Digital Marketing Audit Services

A digital marketing audit is a comprehensive review of your online marketing channels, including SEO, paid ads, website performance, and conversion rate optimization. It identifies gaps in your strategy, wasted ad spend, tracking issues, and missed opportunities. Our team has reviewed more than 320 ad accounts in-house, so the goal is always the same: give you a detailed picture of what's working, what isn't, and what to fix first. Understanding the key digital marketing KPIs helps you interpret audit findings more effectively.

Our audit covers the channels that matter most to your business. That typically means a Google Ads account review (campaign structure, keyword targeting, bidding strategy, Quality Score, Performance Max, conversion tracking via WhatConverts, and click-fraud exposure flagged by Fraud Blocker), SEO analysis (technical issues, on-page optimization, content gaps, EEAT signals), and CRO (landing page performance, user experience, tracking setup). You'll receive a personalised Loom video walking through every finding, we don't touch Facebook, Meta, or email, so the focus stays on Google search, Shopping, YouTube and SEO where we've helped clients generate over $100M in revenue.

Most audits are delivered within 1-2 business days. Unlike automated tools that spit out generic reports, our CMO personally reviews your campaigns and records a detailed video breakdown. With a team running Philippines weekday hours that overlap UK and US time zones, your audit moves through review almost around the clock, so the insights are far more actionable, and faster, than anything a software scan can produce.

Yes, the audit is completely free with no strings attached. We do this because it's the best way for us to understand your business and show you how we think, the same approach we share with the 170k+ subscribers on our YouTube channel. If the audit uncovers issues you want help fixing, we can discuss that. But there's no obligation and no sales pitch baked into the video.

You likely need an audit if your ad spend keeps increasing but leads stay flat, you're unsure which channels are actually driving revenue, your previous agency never explained what they were doing, or you suspect your tracking is broken. Roughly 9 out of every 10 accounts we review are mismanaged in some way, so if a marketing report has ever felt disconnected from your bank balance, an audit will show you why.

A Google Ads specialist review is usually the fastest way to surface the biggest waste in paid search.

An SEO audit focuses on organic search performance: technical site health, keyword rankings, content quality, backlink profile, EEAT, and on-page optimization. A PPC audit examines your paid advertising: campaign structure, ad copy, keyword match types, bidding strategy, negative keywords, Quality Score, and landing page alignment. Both are included if you're running both channels, and both are reviewed by a senior strategist rather than auto-generated.

You can run basic checks using free tools like Google Search Console, Google Ads recommendations, or Screaming Frog. But these tools don't interpret data in context. They'll tell you there's an issue, not whether it matters for your specific business, a dental practice, law firm, physiotherapy clinic and plumber can all share the same SEO warning yet need completely different responses. A professional audit connects the dots between channels and prioritises fixes by impact.

If you want to learn how to run your own audits over time, our digital marketing coaching programme teaches exactly that. See who we work with for the full operating model.

At minimum, once per year. Ideally, every 6 months or whenever you notice a significant change in performance, a new Google algorithm update, a competitor moving aggressively on bids, or a shift in your own offer or pricing. Local service businesses like dentists, lawyers, physios and plumbers often see CPL creep within a quarter, so regular audits catch problems before they compound into expensive mistakes.

That's entirely up to you. Some clients take the recommendations and implement them in-house. Others ask us to handle the fixes inside a retainer with a 90-day guarantee to beat their current results on the metrics that matter (CTR, CPA, ROI, CPL). We're happy either way, the audit itself is yours to keep, whether you DIY it, hand it to your current team, or work with us to execute the changes.

Browse our digital marketing case studies to see what businesses achieve after acting on their audit findings.