The Challenge
I'd already tried agencies that said they specialised in law firm marketing. They just didn't deliver, and I didn't have time to chase them.
— David Drwencke, DRD Law LLC
David had been through the cycle before. Hire an agency that claims to know legal marketing. Wait months. Get a fancy report with vanity metrics. See no actual cases come through the door.
The problem wasn't that David didn't understand marketing. He understood it well enough to know he was being fed rubbish. But running a criminal defence practice in Chicago doesn't leave much room to audit your agency's keyword strategy between court appearances.
When he found JRR Marketing, the pitch was different. Full transparency over every channel. Honest reporting on what's actually generating cases, not just clicks. And critically, a Google Ads structure built around the specific practice areas that matter: felonies, gun crimes, misdemeanours, and general criminal defence.
For other practice areas, the broader approach lives on our law firm marketing agency hub.
What We Found in the Audit:
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Previous agencies promised law firm expertise but delivered generic campaigns
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No conversion tracking meant months of blind ad spend
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David was too busy working cases to micromanage marketing
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Organic presence was weak despite strong courtroom reputation
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No clarity on which channels were actually generating cases
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Ad budget spread thin across unfocused keyword groups
