The Challenge
When they came to us, they were barely visible online. Their website was simple and didn't show their expertise, so most visitors left without reaching out.
— Project Assessment
An immigration law firm in Sydney that helps people move, work and settle in Australia. They handle the tricky parts of visas and migration so clients can focus on building a new chapter of their life.
Before working with us, they were running a basic Wix website and had Google Ads running quietly in the background. They were busy helping clients, but their online presence wasn't built to keep up.
They were running one broad Google Ads campaign, but most clicks weren't from the clients they wanted. That made it hard to justify the spend because they couldn't see what was working.
They also had no tracking in place. A comprehensive marketing audit revealed there was no way to tell which calls or forms came from which channel. Without that clarity, marketing felt like guesswork. Each visa type needed its own dedicated landing page to convert the right visitors. Immigration and legal professionals looking for scalable growth often benefit from our law firm marketing expertise.
Once the foundation was in place, results compounded quickly. You can browse other campaigns we have run in our digital marketing case studies — including lawyer PPC campaigns for legal professionals across multiple practice areas.
What We Found in the Audit:
- ✕
Basic Wix website that didn't showcase their expertise
- ✕
One broad Google Ads campaign attracting wrong clicks
- ✕
No tracking to see which marketing efforts were working
- ✕
Most visitors left without reaching out
- ✕
Wanted to grow corporate and employer-focused work but setup wasn't built for it
