#1 Google Ads Specialist Gold Coast

It can be really frustrating when your Google Ads are bringing people to your site, but they’re not calling or filling out your contact form.

This is one of the most common things people deal with before looking for help.

Clicks don’t always mean customers.

Sometimes your ad might be showing up for the wrong search terms.

For example, if someone’s just doing research and not ready to buy, they might still click on your ad and leave quickly.

Or maybe your landing page isn’t giving them a clear reason to take action.

If it loads slowly, looks messy on mobile, or doesn’t have a strong message, people might bounce off without calling.

Another thing could be your call-to-action (CTA).

Is it easy to find your phone number?

Does the page tell people what happens next if they reach out?

These small things make a big difference.

Also, location matters. If you’re targeting all of Australia but only serve the Gold Coast, you may be wasting budget on traffic that won’t convert.

Some optimisations in settings and messaging can turn those clicks into real leads.

There’s no perfect number that works for everyone.

The cost of Google Ads really depends on your industry, how much competition there is on the Gold Coast, and what kind of results you want.

Some local businesses do well on $500, $1,000 per month, while others spend several thousand.

But more money doesn’t always mean better results.

What matters most is how well your budget is used.

If your ads aren’t set up right, even a big budget won’t bring good leads.

On the other hand, a smaller budget can go far if it’s focused on the right keywords, audience and location.

Start by asking yourself: How many new clients do I need each month?

What’s a client worth to me?

From there, you can work backwards to figure out a starting point for your budget.

And remember, your cost-per-click will vary depending on your market.

In some industries like law or plumbing, clicks can cost more because there’s high demand.

Keep an eye on your results weekly, not just your spend.

That way, you’re not blindly throwing money at ads hoping something sticks.

If you’ve been running Google Ads and you’re not sure whether they’re helping your business, you’re definitely not alone.

Many people feel lost once the ads are live.

The good news is, there are simple ways to check if your setup is actually doing its job.

First, look at conversions, not just clicks.

Keep in mind that the The average conversion rate for Google Ads across all industries is 2.85%.

Are people calling you, filling out your forms, or buying from your site after clicking the ad?

If not, then something’s off.

Either the ad isn’t reaching the right people, or your website isn’t convincing them to act.

Check your Search Terms report.

This shows what people actually typed in before seeing your ad.

You might be surprised to find you’re paying for irrelevant searches.

Also, look at your cost-per-acquisition.

If you’re spending $50 to get a $30 sale, that’s not great.

But if you’re spending $20 to get a lead that turns into a $200 customer, you’re on the right track.

If this all sounds too confusing, you don’t have to learn everything yourself.

There are tools and support out there to help break it down into plain English so you know where your money’s going.

Seeing your cost-per-click (CPC) go up can feel scary, especially when you’re not sure why it’s happening.

The truth is, there are a few reasons your CPC might be higher than expected, and not all of them are bad.

The first thing to know is that Google Ads works like an auction.

If lots of businesses on the Gold Coast are bidding on the same keywords, prices go up.

For example, keywords like “emergency plumber” or “Gold Coast lawyer” can get expensive fast.

But sometimes a high CPC means your ad or landing page needs work.

Google gives each ad a quality score based on how relevant and helpful it is to the person searching.

If your score is low, you’ll pay more per click, even if your competitors aren’t better than you.

You can lower costs by tightening up your keyword list, writing better ad copy, improving your landing page and making sure your location settings are correct.

Even small changes can help stretch your budget further.

Instead of focusing only on CPC, try thinking about cost-per-lead.

A higher CPC might be fine if the clicks are turning into actual customers.

Yes, you absolutely can run Google Ads on your own.

Lots of business owners start that way.

But as you’ve probably noticed, it can quickly become overwhelming.

There are heaps of settings, reports, and choices, and one wrong move can waste your whole budget.

Running your own campaigns works best if you have the time to learn, test, and make regular updates.

But if you’re busy running your business, or just tired of guessing, it might be time to get some help.

Many people come to this decision after trying it themselves and feeling unsure if anything’s working.

If you’re not confident reading the data, setting the right budget, choosing smart keywords or writing effective ads, it’s okay to hand it over.

You don’t need to become a marketing expert.

You just need someone who can guide you through the process, explain things simply, and focus on what matters, like leads and sales, not just clicks.

