Criminal Law Marketing Agency
Defense Firms Get 3X More CasesWith Ads + SEO in 90 Days
DUI and felony intakes shouldn't depend on luck or a bloated ad account. Hand the Google Ads rebuild to a team that tracks signed cases, blocks junk traffic, and reports what actually retained.
Every junk defense click is money
you'll never get back
You're not running ads for traffic. You're running them because you need retained clients after arrests, DUIs, and charges that can't wait. Yet every day the budget disappears on curiosity searches, out-of-area clicks, and bots. No new cases. No clear return. Just a rising ad bill that feels like a donation.
That's not Google Ads failing. It's usually a loose structure and weak tracking. When criminal defense campaigns target the right charge searches and every call is logged, you finally see ads that pay you back in signed cases.
As Featured In
Why criminal defense firms trust us with their marketing
Aviv
Business Owner
%20-%20https://sketchapp.com%20--%3e%3cg%20id='Trustpilot_ratings_5star-RGB'%20stroke='none'%20stroke-width='1'%20fill='none'%20fill-rule='evenodd'%3e%3cg%20fill-rule='nonzero'%3e%3crect%20id='Rectangle-path'%20fill='%2300B67A'%20x='0'%20y='0'%20width='96'%20height='96'%3e%3c/rect%3e%3crect%20id='Rectangle-path'%20fill='%2300B67A'%20x='104'%20y='0'%20width='96'%20height='96'%3e%3c/rect%3e%3crect%20id='Rectangle-path'%20fill='%2300B67A'%20x='208'%20y='0'%20width='96'%20height='96'%3e%3c/rect%3e%3crect%20id='Rectangle-path'%20fill='%2300B67A'%20x='312'%20y='0'%20width='96'%20height='96'%3e%3c/rect%3e%3crect%20id='Rectangle-path'%20fill='%2300B67A'%20x='416'%20y='0'%20width='96'%20height='96'%3e%3c/rect%3e%3cpath%20d='M48,64.7%20L62.6,61%20L68.7,79.8%20L48,64.7%20Z%20M81.6,40.4%20L55.9,40.4%20L48,16.2%20L40.1,40.4%20L14.4,40.4%20L35.2,55.4%20L27.3,79.6%20L48.1,64.6%20L60.9,55.4%20L81.6,40.4%20L81.6,40.4%20L81.6,40.4%20L81.6,40.4%20Z'%20id='Shape'%20fill='%23FFFFFF'%3e%3c/path%3e%3cpath%20d='M152,64.7%20L166.6,61%20L172.7,79.8%20L152,64.7%20Z%20M185.6,40.4%20L159.9,40.4%20L152,16.2%20L144.1,40.4%20L118.4,40.4%20L139.2,55.4%20L131.3,79.6%20L152.1,64.6%20L164.9,55.4%20L185.6,40.4%20L185.6,40.4%20L185.6,40.4%20L185.6,40.4%20Z'%20id='Shape'%20fill='%23FFFFFF'%3e%3c/path%3e%3cpath%20d='M256,64.7%20L270.6,61%20L276.7,79.8%20L256,64.7%20Z%20M289.6,40.4%20L263.9,40.4%20L256,16.2%20L248.1,40.4%20L222.4,40.4%20L243.2,55.4%20L235.3,79.6%20L256.1,64.6%20L268.9,55.4%20L289.6,40.4%20L289.6,40.4%20L289.6,40.4%20L289.6,40.4%20Z'%20id='Shape'%20fill='%23FFFFFF'%3e%3c/path%3e%3cpath%20d='M360,64.7%20L374.6,61%20L380.7,79.8%20L360,64.7%20Z%20M393.6,40.4%20L367.9,40.4%20L360,16.2%20L352.1,40.4%20L326.4,40.4%20L347.2,55.4%20L339.3,79.6%20L360.1,64.6%20L372.9,55.4%20L393.6,40.4%20L393.6,40.4%20L393.6,40.4%20L393.6,40.4%20Z'%20id='Shape'%20fill='%23FFFFFF'%3e%3c/path%3e%3cpath%20d='M464,64.7%20L478.6,61%20L484.7,79.8%20L464,64.7%20Z%20M497.6,40.4%20L471.9,40.4%20L464,16.2%20L456.1,40.4%20L430.4,40.4%20L451.2,55.4%20L443.3,79.6%20L464.1,64.6%20L476.9,55.4%20L497.6,40.4%20L497.6,40.4%20L497.6,40.4%20L497.6,40.4%20Z'%20id='Shape'%20fill='%23FFFFFF'%3e%3c/path%3e%3c/g%3e%3c/g%3e%3c/svg%3e){kind=small}
November 2024
After spending $3,000,000 on Google Ads I can say this guy knows what he is doing and doing it well!
