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Cosmetic clinic got 3x SEO traffic and 1,461% Google Ads ROAS
Their site wasn’t pulling in enough visitors, and the ones who did come weren’t turning into clients. We stepped in, fixed their content, revamped their ads, and set up proper tracking. Now, they’re seeing more traffic, more bookings, and way better returns.
Ascension Clinic isn’t your average beauty bar. With their comfy clinic, expert therapists, and treatment rooms for all sorts of procedures, this award-winning cosmetic clinic makes sure you walk out feeling like a million bucks.
Their mission is clear: to make you feel confident and beautiful. But their website and Google Ads? Not as laser-focused.
Their marketing needed a boost
When they reached out, they were frustrated that their website wasn’t getting noticed.
They’d invested in building it and running Google Ads, but it wasn’t bringing in enough appointments.
People could find them online, but they weren’t ranking high enough to stand out. Blog posts were more like quick snippets than in-depth articles — while their competitors were pumping out longer, juicier content.
To add to that, they were tracking email clicks but not actual calls or appointments.
Their previous agency didn’t give them much clarity. They’d been promised big results, but it was hard to see real progress.
Without that clarity, scaling their marketing or trusting it would grow their business felt impossible.
Before working with us
So here’s what we did
When we first dug into their situation, it was clear they had a lot going for them. They had a solid website, active Google Ads, and a great reputation.
But none of it was working together to drive real results.
So, we took a step back and did a full marketing audit. This gave us a clear picture of what wasn’t working and where we could step in.
We didn’t want to just guess and hope for the best. Every move we planned was backed by data and made for their goals.
With everything laid out, we worked on the most important areas first.
Step 1: We gave their content strategy a makeover
The problem was clear — their content wasn’t pulling its weight. We switched things up by creating longer, in-depth blog posts packed with useful info. These posts focused on answering the questions people actually had about cosmetic treatments. We used keywords that matched what people were searching for, so the content ranked higher and connected better. We knew it wasn’t just about rankings. Content builds trust. Because when people see you as an expert, they’re more likely to book with you. It’s called ‘Authority Bias’ and it worked like a charm.
Step 2: We made the website easier to use
Next, we focused on the website. Finding the site was one thing, but navigating it was a struggle. Too much clutter and unclear navigation made it hard for people to find what they needed. So, we streamlined the layout with clear headings, bullet points, and visuals to guide visitors. No more cognitive overload — just a clean, simple flow. Now, people could quickly find answers without feeling lost or overwhelmed. This made it easier for people to book appointments or call the clinic.
Step 3: We tracked what really mattered
Driving organic traffic is great, but converting it into paying clients is the goal. But a big part of the problem was that they weren’t tracking what actually led to bookings. We set up proper tracking to capture actions like calls, form submissions, and appointment requests. This gave us a clear view of which efforts were turning into real results. With these high-value actions, we improved their campaigns to bring in more serious leads.
Step 4: We turned up the volume on their ads
The old ads got clicks, but those clicks weren’t turning into bookings. That’s often because the ads weren’t targeting the right people. We switched to using high-intent keywords — ones that attract people ready to book, not just browse. We also tested responsive ads, which adjust headlines and descriptions to match searches. This made the ads more relevant and boosted both CTR and conversions. In the end, their ads brought in more bookings and delivered a much better ROAS.
And now, the results
In just six months, things completely turned around.
Organic traffic tripled, meaning more people were finding them without needing paid ads. And this wasn’t just random traffic. It was people actively searching for cosmetic treatments.
By creating content that answered questions and addressed concerns, we built trust from the start. Search engines love valuable content, and this gave them the edge to compete with bigger clinics.
On the Google Ads side, the results were even more impressive. We boosted clicked and brought in the right clicks.
Conversions went up by 26%, while the cost-per-click dropped by 2.6%. We’ve also boosted their ROAS to an impressive 1461%. That means we’re now getting more qualified leads all while seeing a significant return on every dollar spent.
And with proper tracking, we knew what was working and kept tweaking to make it even better. It meant we could double down on what worked and keep the momentum rolling.
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Tired of crickets in your waiting room?
It can be tough getting new clients in the world of cosmetic procedures. The good news is, you don’t have to figure it all out by yourself. Let’s schedule a call and get you the bookings you need with the right clinic marketing.
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