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HOME SERVICES MARKETING FOR MORE SALES
How this local home services company got an extra 5-figure sales every month
They were stuck with low visibility and a site that wasn’t doing them any favours. We hit refresh with SEO, smart ads, and a conversion-focused site that’s now turning clicks into cash, month in and month out.
Green T Services is the family-run business that’s been serving Chicagoland since 2007. What started as a one-truck operation has turned into a local favourite with thousands of clients.
They’ve got 16 years of experience, hundred of people in their team, and a 5-star rep they’re proud of.
They do it all — from sprucing up lawns to scrubbing carpets — and they make sure every project is safe, affordable, and actually worth it.
But new customers weren’t getting the memo
Green T had all the skills, the team, and the loyal clients — but they needed their local strategy to catch up.
Their branding looked a bit tired and their website design wasn’t exactly drawing a crowd. Google barely gave them a nod, so they were losing out to competitors left and right.
They needed a brand makeover, a smarter SEO strategy, and Google Ads that would finally put them front and centre where people were looking.
And that’s where we stepped in.
Before working with us
Here’s what we did
We gave them the digital glow-up they deserved. This wasn’t just about slapping on a new logo and calling it a day. We created a digital marketing strategy to make their brand pop, pull in the right crowd, and show up where it matters.
Turned “just a website” into a client magnet
Our team created a sleek, easy-to-navigate site that loads fast, looks great on any device, and is built to turn curious visitors into loyal clients. Every service got its own dedicated page with clear, relevant info, so clients can find what they need without a hassle. We took conversion optimisation seriously, adding strong CTA to guide visitors toward booking. To top it all off, we nailed down the right persona, making sure the copy speaks directly to clients' pain points.
Gave them ads that don’t burn cash
We didn’t just throw money at keywords and hope for the best. We launched targeted campaigns to make sure Green T appeared right where the action was — reaching people ready to book their services. With dynamic keyword insertion, the ads spoke directly to what searchers were looking for, which boosted relevance and cut down ad costs. Then, we fine-tuned the bids to make sure every dollar worked harder. Bottom line? Ads that get results without the waste.
Made sure they pop up in local searches
We started by diving into keyword research and competitor analysis to uncover high-value terms that attract serious leads. From there, we crafted a local SEO strategy to make sure they appear for Chicagoland searches, targeting the local terms that matter most to their audience. To solidify their expertise, we built a topical authority map, organising content around core service areas to make them the go-to for everything related to home improvement. And on the on-page side, we optimised meta tags, headers, and images across every service page, fine-tuning each element to boost rankings and keep them visible to people actively searching for their services.
And now, the results
Our SEO and content strategies paid off big time. Organic traffic climbed by a solid 40% increase. More visitors aren’t just landing on the site. They’re the right people.
Organic traffic value also shot up 81%, proving our keywords are hitting where it counts and bringing in traffic that’s ready to convert.
We’ve expanded their reach in a big way, with ranking keywords up 60%, jumping from 812 to 1.4k. That means more chances to show up for relevant searches and capture those high-value visitors. Plus, we secured more top-three positions, putting them right in front of people when they’re looking for what they offer.
On the paid side, we didn’t just drive results — we made every dollar work harder. Cost per conversion dropped by 31.5%, down to a lean $53.77, thanks to sharper targeting and smarter campaigns. Conversions? Through the roof, with a 207% jump to 1.78K.
The real kicker? Green T Services is now seeing consistent five-digit sales every single month, thanks to the combined power of boosted organic traffic and optimised ad spend.
The digital strategy didn’t just drive traffic. It’s driving real, tangible revenue month after month.
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Get clicks, clients, and cash with the right home services marketing company
If you’re tired of your website just sitting there, we’re here to change that.
With killer SEO, Google Ads that actually work, and a site that turns clicks into clients, we’ll make sure your digital game is bringing in real results.
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