FRACTIONAL CONSULTING

Imagine having an expert on speed dial, but without the hefty price tag of a full-time employee. 

That’s what a fractional marketing consultant is. 

They’re coaches who work with you part-time, offering expert advice for your business needs and budget.

Think of all those headaches – figuring out a strategy, creating authoritative content, and understanding what’s working (and what’s not). 

Fractional consulting services can handle all of that for you. 

A marketing consultant works alongside you, guiding you through the process and making sure you hit the bullseye.

Building a whole team can be pricey, especially for smaller businesses.

That’s where fractional marketer comes in.

You get access to top-notch knowledge without hiring someone full-time.

Plus, this flexibility lets you adjust the support you receive as you grow or your needs change.

Fractional consultants can be a lifesaver, especially for organisations of all sizes.

• Tight budget? No worries. They’re a cost-effective way to get help without breaking the bank.
• Can’t figure out the right strategy? They can work with you to develop a clear roadmap for your business.
• Current campaigns feeling a bit stale? They’ll help you breathe new life into your strategies and improve your results.
• Need an expert on your team? They can provide the specific skills you need, when you need them.

The cost of hiring a fractional marketing consultant can vary depending on a few things: how much experience they have, what kind of help you need, and how much time you’ll be working together.

But the good news is, it’s almost always cheaper than hiring a full-time team member. 

Fractional chief marketing officers (CMOs) cost about 50-75% less than hiring a full-time CMO, including salary and benefits.

Many fractional experts even offer different pricing options, so you can find a plan that fits your budget perfectly.

Getting started with a fractional consultant is easy.

They’ll kick things off with a call to understand your goals and what you’re hoping to achieve. 


Once they get a feel for your business, they’ll create a custom plan outlining exactly what they can do to help.

They’ll work alongside you every step of the way, keeping you in the loop and making sure you’re comfortable with everything they do.

There are different ways to find good support.

You can ask for recommendations from other entrepreneurs, search online, or attend industry events.

No matter how you do it, make sure that you find one with a portfolio showing experience in your industry and who you feel comfortable working with.

There are many benefits to working with a fractional consultant, including:

• Expertise without the hefty price tag – you get expert advice without the full-time cost of hiring someone.
• A toolbox full of skills – they have the knowledge to tackle all things marketing, from Google Ads to website optimisation.
• New eyes on your strategy – they’ll give you a fresh perspective to help you see things you might have missed.
• More bang for your buck – they’ll work with you to make sure you are actually bringing in new customers.
• Free up your time to focus on what you do best – you can focus on running your business while they handle the nitty-gritty.
  
  Businesses using fractional marketing services roll out their strategies 30% faster than those sticking with in-house teams alone.

One potential challenge of working with a part-time expert is that they may not be as familiar with your brand as a full-time employee.

However, this can be mitigated by providing them with clear information and goals upfront.

Another challenge may be the part-time nature of the arrangement, requiring clear communication and established workflows.

Ready to rock your campaigns with a fractional leadership team? Here’s how to hit the ground running:

• Know your goals. Before you jump in, have a good idea of what you want to achieve. Are you aiming for more website traffic, increased sales, or brand awareness?
• Who are you trying to reach? Who’s your ideal customer? Understanding your target audience is key to crafting effective messages.
• Dig up your dirt. Gather any materials you already have, like website stats or social media analytics. The more info you can share, the better.
• Be an open book. The consultant needs to understand your business inside and out. Be prepared to share relevant details about your company and its goals.

By taking a few minutes to get prepped, you’ll be setting yourself up for a successful partnership with your fractional marketing consultant.