
What is Hindsight Bias? 3 Ways It Messes With Your Marketing
Think you “knew it all along”? What is hindsight bias and why your brain keeps tricking you after things happen.
As helpful as psychology can be, it’s important to recognise that it’s not a perfect science. Humans are complex creatures, and our brains are wired in all sorts of ways that can influence the way we perceive, process, and respond to information. That’s where biases come in. As a marketer, it’s crucial to be aware of the biases that can impact your own thinking and the biases that might be influencing your audience.
Think you “knew it all along”? What is hindsight bias and why your brain keeps tricking you after things happen.
Similarity bias makes people trust what feels familiar — but that’s also why most marketing sounds the same. Used right,
Value bias is why people choose meaning over function. It’s what makes luxury brands and personal connections feel priceless. Learn
Unlock the power of optimism bias in marketing with these 5 actionable tips. Drive more sales, build lasting trust, and
Learn the power of the perceived scarcity effect with six proven strategies to increase demand and boost sales. Make your
What’s the Baader-Meinhof phenomenon? Better yet, how can it boost your marketing? Let’s talk about the frequency bias and four
Ever cried at a commercial or laughed so hard you shared it with everyone? That’s emotional contagion in action. Learn
The self-disclosure loop helps you actually chat with your customers instead of just talking at them. Learn the science behind
When was the last time you saw an ad that made you stop and say, “Wait, what?” Maybe it sparked