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HIGHER EDUCATION MARKETING
Learning disability centre got a 150% surge in sign-ups
They were making a difference in people’s lives, but their online presence wasn’t doing well. We stepped in, gave them a fresh new look, and now people who need support know exactly where to go.
NeuFocus is committed to making learning easier for those facing unique challenges, like dyslexia, ADHD, autism, and more. They work with the Arrowsmith Program, helping children and adults build focus, improve problem-solving, and learn essential skills for everyday life. Across Australia, students of all ages are discovering their strengths — whether they’re learning online or in person.
They were making an impact offline but missing out online
They had the experience and the brand, but their website wasn’t bringing in visitors. Conversions were low, and the most of the leads they got weren’t really useful.
When we took a closer look, the name Cognitive Strengthening Centre was the first red flag.
It didn’t reflect what the help they truly offered. The original website had no clear message, no spark.
The company had been relying on word-of-mouth to drive traffic, which was unpredictable at best.
They needed a stronger digital strategy to bring their brand the visibility it deserved.
Here’s what we did
We sat down for a no-BS chat and sketched out a digital marketing strategy that swapped out old-school stuff for a smarter roadmap.
Revamped the brand to be clear and purposeful
Through a series of workshops and meetings, we worked closely with the client to build a brand that truly connects. The client was confident in choosing NeuFocus — a name that’s short, memorable, and speaks directly to people with learning challenges. The updated branding says, “We see you, we understand, and we’re here to help.”
Built a high-converting, no-nonsense website
With a new perspective, we rebuilt their website from the ground up to bring in more business. Each page is individually designed for specific learning needs. Clear personas were created for content that speaks directly to visitors. Potential customers are guided by prominent CTAs and smooth site navigation. Loading is quick, everything’s easy to read, and each click leads exactly where it should. Visitors now had a simple, hassle-free experience on the new website.
Laser-focused SEO to target the right people
We crafted a SEO strategy to make them the top choice for learning disability support. First, we did a comprehensive audit to see what’s working and what needs refining. Then, we mapped out topical authority and peppered in high-performing keywords into the content to boost search ranking. We also optimised meta data in every page and used relevant image tags to improve visibility. This way, the site not only shows up where it should, but it also reaches the right people faster.
And now, the results
NeuFocus went through a digital glow-up that brought in more visits and real results.
Engagement shot up by 320%, with visitors staying longer, clicking more, and fully diving into the higher learning content. Quality traffic spiked by 180%, drawing in people who were actively searching for educational support in Australia.
Conversions skyrocketed by 150%, with more qualified students booking appointments and committing to learning plans.
And the cherry on top? An award for that stunning, user-friendly design.
More website traffic, more bookings, higher ROI – that’s the power of a real digital transformation .
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