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Google Ads Canberra
More leads. Less wasted spend. Let’s make every dollar count.
Running ads shouldn't feel like you're just tossing money into the wind. You want real results — more calls, more sales, more customers. If your ads aren’t bringing in local leads or seem to disappear into the void, it’s time to change that with the help of a Google Ads consultant in Canberra.
Get your ads seen by the right people — right here in Canberra
It’s frustrating when your ads don’t seem to be doing much. You’re putting in the dollars, but it feels like they’re going straight down the drain. Maybe you’ve tried setting things up yourself or hired someone before — yet here you are, still not seeing any real results.
And Canberra isn’t exactly a cheap place to run a business. Whether you’re aiming for more sales, leads, or appointments, every dollar counts.
Wasting ad spend can leave you feeling stuck and unsure of what to do next. What you need is a clear strategy that actually works, one that makes sense to you and doesn’t feel like a guessing game.
Proven ad formulas
Your Google Ads account will go through a complete audit and it will be optimised by our digital marketing team. Expect a minimum of 12 hours of dedicated, results-oriented PPC.
No automated reports
We don't believe in one-size-fits-all automated reports. You'll get high-touch, bespoke reports that focus solely on meaningful metrics like ROI, whether it's an eCommerce sale or a B2B lead.
Save $1,000s on fraud
Not only will your ads benefit from best practices proven across 100s of niches, but they're also protected against click fraud, ensuring that every dollar of your ad spend actually counts.
AS FEATURED IN
Why businesses trust us with their Google Ads budgets
Not enough time to manage your own Google Ads?
Running a business takes all your energy. There are always a million things on your plate, and managing a Google Ads campaign probably isn’t something you can focus on right now. But at the same time, you know how important it is to get these ads right.
It’s easy to feel overwhelmed by all the details involved — keywords, bids, targeting… Plus, you need to stay updated with Google Ads announcements to avoid policy violations. That’s another full-time job.
Handing over your online paid advertising to certified Google Ads specialists means freeing up your time while ensuring your campaigns are done correctly. With the right guidance, you’ll no longer have to juggle everything yourself, and you’ll start seeing the local leads and bookings roll in, without the stress.
Proof we deliver for businesses just like yours
Get more leads and customers in 3 simple steps…
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1. Book Your Free Google Ads Review Call
Not sure why your ads aren’t getting the results you want? Schedule a quick call to go over what’s happening with your account and where things could be improved. -
2. Get A Custom Plan Built For You
After reviewing your current campaigns, you can opt-in to get a clear strategy specifically made for your business. Focus on generating more leads, sales, and making the most of your ad budget. -
3. Start Seeing Real Results With Local Leads
Once the plan is in action, sit back while your campaigns are managed from start to finish. Watch your ads bring in real local leads without having to stress about it yourself.
If we don’t beat your current results within the first 90 days, we’ll work for free until we do.
If we don’t outperform your current marketing agency or in-house marketing team within the first 90 days, we’ll keep working at no additional cost until we achieve better results.
We manage quite a lot of accounts. Josiah was able to reduce our CPA costs by 50% in less than 4 weeks.
Canberra ads should bring Canberra customers
You’re running a local business in Canberra, so it makes sense that your Google Ads should focus on bringing in Canberra-based customers.
You might be seeing traffic from all over Australia — or worse, from completely irrelevant locations.
That’s not helping you fill your appointment book or sell your products locally. Every click from outside your area is wasted money and missed opportunities. Local businesses need local solutions, and your ads should reflect that.
Narrow your focus and speak directly to the people who live and work in Canberra. Start creating ads that reach the right audience — the ones nearby who are actually likely to become customers.
Questions we get asked about Google Ads in Canberra
How can Google Ads help my local business in Canberra?
Google Ads are great for reaching local customers in Canberra.
With the right settings, you can target people in specific areas, like suburbs or even streets around your business.
This means more of your ads will be shown to people who are actually nearby and could become real customers.
About 65% of people click on search ads when shopping, but only 40% of small businesses take advantage of them.
You can also customise your message to appeal to what locals care about most, making sure your display or Google Shopping ads are relevant.
When done correctly, using Google Ads helps you get more phone calls, visits to your store, or sales on your website.
You’ll also know exactly where your money is going because you only pay when someone clicks on your ad.
The key is setting things up properly, so you don’t show your ads to people outside Canberra who aren’t interested in your services.
Make sure your Google Ads are relevant to avoid wasting ad spend.
Why are my Google Ads not bringing in any leads?
There could be a few reasons why your Google Ads aren’t getting leads.
