#1 AI EmployeeS for Marketing Teams

It’s a fair concern — many AI tools spit out robotic, generic text. But the main thing to making AI-generated content sound human is guiding it properly. First, train it with your brand voice by providing sample content. Many AI systems let you input tone preferences, so use that feature to your advantage.

You also need to use AI as a first draft, not a final product. Let it do the heavy lifting, then tweak it slightly to add personality. Think of it like having an assistant who gets things 90% done, and you just add the finishing touches. This still saves hours compared to writing from scratch.

Then you need to structure prompts carefully. Instead of asking for “a social media post about our new product,” be specific: “Write a friendly, engaging LinkedIn post announcing our new AI tool that helps marketers create content 80% faster.” The more details you provide, the better the output will match your needs.

Keeping a consistent brand voice can be tough when juggling emails, blog posts, ads, and social media. The best approach is to set clear guidelines before using AI (which we’ll do for you). 

We’ll need to help you define your brand’s tone — formal, casual, playful? Do you use certain words or avoid jargon? Having a simple style guide ensures every piece of content feels connected.

Most AI tools allow customisation, so feed them past content that represents your ideal voice. You can also refine results by adjusting tone settings or giving feedback on generated drafts.

If you’re working with a team, make sure everyone follows the same process. Using AI doesn’t mean losing control; it actually helps enforce consistency since the tool follows instructions exactly. A little setup at the start means less editing later, saving even more time.

Not all AI tools are created equal. Some churn out basic, stiff-sounding text that takes forever to fix. The trick is knowing how to guide the AI so it gives you something useful from the start.

Think of AI as a junior writer. If you give vague instructions, you’ll get average results. But if you provide detailed prompts — tone, length, key points — you’ll get much better content. Also, most AI tools improve over time the more you use them. They learn from your edits and adapt to your preferences.

Instead of expecting perfect results instantly, treat AI like a starting point. Use it for idea generation, outlines, or first drafts, then refine as needed. Even with a little tweaking, it’s still far faster than writing everything manually. Once you find the right workflow, you’ll notice a huge difference in efficiency.

AI doesn’t copy and paste from existing web pages; it generates fresh content based on patterns it has learned. However, because it’s trained on vast amounts of data, there’s always a chance it might produce something similar to existing content.

To make sure it’s original, many AI tools come with built-in plagiarism checks. It’s also a good habit to run important pieces through plagiarism detection software before publishing. Another tip is to personalise the content by adding unique insights, company-specific information, or anecdotes — things only you can provide.

AI works best when combined with human creativity. Use it to speed up the process, but always give it a quick review to make sure it reflects your brand and message perfectly.

AI can handle a big chunk of content creation, but it doesn’t completely replace human writers. Instead, think of it as an assistant that removes the repetitive, time-consuming parts of writing.

For example, AI can draft blog posts, social media captions, email sequences, and ad copy in minutes. But still, humans are still needed for strategy, storytelling, and fine-tuning the final version. If you currently spend hours staring at a blank page, AI can help you skip that painful first step.

Some businesses use AI to reduce reliance on expensive agencies or freelancers, while others use it to support their team so they can focus on higher-level tasks. Either way, it’s about working smarter; not eliminating the creative touch entirely.

AI works well for common topics, but if your industry is highly specialised, you may need to give it extra guidance. The best way to do this is by training it with relevant material; your past content, competitor examples, or industry reports. Some AI tools even let you upload reference documents to improve accuracy.

Another trick is breaking down complex topics into simpler prompts. Instead of asking for “an article on advanced cybersecurity protocols,” try: “Explain cybersecurity for small business owners in a way that’s easy to understand.” Adjusting the prompt helps AI generate more relevant results.

If you need ultra-technical content, AI can still save time by creating outlines or summarising research. Then, a subject matter expert can refine the details. This way, you get the best of both worlds… speed and accuracy.