#1 PROVEN PPC FOR DENTISTS
Why pay for clicks that don’t turn into patients?
Does your dental marketing agency give you vague explanations, poor reports, and lacklustre results? Here's the new way to run profitable PPC for dentists.











Sick of dental digital marketing agencies overcharging and underdelivering?
Dear dental practice owner, it sucks when people take advantage of you. Especially the dental PPC agency you hired. No matter how legit they sound, with their bells and whistles and “real” video testimonials, they still manage to let you down.
Their go-to strategies are to discount your services — cheapening your dental practice’s services and making your competitors look better. But how should you know better? Digital marketing for dentists is confusing. So if you’re sick of mediocre dental PPC agencies, keep reading.

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Meet the dental clinic that got an extra $500k in revenue in less than 1 year
When Elevate Dental first came to us, they had already been burned by two dental marketing agencies.
It was clear that they had not seen any real success from their digital marketing efforts, despite the fact that these agencies specialised in just web marketing for dentists.
Learn more about how they hired JRR Marketing to get an insane return of 900%.

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Need real PPC for dentists that actually work?
Proven dental ads
No "set and forget" marketing campaigns. You'll receive 100% transparent, ongoing booked appointments, actioned tasks, recommendations, and highlights.
Regular ROI reports
Every dental clinic that works with me receives complete sales tracking and detailed reporting. This is a single source of truth for your marketing.
HIPAA compliant tracking
All of your ads are written and cross-checked by a proven dental marketing professional that has a background in journalism and sales psychology.










Before we stepped in: high costs, low returns. After: steady patient growth
Get more dental patients with PPC in 3 simple steps...
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Schedule A Free, No-Commitment Call
Book a time that works for you to discuss your practice’s goals and challenges with dental marketing. You’ll get personalised insights on how PPC can bring in more local patients ready to book appointments. -
2. Let Us Create Your Custom PPC Strategy
No need to guess at what works. When you opt-in, we will build a strategy made specifically for your dental practice — targeting people who are actively searching for the services you offer. -
3. Watch The Ads Go Live And Start Seeing Results
Your ads will be set up, launched, and monitored daily to make sure they’re performing at their best. You’ll start attracting new patients without the stress of managing campaigns yourself.
If we don’t beat your current results within the first 90 days, we’ll work for free until we do.
If we don’t outperform your current marketing agency or in-house marketing team within the first 90 days, we’ll keep working at no additional cost until we reach better results.
We manage quite a lot of accounts. Josiah was able to reduce our CPA costs by 50% in less than 4 weeks.
Don’t let your competition take all the patients
You’ve probably noticed other dental practices showing up at the top of Google when someone searches “dentist near me.” It can feel like they’re always ahead, soaking up all the patients who find them first.
But here’s the thing — there’s still plenty of opportunity for you to claim your spot. With the right PPC strategy, you don’t need a massive budget to compete.
What you do need is a smart approach that gets your practice seen by the right audience. Those nearby patients who are actively looking for a dentist are out there. Make sure they find you instead of scrolling past to your competitor down the street.

