Skip to content
#1 SENIOR LIVING MARKETING AGENCY
No more empty rooms. Just happy residents
Are empty units draining your revenue? Balancing caregiving with marketing can be tough, especially when having vacant units means lost income. You need to find new residents quickly, but where do you start? Partnering with a senior living marketing agency can help.
Families can’t find you if you’re invisible. Let’s change that
If families in your area don’t know you exist, how can they choose you? It feels like your competitors are everywhere, filling up fast while you’re stuck waiting for the phone to ring.
The problem doesn’t lie with your community. It could just be the way it’s being shown. You deserve visibility where it counts, which is at the exact moment families are searching for a place like yours. Let’s make sure they see you first, and see why you’re the right choice.
Discover what sets you apart
What makes your residents light up? Is it the award-winning memory care program, the resident chef's delicious meals, or the lively social calendar? Turn those unique features into valuable selling points for your community.
The right residents, right now
Imagine families searching online, filled with hope to find the perfect place for their loved ones. With bespoke marketing support, potential residents don't have to scroll past page 10 to find you.
Measure what matters most
No more wondering about where your marketing dollars are going. No more stress about being left in the dark. With clear, jargon-free reports, you'll always be informed and confident in your marketing efforts.
AS FEATURED IN
Don't take our word for it. Check out our 5-star Google Reviews
Make sure families find you and not your competitors
If potential residents can’t find your community online, it’s like you don’t exist.
Families searching for senior care options are typing in keywords every day. If you’re not showing up, your competitors are.
You might have an amazing facility, but without strong search engine optimization (SEO), no one will see it. That means missed opportunities and empty rooms while other places fill up.
The good news is you can change this by making sure your website is optimized for the exact terms people are searching for.
With the right strategy, your community will appear front and center when families are looking for help. More visibility equals more leads, without spending a fortune on ads.
From invisible to in-demand: client search rankings before and after
Get more residents for your senior living community in 3 simple steps...
-
1.Book a free consultation
Fill out the form below to schedule a no-pressure consultation. Share your current challenges, and together, we’ll talk through how you want to attract more residents. -
2. Request for a custom digital marketing plan
Based on your needs, you can ask to receive a clear action plan that includes SEO improvements, Google Ads strategies, and website updates. It's all focused on bringing in families searching for senior living options. -
3. Watch your occupancy rates rise
With everything set up and running smoothly, you'll see more qualified leads coming through your website and phone lines, all without spending money on ads that don’t work.
If we don’t beat your current results within the first 90 days, we’ll work for free until we do.
If we don’t outperform your current marketing agency or in-house marketing team within the first 90 days, we’ll keep working at no additional cost until we achieve better results.
Josiah always provides invaluable advice and strategic guidance and helps me implement that advice.
Competitors are filling up faster than you and here’s why
You know your facility offers great care, so why are others filling up faster than you? The truth is, they’ve figured out how to market themselves better.
They’ve mastered online visibility. Families find them easily, tour their facilities, and sign contracts before ever considering you.
This isn’t because their care is superior but it’s because they’re using the power of a digital marketing strategy to reach the right audience first.
But you can level the playing field. With a smart marketing plan tailored to your community, you’ll start attracting families before they even think about your competition. More interest means more tours, which means more residents choosing your facility over the rest.
Questions about working with a senior living marketing agency
How can a senior living marketing agency help increase our occupancy rates?
A senior living marketing agency focuses on reaching seniors and their families who are actively searching for care options.
One of the main reasons your occupancy rate may be stuck is because you’re not getting in front of the right audience at the right time.
The key here is not just more leads, but better-qualified ones with the right marketing persona.
They need to be genuinely interested in your services and aligned with your specific goals.
An effective agency will use digital marketing solutions like local search optimization (so you show up when people nearby look for senior living), targeted ads, and content that speaks to the concerns and needs of both seniors and their families.
46% of searches have local intent.
They’ll also help you showcase what makes your community special, making it easier for families to choose you over competitors.
Ultimately, it’s about matching your services with the right audience.
Over time, this custom approach should bring in more qualified prospects, helping boost your occupancy growth.
Why aren’t my current marketing efforts bringing in enough qualified leads?
Marketing efforts in the senior living industry is tricky because you’re not just targeting seniors themselves, but also their adult children or caregivers.
If you’ve worked with general marketing agencies before, they may have missed these nuances.
Your current efforts might not speak directly to the specific pain points of these decision-makers, such as trust, care quality, or even pricing transparency.
