Google Ads Audit

Our Google Ads audit covers account and campaign structure, match types and negative keywords, Quality Score drivers, bidding strategy (manual, tCPA, tROAS, Max Conversions), Search Lost Impression Share (budget vs rank), click share, audience signals, asset and RSA performance, Performance Max asset groups and exclusions, conversion tracking and enhanced conversions, and landing page alignment with your ads. You receive a recorded video walkthrough with prioritised fixes, not a generic PDF.

Google's recommendations push you toward broader match types, automated bidding and budget increases because those changes benefit Google's revenue. A human audit checks whether any of that actually fits your account, margins and customer quality.

Josiah audits roughly 200 Google Ads accounts a year and teaches the method on YouTube to 170,000+ subscribers. The recurring finding: about 9 in 10 accounts are misconfigured somewhere, usually match types, conversion tracking or geo targeting, and ignoring Google's own recommendations while fixing those structural issues is where the ROAS jumps come from.

That track record is part of how we've generated $100M+ for clients across lawyers, dentists, physios, plumbers and home + professional services.

The free audit is available if you're a good fit to work with us long term and we have capacity. We do a short call first to check fit, because we'd rather deliver audits to people we can actually help than chase ghost prospects.

Who fits: local service, healthcare and professional services in the $1M–$10M revenue range (outliers to $50M+), in the US, Australia, UK, sometimes Canada or the UAE. Typical Google Ads spend $5K–$10K/mo; some clients $100K–$200K/mo. Minimum recommended ad spend is $1,000/mo.

Who doesn't: startups without a funded marketing budget, B2B SaaS that won't commit to long-term SEO, brand-new e-commerce, casinos, crypto, MLMs, adult, or anyone asking for guarantees on day one. If you don't qualify for the free audit, the paid audit gives you the same depth without any obligation.

Paid audits start at $650 for low-complexity accounts spending under $5,000 per month on ads. Accounts spending more than that, or running Performance Max, Shopping, multiple locations, or international campaigns, are typically priced from around $1,300 depending on complexity. We quote on the call once we've seen the account.

Most audits are delivered within 1 to 2 business days of receiving access. Unlike automated tools that spit out generic reports, the audit is recorded personally by our CMO. That takes time to do properly, but the insights are far more actionable than anything a software scan can produce.

Yes. PMax audits are one of the most requested parts of the review because most accounts have no visibility into asset group performance, brand traffic cannibalisation, or audience signal effectiveness. We use Google Ads Scripts and the Insights tab to surface what PMax hides by default, then flag the negative keyword and brand exclusion gaps that are typically draining budget.

The audit itself is a recorded video walkthrough with prioritised fixes, you can hand it to your current agency or in-house team and they have everything they need.

If you want us to do the work, that's a separate retainer engagement billed in packets of hours, with a 3-month plan and same-day or next-day onboarding into our proprietary project-management tool. Weeks 1–2 are quick wins and full tracking setup with Site Behavior, WhatConverts and Fraud Blocker. We guarantee we'll beat your current CTR, CAC, ROI or conversion rate inside 90 days. Retainer-fee refund only applies if you pay 3 months upfront, and you can cancel any time with 30 days' notice.

Inclusions and pricing for ongoing management live on the pricing page.

Quality Score lifts come from tightening keyword-to-ad relevance, rebuilding ad groups around themed intent, rewriting RSAs with the headlines Google actually shows, and aligning landing page experience with the search query. ROAS improvements come from fixing tracking accuracy, removing wasted match-type spend (often via phrase match work), feeding conversion values back to Google, and bidding to margin rather than top-line revenue.

Search Lost IS shows the percentage of available impressions you missed, split between Budget (you're capped and demand exists) and Rank (your ad rank wasn't high enough). It's the single most actionable wasted-opportunity metric in Google Ads, high Lost IS (Budget) on profitable campaigns is usually the fastest path to more revenue, while high Lost IS (Rank) points to Quality Score, bidding strategy, or asset quality problems.