Google Ads Audit
320+ Ad Accounts AuditedFind What's Killing Your ROAS
Tired of agencies who can't explain Quality Score, Search Lost IS, or why your ROAS is sliding? Get an expert Google Ads audit from a CMO who's spent 20,000+ hours inside ad accounts — with prioritised fixes you can action this week.
Your Google Ads dashboard says everything's fine. Your bank account disagrees.
Most advertisers can't find anyone who actually knows Google Ads at expert level. They keep hiring agencies that tweak bids, accept Google's recommendations, and call it optimisation.
Meanwhile Quality Score quietly drops, Search Lost IS climbs, click share gets eaten by competitors, and Performance Max steals the credit from your brand traffic. The dashboard still looks busy. The pipeline doesn't grow.
A real Google Ads audit shows you exactly which metrics are lying, which campaigns are profitable, and what to fix first to lift ROAS without increasing spend.
Reviewed by a human, not a tool
Automated audits miss context. Our CMO personally reviews structure, bidding, tracking, and landing pages — catching what tools can't.
The metrics agencies skip
Quality Score, Search Lost IS, click share, auction insights, PMax asset groups — the signals that show if your account is healthy.
Brutally honest, prioritised fixes
You get a ranked action list of what to fix first, what to ignore, and what's costing you money. No fluff, no upsell baked in.
Everything we audit in your Google Ads account
A real audit doesn't skim the dashboard. Here's the full checklist we work through on every account.
As Featured In
Why advertisers trust us with their Google Ads
Aviv
Business Owner
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November 2024
After spending $3,000,000 on Google Ads I can say this guy knows what he is doing and doing it well!
Dustin Howell
Business Owner
October 2024
What stood out was his genuine and sincerity. After bad experiences with other agencies, finally found someone who actually wants us to succeed.
Felista Njoroge
Business Owner
September 2024
I've learned more in a few months than years trying to figure it out on my own. Actually explains the why behind changes.
Gareth Edwards
Business Owner
August 2024
6 months in and we're ranking for search terms that actually bring clients, not just browsers.
Avallene Reid
Business Owner
July 2024
Set up proper tracking and refined our landing pages. Finally know what's working.
Nick Bradshaw
Business Owner
June 2024
Taught us shortcuts that saved time and money. Was completely clueless before working with Josiah.
Arsen Markov
Business Owner
May 2024
Pointed out small things wasting our ad spend. No fluff, straight to the point.
Mark Wilson
Business Owner
April 2024
Clear roadmap from day one. Supportive community too. No confusion, just steady progress.
Jitender Singh
Business Owner
March 2024
The breakdown showed exactly where I was losing leads. Eye-opening experience.
Uzair Ahmed
Business Owner
February 2024
Started seeing cheaper clicks within a week of implementing the changes.
Michael Chen
Physio Clinic Director
January 2025
We went from calling patients to remind them about appointments to having a 3-week waitlist. Staff couldn't believe it.
Dr. Lisa Palmer
Dentist
September 2024
Patients now book online instead of calling to 'ask questions first'. Higher quality, less time-wasters.
Sarah Thompson
Family Law Partner
July 2024
Other agencies don't understand legal compliance. These guys did. First time I didn't have to micromanage ad copy.
Peter Smith
Broker Principal
June 2024
I was spending $3k/month with no idea what was working. Now I know exactly which campaigns bring loans.
James Mitchell
Electrician Owner
July 2024
Getting calls from our actual service area now. Sounds basic but our last agency couldn't figure this out.
Kevin Park
Online Store Owner
March 2025
Accountant noticed before I did. Revenue up 34%, marketing costs down. Only metric that matters.
Aviv
Business Owner
November 2024
After spending $3,000,000 on Google Ads I can say this guy knows what he is doing and doing it well!
Dustin Howell
Business Owner
October 2024
What stood out was his genuine and sincerity. After bad experiences with other agencies, finally found someone who actually wants us to succeed.
Felista Njoroge
Business Owner
September 2024
I've learned more in a few months than years trying to figure it out on my own. Actually explains the why behind changes.
