What exactly is PPC and how can it help my business grow?

PPC, or pay-per-click, is a form of online advertising where you pay each time someone clicks on your ad. It's a way to buy visits to your site, rather than attempting to earn those visits organically. PPC can significantly boost your business by increasing visibility on platforms like Google Search. Working with a dedicated Google Ads specialist allows for targeted advertising, where you can reach potential customers based on their search habits, interests, and more. This tailored approach means your ads are shown to people already interested in what you offer, making them more likely to engage with your product or service. With the right Google Ads strategy, PPC can drive traffic, increase sales, and help you achieve your business goals.

How do I choose the right Google Ads agency in London?

Look for an agency that understands your business needs and has a proven track record. Our guide on how to choose a digital marketing agency walks you through what to look for. Check if they are a Google Premier Partner, which indicates a high level of expertise and experience. It's also important to find an agency that aligns with your company's culture and values. An initial meeting can give you a sense of their approach and whether they're the right fit for your business. The best agency for you will not only manage your Google Ads effectively but will also work closely with you to develop a digital marketing strategy that delivers results.

How important is PPC management for the success of my Google Ads campaigns?

Effective PPC management is crucial for maximising the impact of your Google Ads campaigns. Well-managed PPC involves constant monitoring and tweaking to ensure optimal performance. It includes keyword selection, ad copy creation, and regular analysis to understand what's working and what's not. A skilled PPC management agency in London can help optimise your ad spend, ensuring your budget is used effectively to achieve the best possible return on investment. They can also provide insights into the latest trends and changes in the PPC marketplace, keeping your campaigns ahead of the curve.

What's the difference between SEO and PPC, and do I need both?

SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are both crucial to your digital marketing strategy, but they work in different ways. SEO is about optimising your website to rank higher in search results organically. This involves keyword research, content creation, and improving your site's user experience. PPC, on the other hand, is where you pay for top spots in search results. It provides immediate visibility and is particularly useful for targeted campaigns. While SEO takes time to build momentum, PPC can deliver quick results. Ideally, using both in tandem maximises your online presence and helps in capturing a wider audience through both organic and paid searches.

How do Google Shopping ads work, and are they suitable for my business?

Google Shopping ads are a type of ad that showcases your products directly in Google search results. These ads display a photo of your product, along with its price and store name, giving users a direct view of what you're offering. They're particularly effective for e-commerce businesses, as they allow customers to see the product before clicking through to your site. Learn how Performance Max campaigns work to get the most from Shopping ads. This visual appeal can significantly increase the chances of a sale. To start with Google Shopping, you'll need a Google Ads account and a Google Merchant Center account. Your product data feeds into these platforms, allowing Google to display your products as shopping ads.

What is the Google Display Network and how can I use it?

The Google Display Network (GDN) is a collection of websites, including Google-owned sites and apps, where your ads can appear. According to Google's Display Network overview, the GDN reaches over 90% of internet users worldwide, making it a powerful platform for online advertising. You can use GDN to display ads in various formats, including text, image, and video ads. It's particularly useful for building brand awareness and retargeting. Retargeting involves showing your ads to people who have previously visited your site, keeping your brand at the forefront of their minds. GDN allows for detailed targeting based on demographics, interests, and online behaviours, ensuring your ads reach the right audience.

How much should I budget for Google Ads in London?

London is one of the most competitive markets in the UK, so CPCs (cost-per-click) tend to be higher than in other regions. However, that doesn't mean you need a massive budget to see results. Our breakdown of how much Google Ads cost can help you plan. Most London businesses start seeing meaningful data with a budget of £1,500 to £3,000 per month. The key is making sure that money is spent wisely: targeting the right keywords, blocking irrelevant traffic, and sending clicks to pages that actually convert. We'll give you an honest assessment of what budget makes sense for your industry and goals before you spend a penny.

How quickly can I expect to see results from Google Ads?

You'll typically start seeing traffic within the first few days of launching your campaigns. However, meaningful, optimised results usually take 30 to 60 days to materialise. This is because Google Ads requires data to learn what works best for your specific market. During this period, we're constantly refining your keywords, adjusting bids, testing ad copy, and improving landing pages. The businesses that see the best long-term results are the ones that commit to the learning phase Google Ads requires rather than making snap judgements after a week.

What makes London different from other UK markets for Google Ads?

London has unique challenges that other UK cities don't face to the same degree. The competition is fierce, with more businesses fighting for the same keywords, which drives up costs. However, the opportunity is equally massive. The sheer volume of searches means there's plenty of demand to capture. The key is precision: tight keyword targeting, aggressive negative keyword management, and landing pages tailored to London customers. We've managed campaigns for businesses across the UK, including Google Ads in Newcastle, and understand exactly how to adapt strategies for the London market.

