Your Go-To Google Ads Specialist

A Google Ads specialist is someone who helps businesses and organisations plan, set up, manage, and optimise their Google Ads campaigns.

They have expertise in the Google Ads platform, understand how to create effective ad copy and targeting strategies, track results, analyse data and make adjustments for continuous improvements in the ad accounts.

A Google Ads specialist worth their salt will also have a strategic vision that aligns with your company’s goals — to get more leads, customers, and sales for your business without wasting your budget.

You can find Google Ads Specialists for hire in places like Upwork, which is a great place to hire people.

Some agencies may have specialists, but it’s better to find one person on their own. The best way to hire someone is to talk with them and ensure they know what you need help with. In addition, there are online forums like Facebook groups or Reddit where people post services they offer related to Google Ads. It might be worth looking into if you have specific questions or need help quickly.

And read up on their reviews to see if they’re a good fit for your needs. It’s always best to chat with them before making any decisions. Google Ads specialists are knowledgeable and can help you get the most out of your campaigns, so make sure that you take the time to find the right one for you.

At the end of the day, it’s important to remember that you’re entrusting someone to manage your money, so be sure to choose someone who is knowledgeable and down-to-earth, easy to talk to, and relatable.

Common mistakes that a lot of people make are that they aren’t careful with their match types, and so they bid on too broad of an audience. This can decrease your ads’ relevancy. Google can penalise you for this by making you pay more for your CPCs than other advertisers.

Another massive one is that many agencies do not continue in their learning and upskilling. Many still follow old strategies like Single Keyword Ad Groups (SKAG) and the Alpha/Beta strategy — all outdated and actually cost you more in ad spend than modern methods.

Many new ad managers constantly tweak their campaigns, and it prevents your ads from showing up on Google sooner. My two cents are to give your ads time. On average, it takes around two weeks for them to kick in properly.

Both Google Ads and Facebook Ads offer unique advantages depending on your campaign objectives. Google Ads are often more effective for targeting customers when they’re searching for products or services like yours, thanks to the robust search engine optimisation (SEO) capabilities. 

On the other hand, Facebook Ads excel in brand visibility and community engagement. In a perfect world, a blend of both could be very effective. As a digital marketing specialist, I can help you identify where your ad spend will bring the best ROI.

Firstly, focus on your Quality Score, as it directly influences your per-click costs. Using Google Ads Editor can help you manage campaigns more effectively. Plus, optimise your bids and use geo-targeting to focus on locations where your audience is most active. Schedule a call with me, and let’s deep dive into these strategies to help you reduce your CPA and optimise your Google Ads performance.

Google Partner status is awarded to agencies that excel in using Google Ads. With a Google Partner badge, an agency gets access to a variety of benefits, including industry research and a more direct line to Google support. Becoming a Google Partner ensures that you’re working with a credible, certified Google Ads specialist.

While daily monitoring isn’t strictly necessary, keeping a close eye on your campaigns is important. 

Things can change quickly in the world of online advertising—competition, bidding prices, and even market trends fluctuate constantly. 

If you let your campaigns run unchecked for too long, you could end up wasting budget on underperforming ads or missing opportunities for optimisation.

Regular reviews—weekly at a minimum—can help catch issues early. Look for changes in performance metrics like click-through rate (CTR), conversion rate, or cost-per-click (CPC). 

Even small tweaks, like updating ad copy or adjusting bids, can have a big impact over time.

By staying proactive, you ensure your campaigns remain profitable and aligned with your business goals.

Mobile targeting is crucial in this digital age, especially for businesses like home improvement where people often search on the go. Google Ads mobile targeting allows for device targeting for campaigns, providing a way to reach audiences depending on their device. Optimising shopping ads for mobile can particularly yield great results.

Google Ads can be a boon for niche sectors like online courses and real estate. Through precise keyword targeting and ad placement, you can attract highly interested individuals. Google Ads allows you to set your ads to appear for specific search terms, ensuring your ads are seen by those most likely to convert. With my help, we can optimise your ads to reach your target demographic effectively.

When your cost-per-click (CPC) keeps climbing, it can feel like you’re paying more without getting any extra value. Several factors contribute to increasing CPCs. 

Competitors bidding on the same keywords can drive up costs. Additionally, poorly optimised campaigns—like using broad match keywords instead of exact or phrase match—can waste money on irrelevant clicks.

Another reason could be your quality score. Google assigns a quality score based on how relevant your ad is to the search terms, the user experience on your landing page, and your ad’s expected click-through rate. 

Improving your quality score can lower your CPC because Google rewards ads that are more relevant.

To combat rising CPC, try focusing on long-tail keywords, improving your quality score, and tightening your targeting to avoid unnecessary spending.

It’s normal to want proof before trusting someone with your hard-earned ad budget. 

One good sign is if they ask the right questions from the beginning, like about your target audience, business goals, and past campaign performance. 

If they dive straight into guarantees without learning about your business first, that’s a red flag.

Ask to see case studies or examples of similar businesses they’ve worked with. 

Also, check if they can explain complex concepts in simple terms. If they talk in jargon or dodge straightforward questions, they may lack true understanding. 

Look for transparency in how they report results—clear, honest feedback goes a long way in building trust.

Google Shopping Ads (now replaced by Performance Max campaigns) are a type of ad that features detailed product information. These are especially effective for businesses looking to highlight their products right in the search engine results. Managing shopping campaigns effectively involves using Google Merchant Center and optimising your product listings. As a Google Ads professional, I can guide you through this, ensuring your products reach their intended audience.