Also, if you’re relying too heavily on broad, generic messaging, it might be failing to connect emotionally with families.
A good step forward would be re-evaluating your marketing strategy to focus on personalized, human-centred content that addresses the real concerns of seniors and their families.
If your message resonates, you’ll start attracting more relevant leads.
What’s the difference between a general marketing agency and one focused on senior living?
While many general marketing agencies know how to run campaigns and create ads, they often lack an understanding of the unique dynamics of the senior living industry.
Senior living marketing requires knowledge of how to communicate with two primary groups, seniors and their families, each with different concerns and priorities.
For example, seniors might worry about lifestyle and comfort, while their family members could be more interested in safety, healthcare, and financial details.
Agencies focused on this niche also understand compliance issues within the assisted living communities and the independent living industry.
They know what kind of language works best when talking about senior care.
By using someone who knows your space inside out, you’re less likely to waste money on ads that don’t convert or messaging that falls flat.
How long does it take to see results from a senior living marketing agency?
It can vary depending on several factors, such as your current online presence, competition in your area, and the types of marketing strategies being used.
In some cases, you might start seeing small improvements in traffic or leads within the first few months, especially with paid ads or local SEO efforts.
However, bigger, more noticeable changes such as increased occupancy or steady lead flow, usually take around 6-12 months.
A successful lead generation strategy for senior living communities across different regions takes time, testing, and a data-driven approach to see what works for your ideal residents.
Patience is key, but consistent, well-targeted efforts will pay off over time.
Are there any affordable marketing solutions for smaller senior living communities?
Yes, there are ways to market effectively without breaking the bank, especially for smaller communities.
Start by focusing on improving your local search visibility, which helps families find you when they’re looking for senior care and assisted living near them.
This doesn’t require a massive budget.
On average, small businesses put about 1% of their revenue toward advertising.
But that number can look pretty different from industry to industry.
Simple tweaks like optimizing your Google Business Profile and gathering reviews from satisfied residents can go a long way.
Social media is another cost-effective tool.
Sharing your brand story with engaging posts about life in your new community can organically draw interest from future residents.
You can also try email marketing to stay in touch with families who’ve shown interest but aren’t ready to make a decision yet.
These lower-cost tactics can still drive solid results without needing large ad spends.
Will I be locked into a long-term contract with a senior living marketing agency?
Some agencies do offer long-term contracts, but not all of them.
When exploring options, ask upfront about contract length, flexibility, and if you have a dedicated account manager.
Make sure you understand the terms before signing anything.
It’s important to feel confident that the agency will deliver results, so look for those that provide performance metrics along the way.
Regular reporting allows you to track progress, ensuring your investment is working towards your goals and helping nuture closer relationships with leads.
Shorter agreements or month-to-month contracts can give you more peace of mind, as they allow room to switch things up if you’re not seeing results after a reasonable time frame.
Is digital marketing enough, or should we also focus on traditional methods?
Both digital and traditional marketing have their place in senior living, and the right balance depends on your target audience.
Digital marketing offers immediate reach and data tracking, allowing you to see exactly how many people engage with your website, ads, or emails.
But traditional methods, like direct mail or print ads, can still resonate with certain audiences, particularly seniors who may not spend much time online.
Mixing both approaches can ensure you’re covering all bases.
For example, a digital campaign can drive awareness while a direct mail piece provides a tangible reminder for families who may need time before deciding.
Combining the strengths of both forms creates a more comprehensive marketing plan.
How do I know if a senior living marketing agency understands our location-specific needs?
Before partnering with any marketing agency, ask about their experience working with senior living communities in similar areas to yours.
They should be familiar with local demographics, competitors, and regulations.
During consultations, mention any specific challenges you face due to your location.
Good agencies will already have insights into regional trends, which will show you they’ve done their homework.
You can also check digital marketing case studies or client testimonials to see if they’ve had success with clients located in areas like yours.
It’s important to feel confident that the strategies they recommend will fit your community’s unique situation.
Can a marketing agency help us manage our online reputation?
Absolutely.
Reputation management is crucial in the senior living space.
Many families rely on online reviews and testimonials to inform their decision-making.
A marketing agency can help by creating a strategy to encourage positive reviews from happy residents and their families.
This might include setting up marketing automations like follow-up systems to request feedback or offering guidance on how to respond to negative reviews in a constructive manner.
Having a proactive approach to managing your online reputation can significantly impact the perception of your community and influence families during their research process.
