareth Edwards
Business Owner
August 2024
6 months in and we're ranking for search terms that actually bring clients, not just browsers.
Avallene Reid
Business Owner
July 2024
Set up proper tracking and refined our landing pages. Finally know what's working.
Nick Bradshaw
Business Owner
June 2024
Taught us shortcuts that saved time and money. Was completely clueless before working with Josiah.
Arsen Markov
Business Owner
May 2024
Pointed out small things wasting our ad spend. No fluff, straight to the point.
Mark Wilson
Business Owner
April 2024
Clear roadmap from day one. Supportive community too. No confusion, just steady progress.
Jitender Singh
Business Owner
March 2024
The breakdown showed exactly where I was losing leads. Eye-opening experience.
Uzair Ahmed
Business Owner
February 2024
Started seeing cheaper clicks within a week of implementing the changes.
Michael Chen
Physio Clinic Director
January 2025
We went from calling patients to remind them about appointments to having a 3-week waitlist. Staff couldn't believe it.
Dr. Lisa Palmer
Dentist
September 2024
Patients now book online instead of calling to 'ask questions first'. Higher quality, less time-wasters.
Sarah Thompson
Family Law Partner
July 2024
Other agencies don't understand legal compliance. These guys did. First time I didn't have to micromanage ad copy.
Peter Smith
Broker Principal
June 2024
I was spending $3k/month with no idea what was working. Now I know exactly which campaigns bring loans.
James Mitchell
Electrician Owner
July 2024
Getting calls from our actual service area now. Sounds basic but our last agency couldn't figure this out.
Kevin Park
Online Store Owner
March 2025
Accountant noticed before I did. Revenue up 34%, marketing costs down. Only metric that matters.
Aviv
Business Owner
November 2024
After spending $3,000,000 on Google Ads I can say this guy knows what he is doing and doing it well!
Dustin Howell
Business Owner
October 2024
What stood out was his genuine and sincerity. After bad experiences with other agencies, finally found someone who actually wants us to succeed.
Felista Njoroge
Business Owner
September 2024
I've learned more in a few months than years trying to figure it out on my own. Actually explains the why behind changes.
Gareth Edwards
Business Owner
August 2024
6 months in and we're ranking for search terms that actually bring clients, not just browsers.
Avallene Reid
Business Owner
July 2024
Set up proper tracking and refined our landing pages. Finally know what's working.
Nick Bradshaw
Business Owner
June 2024
Taught us shortcuts that saved time and money. Was completely clueless before working with Josiah.
Arsen Markov
Business Owner
May 2024
Pointed out small things wasting our ad spend. No fluff, straight to the point.
Mark Wilson
Business Owner
April 2024
Clear roadmap from day one. Supportive community too. No confusion, just steady progress.
Jitender Singh
Business Owner
March 2024
The breakdown showed exactly where I was losing leads. Eye-opening experience.
Uzair Ahmed
Business Owner
February 2024
Started seeing cheaper clicks within a week of implementing the changes.
Michael Chen
Physio Clinic Director
January 2025
We went from calling patients to remind them about appointments to having a 3-week waitlist. Staff couldn't believe it.
Dr. Lisa Palmer
Dentist
September 2024
Patients now book online instead of calling to 'ask questions first'. Higher quality, less time-wasters.
Sarah Thompson
Family Law Partner
July 2024
Other agencies don't understand legal compliance. These guys did. First time I didn't have to micromanage ad copy.
Peter Smith
Broker Principal
June 2024
I was spending $3k/month with no idea what was working. Now I know exactly which campaigns bring loans.
James Mitchell
Electrician Owner
July 2024
Getting calls from our actual service area now. Sounds basic but our last agency couldn't figure this out.
Kevin Park
Online Store Owner
March 2025
Accountant noticed before I did. Revenue up 34%, marketing costs down. Only metric that matters.
Mitch
Business Owner
January 2024
The strategy session alone was worth it. Walked away with actionable steps I could implement immediately.
Federico
Business Owner
December 2023
Finally someone who speaks my language. No marketing jargon, just clear explanations.
Lam
Business Owner
November 2023
ROI positive within 60 days. The approach is methodical and data-driven.
Anders
Business Owner
October 2023
Honest about what would and wouldn't work for our niche. Refreshing after dealing with agencies who promise everything.
