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Why is Link Building Important in 2024?


Let’s define what link building is. According to Moz, link building is the process of acquiring hyperlinks from other websites to your own.  

Simply put, it’s how other websites link your website to their content or vice versa.

This can be done by creating content and publishing it on other websites with a link back to your site.

It can also be done by getting paying other people or sites to link back to your site with the appropriate anchor text – but they write the content.

Link building as an ingredient for SEO (search engine optimisation) sounds like corporate mumbo jumbo, but there is actually some science behind it.

Studies show link-building is the single most important factor in increasing search engine rankings, and those rankings go a long way in pushing your website up Google’s food chain.

If you don’t link build, you might as well start writing all of your web pages by hand with crayon… because no one’s going to find them!

In all seriousness, link-building may take some effort, but it’s worth it and will help more people from finding you online. So don’t be link shy — good link-building strategies can make a world of difference for SEO.

The more links you have pointing at your site from high-quality websites, the higher you’ll rank in search engines like Google and Bing.

Link building has always been an important part of SEO because it helps you rank higher in search results pages (SERPs) for relevant keywords and phrases your potential customers might be searching for.

why is link building important for seo
Why is link building important for seo

The best way to build a link is to create something worth linking to. The more content you create, the more chances you have of getting links.

To get a link, you need to be providing value. You can do this by giving away valuable information people want and need.

Particularly your target audience or Linkreators in your market.

To get someone’s attention, it’s vital that your content be relevant to their user journey.

For example, someone who is only just aware that they have a problem (top of the funnel) isn’t going to have the same questions as someone who already knows exactly what problem they have (bottom of the funnel) and are already searching for service providers to fix that problem.

There are three key strategies you need to know when it comes to a guide to link building for beginners:

1) Guest blog posts

Writing guest posts for other websites is a great way to get your name out there, and it can also help you build links to your own website.

Through the power of carefully chosen guest posts, link building has become an essential tool to grow your business online.

By creating content linked to your domain, you can provide valuable information to your readers while also increasing the visibility of your business.

They are also cost-effective since you don’t need to pay for expensive advertising campaigns. Furthermore, guest posts help earn higher authority from readers and search engines, giving you a competitive edge in the market and referral traffic.

When you’re writing guest posts, make sure the content is high-quality and relevant to the site’s target audience. This will make it more likely that you’ll get a link back when the post is published. 

guest post ahrefs
Guest post ahrefs

Link exchanges are a great way to build links. All you need to do is find another website that offers similar services or content and then offer to link back and forth between your sites (caution: do not do a direct exchange, e.g. you link to them, and they link to your site, instead offer to link back to them on another website’s guest post your writing.

This will give you more diversity and make your exchange almost untraceable).

This type of link-building should be done carefully and strategically so that it doesn’t look spammy. Make sure the websites you’re exchanging links with are reputable and that the content you link to is relevant to your own.

Starting out with content marketing can be intimidating, but link exchanges are a great way to get your feet wet.

It’s like going from the shallow end of the pool straight into a water polo match — exciting but nerve-wracking.

Luckily, there are a few easy steps that can help you start actively participating in link exchanges.

  • Research potential link partners and email them an email explaining how your content could complement each other perfectly.
  • Prepare a list of landing pages on your website that are ready for links, and include the exact URL in your email.
  • Lastly, keep track of the websites you’ve contacted, so you can follow up if necessary. Doing this will help build relationships with other people in your niche and increase awareness about your website.

Link exchanges can be a great way to get your content out there, so don’t be afraid to give it a try!

Broken link building is a great way to build links while also improving your SEO. All you need to do is find broken links on other websites and offer the webmaster an updated version of the content with a link back to your site as well. This will not only help improve the website, but it will also give you a valuable link in return.

Building links takes time and effort, but these three strategies are great starting points for beginners.

a chart demonstrating the detection of a 404 and reaching out to the domain owner for consideration
Source: Webris

Content marketing is an excellent way to get other websites to link back to you. Write content that would be useful for people who are leaders in your industry, like roundups and helpful resources.

This type of content will attract potential linkers because you’ll be giving them exactly what they need – great content to share with their audience.

You can also share new content on social media or use outreach tools to get in touch with industry influencers, asking them to link back to your page. Doing this consistently will result in more links from other websites and will help you build a solid foundation for SEO success.

Remember, every link you have from authoritative websites increases your domain authority.

What is the difference between inbound links and outbound links?

Inbound links come from other websites and point to your website. Outbound links go out from your website and point to other websites.

Inbound links help boost the search engine rankings of your site, while outbound links can send visitors away from your website.

Balancing inbound and outbound links is essential so that your website receives the maximum benefit from each.

Inbound links can be generated in various ways, such as through content marketing or link-building campaigns, while external links are typically created by adding hyperlinks to other websites within your content.

Ultimately, inbound and outbound links can both be beneficial for your website if used correctly. They can help boost search engine rankings and send more visitors to your site, but it’s important to ensure the links are relevant and useful for your audience.

difference between inbound link and outbound link
Source: Sound Strategies, Inc.

Is link building still relevant to SEO?

Oh yeah, absolutely! The importance of Link building is still a crucial component to SEO today. It’s essential for helping websites rank higher in search engine results pages (SERPs).

A strong link-building strategy helps create more backlinks to your website, which then helps improve the page’s authority and trustworthiness on the web.

This can help boost organic search rankings, increase website traffic, and ultimately help your business reach more potential customers.

Link building is also helpful in improving the overall user experience on your website by connecting related pages within your site. This can also help improve SERP ranking factors.

Overall, link-building techniques are still a vital part of any SEO strategy. It’s crucial to include a link-building component in your SEO efforts to help improve rankings and website visibility.

If you haven’t started already, do it now.

Link building isn’t something that’s going to bring overnight success, but it’s an important part of any SEO strategy.

If you haven’t started link building yet, then now is the time to do it. If you take your time and build high-quality links over time, you’ll be thanking yourself for down the line.

It’s a long-term investment that will pay off in spades when done right. So don’t wait — start link-building now to give your SEO strategy a significant boost.

Josiah is a multi-award-winning digital marketing consultant and former journalist for the Australia Times. He now helps 6-7-figure brands as a Fractional CMO to generate predictable leads and sales growth.​

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