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LOCAL BUSINESS MARKETING FOR MORE LEADS
Local cabinet maker got 6-figure sales from Google Ads and SEO
They were creating beautiful, sustainable, custom-made cabinets built to last. But people looking for quality were having trouble finding them. By cleaning up their SEO and launching targeted ads, we helped them reach the right audience, turning interest into leads.
The client makes custom cabinets for people who want their space to look great and work even better. They’re based in Seattle and build custom kitchen cabinets that fit any kind of space.
The best part is that they care about quality and the planet, using sustainable materials that last. They’ve built thousands of cabinets over the years, so their work speaks for itself.
But they needed to make their work easier to find
This business had put a lot of care into making high-quality products — and they knew they could reach more of the right people.
Their paid ads were getting clicks, but they weren’t getting as many enquiries as they wanted. They knew their market was competitive. If they wanted to grow, they needed to work harder to get noticed.
People in their area were actively searching for what they offered, but without strong local search rankings or better ad targeting, those customers were finding other options instead.
What they really wanted was to connect with the right people — homeowners and business owners who needed well-made, custom kitchen cabinets — while making sure every marketing dollar actually counted.
Here’s what we did
Instead of jumping straight into tactics, we took a step back to look at the full picture.
We started with a digital audit to map out where they stood — what was working, what wasn’t, and where the biggest opportunities were.
We worked to find what their marketing personas were searching for, where competitors were winning, and how to tweak what they were already doing.
By focusing on that first, we made sure every move actually solved their problems and put them in front of the right people.
Step 1: We fixed their SEO to get them seen online
Organic traffic is like having a steady stream of customers without paying for ads. Their website needed to show up higher in search results, so this had to be priority number one. We started with keyword research to figure out what people were actually searching for when looking for custom cabinets. But it wasn’t just about grabbing popular keywords. Instead, we focused on search intent. Someone searching “custom kitchen cabinets Seattle” is probably ready to buy. Once we had the right keywords, we cleaned up their page titles and meta descriptions so Google could actually understand what they offered. Then, we built dedicated landing pages for specific services and locations. This made sure that, every time people land on the site, they felt confident they’d found the right place.
Step 2: We worked on ads to stop wasting budget
Google Ads can be powerful for local businesses — but only if they’re laser-focused. Their campaigns were too broad, which meant they were paying for clicks that didn’t turn into real leads. So we restructured everything, starting with separate campaigns for their service locations to make sure they were reaching local customers. Then, within each campaign, we built dedicated ad groups based on what people were actually searching for. Instead of dumping everything under “cabinets,” we created one ad group for people looking for cabinet makers and another for those searching for custom cabinets. This made their ads more relevant, increased CTRs, and lowered their cost per click, all while making sure their budget went where it was needed.
Step 3: We used PMax to target the right audiences
Instead of relying on just keywords, we combined Google’s audience data with their own customer data to reach people looking for what they sell. Their ads didn’t just show up for random searches. They popped up for those looking for cabinet makers and custom cabinetry — not just on Google Search, but across Display, YouTube, Gmail, and Discover too. We also added remarketing to bring back people who had already viewed their page but hadn’t made a decision yet. With the right search themes and audiences, we kept their brand in front of potential buyers who might have otherwise moved on. And because we tracked everything in real-time, we could quickly spot what was working and double down on strategies that brought in the right quote requests and enquiries.
Step 4: We kept improving so nothing was wasted
Throwing money at ads and hoping for the best doesn’t cut it. We made sure every dollar spent actually delivered value. That meant constantly tracking performance and making data-driven tweaks instead of guessing. For ad groups that weren't converting (like "European style cabinets"), we swapped them out for one that performed better. If an ad wasn’t getting clicks, we ran Google Ads experiments to test new headlines, visuals, and messaging about the craftsmanship and custom design they offer. This constant optimisation kept their campaigns efficient and effective, even as competition shifted.
And now, the results
When everything came together, the change was massive.
After more than a year and a half of SEO work, their site went from showing up for just a few terms to ranking for over 3000% more keywords. This meant they were finally appearing when people searched for what they offered.
But it wasn’t just about more visibility. The goal was to keep their pipeline full by reaching people ready to invest in high-quality, custom cabinetry.
Their organic traffic skyrocketed by over 3800% since working with us, bringing in an average of 1,800 potential customers month after month. And because these visitors were actively looking for cabinet makers, they were much more likely to become paying customers.
On the paid ads side, the improvements made a huge impact. By focusing on high-intent searches and fine-tuning every detail, we helped them hit a 165% return on ad spend (ROAS) within 6 months.
More than seeing better numbers, it gave them confidence that their marketing budget was finally working as hard as they were.
Instead of guessing where their money was going, they could finally see real results that directly impacted their business.
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Local business marketing that brings in real buyers
People are already searching for what you offer. Let’s make sure they find you, not your competitors.
With the right mix of Google Ads, SEO, and a website that actually works, you can turn clicks into real customers.
Ready to get more leads and grow your business? Book a call today, and let’s get started.
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