Zaim
Business Owner
September 2023
The audit revealed issues our previous agency never mentioned. Now we know where the leaks were.
Jake
Business Owner
August 2023
Went from losing money on ads to profitable in under 3 months. The process just works.
Emily Roberts
Physio Clinic Owner
March 2025
Had my first fully booked week in March. Then April. Now it's just... normal. Weird to type that.
David Nguyen
Sports Physio
December 2023
My associate asked why our phones suddenly won't stop ringing. Had to explain we finally hired someone competent.
Dr. Michael Torres
Dental Group Owner
August 2023
Opened our second location last year. Wouldn't have had the confidence without the first year's results.
Chris Davis
Commercial Lawyer
August 2024
Referred my colleague at another firm. She's getting similar results. That's when you know it's not luck.
James Robertson
Property Lawyer
March 2024
I was skeptical. Lawyers and marketing feel like oil and water. But the inquiries speak for themselves.
Laura Martinez
Broker Director
January 2022
Pre-approval inquiries more than doubled. Quality leads too, not people with no deposit asking questions.
Nathan Price
Plumbing Company Owner
June 2023
We service 4 suburbs now instead of 12. Sounds backwards but profit went up. Better targeting.
Karen Williams
Plumbing Group
May 2024
Emergency callouts went up 40% after we fixed our mobile ads. Turns out our old ads didn't even show on phones.
Amanda Wilson
E-commerce Director
April 2025
High-ticket product inquiries up. Premium buyers, not just browsers.
Mitch
Business Owner
January 2024
The strategy session alone was worth it. Walked away with actionable steps I could implement immediately.
Federico
Business Owner
December 2023
Finally someone who speaks my language. No marketing jargon, just clear explanations.
Lam
Business Owner
November 2023
ROI positive within 60 days. The approach is methodical and data-driven.
Anders
Business Owner
October 2023
Honest about what would and wouldn't work for our niche. Refreshing after dealing with agencies who promise everything.
Zaim
Business Owner
September 2023
The audit revealed issues our previous agency never mentioned. Now we know where the leaks were.
Jake
Business Owner
August 2023
Went from losing money on ads to profitable in under 3 months. The process just works.
Emily Roberts
Physio Clinic Owner
March 2025
Had my first fully booked week in March. Then April. Now it's just... normal. Weird to type that.
David Nguyen
Sports Physio
December 2023
My associate asked why our phones suddenly won't stop ringing. Had to explain we finally hired someone competent.
Dr. Michael Torres
Dental Group Owner
August 2023
Opened our second location last year. Wouldn't have had the confidence without the first year's results.
Chris Davis
Commercial Lawyer
August 2024
Referred my colleague at another firm. She's getting similar results. That's when you know it's not luck.
James Robertson
Property Lawyer
March 2024
I was skeptical. Lawyers and marketing feel like oil and water. But the inquiries speak for themselves.
Laura Martinez
Broker Director
January 2022
Pre-approval inquiries more than doubled. Quality leads too, not people with no deposit asking questions.
Nathan Price
Plumbing Company Owner
June 2023
We service 4 suburbs now instead of 12. Sounds backwards but profit went up. Better targeting.
Karen Williams
Plumbing Group
May 2024
Emergency callouts went up 40% after we fixed our mobile ads. Turns out our old ads didn't even show on phones.
Amanda Wilson
E-commerce Director
April 2025
High-ticket product inquiries up. Premium buyers, not just browsers.
Josiah Roche — Your Fractional CMO
It's not about JRR Marketing. It's about YOU
Look, the only reason you're looking to hire a digital marketing agency is so you can start building consistent, long-term success and financial freedom for you and your family.
You don't want to be stuck, spending all your free time worrying and grinding over your business. You want to be able to enjoy the other parts of life, too. And that's why getting outside help is so important. So don't wait. Start building the future you deserve today.
Who we work with
The clients we do our best work for
We are deliberately narrow. The businesses below are where our process, team and pricing fit cleanly.
Industries
Healthcare, legal, home and professional services, and ecommerce operators who need quality leads or booked appointments.
Revenue band
$1M to $10M in annual revenue is the sweet spot. We have outliers up to $50M who run on the same model.
Ad spend
Typical client spends $5,000 to $10,000 a month on Google Ads. Some clients run $100,000 to $200,000, with outliers at $1M a month.