Start by doing a complete audit on your Google ads manager.
One common issue is targeting.
If your ads aren’t focused on the right audience — for example, people within Canberra — it’s easy to waste money on clicks from people who won’t turn into customers.
Another problem might be the landing page your ad is sending users to.
If it’s not clear or doesn’t match what the ad promised, people may leave before converting into a lead.
Sometimes, it’s also a matter of having too broad or irrelevant keywords that attract clicks but don’t result in conversions.
A good tip would be to regularly review your campaign data to see what’s working and what isn’t.
Try using negative keywords to block searches you don’t want, and always make sure your ads match the user’s intent.
How do I avoid wasting money on Google Ads?
To avoid wasting money on Google advertising, it’s important to focus on several key areas.
First, narrow down your audience.
Don’t try to reach everyone.
Focus on local customers in Canberra who are most likely to need your product or service.
46% of all Google searches have local intent.
Use geo-targeting tools to limit your ads to specific areas.
You can even try targeting your competitor’s audience to get in front of the right crowd.
Second, watch your budget carefully.
Set daily limits so you don’t overspend, and adjust based on performance. Third, use the right keywords.
Set negative keywords (terms you don’t want to show up for) to help stop irrelevant clicks that cost you money without bringing results.
Also, keep an eye on your Quality Score — a higher score lowers your cost per click.
Lastly, track everything.
Make sure you’re monitoring which ads are leading to conversions and which ones are just draining your budget.
What if I spend all this money and still don’t see results?
It’s normal to feel concerned about spending money and not seeing results with Google Ads.
That’s why it’s important to have realistic expectations.
Google Ads management doesn’t work overnight.
It takes time to gather enough data, optimise campaigns, and test different approaches.
However, if after a few months you’re still not seeing any improvement, it could mean something needs adjusting.
Start by reviewing your campaign settings — are your ads targeting the right audience?
Are you bidding too low to compete?
Consider trying A/B testing for different ad copy or landing pages to see what resonates best with your audience.
Patience and regular tweaking often lead to better results over time.
If Google ads strategy isn’t helping your business grow, it might be helpful to seek advice from a digital marketing agency on how to fine-tune your approach.
How much should I spend on Google Ads in Canberra?
The amount you should spend depends on your goals, competition, and industry.
Some businesses start with as little as $10–20 per day, while others invest hundreds.
In Canberra, local factors — like how many competitors are bidding on similar keywords — play a role in how much you need to spend to stay competitive.
Begin with a modest budget and assess the performance weekly.
If you’re seeing solid returns, gradually increase your spend.
It’s also important to track metrics like Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) to ensure you’re getting value for your investment.
Remember, it’s not just about spending a lot.
You need to be smart about your spending.
Regular optimisation makes sure your money goes towards clicks that convert, not just random traffic.
What’s the difference between Google Ads and SEO?
Google Ads and search engine optimisation (SEO) both help bring traffic to your site, but they work differently.
Google Adwords is paid advertising — you create ads that appear at the top of search engine results page (SERP) almost instantly, and you pay when someone clicks on them.
It’s a faster way to get traffic, but once you stop paying, the ads disappear.
SEO, on the other hand, focuses on optimising your website to rank organically in Google search results without paying for each click.
SEO can take longer to see results, but it builds long-term visibility and credibility.
Both methods can work together.
For example, running Google Ads while building up your SEO can give you quick wins now while waiting for your organic rankings to improve.
How do I know if my Google Ads are really working?
The best way to know if your Google Ads are working is through tracking and analytics.
You should measure key metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
These tell you whether people are clicking on your ads and taking actions that matter, like filling out a form or making a purchase.
You can also set up conversion tracking in your Google Ads account.
This allows you to see exactly what happens after someone clicks on your ad — whether they called you, signed up for your newsletter, or made a purchase.
If you’re not seeing these actions, it could be a sign that your ads need tweaking.
Keep an eye on your costs too. If you’re paying a lot without seeing much return, it’s time to rethink your strategy.
Can I run Google Ads myself, or do I need help?
You can definitely run Google Ads yourself, especially if you enjoy learning new skills and have some time to dedicate to it.
Google provides lots of resources and tutorials to help beginners get started.
However, managing a successful Google ads campaign requires constant monitoring and adjustment.
You’ll need to test different strategies, track performance, and tweak your bids and keywords regularly.
If you find it overwhelming or aren’t seeing the results you want, you might want to consider getting some guidance or support from a Google Ads agency in Canberra.
Many business owners feel more comfortable knowing that their ads are being managed by someone who has experience, but ultimately, it’s up to you and what fits your needs best.
