White Hat SEO Consultant

If you're looking for overnight wins or the cheapest SEO agency, you will only be disappointed. SEO is a long-term investment. The three most important components SEO requires are time, energy and investment. And, the clients I take care of usually understand that, our sweet spot is owners and marketing managers in the $1M–$10M revenue band who treat SEO as a 12-month build, not a 30-day experiment.

Choose your SEO consultant carefully, as there seems to be an abundance of "experts" these days and it's important to find the right one in order to move the needle. These SEO experts will promise you the world and #1 rankings on Google, but it's not that simple. Understanding what an SEO consultant does will help you separate the real experts from the pretenders.

Google Ads campaigns can drive traffic quickly, but once you stop paying, the traffic stops too. SEO, on the other hand, builds long-term visibility. Ideally, you'd use both together: SEO to generate organic traffic over time, and paid ads for immediate visibility or during special promotions. That's actually how we run most of our clients, Google Ads pays the bills while SEO compounds, though we don't touch Facebook, Meta or email so you get one consistent search strategy across both channels.

Organic traffic tends to convert better because users trust sites that rank well naturally, rather than those that appear as ads. Plus, relying solely on paid ads can get costly, especially if your site isn't ranking organically at all.

By investing in SEO, you reduce your dependence on paid ads over time. Imagine reaching a point where most of your traffic is free because your site ranks well on its own. That's the power of a good SEO strategy.

Google regularly updates its algorithm to improve the quality of search results. Sometimes, these updates can cause your rankings to drop, especially if your site doesn't meet the latest standards.

If this happens, don't panic. First, figure out if your site was directly affected by the update, or if the drop is temporary due to other factors like seasonal trends. An SEO consultant can perform a comprehensive SEO and Google Ads audit to identify what might have changed and adjust your strategy accordingly.

Often, recovery involves improving the overall quality of your site: fixing technical issues, refining content, and ensuring you're following Google's best practices. Strengthening your off-page SEO signals and authoritative link building often does the heavy lifting on recovery. Every page we ship is reviewed by an editor-in-chief before it goes live, which keeps EEAT signals consistent and stops weak content slipping in during a recovery push. Patience is important here, as regaining lost rankings can take time. But with the right adjustments, it's possible to bounce back stronger. See the way we run accounts for the full operating model.

You'll want to make sure your SEO consultant follows "white-hat" SEO practices. These are strategies that comply with search engine guidelines and focus on providing real value to users, rather than trying to trick the system. Things like keyword stuffing, buying backlinks, and using duplicate content are considered "black-hat" tactics, and they can get your site penalised or even banned from search engines.

Ask your consultant about their specific approach to SEO. Do they focus on creating high-quality content? Are they committed to earning backlinks naturally through outreach and partnerships? If they promise overnight success or guaranteed #1 rankings, that's a red flag, anyone asking for a guarantee on day one is one of ours too; it usually means expectations and reality are about to collide.

Transparency is everything. They should be open about what they're doing at every step and explain why these tactics are safe and effective for the long term. Check out our SEO and Google Ads case studies to see how we deliver results the right way.

It depends on your current situation, but I'd say you should allow around 1 to 2 weeks. There are lots of factors that determine how long it takes to get started. For example, have you tried an SEO strategist in the past? How competitive are your industry keywords? Do you have any Google penalties? What's your content strategy, business goals and social media presence like? On our side, paid clients are onboarded the same day or the day after into our proprietary project-management tool with a 3-month plan, and weeks 1–2 are spent on quick wins and full tracking setup. Starting with a thorough SEO audit is the fastest way to uncover these factors and build a clear roadmap.

There's no one size fits all because every business is unique. For example, a local restaurant will have very different goals, competitors, and keywords than an education business. We work on a retainer model billed in packets of hours, which lets us flex between technical SEO, content, link building and on-page work depending on what's actually moving the needle that month. The good news is that as an award-winning senior SEO consultant with a marketing team of SEO experts, I can help you determine a budget that is appropriate for you and will help your business improve its ranking in search engine results pages. See our Google Ads and SEO pricing for more details on how we structure our plans.

Yes, there are plenty of resources online to help you understand SEO basics, and many business owners start off trying to do it themselves. The challenge comes with keeping up with constant changes in search engine algorithms, competition, and best practices. Plus, SEO involves several areas like keyword research, content creation, backlinking, and technical optimisation: all of which require time and effort.

If you're running a business, you may find it hard to dedicate the hours needed to stay ahead. Also, DIY approaches can sometimes lead to mistakes that hurt your rankings (like overusing keywords or building low-quality links). 170,000+ people learn the method directly from Josiah on YouTube, so the option to upskill yourself is genuinely there, many of our coaching clients started exactly that way.

Hiring an SEO consultant allows you to focus on your business while leaving the complex, ever-changing world of SEO to someone else. You might also consider our digital marketing coaching program if you want to learn while getting expert guidance.

When it comes to on-page and off-page SEO services, you shouldn't be searching for the lowest price. You should be looking to find a good SEO consultant that will help your company get the best return on investment for your SEO projects. We position as a bespoke top-1% search consultancy, not a budget shop, that's deliberate, and it's why most of our clients sit in the $1M–$10M revenue band with the runway to invest properly.

If you've found a top notch SEO consultant that charges flat fees of under $500, chances are you'll learn soon that it's too good to be true. SEO is a time and quality game. If someone's convinced you that it costs less than $500 to start, chances are that they truly don't understand what expert SEO consulting services involve.

There are cheaper ways of doing SEO if you're strapped for budget, but a lot of it is DIY. So maybe consider doing a few SEO training courses yourself, but it's a zero-sum game.

Yes of course! I have clients all around the world, predominantly the US, UK, Australia, sometimes Canada and the UAE, and I also work with various Australian businesses. Although I prefer to provide SEO consulting in Brisbane (which is more local to me). Our team replies weekdays 9am–6pm Philippines time and I cover UK hours from this end, so support overlaps nearly a 24-hour window for international clients.

I am a leading and award-winning SEO specialist with an SEO team that can help you grow your business by using SEO to optimize your online presence and current rankings, including website design, content marketing, search marketing and social media.

Real proof helps you separate strategy from sales pitch. Our personal branding SEO case study shows how we built topical authority from scratch, and the local business marketing case study breaks down a multi-location ranking rollout.

If you want to go deeper before talking to us, start with how many SEO keywords you actually need, voice search local SEO tips, and SEO for ChatGPT and AI search.