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Meet OJ Villacorta

With a decade of digital marketing experience under his belt, OJ’s got a knack for words and social media that make brands grow. He works on doing the little things online that lead to big real-world wins. Pretty much like when he’s hooping on the basketball court.

All content by OJ Villacorta

How to Do Audience Research for SEO — 5 Tips for More Traffic and Conversions

Learn how to do audience research for SEO in 5 easy tips.

OJ Villacorta 30 December 2024

A clean and modern illustration of a scientist in a lab analysing two distinct Google ad formats, showcasing a video ad on one screen and a text ad on another. The scene features sleek laboratory tools and Google branding elements with vibrant colours, symbolising the precision and experimentation involved in an effective PPC testing strategy.

5 Must-Try PPC Testing Strategies for Google Ads To Bring In More Conversions

The secret to better PPC campaigns isn’t just throwing more money at

OJ Villacorta 8 January 2025

A traveler wearing a straw hat and denim backpack standing in front of a brightly lit airport flight schedule display, symbolizing the importance of real-time updates in travel feed in search ads for seamless trip planning.

How Does Google’s Travel Feed in Search Ads Work? 5 Big Questions Answered

Google Travel Feeds are stealing the spotlight with real-time prices, ratings, and

OJ Villacorta 22 November 2024

Man in a workshop wearing glasses and overalls, working on a laptop and researching 'Is Google Ads Worth It?' in a woodworking studio, surrounded by tools and materials.

Is Google Ads Worth It For Small Businesses? 7 Reasons It Could be Worth Your Money

Wondering if Google Ads is worth it for your small business? It

OJ Villacorta 1 January 2025

A digital illustration showing the death of third-party cookies. The image displays a broken chocolate chip cookie in the centre, surrounded by a laptop, a TV, and two smartphones, symbolising the disruption in cross-device tracking. This visual represents the end of third-party cookie tracking across devices, with an emphasis on privacy and data protection.

7 Reasons Behind the Death of Third-Party Cookies (And What You Should Do Now)

Third-party cookies are fading fast, and there’s no turning back. Privacy laws,

OJ Villacorta 30 October 2024

A colorful step-by-step flowchart graphic with interconnected sections in blue, green, orange, yellow, and red over a grey background, representing a structured approach to understanding Google Ad Policy. This design illustrates how policies flow in stages, symbolizing progressive actions in ad compliance.

7 New Google Ad Policy Violations That Could Get Your Account Suspended

Google’s cracking down with 7 new ad penalties — and you could

OJ Villacorta 1 January 2025