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Website optimisation strategy: the key to a successful online business

website optimisation strategy

Optimising your website for SEO on your own is both a challenging and a learning experience. But often, it’s not enough to level and compete with thousands of other optimised sites created by good web design services.

While SEO is indeed a priority, it has to be done right. You also have to remember that it works in conjunction with other equally important website elements to make the whole website rank higher online. Here are a few guidelines to remember.

Relevant quality content

High-quality content is a mandatory part of a good website. If your audience always gets good value from your website, it will help the website rank higher. Use a good balance of information, entertainment and a connection with your audiences to achieve this.

Having good content that connects with your audience also involves well-written articles, blogs and copy within the site. Bad use of keywords to try to fit in all of them can affect the quality and flow of your content.

A lack of SEO strategies can affect your content, overdoing it can also backfire on your site and lower the overall quality and readability. Any SEO expert can attest to this. You need to balance SEO use along with your keyword strategies.

Balanced SEO

Using your keywords effectively means placing them in the right spots while maintaining the flow and quality of your content. The basic rules of using priority and relevant keywords in the mix still stand, from the titles, paragraphs, and H1 tags to the accompanying image tags to help the site perform higher on search rankings.

Your SEO strategy is also not going to work if it’s done excessively. It will contribute to less user experience quality. The proper mix of keywords and SEO is also included in good site UX features.

Forgetting to optimise the site’s user experience

UX is an important aspect of your website. It has to work in partnership with good content to deliver high-value websites. It is also a factor that Google includes to rate and rank a website.

Online audiences who get good user experiences on certain websites tend to favour them over slow-loading websites that are hard to navigate. Some of these websites may even get bad ratings because they took more time to load and use.

Website speed and functionality

We may argue that audiences today have shorter attention spans but it’s not really the case.
Today’s websites are optimised to load at the fastest possible speed. This makes loading speed another important factor in UX.

Most internet connections are already up to par to accommodate these speeds so sites can load and present properly, including mobile phone presentations. Google revealed in a study back in 2017 that even up to a 3-second duration of loading speed can already cause a 32 per cent bounce rate from website viewers. It also includes the fastest speed in presenting the website’s functional parts, such as links and menus on the page. Both speed and functionality are high-ranking parts of the overall Google UX factors.

Final thoughts…

Are you planning and executing your own SEO strategies on your websites? You may find that it only works minimally, which can be a little frustrating after working diligently on your site. Often, it’s because you’re not working on it in a smart way. You may also forget to combine it with other equally important elements in your site, as discussed today.

We at JRR Marketing believe your site could perform much better. You need a knowledgeable digital marketing agency that creates working, affordable websites for small businesses. It’s hard to make it on your own without valuable industry insights and experience. Contact us today, and we’ll help your business succeed.

Josiah is a multi-award-winning digital marketing consultant and former journalist for the Australia Times. He now helps 6-7-figure brands as a Fractional CMO to generate predictable leads and sales growth.​

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