Gareth Edwards
Business Owner
August 2024
6 months in and we're ranking for search terms that actually bring clients, not just browsers.
Avallene Reid
Business Owner
July 2024
Set up proper tracking and refined our landing pages. Finally know what's working.
Nick Bradshaw
Business Owner
June 2024
Taught us shortcuts that saved time and money. Was completely clueless before working with Josiah.
Arsen Markov
Business Owner
May 2024
Pointed out small things wasting our ad spend. No fluff, straight to the point.
Mark Wilson
Business Owner
April 2024
Clear roadmap from day one. Supportive community too. No confusion, just steady progress.
Jitender Singh
Business Owner
March 2024
The breakdown showed exactly where I was losing leads. Eye-opening experience.
Uzair Ahmed
Business Owner
February 2024
Started seeing cheaper clicks within a week of implementing the changes.
Michael Chen
Physio Clinic Director
January 2025
We went from calling patients to remind them about appointments to having a 3-week waitlist. Staff couldn't believe it.
Dr. Lisa Palmer
Dentist
September 2024
Patients now book online instead of calling to 'ask questions first'. Higher quality, less time-wasters.
Sarah Thompson
Family Law Partner
July 2024
Other agencies don't understand legal compliance. These guys did. First time I didn't have to micromanage ad copy.
Peter Smith
Broker Principal
June 2024
I was spending $3k/month with no idea what was working. Now I know exactly which campaigns bring loans.
James Mitchell
Electrician Owner
July 2024
Getting calls from our actual service area now. Sounds basic but our last agency couldn't figure this out.
Kevin Park
Online Store Owner
March 2025
Accountant noticed before I did. Revenue up 34%, marketing costs down. Only metric that matters.
Mitch
Business Owner
January 2024
The strategy session alone was worth it. Walked away with actionable steps I could implement immediately.
Federico
Business Owner
December 2023
Finally someone who speaks my language. No marketing jargon, just clear explanations.
Lam
Business Owner
November 2023
ROI positive within 60 days. The approach is methodical and data-driven.
Anders
Business Owner
October 2023
Honest about what would and wouldn't work for our niche. Refreshing after dealing with agencies who promise everything.
Zaim
Business Owner
September 2023
The audit revealed issues our previous agency never mentioned. Now we know where the leaks were.
Jake
Business Owner
August 2023
Went from losing money on ads to profitable in under 3 months. The process just works.
Emily Roberts
Physio Clinic Owner
March 2025
Had my first fully booked week in March. Then April. Now it's just... normal. Weird to type that.
David Nguyen
Sports Physio
December 2023
My associate asked why our phones suddenly won't stop ringing. Had to explain we finally hired someone competent.
Dr. Michael Torres
Dental Group Owner
August 2023
Opened our second location last year. Wouldn't have had the confidence without the first year's results.
Chris Davis
Commercial Lawyer
August 2024
Referred my colleague at another firm. She's getting similar results. That's when you know it's not luck.
James Robertson
Property Lawyer
March 2024
I was skeptical. Lawyers and marketing feel like oil and water. But the inquiries speak for themselves.
Laura Martinez
Broker Director
January 2022
Pre-approval inquiries more than doubled. Quality leads too, not people with no deposit asking questions.
Nathan Price
Plumbing Company Owner
June 2023
We service 4 suburbs now instead of 12. Sounds backwards but profit went up. Better targeting.
Karen Williams
Plumbing Group
May 2024
Emergency callouts went up 40% after we fixed our mobile ads. Turns out our old ads didn't even show on phones.
Amanda Wilson
E-commerce Director
April 2025
High-ticket product inquiries up. Premium buyers, not just browsers.
Mitch
Business Owner
January 2024
The strategy session alone was worth it. Walked away with actionable steps I could implement immediately.
Federico
Business Owner
December 2023
Finally someone who speaks my language. No marketing jargon, just clear explanations.
Lam
Business Owner
November 2023
ROI positive within 60 days. The approach is methodical and data-driven.
Anders
Business Owner
October 2023
Honest about what would and wouldn't work for our niche. Refreshing after dealing with agencies who promise everything.