Dustin Howell
Business Owner
October 2024
What stood out was his genuine and sincerity. After bad experiences with other agencies, finally found someone who actually wants us to succeed.
Felista Njoroge
Business Owner
September 2024
I've learned more in a few months than years trying to figure it out on my own. Actually explains the why behind changes.
Gareth Edwards
Business Owner
August 2024
6 months in and we're ranking for search terms that actually bring clients, not just browsers.
Avallene Reid
Business Owner
July 2024
Set up proper tracking and refined our landing pages. Finally know what's working.
Nick Bradshaw
Business Owner
June 2024
Taught us shortcuts that saved time and money. Was completely clueless before working with Josiah.
Arsen Markov
Business Owner
May 2024
Pointed out small things wasting our ad spend. No fluff, straight to the point.
Mark Wilson
Business Owner
April 2024
Clear roadmap from day one. Supportive community too. No confusion, just steady progress.
Jitender Singh
Business Owner
March 2024
The breakdown showed exactly where I was losing leads. Eye-opening experience.
Uzair Ahmed
Business Owner
February 2024
Started seeing cheaper clicks within a week of implementing the changes.
Michael Chen
Physio Clinic Director
January 2025
We went from calling patients to remind them about appointments to having a 3-week waitlist. Staff couldn't believe it.
Dr. Lisa Palmer
Dentist
September 2024
Patients now book online instead of calling to 'ask questions first'. Higher quality, less time-wasters.
Sarah Thompson
Family Law Partner
July 2024
Other agencies don't understand legal compliance. These guys did. First time I didn't have to micromanage ad copy.
Peter Smith
Broker Principal
June 2024
I was spending $3k/month with no idea what was working. Now I know exactly which campaigns bring loans.
James Mitchell
Electrician Owner
July 2024
Getting calls from our actual service area now. Sounds basic but our last agency couldn't figure this out.
Kevin Park
Online Store Owner
March 2025
Accountant noticed before I did. Revenue up 34%, marketing costs down. Only metric that matters.
Aviv
Business Owner
November 2024
After spending $3,000,000 on Google Ads I can say this guy knows what he is doing and doing it well!
Dustin Howell
Business Owner
October 2024
What stood out was his genuine and sincerity. After bad experiences with other agencies, finally found someone who actually wants us to succeed.
Felista Njoroge
Business Owner
September 2024
I've learned more in a few months than years trying to figure it out on my own. Actually explains the why behind changes.
Gareth Edwards
Business Owner
August 2024
6 months in and we're ranking for search terms that actually bring clients, not just browsers.
Avallene Reid
Business Owner
July 2024
Set up proper tracking and refined our landing pages. Finally know what's working.
Nick Bradshaw
Business Owner
June 2024
Taught us shortcuts that saved time and money. Was completely clueless before working with Josiah.
Arsen Markov
Business Owner
May 2024
Pointed out small things wasting our ad spend. No fluff, straight to the point.
Mark Wilson
Business Owner
April 2024
Clear roadmap from day one. Supportive community too. No confusion, just steady progress.
Jitender Singh
Business Owner
March 2024
The breakdown showed exactly where I was losing leads. Eye-opening experience.