Questions we get asked as a dental PPC agency
How does PPC help dental practices attract more local patients?
PPC (pay-per-click) is a type of online advertising where you only pay when someone clicks on your ad.
For dentists, this means you can target people actively searching for dental services in your area. Instead of waiting for potential patients to find your website organically, PPC helps you jump to the top of search results when people look for “dentist near me” or similar terms.
By targeting specific keywords and locations, PPC ads bring in more relevant traffic — people who are likely to book an appointment because they’re already interested in what you offer.
You can even create ads for specific services like teeth whitening, emergency care, or orthodontics, so you’re not just attracting any patient but ones looking for what you specialise in.
When done right, PPC drives more qualified leads to your practice, helping fill up your schedule with local patients ready to make a booking.
Why didn’t PPC work for my dental practice before?
If you’ve tried PPC before and didn’t see good results, it could be due to several factors.
One common issue is not having the right targeting in place. If your ads were shown to people outside your service area or those not really looking for dental treatments, then it’s no surprise they didn’t convert into bookings.
Another possible reason is improper keyword selection. Broad or irrelevant keywords can lead to wasted clicks and high costs.
It’s also important to consider if your landing page was optimised. Even if your ad gets clicked, if the page visitors land on isn’t convincing or easy to navigate, they may leave without booking an appointment.
Lastly, consistent monitoring and tweaking are key. PPC isn’t a “set it and forget it” strategy — it requires regular adjustments to improve performance over time.
How much should a dental office spend on marketing?
Generally speaking, I recommend 10% of your top-line revenue. But it depends on where you are at with your practice, such as your current patient capacity, new patient acquisition cost, lifetime value of each patient, location, competition, and growth goals.
If you’re ambitious and are looking for a marketing plan that focuses on fast growth, it may be wise to spend 30-40% of top-line revenue in the first three months. This helps you to get an injection of new dental patients into your business.
So, where does your investment go? In most cases, if you do not have a compelling dental website design that converts web traffic into new patients, you’re looking at another couple of grand to set that up correctly.
That means compelling content, accurate conversion tracking to measure new bookings, and fast page loading times. All needed to help you grow your Google business and online reputation.
For short-term traffic, it’s best to invest in marketing services such as Google Ads for your PPC search campaign. The only issue is that depending on your competition, bid strategy, and expected click-through rate; your pay-per-click would vary. But there are many ways to get discounts on your ads. Most dentists start with $3-$8k per month in PPC Ad spend.
For long-term growth, you should consider investing in dental SEO management. This helps outweigh the need to keep driving paid traffic from PPC Ads.
Eventually, your search engine optimisation will take over Google Ads as you naturally rank for top keyword positions. Meaning you’ll be getting free traffic over time.
Of course, the investment there is spending a few months of hard work on your SEO (and landing pages) before you get to that point.
Have you worked on cosmetic dentist marketing before?
Yes! I’ve been working with cosmetic dentists to increase patient bookings for the past five years.
Whether it’s dental veneers, teeth whitening or dental implants, I’ve helped many dental practices secure new bookings for as little as $20 per appointment.
Cosmetic dentist marketing is perhaps one of my most popular services for generating booked appointments for dentists.
What's your experience with Invisalign marketing?
I work with dozens of dentistry clients around the world (including Australia) that need to reach specific quarterly and yearly KPIs (return on investment) with Invisalign treatments.
For this reason, I have an exact strategy I use for each dental marketing client. This involves creating bottom-of-funnel (BoFu) ads that drive more bookings based on buyer’s intent.
The delivery channels vary per dentist and their competition level. But my digital dental marketing team and I mainly stick to Google Ads and SEO based on existing performance benchmarks.
Why should I consider Google Ads for my dental practice?
So why choose Google Ads over, let’s say, social media marketing like Facebook, Instagram or Youtube? Is Google Ads superior to all the other platforms?
I’ve written an article on why Google Ads is a viable option for your business. You’ll learn how to utilise Google Ads in every stage of your marketing strategy.
There is no real reason you shouldn’t use Google Ads as part of your digital marketing mix.
We look at your dental clinic’s digital marketing strategies and make a marketing plan to grow your dental practice using best practices.
Can ads help get my dental office to the top of Google?
Unlike traditional SEO methods, which can take months or even years to bring results, Google Ads (PPC) offers instant visibility in the top search engine results.
By choosing the right keywords and creating ads targeting those terms, you’ll be able to start bidding on them and raise your position in search engine rankings.
Optimising campaigns regularly is also key in order to make sure you’re getting the most out of your budget.
Is Google Ads the best way to attract new dental patients?
If you’re a dentist searching for new ways to attract patients, Google Ads is a great place to start. It’s probably one of the best investments you can make for your dental practice.
By using this powerful platform to target potential customers searching for dental services, you can quickly get bookings and it makes it easy to see a return on investment for your pay per click campaigns.
Ads on Google are an effective way to reach the right audience and help your dental website show up at the top of search engine results.
The key to success with Google Ads is to make sure you include relevant keywords like “dentists near me” in your ad title and description so that when someone searches for those terms, they see your ad, and click on your ad.
How do I know if the patients coming from PPC are worth it?
When running PPC campaigns, one of the biggest concerns is whether the leads you’re getting will turn into quality, long-term patients.
The good news is that with careful targeting, you can focus on attracting the kinds of patients you want — whether it’s families, individuals needing cosmetic work, or patients seeking long-term care.
Tracking tools allow you to measure more than just clicks. You can track actual phone calls, form submissions, or booked appointments.
From there, you can evaluate how many of these leads become patients and whether they return for follow-up visits.
Over time, analysing these numbers helps you understand your true return on investment (ROI), ensuring that the patients acquired through PPC campaigns are valuable to your practice.
Will my competitors’ ads hurt my PPC performance?
Competition in PPC is a reality, especially in the dental industry, but it doesn’t mean you can’t succeed.
Your competitors may be bidding on similar keywords, but PPC platforms like Google Ads use a combination of your bid amount and ad relevance to determine where your ad ranks.
So even if someone outbids you, if your ad has better content and matches user intent more closely, it could still rank higher.
One tip to outperform competitors is to focus on niche keywords and services they may not be targeting heavily.
Also, regularly updating and refining your ad copy, offers, and landing pages can give you an edge, even in a competitive landscape.
How can I get a return on investment for PPC?
If you own a dental business, use Google Ads to get the best results possible. Use these tips to improve your results:
1. Know Your Audience: Understand your target market and create campaigns targeting them. This way, you can maximise the relevance of your ads, making them more likely to generate conversions (and higher quality scores).
2. Monitor Keywords: Research and identify the most relevant keywords to your business and track their performance over time. This will help you determine which ones are giving you the best return on investment so you can focus more of your budget on those areas.
3. Optimise Your Ads: Regularly review and adjust your ads to ensure they work as effectively as possible. Try different ad copy, images, and call-to-actions to see what resonates best with your target audience.
4. Track Results: Use analytics tools such as Google Analytics and WhatConverts to track the performance of your campaigns and see how effective they are in generating a return on investment. This way, you can make informed decisions about where to allocate your budget and adjust when needed.
By following these practices for dentists, you can get the most out of your Google Ads campaigns and maximise return on your investment.