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GET MORE SALES FROM WINDOW TINT MARKETING
Miami-based window tinting company got 450% ROAS
They do amazing work helping people keep their homes, offices, and boats cooler, safer, and more private. But their ads were pulling in people asking about car tinting they don’t even offer. We fixed that, and now they’re getting leads that actually make sense for their business.
The client makes spaces feel better to live and work in. That means less heat, more privacy, and no weird tint or dark glass.
They also stick to what they know best… homes, offices, and boats. Whether it’s cooling down a stuffy living room or adding privacy to a glass-walled office, this window tinting company uses high-quality tints and films that hold up over time.
But they needed to show up for the jobs they actually wanted
When they first got in touch, they were running ads but getting the wrong kind of leads… mostly people asking about car tinting.
It wasted time, drained their budget, and real jobs were slipping through the cracks.
They’d tried Google Ads before, but nothing stuck. Either the targeting was too broad or the clicks led nowhere.
And without clear tracking, it was all a bit of a shot in the dark. What they really needed was a steady stream of good leads, meaning residential and commercial jobs that actually paid off.
This time, they didn’t just want ads. What they after’s a strategy that fits their niche and makes every dollar count.
Here’s what we did
Before changing anything, we stepped back to look at the full picture. More than knowing where their money was going, we needed to find out why their ads weren’t working.
We audited everything: their campaigns, keyword targeting, and even their landing pages.
The goal was to see what was drawing the wrong enquiries, where the messaging might be off, and where they were losing people along the way.
Once we saw the gaps, it was easier to build a plan that focused on better leads, not just more of them.
Step 1: We fixed the tracking to see what's working
First, we had to clean up the data. They were running ads, but there was no way to tell what was working. No lead tracking, no connection between clicks and actual jobs. So we set them up with WhatConverts and linked it to their website and Google Ads. That gave them a clear view of what happened after someone clicked: who called, who filled out a form, and which campaign brought them in. On top of that, it opened the door to tracking business metrics like cost per lead ... stuff that actually helps make smarter decisions. Once we fixed the tracking, it all got a lot easier to improve.
Step 2: We cleaned up the campaigns and targeting
Once tracking was in place, we started by cleaning up the traffic. A big chunk of the budget was going to the wrong clicks: car tinting, competitor brand names, and other irrelevant searches. So we built out a negative keyword strategy to block that noise. If you're running Google Ads and you're getting unqualified leads, this is one of the fastest ways to stop wasting spend. Next, we looked into historical performance. Some campaigns had a decent click-through rate (CTR) and good engagement, so instead of scrapping everything, we kept what worked and rebuilt the structure around it. We also saw opportunity in people searching by film type. So we built a separate intent-based campaign for that by targeting high-intent keywords from people looking to hire a service. The structure became more focused, the targeting sharper, and the clicks more valuable.
Step 3: We built out ad groups for commercial jobs
The client wanted more commercial work, so we built a campaign to support that. We created a separate structure focused just on commercial window tinting, with ad groups built around tighter keyword intent. Instead of lumping everything together, we split it out: one for office spaces, one for storefronts, one for retail locations, and so on. Each one had its own set of keywords and ad copy to match what those people were actually searching for. This made the ads more relevant and gave us better control over budget and performance. It also helped the client show up in more of the searches that mattered… commercial jobs that want to hire.
Step 4: We built custom landing pages
After four months of consistent results, the client upgraded from Google Ads management to our full Unlimited Plan. That gave us room to go deeper, specifically, into the landing pages. We’d already set up dedicated pages for each ad group. Now, it was about making those pages work harder. We rewrote the content to improve ad relevance, which helps boost Quality Scores and reduce cost per click. That included aligning the page copy more tightly with the search terms, refining headlines, and making the value clearer above the fold. We also optimised the pages for on-page conversion. We looked into things like adding stronger calls to action, improving form layout, reducing friction points, and making the mobile experience faster and cleaner. Each update was based on what people were actually doing on the page, using basic behavior tracking and heatmap insights. In addition to getting the ads to perform better, they made sure more of the right clicks turned into real leads.
Step 5: We took control of local search
Once the core campaigns were running smoothly, we took a closer look at how people were searching, especially when it came to location. We noticed a clear pattern: people weren’t just searching “home window tinting,” they were adding their city or neighborhood. So we expanded the keyword set to include those geo-modified terms. Instead of broad matching, we built out exact and phrase-match ad groups tied to specific areas. Each of those keywords was mapped to a page built for that location, which kept things tight between the search, the ad copy, and the landing page. That level of alignment helped improve ad engagement, reduced wasted clicks, and gave them a stronger footprint in local SEO too. For businesses offering local services, this kind of structure makes a difference. That’s how you show up in the right suburb, with the right message, at the right time.
And now, the results
Once the new setup went live, things started to shift. The calls coming in weren’t from car tint shoppers anymore. They were from people who actually needed the service.
And because each job was worth more, even a few good enquiries made a big impact.
Over time, the cost per lead dropped by 76.48%, and the quality shot up. Instead of wasting time on the wrong calls, they could focus on doing the kind of work they were proud of.
The results showed up in the numbers. On most months, they hit around 450% return on ad spend. For every dollar they spent, they brought in $4.50 in booked work.
Because they weren’t guessing anymore, they could plan ahead, fill their calendar, and stop stressing about dry spells.
Leads were coming in steady, and they had the time to schedule jobs properly instead of scrambling to fill gaps.
But what changed most wasn’t just the revenue. It helped how they felt running the business.
Before, ads felt like a gamble. Now, it felt like a system.
They knew who they wanted to reach, and they were finally reaching them.
Read other client stories
Window tint marketing that brings in the right kind of work
The right people are out there. They’re just not finding you yet.
With focused ads, cleaner tracking, and landing pages that actually match what people are searching for, we’ll make sure you’re showing up for the jobs you want.
Get in touch and we’ll help you work on a setup that brings in better leads and lets you do more of the work that pays off.
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