What Are Good Ways to Drive Organic Traffic to a Website? 10 Revenue-Boosting Strategies

Are you spending hours creating killer content for your website only to be met with deafening silence?

Attracting visitors without paid ads can feel like a secret handshake only SEO gurus know. 

In this guide, we’ll talk about ten powerful strategies to supercharge your organic traffic.

But why organic traffic, you ask? 

For one, it brings the right people to your website. 

We’re talking about people who are actively searching for what you offer. 

They’re primed to learn, engage, and potentially convert over time – a far cry from the random spray of a bad ad campaign.

Using SEO to get traffic is also easier on the wallet than spending money on ads. 

Remember though, free doesn’t mean effortless. 

You’ll still need to put in the work to make these traffic-boosting strategies pay off.

So, if you’re down to roll up your sleeves, let’s talk about how you can turn your website from a lonely island into a traffic magnet. 

What are good ways to drive organic traffic to a website?

Strategy #1 — find the right keywords and use them

Keywords are specific phrases people use to find what they need. 

When you choose the right keywords and use them naturally throughout your content, you’re telling search engines what your website is about. 

This increases your chances of showing up in search results. 

It also attracts people who are actively looking for what you sell. 

Essentially, they’re neon signs that guide potential customers straight to your door.

Try out these tips to find the right keywords to target:

• Brainstorm the topics your website covers. What questions would your ideal customer be asking? Are they searching for “how to fix a leaky faucet” or something more specific like “DIY kitchen faucet repair for beginners”? The more specific you get, the more likely you are to attract the right kind of people.
• Use keyword research tools. There are tonnes of free tools out there. They’ll help you discover search terms related to your niche. You’ll also see how many people are searching for those terms each month. This way, you get to prioritise which keywords to target first based on your limited time and resources.
• Dig into long-tail keywords. Instead of generic keywords like “gardening,” go into something more specific like “best vegetables to grow for beginners.” They target a smaller audience. This means it’s easier to rank for them in search results — meaning you’re more likely to attract more organic traffic.

Strategy #2 — create content that people actually want 

Great content is the lifeblood of any website.

It’s what helps convert clicks into sales or nurture them until they’re ready to buy.

High-quality content acts as a magnet, drawing visitors in and keeping them glued to your site.

And when done right,  it increases the time people spend on your website. 

This is important for search engines because it signals that you’re offering something valuable and relevant.

But while pumping out tonnes of content might seem like the answer, focus on quality over quantity. 

Always ask yourself, “So what? Why should someone care?” 

This way, you’ll tackle your audience’s pain points and keep them from closing the tab on you.

Strategy #3 — get to know the algorithm

Getting your website seen is not just about luck.

It relies on how well you do Search Engine Optimisation (SEO). 

Given this, you need to put in the work and learn how to speak the search engine language.

It will take some time, but when it pays off, your website will climb higher in rankings and you’ll get more organic traffic. 

Here are some quick wins that you can tick off to optimise your site for search engines:

• Use captivating titles and descriptions. These act like mini-ads for your content in search results, so make them clear, relevant to the content, and keyword-rich (without overdoing it).
• Pay attention to your headings. Use clear and concise header tags (H1, H2, etc.) to structure your content. They help search engines understand what your content is about and make it easier for readers to find what they need.
• Don’t forget your images. Add descriptive alt text that explains what the image is about. This helps people who use screen readers, and it’s good for SEO too.
• Link to relevant pages within your website. This keeps visitors engaged and helps search engines understand your website structure. It also boosts the ranking of all your interlinked content.
• Dive into technical SEO. Website speed and mobile-friendliness… These behind-the-scenes stuff matter. While we won’t get into the nitty-gritty here (we’ll cover that in another post), a website that loads fast and looks good on all devices is a website that both visitors and search engines love. If you’re not sure about the technical aspects, consult an expert to make sure that your site is set up right.

Strategy #4 — build your backlinks

Backlinks might sound fancy, but they’re basically just links from other websites pointing back to yours. 

Think of them as glowing recommendations from a trusted friend. 

Search engines see these links as a vote of confidence.

The more high-quality backlinks you have, the higher your website climbs in search results. 

This means more organic traffic because your website is seen as a valuable resource.

Here are some ideas to score those link-love points:

• Create link-worthy content. Stick to high-quality, informative, and engaging content that others naturally want to link to. Think in-depth guides, unique research, or creative infographics. One of our best linkable pieces of content so far is our guide on colour psychology.
• Scope out guest blogging opportunities. Reach out to relevant websites in your niche and offer to write for them. It can feel intimidating, but it doesn’t have to be. Just make your emails professional, friendly, and focus on the value you can offer them without sounding like every spammy link builder out there.
• Partner up for content. This kind of cross-promotion can introduce you to a new audience. Everyone involved also scores a sweet backlink in the process. 

Strategy #5 — cross-post on social media

Share your content on relevant social media platforms. 

