Press & Media Kit

Josiah Roche

Google Ads Consultant & Digital Marketing Strategist · Founder, JRR Marketing

Australian Google Ads consultant, digital marketing strategist, author and former journalist. Quoted on Google Ads, SEO and conversion strategy by publications including Business.com, Zapier, Grit Daily, TechBullion and Ecommerce Times.

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Published features: 420
Publications: 144
YouTube subscribers: 130,000+
Leads delivered: 237,000+
Client revenue generated: $100M+
Certification: Google Ads Search certified
Based: Isle of Man

Quoted in publications including

Business Insider
HubSpot
Zapier
Business.com
Grit Daily
TechBullion
Ecommerce Times

Biography

Three lengths, each one click to copy. Use whichever fits — no need to ask.

Short — 30 words

Josiah Roche is an Australian Google Ads consultant, digital marketing strategist and founder of JRR Marketing, a consultancy specialising in Google Ads, SEO and conversion rate optimisation for growing businesses.

Medium — 63 words

Josiah Roche is an Australian Google Ads consultant, digital marketing strategist, author and former journalist. He founded JRR Marketing in 2021, a consultancy specialising in Google Ads, SEO and conversion rate optimisation for businesses scaling past $1M in revenue. Google Ads Search certified and the author of Un-F*ck Your Marketing, he hosts The Conversion Clinic, a YouTube channel with more than 130,000 subscribers.

Long — 132 words

Josiah Roche is an Australian Google Ads consultant, digital marketing strategist, entrepreneur and author, and the founder of JRR Marketing, a consultancy focused on Google Ads, SEO and conversion rate optimisation. He trained as a journalist and wrote for The Australia Times before moving into marketing, and holds a marketing degree from Deakin University alongside a diploma in journalism. Through JRR Marketing, Josiah and his team have helped businesses generate more than $100 million in tracked client revenue and over 237,000 leads across sectors including legal, healthcare, home services and ecommerce. He is Google Ads Search certified and the author of Un-F*ck Your Marketing. He hosts The Conversion Clinic, a YouTube channel on digital marketing and business psychology with more than 130,000 subscribers. His commentary has appeared in more than 140 publications.

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Topics Josiah covers

Areas he gives expert commentary on, for journalists and producers booking a source.

Google Ads & PPC strategyCampaign structure, bidding and why most accounts leak spend before they leak leads.
Performance MaxAsset-group separation, search themes and where feed-only actually beats full creative.
Quality Score & Ad RankWhat moves it, what doesn't, and the landing-page side of the equation.
Click fraud & wasted ad spendDetecting invalid traffic and recovering budget lost to it.
Conversion tracking & attributionWhy most audited accounts are optimising against numbers that aren't real.
Conversion rate optimisationLanding-page structure, offer design and testing that survives contact with traffic.
SEO for commercial intentTechnical and on-page work aimed at revenue pages, not traffic charts.
Fractional CMO leadershipWhen a business scaling past $1M should hire fractional instead of full-time.
AI in marketing operationsWhere AI genuinely compresses the work, and where it quietly costs more.