Zaim
Business Owner
September 2023
The audit revealed issues our previous agency never mentioned. Now we know where the leaks were.
Jake
Business Owner
August 2023
Went from losing money on ads to profitable in under 3 months. The process just works.
Emily Roberts
Physio Clinic Owner
March 2025
Had my first fully booked week in March. Then April. Now it's just... normal. Weird to type that.
David Nguyen
Sports Physio
December 2023
My associate asked why our phones suddenly won't stop ringing. Had to explain we finally hired someone competent.
Dr. Michael Torres
Dental Group Owner
August 2023
Opened our second location last year. Wouldn't have had the confidence without the first year's results.
Chris Davis
Commercial Lawyer
August 2024
Referred my colleague at another firm. She's getting similar results. That's when you know it's not luck.
James Robertson
Property Lawyer
March 2024
I was skeptical. Lawyers and marketing feel like oil and water. But the inquiries speak for themselves.
Laura Martinez
Broker Director
January 2022
Pre-approval inquiries more than doubled. Quality leads too, not people with no deposit asking questions.
Nathan Price
Plumbing Company Owner
June 2023
We service 4 suburbs now instead of 12. Sounds backwards but profit went up. Better targeting.
Karen Williams
Plumbing Group
May 2024
Emergency callouts went up 40% after we fixed our mobile ads. Turns out our old ads didn't even show on phones.
Amanda Wilson
E-commerce Director
April 2025
High-ticket product inquiries up. Premium buyers, not just browsers.
Google Ads audit pricing
Two ways to get an expert audit. Same depth of review, same recorded Loom walkthrough, same prioritised action list.
Free Audit
For businesses that are a strong fit to work with us long term. We do a short qualifying call first — we'd rather deliver fewer audits to people we can actually help than chase ghost prospects.
- Full expert review of your Google Ads account
- Recorded 15–20 min Loom walkthrough
- Prioritised fix list with the highest-impact wins
- Quality Score, Search Lost IS, ROAS, CPA breakdown
- Performance Max and conversion tracking review
- 1–2 business day turnaround
Paid Audit
For accounts spending under $5k/month on ads
Spending more than $5k/month, running Performance Max, Shopping, multi-region, or multi-location campaigns? Pricing scales with complexity — typically from $1,300. We'll quote on the call once we've seen the account.
- Same expert review — no qualifying call required
- Recorded 15–20 min Loom walkthrough
- Prioritised fix list ranked by revenue impact
- Quality Score, Search Lost IS, ROAS, CPA breakdown
- Performance Max, Shopping, and PMax exclusion review
- Tracking + enhanced conversions audit
- 1–2 business day turnaround
Real audits. Real Google Ads results.
Get your Google Ads audit
in 3 simple steps
1. Share your account on a short qualifying call
We jump on a quick call to see your account, your goals, and whether we're the right fit. This is also where we decide if you qualify for the free audit or the paid deep-dive.
2. We audit the account at expert level
Our CMO personally reviews structure, match types, Quality Score, bidding, Search Lost IS, click share, PMax asset groups, and conversion tracking — the metrics agencies usually skip.
3. Get a 15–20 minute Loom within 1–2 days
You'll get a recorded video walkthrough with prioritised fixes, ROAS opportunities, and a clear action list you can implement in-house or hand to your agency.
If we don't beat your current Google Ads results within 90 days, you'll get 100% money back, guaranteed.
If you move from your audit into ongoing management and we don't outperform your current Google Ads agency or in-house team within the first 90 days, we'll refund your retainer. Applies to clients who pay 90 days upfront, within their first 90 days.
Why advertisers trust us
with their Google Ads
You've optimised. You've tested. So why is ROAS still falling?
You've added negatives, refreshed RSAs, switched to tROAS, and let Performance Max "learn". Google's recommendations score is at 90%. But the blended ROAS keeps drifting south.
The truth is most accounts don't have a creative or bidding problem. They have a tracking, attribution, and structure problem that automated tools and surface-level audits never catch.
A proper Google Ads audit traces the lost revenue back to its source — broken conversion values, brand cannibalisation in PMax, match type leakage, or QS-killed keywords — and gives you the exact order to fix them in.