Uzair Ahmed
Business Owner
February 2024
Started seeing cheaper clicks within a week of implementing the changes.
Michael Chen
Physio Clinic Director
January 2025
We went from calling patients to remind them about appointments to having a 3-week waitlist. Staff couldn't believe it.
Dr. Lisa Palmer
Dentist
September 2024
Patients now book online instead of calling to 'ask questions first'. Higher quality, less time-wasters.
Sarah Thompson
Family Law Partner
July 2024
Other agencies don't understand legal compliance. These guys did. First time I didn't have to micromanage ad copy.
Peter Smith
Broker Principal
June 2024
I was spending $3k/month with no idea what was working. Now I know exactly which campaigns bring loans.
James Mitchell
Electrician Owner
July 2024
Getting calls from our actual service area now. Sounds basic but our last agency couldn't figure this out.
Kevin Park
Online Store Owner
March 2025
Accountant noticed before I did. Revenue up 34%, marketing costs down. Only metric that matters.
Mitch
Business Owner
January 2024
The strategy session alone was worth it. Walked away with actionable steps I could implement immediately.
Federico
Business Owner
December 2023
Finally someone who speaks my language. No marketing jargon, just clear explanations.
Lam
Business Owner
November 2023
ROI positive within 60 days. The approach is methodical and data-driven.
Anders
Business Owner
October 2023
Honest about what would and wouldn't work for our niche. Refreshing after dealing with agencies who promise everything.
Zaim
Business Owner
September 2023
The audit revealed issues our previous agency never mentioned. Now we know where the leaks were.
Jake
Business Owner
August 2023
Went from losing money on ads to profitable in under 3 months. The process just works.
Emily Roberts
Physio Clinic Owner
March 2025
Had my first fully booked week in March. Then April. Now it's just... normal. Weird to type that.
David Nguyen
Sports Physio
December 2023
My associate asked why our phones suddenly won't stop ringing. Had to explain we finally hired someone competent.
Dr. Michael Torres
Dental Group Owner
August 2023
Opened our second location last year. Wouldn't have had the confidence without the first year's results.
Chris Davis
Commercial Lawyer
August 2024
Referred my colleague at another firm. She's getting similar results. That's when you know it's not luck.
James Robertson
Property Lawyer
March 2024
I was skeptical. Lawyers and marketing feel like oil and water. But the inquiries speak for themselves.
Laura Martinez
Broker Director
January 2022
Pre-approval inquiries more than doubled. Quality leads too, not people with no deposit asking questions.
Nathan Price
Plumbing Company Owner
June 2023
We service 4 suburbs now instead of 12. Sounds backwards but profit went up. Better targeting.
Karen Williams
Plumbing Group
May 2024
Emergency callouts went up 40% after we fixed our mobile ads. Turns out our old ads didn't even show on phones.
Amanda Wilson
E-commerce Director
April 2025
High-ticket product inquiries up. Premium buyers, not just browsers.
Mitch
Business Owner
January 2024
The strategy session alone was worth it. Walked away with actionable steps I could implement immediately.
Federico
Business Owner
December 2023
Finally someone who speaks my language. No marketing jargon, just clear explanations.
Lam
Business Owner
November 2023
ROI positive within 60 days. The approach is methodical and data-driven.
Anders
Business Owner
October 2023
Honest about what would and wouldn't work for our niche. Refreshing after dealing with agencies who promise everything.
Zaim
Business Owner
September 2023
The audit revealed issues our previous agency never mentioned. Now we know where the leaks were.
Jake
Business Owner
August 2023
Went from losing money on ads to profitable in under 3 months. The process just works.
Emily Roberts
Physio Clinic Owner
March 2025
Had my first fully booked week in March. Then April. Now it's just... normal. Weird to type that.
David Nguyen
Sports Physio
December 2023
My associate asked why our phones suddenly won't stop ringing. Had to explain we finally hired someone competent.
