GET MORE SALES WITH CMO CONSULTANTS


The upfront cost of a CMO consultant might seem high. However, a good one can actually save you money in the long term. 

For one, they stop you from wasting cash. They’ll identify marketing tactics that aren’t working and suggest ways to turn them around. This frees up your budget to focus on things that actually bring in leads and sales. Also, they’ll also bring expertise you might be missing. They have the knowledge and experience to take your marketing efforts to the next level and get you the results you need.

Not all CMO consultants are the same. The traditional image might be someone who joins your company full-time, which can be expensive. But there’s another option.

Think of a CMO consultant like a marketing expert you can work with by the hour. They work with you part-time, giving you access to their smarts without the full-time cost. This way, you get all the benefits but it fits your budget better. Plus, they can work alongside your existing team, teaching them new tricks and helping them level up.

You’re right. Not all consultants will know your business like the back of their hand.  That’s why it’s important to find someone who’s familiar with your industry. Ideally, they’ve helped businesses similar to yours.

When you interview consultants, ask them to show you case studies. Request for examples of businesses in your industry that they’ve helped grow. This way, you can see if their magic touch works for companies like yours.

Finding someone who fits your company culture is important. There are things you can find a CMO consultant who’ll gel well with your team.

Schedule video calls with candidates. This way, you can get a feel for their personality beyond just a resume. Are they easy to talk to? Do they seem approachable and down-to-earth?

Also, think about your existing team. What kind of personality works well with them? Someone serious and buttoned-up, or maybe someone more casual and fun? Look for a consultant who complements your team’s dynamic.

Yes, a CMO consultant can definitely make a quick impact. First, they’ll do a deep dive into your current marketing efforts. You’ll get help in finding areas where you can improve things right away. Once you’ve identified what needs fixing, they can help you jump in and finetune your marketing strategy. This way, you can start bringing in more leads and sales faster.

But you don’t just want a short-term fix, right? You want something that lasts. This means you need to find a consultant who takes a “big picture” approach. That’s how you can build a solid foundation for your business.

It’s best to get key people in your company on board from the start. Talk to them about what a CMO consultant can bring. Explain how they can help your marketing efforts improve and maybe even save you money in the long run.

More importantly, let them know the consultant won’t replace your existing team. They’ll actually work alongside them, sharing their knowledge and skills. By getting everyone on the same page from the beginning, you can avoid any surprises or resistance down the road. 

How often you chat with the consultant depends on what you’re working on and what works best for you.  What’s important is to stay in touch. Most consultants will want to chat weekly or every other week. The good news is, these meetings can be adjusted to your needs. If you prefer shorter, daily updates, some CMO consultants can work with that. Just focus on finding a rhythm that keeps everyone informed and on the same page.

Before you hire the consultant, have a chat about your long-term vision. What do you want your marketing to achieve in the next few years? What kind of bespoke package will fit your needs? Maybe you want them to be your long-term marketing partner. This gives you continuous support in managing your marketing. Or, maybe you want them to build you a solid marketing plan and then teach your team how to run it themselves.

The best option depends on your needs and goals. Talk to the consultant about both possibilities and see what feels like the right fit for your company.

Some consultants handle everything from strategy to running the actual campaigns. Others focus on being your mastermind, creating the plan but leaving the day-to-day execution to your team. You need to figure out what you need upfront. Do you want someone to handle everything, or do you have a great team that just needs some strategic direction?


If you want the consultant to take care of everything, look for those offering full-service packages. They’ll create the plan, run the campaigns, and basically become your marketing team.

On the other hand, maybe you have a strong internal team but need a marketing mastermind. If so, look for consultants who focus on strategy. They’ll create a solid marketing plan, but your team will execute it, putting their new marketing knowledge to the test.

Absolutely. Sometimes, companies need a little help turning things around. CMO consultants can bring a fresh perspective and look at your marketing with a clean slate. This helps you identify areas that might be holding you back. Think of it like getting a second opinion from a marketing expert.

You get help developing strategies specifically designed to support your turnaround efforts. These will help you attract more customers, boost sales, and get your business back on track.