White Hat SEO CONSULTANT

If you’re looking for overnight wins or the cheapest SEO agency, you will only be disappointed. SEO is a long-term investment. The three most important components SEO requires are time, energy and investment. And, the clients I take care of usually understand that. Choose your SEO consultant carefully, as there seems to be an abundance of “experts” these days and it’s important to find the right one in order to move the needle. These SEO experts will promise you the world and #1 rankings on Google, but it’s not that simple. Save yourself the hassle and book in for a free 15-minute consult with me.

Paid ads can drive traffic quickly, but once you stop paying, the traffic stops too. SEO, on the other hand, builds long-term visibility. Ideally, you’d use both together – SEO to generate organic traffic over time, and paid ads for immediate visibility or during special promotions.

Organic traffic tends to convert better because users trust sites that rank well naturally, rather than those that appear as ads. Plus, relying solely on paid ads can get costly, especially if your site isn’t ranking organically at all.

By investing in SEO, you reduce your dependence on paid ads over time. Imagine reaching a point where most of your traffic is free because your site ranks well on its own – that’s the power of a good SEO strategy.

Google regularly updates its algorithm to improve the quality of search results. Sometimes, these updates can cause your rankings to drop, especially if your site doesn’t meet the latest standards.

If this happens, don’t panic. First, figure out if your site was directly affected by the update, or if the drop is temporary due to other factors like seasonal trends. An SEO consultant can perform an audit to identify what might have changed and adjust your strategy accordingly.

Often, recovery involves improving the overall quality of your site – fixing technical issues, refining content, and ensuring you’re following Google’s best practices. Patience is important here, as regaining lost rankings can take time. But with the right adjustments, it’s possible to bounce back stronger.

You’ll want to make sure your SEO consultant follows “white-hat” SEO practices. These are strategies that comply with search engine guidelines and focus on providing real value to users, rather than trying to trick the system. Things like keyword stuffing, buying backlinks, and using duplicate content are considered “black-hat” tactics, and they can get your site penalised or even banned from search engines.

Ask your consultant about their specific approach to SEO. Do they focus on creating high-quality content? Are they committed to earning backlinks naturally through outreach and partnerships? If they promise overnight success or guaranteed #1 rankings, that’s a red flag.

Transparency is everything. They should be open about what they’re doing at every step and explain why these tactics are safe and effective for the long term.

It depends on your current situation, but I’d say you should allow around 1 to 2 weeks. There are lots of factors that determine how long it takes to get started. For example, have you tried an SEO strategist in the past? How competitive are your industry keywords? Do you have any Google penalties? What’s your content strategy, business goals and social media presence like? I can uncover all these in a free SEO consult for your business. 

There’s no one size fits all because every business is unique. For example, a local restaurant will have very different goals, competitors, and keywords than an education business. The good news is that as an award-winning senior SEO consultant with a marketing team of SEO experts, I can help you determine a budget that is appropriate for you and will help your business improve its ranking in search engine results pages. 

Yes, there are plenty of resources online to help you understand SEO basics, and many business owners start off trying to do it themselves. The challenge comes with keeping up with constant changes in search engine algorithms, competition, and best practices. Plus, SEO involves several areas like keyword research, content creation, backlinking, and technical optimisation – all of which require time and effort.

If you’re running a business, you may find it hard to dedicate the hours needed to stay ahead. Also, DIY approaches can sometimes lead to mistakes that hurt your rankings (like overusing keywords or building low-quality links).

Hiring an SEO consultant allows you to focus on your business while leaving the complex, ever-changing world of SEO to someone else. This way, you can avoid trial-and-error mistakes that could end up costing you more in the long run.

When it comes to on-page and off-page SEO services, you shouldn’t be searching for the lowest price. You should be looking to find a good SEO consultant that will help your company get the best return on investment for your SEO projects. If you’ve found a top notch SEO consultant that charges flat fees of under $500, chances are you’ll learn soon that it’s too good to be true. SEO is a time and quality game. If someone’s convinced you that it costs less than $500 to start, chances are that they truly don’t understand what expert SEO consulting services involve. There are cheaper ways of doing SEO if you’re strapped for budget, but a lot of it is DIY. So maybe consider doing a few SEO training courses yourself, but it’s a zero-sum game.

Yes of course! I have clients all around the world, predominately the US, and I also am an organic SEO consultant in Melbourne (see what I did there?) for various businesses. Although I prefer to provide SEO consulting in Brisbane (which is more local to me). I am a leading and award-winning SEO specialist with an SEO team that can help you grow your business by using SEO to optimize your online presence and current rankings, including website design, content marketing, search marketing and social media.