Team setup
Owner-led businesses with one or two locations and a small team, or a client-side marketing manager we collaborate with directly.
Geographies
United States, Australia and the United Kingdom are our core markets. We sometimes take Canada and the United Arab Emirates.
Mindset
Owners who treat marketing as a long-term investment, share their numbers openly, and want senior input rather than a junior account manager.
Who we don't work with
The businesses we say no to
Fit matters more than fee. If you are on this list, we will tell you upfront and point you somewhere better.
Pre-revenue startups
If you have no funded marketing budget and no paying customers, paid media will not save the business. Build the offer and the audience first.
Fresh ecommerce with no sales history
We need at least some conversion data to work with. New stores with zero sales should validate the product before bringing us in.
B2B SaaS not committing to SEO
SaaS only works when leadership commits to long-term organic and content. If you want short-term paid lead gen only, we are not the right fit.
Casinos, crypto, MLM and adult
Outside our values and outside Google Ads policy in most cases. We do not take this work.
Day-one guarantee hunters
Our 90-day performance guarantee is real, but it is earned through onboarding. If you want a refund promise before you sign, we are not aligned.
Rude or catastrophising clients
We have fired clients before for talking down to team members or treating every dip as a crisis. Calm partnership is non-negotiable.
Channels we do not run
We do not run Facebook or Meta paid ads, and we do not do cold email outreach. We focus on the channels where we are genuinely senior, which is Google Ads, SEO and conversion work.
How we operate
The operating model behind the work
Team
Josiah is based in the United Kingdom and leads strategy across every account. A delivery team in the Philippines runs the day-to-day work, which gives us near 24-hour coverage between UK and US business hours. Every team member sits under a team leader, and an editor-in-chief reviews every ad, landing page and SEO asset against Josiah's standard before it ships. Josiah owns the weekly one-to-ones with every team member rather than logging into accounts himself.
Tools
We run our own project management tool so every brief, asset and approval lives in one place. Tracking goes through WhatConverts and Site Behavior. Fraud Blocker is enabled on every Google Ads account from day one. You keep ownership of every tool and every account if we ever part ways.
Engagement
You retain us in packets of hours on a three-month plan. Onboarding happens the same day or next business day after payment. Weeks one and two are quick wins, full tracking setup, Fraud Blocker, and any new campaigns or ads going live. You can cancel any time with 30 days notice, which covers one additional billing cycle.
Guarantee
We guarantee we will beat your current CTR, CAC, ROI or conversion rate inside 90 days. Whichever metric matters most to you is the metric we have to beat. The retainer-fee refund only applies when you pay the first three months upfront. That is the trade for offering a real performance guarantee at all. Full inclusions and exclusions are on the pricing page.
Channels we run
Where we are genuinely senior
A short list, on purpose. These are the channels we run end to end, with the same team that talks to you on the calls.
Google Ads management
Search, Performance Max, Shopping and YouTube. Structural fixes, conversion tracking, bid strategy and weekly optimisation.
SEO
Technical fixes, on-page work and content built to rank for the searches your buyers actually run.
Conversion rate optimisation
Landing pages, forms, copy and offer changes that turn the traffic you already have into more booked calls and sales.
Fractional CMO and strategy
Senior marketing leadership on retainer for owners who want a plan and an accountable partner, not another agency.
Let me guess, it's been a journey for you, right?
At the beginning, marketing was (and still is) daunting.
Up until now, you've thrown a lot of mud against the wall.
Did the whole social media thing.
Started a blog.
Tried some ads.
Hired a cheap "SEO consultant".
And nothing has worked.
"My business is run on referrals".
"Marketing doesn't work in my industry".
"My target audience is smart. Ads, fancy words, and sales psychology don't work on them".
You've accepted your fate.
But you're always keeping an eye out for some silver bullet.
Yet deep down you know that like a fad diet, instant results do not exist.
But there is good news.
With the right marketing system, you can dominate any industry, especially the "boring" ones.
If you leverage formulas based on human psychology, you can tap into the conversations already going on in people's minds.
Which allows you to say the right things, at the right time, to the right people.
And what does that get you? More leads. More customers. More patients. More sales.
So, how can you get started?
Option 1: DIY
If you have more time than money, do it yourself.
- →Create a marketing persona from scratch
- →Enrol in marketing courses
- →Sink in 10,000+ hours of training
- →Spend thousands testing what works