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ELECTRONICS MARKETING FOR MORE LEADS
Electronics buy-and-sell site pulled in 745% ROAS from Google Ads
They struggled with messy ad setups and wasted budget. So, we fixed their structure, added dynamic features, and cleaned up their tracking. Now, they’re seeing higher clicks, lower costs, and way better results.
IBuyXS is a US-based electronics buy-and-sell platform that makes clearing out surplus stock or buying quality electronics feel less like a headache.
They keep it simple, reliable, and efficient — because no one has time for complicated. With over 30 years in the industry, they know how to get businesses fair value for their surplus without wasting time.
Their Google Ads weren’t hitting the mark
Their campaigns were using overlapping keywords, confusing location targeting, and poorly structured groups that ended up competing against each other.
This pushed their costs higher and left their performance struggling.
Their ads also needed a bit of fine-tuning —no dynamic features like keyword insertion, smarter location targeting, or social proof to make them stand out.
Big opportunities like dynamic search ads and advanced sitelinks were left on the table.
To make things harder, their tracking was a bit outdated, which meant they couldn’t clearly see what was working.
All of this added up to fewer conversions, wasted budget, and a return on ad spend that just wasn’t where it needed to be.
Here’s what we did
Before fixing anything, we had to figure out what wasn’t working. That’s why we kicked things off with a marketing audit. This helped us step back and look at the big picture — what wasn’t clicking, where the money was going, and what we could do to fix it.
Once we had answers, we built a plan to tackle the issues.
We didn’t just want to run ads. We wanted to made sure that every dollar worked harder and got them better results.
Step 1: We streamlined their campaign structure.
We kicked things off by reorganising their ad groups to match what people were actually searching for. For example, we made sure terms like “buy excess electronic components” were separate from “buyer of excess components.” Same with “sell” and “seller” keywords — this kept the intent clear and avoided mixing things up. Next, we consolidated overlapping ad groups and campaigns to stop keyword cannibalisation. By fixing this, we made sure money were spent where they mattered most. We also adjusted their campaign budgets to reflect their priorities. High-intent keywords got bigger budgets, while lower-priority terms were tested separately. This set the stage for better results and a sustainable strategy.
Step 2: Next, we made their ads work smarter.
We introduced dynamic keyword and location insertion to make ads feel more personalised. This meant ads automatically adapted to match what people were searching for — and where they were searching from. We also added social proof elements, like customer testimonials and trust signals, directly into the ads. These small changes built credibility and encouraged more clicks. More than that, they showed people they could trust the brand. To improve the messaging, we revamped their ad copy. We also added headline pinning to keep messages consistent, and optimised display paths with relevant keywords. These led to better CTRs, and ads that connected with the right marketing persona.
Step 3: We filled keyword gaps with dynamic ads.
We launched Dynamic Search Ads to target traffic from keywords they weren’t actively bidding on. These ads used their website content to automatically create headlines. Even better, they match users with the most relevant landing pages. This meant precise targeting without the need for endless keyword lists. Of course, we kept a close eye on performance, identifying which elements worked best. The winning strategies — high-performing headlines and pages — were then integrated into their broader campaigns to make them stronger overall.
Step 4: Finally, we made tracking conversions effortless.
We upgraded their tracking with WhatConverts, so they could finally see which forms and chats were bringing in real business. It gave them a clear picture of what worked and what didn’t. We even tracked ROAS properly for bulk orders and conversion value, even when leads came through quote forms. On their Ads account, we cleaned up unnecessary conversion actions and conversion values to match actual business results. This gave them accurate ROI numbers and data we used to make their ads sharper and more focused.
And now, the results
When we started, their ads weren’t delivering the results they needed. But six months later, the turnaround was remarkable.
We reduced their cost per conversion by 25% — a huge win. Lower costs meant they could bring in high-value bulk order buyers without overspending.
At the same time, their conversion rate improved by 3.35%. This showed that the changes we made were connecting with the right people and turning clicks into actual leads.
We didn’t stop there. Cost per click dropped by 21%, making their budget stretch further and delivering more value for every dollar spent.
Their return on ad spend (ROAS) also hit an impressive 745%. For every dollar they put into ads, they got back more than seven times the value.
These numbers are proof of how a smarter strategy can completely transform performance. By focusing on efficiency and relevance, we helped turn their ads into a powerful tool for growth.
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