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Digital Marketing for Legal Firms

Get new cases on demand. Digital marketing for lawyers

Despite your law firm's high level of expertise and commitment to excellence, attracting elite clients remains a challenge. Traditional marketing methods are no longer working, leaving your firm unnoticed by potential high-value clients.

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Struggling to attract the high-end clients your law firm deserves?

You know your firm has the potential to serve quality clients, but your digital presence isn’t showcasing your unique difference. You’re missing out on opportunities to engage with the clients who need your legal services the most. We specialise in digital marketing for legal firms. Our online marketing strategies are designed to highlight your firm’s expertise, directly appealing to specific clientele at a reasonable customer acquisition cost.

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4.8 stars out of 116 reviews
4.7/5

Holistic Audits

We'll have a chat about your challenges. Then I'll dig into your current marketing efforts to see where I can make the most impact in the shortest amount of time.

Websites & SEO

The law websites I build are almost 100% turnkey − the research, content writing, design, deployment, and SEO injections are done for you. This is ideal for rebrands as well.​

Targeted Google Ads

With over $73m+ generated in online sales for brands globally, I've had record success in developing new business for my clients. Scroll below for marketing for legal firms.

Law firm marketing just got easier

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AS FEATURED IN

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How this migration law firm quadrupled their new cases in just 3 months

Have you ever wondered what the right marketing strategy can do for your law firm? A client of ours witnessed this transformation firsthand. By implementing our tailored marketing approach, they saw an astonishing 400% increase in new cases within just three months. It wasn’t just about getting more clicks; the redesign of their website played a crucial role, turning visitors into clients at a significantly higher rate.

law firm website design marketing
4.8 stars out of 116 reviews
4.7/5
4.8 stars out of 116 reviews
4.7/5

Recent success stories

How to get started with a law firm marketing consultant

  • Step 1: we’ll meet virtually for a cup of coffee to discuss your objectives, prior attempts at reaching them, as well as what has been successful so far.
  • Step 2: You’ll invite me to conduct an audit. After reviewing your current marketing efforts, I will create a list of opportunities and provide my own suggestions.
  • Step 3: I’ll help or refer you to someone. I’ll either offer to implement the strategy myself or refer you to someone else who can do it.
4.8 stars out of 116 reviews
4.7/5

Brand experience

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Frequently asked questions

Digital marketing opens a world of opportunities for law firms. It’s like having a megaphone that reaches exactly the right people.

For a law firm, this means crafting an online presence that speaks directly to potential clients. Through SEO, your firm surfaces right when someone is searching for legal advice.

Content marketing then steps in, showcasing your expertise – imagine a blog post explaining legal processes in layman’s terms, immediately positioning you as approachable yet knowledgeable. Social media marketing allows for a more human touch, sharing success stories or legal tips, making your firm relatable.

It’s about creating a digital ecosystem that reflects the professionalism and expertise of your law firm, but in a way that’s accessible and engaging for your potential clients.

SEO is like the compass that guides potential clients to your law firm’s website.

It’s not just about stuffing your site with legal jargon; it’s about understanding what your potential clients are looking for and making sure they find you.

For instance, if you specialise in family law, your website should be optimised for terms that people actually use when they’re in need of such services.

It’s also about local SEO – making sure that when someone in your area searches for a family law attorney, your firm shows up. But it’s a long game. SEO isn’t an overnight fix; it’s about building a solid foundation that consistently brings your firm to the forefront of search engine results over time.

Absolutely. Social media marketing for law firms isn’t about posting a barrage of legal content; it’s about connecting and building trust.

It’s an excellent tool for the legal process and making your firm approachable.

You could share insights on common legal queries or updates on legal reforms. It’s also about showing the human side of your firm – sharing team achievements or community involvement.

This approach makes your firm more than just a service provider; it makes you a part of your potential clients’ community. The key is to maintain professionalism while being relatable, ensuring that your social media presence aligns with the ethos of your legal practice.

Online reviews are the digital equivalent of word-of-mouth for law firms. They provide credibility and build trust even before a potential client contacts you.

It’s important to actively manage these reviews. Encourage your satisfied clients to share their experiences online. But it’s not just about gathering positive reviews; it’s also about how you respond to them, especially the less favourable ones.

Addressing concerns raised in negative reviews shows that your firm values feedback and is committed to improvement. This open and professional approach to reviews can significantly enhance your firm’s reputation online.

For personal injury lawyers, digital marketing needs to strike a balance between being informative and empathetic. Content marketing is key here – think informative articles explaining the legal process in personal injury cases or tips on what to do after an accident.

SEO strategies should focus on keywords specific to personal injury law, ensuring your firm shows up when people need it the most. Another effective strategy is PPC (Pay-Per-Click) advertising. It allows you to target potential clients precisely when they’re seeking legal help. These strategies, combined with a user-friendly website, can significantly boost the online presence of a personal injury law firm.

Digital marketing for lawyers differs primarily in the need for a balance between professionalism and accessibility.

Legal marketing must adhere to specific ethical standards and regulations, making it unique compared to other industries.

For instance, content marketing in the legal field should provide valuable insights without giving direct legal advice.

SEO strategies must consider the specific ways people search for legal services, which often involves local search terms like ‘lawyers near me‘ or ‘best divorce attorney in [Location]’.

Additionally, digital marketing for law firms must always respect client confidentiality and navigate the sensitive nature of legal issues.

Developing a digital marketing plan for a law firm should start with a clear understanding of your goals.

Are you looking to increase brand awareness, attract more clients, or establish your firm as a thought leader in a particular legal area?

Once your goals are defined, assess your current online presence. This includes your law firm’s website, social media profiles, and any existing content.

Identify the gaps and areas for improvement. Then, consider your target audience and the best channels to reach them.

Is it through SEO, content marketing, social media, or paid advertising? Finally, plan your content strategy. What type of content will resonate with your audience? How often will you publish?

Remember, a successful digital marketing plan is not set in stone; it requires ongoing evaluation and adjustment to ensure it aligns with your firm’s evolving goals.

4.8 stars out of 116 reviews
4.7/5