What is the Baader-Meinhof Phenomenon? 4 Ways to Use This Brain Trick to Make Your Brand Stick
What’s the Baader-Meinhof phenomenon? Better yet, how can it boost your marketing? Let’s talk about the frequency bias and four
As helpful as psychology can be, it’s important to recognise that it’s not a perfect science. Humans are complex creatures, and our brains are wired in all sorts of ways that can influence the way we perceive, process, and respond to information. That’s where biases come in. As a marketer, it’s crucial to be aware of the biases that can impact your own thinking and the biases that might be influencing your audience.
What’s the Baader-Meinhof phenomenon? Better yet, how can it boost your marketing? Let’s talk about the frequency bias and four
Ever cried at a commercial or laughed so hard you shared it with everyone? That’s emotional contagion in action. Learn
The self-disclosure loop helps you actually chat with your customers instead of just talking at them. Learn the science behind
When was the last time you saw an ad that made you stop and say, “Wait, what?” Maybe it sparked
Making a killer first impression is an art. Find out how the primacy effect can make or break your marketing
Tap into self enhancement bias to make your ads irresistible. Learn the secrets to captivating your audience.
What is the Decoy Effect? It’s a subtle yet powerful sales tool. Learn how to master it for your business
Discover the secret of the blemishing effect in boosting sales and creating authentic customer experiences.
Conversion rate optimisation consultants promise a lot, but do they deliver? We break down what you need to know.
Josiah is a multi-award-winning digital marketing consultant and former journalist for the Australia Times. He now helps startups and Fortune 500s use online marketing to generate predictable growth.