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Migration marketing
How a Melbourne Migration Agent increased bookings by 400% through High-ROI Search Marketing
Ed found that his team were wading through a sea of leads, but the majority didn’t align with what they were looking for.
It was clear: their online ads were casting too wide a net. They grappled with several pressing issues.
First, there was no way to gauge the actual success of their ads. Next, their keyword strategy seemed to burn resources rather than fuel growth.
Their ads, meant to stand out, barely scratched the surface of what made them unique. And to cap it all off, their landing page felt like it was built before the dot-com boom.
Realising the gravity of the situation, Ed sought a clearer path through the digital wilderness, one that would lead them straight to their ideal clients, more revenue and predictable growth for their business.
About Gogozing
Gogozing Migration simplifies the intricacies of migration by offering clear, jargon-free advice, giving every client the best shot at success. With offices in Melbourne, Australia, and Seoul, South Korea, they are dedicated to delivering reliable immigration services to businesses, families, and individuals from all corners of the Earth.
What was the solution?
Ed realised the potential of online lead generation. More eager than ever before, he set out to change the way he and his team were attracting new cases.
When we sat down for a chat, it was clear he was committed to evolving; moving away from old tactics and onto proven marketing strategies.
He told me about everything happening right now and expressed his goals for the business and where he wanted it to be in the next six months. We began with a full scope, 360° digital plan to see what we could do to turn things around.
I tell you, I found a treasure trove of new opportunities to explore. Things that Ed and his team could be doing right now to improve his conversion rate, and the way he positioned himself online.
This gave us a roadmap to see how we could solve his lead quality issue. From there, we designed a new landing page, specifically made to resonate with their ideal clients.
Beyond its visual appeal, the page was infused with strategic content placement, optimised SEO (to get found on Google faster), and intuitive design to make people feel empowered to navigate the website with ease.
Once this solid foundation was set, the next step was to attract higher quality traffic to his website. I needed to refine his existing Google Ads. My goal for the first 3 months was to train the algorithm. Making sure we were found whenever someone needed an Australian visa. But not just anyone. People who were ready to take that next step. I didn’t want tirekickers.
What were the results?
Once we perfected his campaigns over the three months, we worked out his ideal customer acquisition cost (CAC) and how much he was willing to spend for a new customer in general. This is where things really took off for his business.
Within 6 months of working with Ed and his team, we witnessed an astonishing 400% increase in bookings (YoY), indicating a stronger resonance with potential clients.
Overall quality traffic surged by a massive 140%, a testament to the engaging content and strategic placements. With our tweaks to the ad strategy, the click-through rate improved by 11%.
Today, GoGozing Migration is not just surviving in the migration industry but thriving in it. They’re connecting with a wider audience, articulating their unique value in a more compelling way, and are paving the path in their industry by showing competitors how it’s done.