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JAPANESE SPA MARKETING DONE RIGHT
How a Japanese head spa hit a mind-blowing
844% ads ROAS
They wanted more bookings and a better way to connect with people. With a fresh Google Ads strategy, their bookings are now flowing in seamlessly.
This head spa in Brisbane is the go-to spot for an authentic Japanese head spa experience.
This spa isn’t your typical “get in, get out” kind of place. Their signature method takes your head on a full-on relaxation journey.
If you’re looking to de-stress and give your scalp some serious TLC, this is the spot to be.
They were ready to make their calendar busier
Quiet days and open slots were holding them back from hitting their goals.
Their bookings weren’t where they wanted them to be, so they knew it was time for a change.
Their website wasn’t pulling in enough people, and they hadn’t tried Google Ads yet, so they felt stuck.
They just wanted something that actually worked — no more guesswork, no more wasted time.
What they really needed was a clear plan and steady bookings to feel back in control.
Here’s what we did
When we got started, the goal was simple — get more bookings without wasting time or money guessing.
The first thing we did was figure out what wasn’t working.
With a marketing audit, we dug into how they were pulling in customers. We check what their website was actually doing and if their marketing was even landing with the right crowd.
Once we stepped back and saw the full picture, it was clear.
The problem wasn’t the service.
They needed to find the right people, show them why it was worth it, and make booking as easy as possible.
Step 1: We tweaked their ad strategy to zero in on intent
No broad, fluffy keywords like “wellness services.” Instead, we went straight for the kill with high-intent phrases like “Japanese head spa near me” or “scalp detox massage Brisbane.” These are the searches people make when they’re already halfway to booking. By narrowing the focus, we stopped wasting money on time-wasters and hit the jackpot with people who were ready to act. This laser focus also bumped up their ad quality score — which meant every dollar worked harder.
Step 2: We split their campaigns into specific groups
Most businesses mess up by dumping all their services into one big campaign. It confuses the algorithm and potential customers. Instead, we broke things down. Scalp massages? One group. Head spas? Another. You get the idea. This let us write ads that actually spoke to what people were searching for. Someone hunting for a scalp detox would see an ad all about that, not some vague “head spa” pitch. It made the ads feel more personal and way more relevant. It also showed us which services were getting the most love, so we could tweak and improve as we went.
Step 3: We set up smarter tracking to connect the dots
You can’t grow if you don’t know what’s working. So, we added WhatConverts — a tool that tracks leads, calls, and bookings straight from their ads. Now, they could see which campaigns were actually bringing in paying customers, not just clicks. It gave them the confidence to spend on what worked and drop what didn’t. It also let us spot patterns, like which keywords brought in the best bookings. With this setup, their marketing stopped being a guessing game and became something they could actually count on.
Step 4: We kept testing and tweaking until we nailed it
Digital ads aren’t a “set it and forget it” deal. To get the best results, we ran Google Ads experiments to see what really clicked with their audience. We played around with headlines, images, and offers to figure out what got people booking. Some loved ads about stress relief. Others went for scalp health benefits. By watching what worked, we kept improving the campaigns so they hit all the right notes. Over time, this back-and-forth made the ads perform better and feel spot-on.
And now, the results
When we tackled the problem, it wasn’t just about running ads. We wanted to build a system that kept bookings rolling in without wasting cash.
And it worked.
For every dollar they spent on ads, they made over eight times in revenue.
By targeting people already searching for services like theirs, we made sure every dollar pulled in customers ready to book — not just browsers.
But it wasn’t only about the money.
The ads hit home because they actually spoke to what people cared about.
With an 18.25% click-through rate, these ads clicked with the right people. This is because the messaging was spot on, whether it was about stress relief or healthier scalps.
And once people clicked, the momentum kept going. A 26.47% conversion rate meant over a quarter of clicks turned into real bookings.
This wasn’t luck. It was about knowing what mattered to their audience and making it dead simple for them to book.
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