X (formerly called Twitter) is great for quick updates and bite-sized content.

Facebook or LinkedIn might be better suited for in-depth articles or infographics.

While you’re at it, don’t just post and disappear.

Respond to comments, answer questions, and join conversations. 

This shows the audience that you’re a real person (or brand) with valuable things to say.

Social media can also help you build your own online community.

By being friendly and helpful, you’ll keep people engaged and wanting more. 

The best part? 

They might even share your content with their own friends, bringing in a whole new wave of website visitors 

Strategy #6 — get into their inboxes

Contrary to popular belief, email marketing isn’t dead. 

It’s still a powerful tool to nurture leads and keep your website buzzing with returning visitors. 

For more organic traffic, focus on building your own tribe. 

Grow an email list of interested subscribers who want to hear from you.

Offer valuable content to incentivise more interaction with your brand. 

Regular emails also keep you top-of-mind and build trust with your audience.

Better yet, you can use those emails that you send out to directly drive targeted traffic back to your website.

You can promote new blog posts and highlight special offers – all within their inboxes.

Make sure not to overdo it though. 

Don’t be that annoying brand that keeps blowing up their notifications. 

Keep it regular, space out your email blasts, and stick to valuable and interesting stuff. 

Strategy #7 — step into the local spotlight

Don’t miss out on potential customers searching for what you offer right in their area. 

Local SEO helps you climb the local search rankings.

This means you’ll be attracting nearby customers.

You won’t just get traffic to your site — but also to your brick-and-mortar store. 

Here’s how to get started:

• Claim your Google Business Profile. Make sure all your information – name, address, phone number, website – is accurate and consistent across the web. Go one step further and optimise it with relevant keywords and positive customer reviews.
• Get listed in local directories. Think local chambers of commerce and other industry-specific directories. You can also target popular review platforms like Yelp.
• Target local keywords. Optimise your website content and meta descriptions to include location-specific keywords. Instead of “hair stylist,” target “hairstylist near me” or “best haircuts in [your town].”

Strategy #8 — create big impact with short videos

Attention spans are shrinking.

But the power of video is growing stronger than ever. 

Platforms like TikTok and Instagram Reels are booming.

This makes micro-videos a perfect tool to capture attention — and generate organic traffic. 

So, ditch the long lectures.

Make short videos (think under a minute) that are both informative and fun to watch. 

Show off what you know and use them to tease your other cool content.

Remember though, micro-videos are just one piece of the puzzle. 

Combine them with other short and sweet content like eye-catching infographics, bite-sized tips, or quick blog posts.

Here are some ideas to get you started:

• Explain things in a snap. Break down a complex topic into a quick and easy-to-understand video.
• Show, don’t tell. Instead of just talking about your product, do a quick demo to show it in action.
• Take viewers behind the scenes. Give people a peek into your world with a creative glimpse at what goes on behind the curtain.
• Ride the trends. Participate in trending video challenges or incorporate hot topics into your micro-content.
  

Strategy #9 — maximise the audio boom

Going on podcasts or starting your own (here’s mine, wink wink) is a great way to reach new people.

Instead of aiming for big shows, focus on smaller podcasts with dedicated listeners in your niche. 

With content tailored to their audience, you can build your authority within that specific community. 

You can also save time by repurposing existing blog posts into engaging audio snippets for podcasts. 

This way, you get fresh content for both platforms while keeping your message consistent.

On top of that, more people are not using voice assistants like Siri and Alexa to find information. 

A study also found that how people search using voice commands (“Siri, find me a good bakery”) is quite similar to how they search by typing.

You can very well maximise this boom in audio searches for more organic traffic. 

Create blogs and content using natural language and use long-tail keywords that people might speak in a question format.

For example, people will more likely look for “how to fix a leaky faucet” instead of just ” fix faucet.”

Voice assistants also often highlight “featured snippets” – short summaries displayed at the top of search results. 

So, make sure you optimise your content to directly answer user questions. 

This increases your chances of driving organic traffic directly to your website.

Strategy #10 — find ways to gamify the experience

Gamification is all about adding fun, game-like elements to keep visitors engaged and coming back for more. 

With these elements, people are encouraged to explore more content. 

They also spend more time on your site — which establishes you as a good resource as far as search engines are concerned. 

So, instead of just text, incorporate quizzes and challenges that keep users engaged as they learn.

You can also design a series of learning modules around your core keywords. 

As they complete modules, they unlock new content, earn badges, or gain points. 

The result? 

More website visitors sticking around, learning from you, and ultimately becoming loyal fans who keep coming back for more.

Remember, it’s a marathon, not a sprint

SEO and building a fan base take time. 

Don’t get bummed if you don’t see a million visitors right away. 

Celebrate the little victories, like a nice comment on your blog or a new follower on social media. 

Every step forward counts towards your traffic goals.

Try out different strategies and find the ones that work for you.

And, of course, if you feel like you need just a little bit of help to get more organic eyeballs, we’d be happy to help.