Sometimes peace of mind is worth more than the money saved trying to do it all yourself.

You’re not the only one who’s been burned by a past experience.

Sadly, there are stories everywhere of people who paid for Google Ads help and ended up with no leads, no updates, and no idea what was going on.

To avoid that again, ask the right questions upfront.

Ask how often they’ll check in with you.

Will you get clear, simple reports that show leads, not just traffic?

Will they talk to you in plain English and explain what’s working, and what’s not?

Avoid anyone who tries to lock you into a long contract without proving results first.

You should also stay away from setups that use generic templates or hide things like access to your account.

A good rule of thumb: If it sounds too complicated or secretive, it probably is.

You deserve to know where your money’s going and what it’s doing for your business.

Trust takes time, but open communication and transparency are key signs you’re in safer hands this time around.

If your ads are active but you can’t see them when you search on Google, don’t panic.

This is actually very common and doesn’t always mean they’re not working.

First, Google doesn’t always show your ad every time someone searches.

It depends on your budget, your bids, and how competitive the keyword is.

Also, if you’ve searched your own business too many times without clicking, Google might stop showing you the ad to save your campaign budget.

Another common issue is incorrect location targeting.

Make sure your ads are set to target people specifically in the Gold Coast area, not just people who are interested in the area.

If your settings are wrong, you might be showing your ad to people in Sydney or Melbourne instead.

Your keywords matter too. If you’re using broad ones like “cleaner,” you might be missing out on more specific local searches like “bond cleaner Gold Coast.”

This mattersm because when people search for something nearby, 76% visit a business within a day, and 28% make a purchase. 

Double-check your location settings, review your keywords, and don’t rely only on Googling your own business.

Use proper tools like Ad Preview & Diagnosis inside your Google Ads account to safely check your visibility without messing up performance.

Google Ads can feel like a sea of numbers, impressions, clicks, CTR, conversions, CPC, but you don’t need to master them all.

Instead, zero in on the metrics that truly matter to your bottom line.

First, watch your conversions, which show how many people took action, whether that’s calling you or submitting a form.

Next, look at your cost-per-conversion to see how much you’re paying for each lead or sale; you want this number as low as possible, but still in line with the lifetime value of a customer.

Keep an eye on your click-through rate (CTR) too, since a higher rate usually means your ad is resonating with the right audience.

Finally, dive into the search terms report to discover exactly what people typed before clicking your ad.

This insight helps you cut waste and refine your targeting.

In the end, you don’t need fancy dashboards, just a clear view of leads versus costs.

If your ads are driving real customers at a sensible price, you’re on the right track.

Search engine optimisation (SEO) and Google Ads both have their place, but they work differently.

One isn’t better than the other; it just depends on your goals and timeline.

Google Ads is like turning on a tap.

You can start showing up in search results today and get leads quickly.

But you’re paying for each click, so once you stop spending, the traffic stops too.

SEO is more like planting a garden.

It takes time to grow, but once it does, it can bring in steady traffic without paying for every click.

The tradeoff is, it can take months to see real results, especially in a competitive market like the Gold Coast.

If your business needs leads now, Ads can give that boost while SEO builds in the background.

Later, having both together can create a strong online presence.

Think of it like renting vs owning: ads are rent, SEO is owning your space online.

In the end, you shouldn’t think of them as simply picking one over the other.

You need to find the right mix that fits your business goals and budget.

One of the biggest questions people have is: how soon will this actually work?

The answer isn’t the same for everyone, but here’s what to expect.

Usually, you’ll start seeing clicks and traffic within the first few days.

But leads or sales might take a little longer, often 2 to 4 weeks, while the ads are tested and adjusted.

Google’s system needs time to learn which searches work best for your business.

That said, you shouldn’t wait months to see progress.

If you’ve been running ads for 6 weeks and still haven’t had any decent leads, it’s a sign that something needs fixing, whether it’s the keywords, the ad copy, or your website.

Quick tip: Don’t judge success just by how many people visit your site.

Look at what actions they take once they get there.

Are they calling you?

Booking jobs?

Filling in enquiry forms?

Good Google Ads management is all about testing, learning and improving over time.

With the right setup, you should notice a steady climb in the number of real leads coming in, not just random visitors.