Skip to content
RETAIL ECOMMERCE MARKETING
eCommerce site ramped up sales with a 709% ROAS and 40% more traffic
They had great products and loyal customers, but their online strategy wasn’t pulling its weight. So, we jumped in and set up a plan that turned clicks into cash. Now, they’ve got more traffic, more sales, and way less wasted spend.
Bargains Online kicked off in 2004, selling pool tables as a small business. Now, it’s the place Aussies go to deck out their homes without spending a fortune.
From fun stuff like toys to practical everyday items, they’ve got it all.
Their huge Sydney warehouse makes sure everything gets delivered fast and hassle-free, no matter where you are in Australia.
Sales were coming but something’s missing
For years, they were putting money into Google Ads and SEO but weren’t seeing the results they hoped for.
They got clicks, but those clicks didn’t translate into sales.
The reports came in every month, full of numbers that didn’t add up or make sense. Their tracking wasn’t set up well, so they couldn’t tell what was working and what wasn’t.
They also felt like they weren’t getting the attention they needed from their previous agency.
Without accurate data or a clear plan, they were stuck wasting money and missing opportunities. That’s when they came to us to figure out what was wrong and what can be done.
Before working with us
So here’s what we did
When we took a look, it was clear they didn’t just need quick fixes. The problem wasn’t lack of effort. It was that nothing was working together.
Their ads were running, but without proper targeting or tracking, they couldn’t tell what worked. Their website had potential, but search engines weren’t noticing it the way they should.
Without knowing where their money was going or how people were using their site, they were stuck guessing.
So, we focused on building a system where everything worked together. From ads to SEO to the site itself, we made sure it all clicked, so they could finally see real results.
Step 1: We dug deep with an audit
The first thing we did was step back and did a marketing audit. They had been working with two other agencies for the past five years, but both hit a wall with results. Their ROAS was low, and their campaigns were showing to people with zero interest in their products. Their conversion tracking was also a mess. This is a big deal because if you don’t know what’s working, you can’t fix what isn’t — or double down on what is. We also found their website wasn’t optimised for search engines, making it harder for new customers to find them. Spotting these issues early gave us a clear plan for where to focus to make the biggest difference.
Step 2: We fixed their tracking and cleaned up their data
Once we saw the full scope of the problem, the next move was to sort out their tracking. We rebuilt their analytics from scratch, making sure every sale, click, and interaction was tracked properly. It was like flipping on a light switch. Suddenly, we could see what was working and what wasn’t. With clean, reliable data, we could adjust their strategy and put their budget where it made the most impact. We weren’t guessing anymore. Every decision was backed by solid numbers.
Step 3: We transformed how they ran ads
Instead of sticking to the same old approach, we tested a mix of campaigns — Performance Max, search, and display ads. Each one had a purpose. Search campaigns targeted people actively looking for their products, while display ads built awareness with new audiences. We tested everything to see what drove the most conversions and doubled down on what worked. We also rewrote their ad copy to focus on what their customers really cared about — getting great value without skimping on quality. The new messaging clicked, and engagement rates shot up.
Step 4: We made their website search-engine friendly
Ads were driving traffic, but for long-term growth, they needed stronger organic reach. So, we gave their SEO strategy a complete overhaul. We made their site easier for search engines to find. Next came blog content around topics their audience actually cared about, using keywords people were really searching for. No keyword stuffing — just smart, relevant phrases that made sense. This bumped up their rankings and brought in visitors who were genuinely interested in their products. Over time, that steady stream of organic traffic turned into a solid flow of new customers.
Step 5: We kept refining based on results
Once everything was live, we didn’t just leave it. Digital marketing needs constant fine-tuning to stay on top. Every week, we checked the data to find patterns and new opportunities. If an ad wasn’t pulling its weight, we tweaked it. If a blog post took off, we leaned into similar topics. This constant testing and tweaking kept their digital marketing strategy sharp and effective, even as things changed. Our system let us track everything precisely, so we knew exactly what worked without any confusion.
And now, the results
When everything came together, the results spoke for themselves.
Ads that used to burn through their budget started driving real, consistent sales.
By focusing on the right audience and fine-tuning every detail, their return on ad spend soared to 709%.
This translated to hundreds of thousands of dollars in revenue flowing back into their business.
And because the ads were reaching people ready to buy, they weren’t wasting money on clicks that didn’t convert. Every dollar worked harder, giving them the confidence to reinvest and keep scaling.
Meanwhile, their website started bringing in 40% more organic traffic. Better yet, these were people actively looking for products like theirs, which meant they were far more likely to buy.
Organic traffic became a steady source of new customers, contributing to nearly 17% of total sales.
That’s what happens when you show up exactly when and where people are searching — it creates a reliable flow of buyers.
Read other client stories
You, too, can turn clicks to checkouts
Is your store still feeling invisible online? Let’s schedule a call and chat about how we’ll get your products seen by people who’ll actually buy them.
Make Instant ROI
5-Star Reviews
Proven Results