PRIVATE HEALTHCARE DIGITAL MARKETING
This clinic saw a healthy 210% boost in bookings
They were stuck. Every agency promised results, but all they got were clicks and keyword bumps, not actual patients. So we stepped in to diagnose — and solve — the problem.
Clarewell Clinics is an award-winning sexual health clinic in the UK that really gets it. They offer everything from prevention to treatment.
What makes them stand out is how much their patients trust them. They feel heard and well taken care of — so they keep coming back.
It’s not like the usual places where you’re just a number. At Clarewell, they make patients feel comfortable and understood.
But their healthcare marketing agency wasn’t giving them the same treatment
They were feeling like another item in someone’s to do-list. They’d thrown money at SEO and Google Ads, but nothing was sticking.
Sure, they got clicks and decent rankings, but the appointments? Well, they were doing okay but they knew they could get more.
They needed more than clicks. And it was hard to get real results with an agency focused on numbers over actual growth.
Suddenly, it was obvious. They didn’t need someone talking stats.
So, we stepped in with a plan to actually move the needle.
Here’s what we did
They knew online marketing had potential, but they needed help putting everything together. That’s where we stepped in and gave them the prescription they needed.
Build on what already worked
They didn’t need a full website tear-down. We found gold in their existing organic traffic, with certain pages and keywords already pulling their weight. So, we took what was already working and organised their content into a topical authority map with focused themes. Then, we matched each piece and found the right keywords, making it easier for search engines to understand the content and rank it higher for relevant searches.
SEO + Google Ads = more bookings
We paired their top content with laser-focused Google Ads for a one-two punch strategy. SEO brought in a steady flow of visitors at the top of the funnel, while the ads zeroed in on those ready to book. Before we know it, visitors started turning into real appointments.
Design that does more than look good
Their website design got a strategic tune-up. We tidied up the navigation to make things easy to find and designed every page to guide visitors naturally through the site. It wasn’t just about making it look good. We made the path to booking super simple and straightforward.
Content that clicks with people
No fluff, no jargon. We built created marketing personas around their key services to nail down real needs and pain points. Then, we kept the messaging simple and direct, speaking in a way that actually connected with their patients.
Responsive ads that do more than just show up
We didn’t just set up their ads and forget them. For each service, we created smart, responsive ads that matched what people were searching for. By using dynamic keyword and location insertion, the ads felt personal, driving up clicks and conversions. We kept testing and tweaking to make sure they kept bringing in bookings.
And now, the results
This clinic already known for their great care had a vision: they wanted to be as impressive online as they were in person. And that’s what happened.
The results were huge. Website traffic shot up by 3245%, and their search rankings jumped 3188%.
And it wasn’t just about clicks. Those visits turned into real patient connections, with conversions surging by 210%, and steady growth of 10% every month.
Clarewell’s always been great at in-person care, and now their online presence matches that level.
Now, their digital marketing strategy now matches how they treat their patients — smart, personal, and effective.
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Healthcare digital marketing to fill your schedule fast
Need more patients, not just clicks? We’ve got you covered with a custom strategy that actually gets results.

Whether it’s tweaking your SEO or running smart Google Ads, we’ll make sure the right people — those ready to book — find you. Let’s chat about how we can fill up your appointment calendar and grow your practice.
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