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E-COMMERCE MARKETING THAT DOESN’T SUCK
Home décor brand got a 669% ROAS makeover
Their website and ads were like mismatched walls — disconnected and ineffective. We fixed their Google Ads and SEO, and now their panels are popping up on all the right screens, at just the right time.
About the brand
This client is a frontrunner in the home décor industry. Think minimalist meets modern wall panel design — the kind of stuff that makes your house look like it belongs in a magazine.
But, even the coolest brands can trip over their shoelaces sometimes, especially when it comes to digital marketing.
At first, they needed help with their ads...
They’d already spent loads of time and money on two agencies and some freelancers. Yet, nothing clicked.
Conversion tracking wasn’t set up right and they had no idea what was working and what wasn’t. Without good data, every move felt like a wild guess.
Their targeting wasn’t dialled in. It was too broad and missed the mark completely. They needed a clear focus to reach the right people.
They were frustrated, overwhelmed, and starting to doubt if Google Ads could even work for them.
Nothing was optimised, so their costs kept going up while results stayed the same. They were stuck, spending more and more, but getting nothing back.
What they needed wasn’t just another agency. They needed someone to fix the chaos, make a plan, and finally get their ads on track.
Before working with us
So here’s what we did
When we started working with this home décor brand, fixing their ads wasn’t the only goal. We wanted to completely rethink how they used Google Ads.
Quick fixes weren’t going to cut it because their problems went deeper than bad numbers. They needed clarity, structure, and a strategy that fit their brand.
So, we started with a proper deep dive into their situation.
We looked at their data — what little they had. We got to know their ideal customers inside out.
And we pinpointed exactly where things were going wrong.
By mapping it all out, we didn’t just fix problems.
We focused on building a digital marketing strategy that would last, not just something that worked for now.
Step 1: We fixed their tracking so decisions weren’t a guessing game anymore
Without proper conversion tracking, they couldn’t tell what was driving sales and what wasn’t. Tweaking their ads felt like taking random shots in the dark. So, we set up an enterprise-level tracking tool that gave them crystal-clear data. We added detailed conversion actions, mapped customer journeys, and synced all their analytics tools so everything worked together smoothly. Now, they had the numbers to back every decision. For example, we could see which keywords led to actual sales and which ones just attracted browsers. This let us move their budget toward ads that brought in real buyers.
Step 2: We focused their targeting on the right audience
Before, their ads were aimed at anyone with a blank wall. Too broad, too random. This got them lots of clicks from people who weren’t ready or interested in buying. So, we dug into their marketing persona — looking at things like demographics, interests, and shopping habits. Instead of casting a wide net, we targeted people actively searching for stylish, modern home upgrades. These were design-focused buyers who cared about quality and were ready to invest. We also added intent-based keywords to focus on people already looking for what they sold.
Step 3: We reworked their ads to connect
with what people actually cared about
Finding the right people is one thing. Getting them to act is another. Their old ads were dull and generic. They didn’t show why their products were special. We started fresh, writing copy that spoke to their audience’s needs and desires. We focused on the emotional side of home décor — creating a space that feels personal and unique. This made the benefits clear and relatable, while tapping into people’s FOMO. We also tested tonnes of variations to find the words that worked best. This resulted to messaging that clicked with their audience and got real results.
Step 4: We added value with content and SEO
We didn’t just want their website to sell products. So, we created blog posts and guides that home décor enthusiasts would love. These weren’t filler articles. They were packed with tips and ideas, like “How to Style a Minimalist Living Room” or “5 Ways to Add Personality to Your Home Office.” Every piece used keywords people were already searching for. This brought more organic traffic to their site and gave people a reason to stay. The content also positioned them as experts in home décor, building trust before anyone clicked “add to cart.” Over time, this mix of useful content and targeted ads created a cycle. People found the brand through helpful resources and came back when they were ready to upgrade their space.
And now, the results
When we started, their return on ad spend (ROAS) was stuck in a cycle of low returns and wasted cash.
Once we got things running right, the turnaround was massive.
Their ROAS shot up by an unbelievable 669%. Every dollar they spent on ads brought back nearly seven.
This wasn’t just about numbers. It gave them the confidence to scale without fear of wasting money.
They went from doubting Google Ads to making it one of their biggest growth drivers.
Sales jumped too, soaring over 350%.
For a brand that struggled to get traction before, this helped a lot. They didn’t just get more orders. It was the right people buying because they truly loved the products.
With targeting and messaging perfectly aligned, the sales didn’t just boost revenue — they built a foundation for loyal, long-term customers.
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And now, it’s your turn for a “before & after”
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