Do you offer ongoing support or is it a one-time setup?

We offer full ongoing management, not just a one-time setup. Google Ads isn't a set-it-and-forget-it platform. Google themselves recommend continuous campaign refinement according to their optimisation best practices. Campaigns need constant attention: bid adjustments, new negative keywords, ad copy testing, and competitor monitoring. You'll have direct access to your account manager and receive regular reports showing exactly how your campaigns are performing. We also meet monthly to review results and discuss strategy. If you prefer a one-time audit or setup, we can do that too, but we find businesses get the best results with ongoing management. If you'd like to explore the full scope of what we do across the UK, our digital marketing consultant UK page is a useful starting point.

JRR Marketing — #1 Google Ads Consultant

#1 Google Ads Consultant — JRR Marketing

Finally, stop juggling all the hats in your business. Grow like wildfire with an award-winning Google Ads consultant trusted by businesses worldwide. Over 237,248 leads generated and $58M+ in client revenue. Welcome to the future of performance marketing.

Google Ads & Digital Marketing Services

Serving Clients Globally

Why JRR Marketing?

237,248+ leads generated for clients worldwide
$58M+ in verified client revenue
90-day money-back guarantee
5-star rated on Google, Clutch, Upwork, and Facebook
Transparent reporting with real-time dashboards
No lock-in contracts — results speak for themselves

Recent Case Studies

Get Started

Ready to grow your business with the #1 Google Ads consultant? Book a free strategy call or start your application today. View our transparent pricing plans with no hidden fees.

About Josiah Roche

Josiah Roche is an award-winning Google Ads consultant and digital marketing expert based in Australia, serving clients across Australia, the UK, USA, Singapore, and the UAE. With a track record of 237,248+ leads and $58M+ in client revenue, JRR Marketing delivers measurable performance marketing results for businesses of all sizes. Learn more about Josiah Roche.

#1 Results-based Google Ads Agency London

Are your ads sucking🤔 your profits dry?

Many business owners watch their hard-earned profits get swallowed up by Google Ads campaigns that don't deliver. It's like pouring water into a sieve and hoping to fill it up. But it doesn't have to be this way.

London CPCs are brutal.
Here's how to stop bleeding cash.

Google Ads in London is a bloodbath. Every competitor in your industry is fighting for the same keywords, and the cost per click keeps climbing. You're spending more than ever, but your leads aren't getting any better.

The problem isn't Google Ads. It's that most agencies set up campaigns and forget them. We do the opposite: obsessive optimisation, ruthless negative keyword management, and landing pages that actually convert. That's how London businesses win without burning through their budget. We also work as a Google Ads consultant in London for hands-on strategy.

4.8 stars out of 116 reviews

As Featured In

Why London businesses trust us with their Google Ads

4.8 stars out of 116 reviews

Tired of agencies that hide
behind confusing reports?

You've been burned before. Fancy dashboards full of impressions and click-through rates, but when you ask "how many customers did we actually get?" the answer is vague. That's not reporting. That's a smoke screen.

We track what matters: phone calls, form submissions, and sales. Every pound you spend is tied to a real result. No jargon, no vanity metrics, just clear proof your ads are working. If they're not, we fix them. That's the standard every Google Ads specialist should meet.

London business owner with The Shard skyline

4.8 stars out of 116 reviews

Why JRR Marketing over an agency?


SEO + Ads combinedSEO + Ads under one roof
You own everything
Tracks real sales
Tracks CACTracks acquisition cost
Flat fee (no commissions)
Dedicated strategist
100% custom strategy
A/B tests every 2 wksFortnightly split tests
Readable reportsReports you'll actually read
Unlimited requests
Same-day responses
Can train your staff
AI & securityAI & security consulting
Pricing

Proof we deliver for businesses just like yours

How this cabinet maker went from $0 to 6-figure annual sales

How this electronics retailer achieved 745% ROAS

How this NDIS provider went from $0 to $3M annual revenue

How this manufacturer gets 838% more ROAS with ~$29 CPL

This learning disability centre got a 150% surge in sign-ups

How this local home services company got an extra 5-figure sales every month

How this CPR training provider reached +400% growth in 6 months

How this health clinic gets +210% more bookings with targeted marketing

How this med spa achieved 210% more bookings with strategic Google Ads

How this window tinting business achieved 450% ROAS with Google Ads

How this Japanese head spa got 844% ROAS and 211% more bookings

How this home decor brand achieved 669% ROAS and 355% more sales

How this plumber saves 86% on cost per lead with targeted campaigns

How this mortgage broker grew organic traffic by 56% with SEO

How this dental practice achieved 902% ROI and $500k new revenue

How this agent got 400% more consultations with effective immigration law firm marketing

How this fence company generated $250k+ in revenue with targeted ads

How this sports psychologist grew 340% more consultations

Get more leads and customers
in 3 simple steps…

1. Book a free strategy call

We'll dig into your current campaigns, identify what's leaking money, and show you exactly where the opportunities are. No sales pitch, just honest advice.

