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Why Hire a Marketing Consultant? 10 Reasons Why it Beats Agencies

Why hire a marketing consultant

Marketing is an essential part of any business. You need to market your company daily if you want it to grow over time.

Yet if you’re a 7-9 figure business owner, chances are you’ve run out of time each week to market your business properly.

Outsourcing marketing is a simple and cost-effective solution to combat this. While not new to most modern businesses, it’s a solid strategy to bring in a slew of benefits for your brand. 

Businesses that know how to use marketing outsourcing are the ones that can grasp the designs and also the technology that makes them so successful. 

As scary and daunting as it might seem to leave your marketing up to a big agency – hiring a local freelancer or marketing consultant can give you the strategic edge you need – while also benefiting from the comfort of having someone nearby to rely on.

So the question is, why hire a marketing consultant? Here are 10 benefits of hiring a marketing consultant and why it’s better for your budget and performance goals.

Advantages of Hiring a Local Marketing Consultant

1. It’s convenient

One of the key reasons why you should hire a local marketer is because they’re convenient to have on-call. Sometimes, hiring huge marketing agencies comes with all the bureaucracy and pecking orders of senior management.

When it comes to solo or small nimble marketing teams, you can easily connect with the people in charge. No waiting weeks on answers just because it had to go through three executives first.

Marketing consultants and smaller agencies don’t force you to go through a committee or weigh your ideas against their own. They can deliver more timely solutions when you need them most.

a hierarchy chart for a typical agency, starting with the agency president at the top and branching out to various positions such as the head of project management, executive director, head of client services, head of production, and head of technology.
Source: Instapage. That’s a lot of people…

2. They’re knowledgeable

Another reason people prefer working with marketing consultants is that they are extremely knowledgeable.

They have first-hand experience working for larger agencies. They’re up-to-date with the latest strategies and trends better than most amateur-led agencies that are fresh off the block from taking yet another “guru” course.

This can lead to better decisions and a more holistic business plan that covers all aspects of your marketing, not just single-focused channels that support the agency’s skillset.

3. They’re cost-effective

Consultants, in most cases, work out to be more affordable than the long-term costs of agencies and their retainer-focused agendas.

There’s a caveat to this. As the saying goes, “when you pay cheap, you pay twice”. This is because of the number of revisions you’ll need after hiring a cheaper freelancer or price-based agency due to their oversight and lack of attention to detail.

Hiring an experienced digital marketing consultant will save you more in the long run by doing things right the first time.

And, if you’re strapped for cash flow, hiring an expensive agency may be out of the question.

an image displaying a pros and cons chart for freelancers versus agencies. the chart outlines the advantages and disadvantages of working with freelancers or agencies for various services such as website design, digital marketing, and content creation.
Source: Brightscout

4. They’re conscious of your branding

Local marketers are typically more open to your ideas and brand values, which allows you to work together effortlessly and make an amazing project.

Sometimes, if you hire someone inexperienced, they won’t look at your business objectives as a whole. This leaves a high chance of brand inconsistency, ultimately damaging it over time.

5. They’re up-to-date

There is no doubt that when it comes to marketing, you want an up-to-date source that keeps itself informed about the current trends and essentials of marketing.

In most cases, employees do not take the initiative to upskill. There have been many cases where I’ve seen the head of marketing in large firms not read a single book in three years of their employment to upskill.

You want someone who takes loves their craft… passionately.

[Bonus] How to get found on Google faster, drive more sales, decrease churn and improve your customer LTV

1. Be consistent with your marketing

Even if you have a solid business, you need to advertise it. Marketing is about advertising your business and creating constant interest.

Therefore, you will have to keep marketing, or your company will soon become irrelevant or no longer thrive as it did before – something that many companies fall prey to.

Otherwise, you might get left behind by competitors who are marketing their businesses like crazy. If you’re unsure how to get started, you can work with business marketing experts to assist you.

2. Nurture your employees

It’s the employees that make or break a business. If they are approachable, helpful and willing to serve customers with a passion, then you could be on your way to building a more successful company.

Customer service does not just work at the register; it works all over the company. It is essential that everyone from executives to only front-line employees can take pride in their jobs.

You want your employees to be happy, so they’ll be motivated and have a rewarding experience at work.

Your business begins with training your employees to focus on the customer and deliver the highest quality of service.

When your employees are happy, they’ll be motivated and excited to work hard. They might even be more successful at their jobs because they’re in a good mood!

an image displaying statistics about engaged employees. the stats show that 50% of engaged employees post messages, pictures, and videos about their employers on social media, while 33% have shared unsolicited positive comments. engaged employees are also 24% more likely to help boost sales compared to uninvolved employees. these statistics highlight the importance of employee engagement in building a positive brand image and driving business success.
Important employee engagement engaged employee stats

3. Give customers incentives to buy

The next step is to provide incentives for customers to buy from you. This will make them want to do business with you rather than any competitor that might be tempting them at that time.

This can be done with promotions, loyalty programs, and discounts. If your clients feel they’re getting more value for their money, they’ll likely make repeat purchases with your brand.

You have to make sure that your website is optimised for local search.

This means building up your local citations, ensuring you have a Google My Business account that’s optimised, and ensuring all your social media channels have the same information.

For more information on the technical side of local SEO, check out our SEO services here.

a screenshot of a google search result displaying a local search for "stateside seattle" on the right-hand side of the screen. the local search includes information such as the business's address, phone number, website, and reviews. this information is helpful for users who are looking for local businesses and want to learn more about them.
Source: Neil Patel

5. Be active on social media

Before you start promoting your business, it is essential to have an excellent social media marketing strategy.

If you do not have one, creating content for social media can be difficult.

One way to create content for social media is to share interesting facts about the industry that will attract people and generate interest in your brand.

Who to pick? Agencies vs marketing freelancers?

Outsourced marketing is the key to expanding your company without hiring employees or sizeable digital marketing agencies.

Once you find the right marketing outsourcing partner, you can rest easy knowing that your business will have the correct exposure and opportunities to expand your business in the right way.

Josiah is a multi-award-winning digital marketing consultant and former journalist for the Australia Times. He now helps 6-7-figure brands as a Fractional CMO to generate predictable leads and sales growth.​

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