Dr. Michael Torres
Dental Group Owner
August 2023
Opened our second location last year. Wouldn't have had the confidence without the first year's results.
Chris Davis
Commercial Lawyer
August 2024
Referred my colleague at another firm. She's getting similar results. That's when you know it's not luck.
James Robertson
Property Lawyer
March 2024
I was skeptical. Lawyers and marketing feel like oil and water. But the inquiries speak for themselves.
Laura Martinez
Broker Director
January 2022
Pre-approval inquiries more than doubled. Quality leads too, not people with no deposit asking questions.
Nathan Price
Plumbing Company Owner
June 2023
We service 4 suburbs now instead of 12. Sounds backwards but profit went up. Better targeting.
Karen Williams
Plumbing Group
May 2024
Emergency callouts went up 40% after we fixed our mobile ads. Turns out our old ads didn't even show on phones.
Amanda Wilson
E-commerce Director
April 2025
High-ticket product inquiries up. Premium buyers, not just browsers.
Here's what most criminal
agencies get wrong
Too many shops dump every DUI, felony, and misdemeanor keyword into one ad group, layer Performance Max on top, and call it a strategy. That burns high CPCs on the wrong searches and hides which charge themes actually retain.
You see, Quality Score, match types, and geo exclusions decide whether a criminal defense account survives. Pair that with proper on-page SEO and you stop paying twice for the same intent. We also install Fraud Blocker so competitor clicks stop looking like demand.
It can be frustrating, and you're ready for someone to take over and finally make the numbers make sense. Imagine clear reports tied to signed cases, not screenshots of clicks that never called back. Our DRD Law case study shows 1,235 leads at $59 CPL with 598% organic growth.
Why JRR Marketing over an agency?
 | ||||
|---|---|---|---|---|
| Google Ads done-for-youGoogle Ads done-for-you | ||||
| SEO coaching & trainingSEO consulting & team training | ||||
| You own everything | ||||
| Tracks real sales | ||||
| Tracks CACTracks acquisition cost | ||||
| Flat fee (no commissions) | ||||
| Dedicated strategist | ||||
| 100% custom strategy | ||||
| A/B tests every 2 wksFortnightly split tests | ||||
| Readable reportsReports you'll actually read | ||||
| Unlimited ads + adviceUnlimited ads requests + SEO advice | ||||
| Same-day responses | ||||
| Can train your staff | ||||
| AI & securityAI & security consulting | ||||
| Pricing |
Start getting better criminal defense case flow
in 3 simple steps…
1. Tell us about your defense practice and intake goals
Share your charge mix, markets, and what a signed case is worth. We need that before we touch keywords or budgets.
2. Get a clear criminal law marketing plan
Opt in for a simple plan covering Google Ads structure, tracking, and which searches to kill so junk clicks stop draining spend.
3. Watch signed-case leads replace wasted clicks
We run the account with Fraud Blocker, WhatConverts call tracking, and weekly 1:1s so you know which keywords are billing cases.
If we don't beat your current results within 90 days, you'll get 100% money back, guaranteed.
If we don't outperform your current marketing agency or in-house marketing team within the first 90 days, we'll give you your retainer fees back. Only applies to those who pay 90 days upfront and in their first 90 days.
Why defense firms trust us
with their marketing budgets
More signed cases, less wasted defense budget
Tired of unpredictable intake from organic alone? A tailored Google Ads strategy puts your firm in front of DUI and criminal defense searches that hire, while Fraud Blocker and call tracking keep costs honest.
Reach charge searches that hire
Stop paying for curiosity browsers. We target high-intent criminal defense searches by charge theme and location so budget follows signed-case potential.
Fraud Blocker on every account
Defense accounts attract click fraud and competitor tapping. Fraud Blocker ships on every Google Ads account we manage so junk traffic stops eating budget.
Reporting tied to case value
WhatConverts call tracking plus our stats dashboard show which keywords and campaigns produce retained cases, not just form fills.