2. Get your custom game plan

Within days, you'll have a clear roadmap: which keywords to target, how to structure your campaigns, and what landing pages will convert. Built specifically for your London market.

3. Watch the leads roll in

We handle the setup, the daily optimisation, and the reporting. You focus on running your business while we bring in customers who are ready to buy.

4.8 stars out of 116 reviews

If we don't beat your current results within 90 days, you'll get 100% money back, guaranteed.

If we don't outperform your current marketing agency or in-house marketing team within the first 90 days, we'll give you your retainer fees back. Only applies to those who pay 90 days upfront and in their first 90 days.

Why London businesses trust us
with their Google Ads budgets

$74,918,809

Client ROI (12mo)

Leads Generated

Tasks Delivered

Monthly Ad Spend

What London business owners
actually want from Google Ads

Leads, not just clicks

Anyone can get you clicks. We focus on bringing in people who are actually ready to buy. Your phone rings with real enquiries, not tyre-kickers wasting your time.

Your time back

Stop wrestling with Google Ads dashboards. We handle the daily optimisation, the bid adjustments, and the keyword research so you can focus on running your business.

No more guesswork

Every pound tracked. Every lead attributed. You'll know exactly which ads are bringing in customers and which ones need cutting. No vanity metrics, just real results.

Read the latest in Google Ads

How Long Does Google Ads Take To Start? (Run Them Faster)

How long does Google Ads take to start? There are many reasons why. Here are 7 ways how you can get them published sooner., It takes at least one to three months for your Google Ads campaign to mature. And another four to twelve months before it grows into a strong campaign that brings consistent results. During that period, Google will keep running your ads and collecting data, but your ads might not get the clicks and impressions you expect.

Josiah RocheApr 16, 202610 min

What Is Conversion Value In Google Ads? 3-Minute Guide

Discover what is Conversion Value in Google Ads and its role in optimising your ad strategies for better returns., Learn the ins and outs of what is Conversion Value in Google Ads, a key factor in driving more meaningful and profitable conversions.

Josiah RocheApr 13, 20267 min

How Much Do Google Ads Cost? 5 Ways To Profitably Pay Less

Google Ads is an amazing way to grow your business, but if you’re not careful, it could end up costing you more. How much do Google Ads cost?, Unlock the potential of these 5 impactful tips to drastically minimise your Google Ads costs while also maximising ROI and eliminating unwanted ad spend.

Josiah RocheApr 9, 202611 min

#1 Results-based Google Ads Agency London

Are your ads sucking🤔 your profits dry?

London CPCs are brutal.Here's how to stop bleeding cash.

Why London businesses trust us with their Google Ads

Tired of agencies that hidebehind confusing reports?

Why JRR Marketing over an agency?

Proof we deliver for businesses just like yours

Get more leads and customersin 3 simple steps…

1. Book a free strategy call

2. Get your custom game plan

3. Watch the leads roll in

If we don't beat your current results within 90 days, you'll get 100% money back, guaranteed.

Why London businesses trust uswith their Google Ads budgets

What London business ownersactually want from Google Ads

Leads, not just clicks

Your time back

No more guesswork

Read the latest in Google Ads

How Long Does Google Ads Take To Start? (Run Them Faster)

What Is Conversion Value In Google Ads? 3-Minute Guide

How Much Do Google Ads Cost? 5 Ways To Profitably Pay Less

How Long Does Google Ads Take To Start? (Run Them Faster)

What Is Conversion Value In Google Ads? 3-Minute Guide

How Much Do Google Ads Cost? 5 Ways To Profitably Pay Less

Questions we get asked aboutGoogle Ads Agency in London

What exactly is PPC and how can it help my business grow?

How do I choose the right Google Ads agency in London?

How important is PPC management for the success of my Google Ads campaigns?

What's the difference between SEO and PPC, and do I need both?

How do Google Shopping ads work, and are they suitable for my business?

What is the Google Display Network and how can I use it?

How much should I budget for Google Ads in London?

How quickly can I expect to see results from Google Ads?

What makes London different from other UK markets for Google Ads?

Do you offer ongoing support or is it a one-time setup?

London CPCs are brutal.
Here's how to stop bleeding cash.

Tired of agencies that hide
behind confusing reports?

Get more leads and customers
in 3 simple steps…

Why London businesses trust us
with their Google Ads budgets

What London business owners
actually want from Google Ads

Questions we get asked about
Google Ads Agency in London