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RETAIL ECOMMERCE MARKETING
This eCommerce site supercharged sales with a 709% ROAS and 40% more traffic
Their Google Ads and SEO felt like a bottomless pit, swallowing their budget with little to show for it. We swooped in with bespoke strategies that turned website visits into real sales.
Started small in 2004 selling pool tables, Bargains Online became a giant online store. They now sell a huge range of stuff for your home, from toys to everyday things. Their warehouse in Sydney is massive, and they deliver all over Australia.Â
However, their digital presence wasn’t keeping pace with their impressive growth
Sales were coming but something’s missing
Three years of confusing reports and flatlining sales left them feeling like they were paying for smoke and mirrors.
Their Google ads and SEO weren’t bringing in many sales despite the money they were spending.
The reason? Inaccurate tracking and double-counting. They weren’t getting a clear picture of what was working, and worse, they were paying for clicks that weren’t converting.
They needed an agency that wouldn’t treat them like just another number on a spreadsheet, but a real partner who could get them the sales they deserved.
Before working with us
So here’s what we did
They needed a refresh. They weren’t reaching as many potential customers as they deserved. So, we rolled up our sleeves and got to work.
We started with an audit
Turns out, their old ads weren't very targeted and conversions weren’t properly set. Plus, their website wasn't easy for search engines (or shoppers) to navigate.
Ads went through rigorous testing
We dove in and experimented with various campaign types – Performance Max, search, and display campaigns – to identify the most effective tactics.
The numbers started adding up
They weren’t getting good data from their old ads. So, we cleaned things up and started seeing exactly what was working and what wasn't.
Search engines started noticing us
Killer blog posts, a smarter topic organisation, and the right keywords in all the right places — all these worked together to boost traffic among people searching for their amazing products.
And now, the results
It’s been more than a year since we started working together, and things are going even better than expected.
Their ads? They’re now money-makers. Our Google Ads revamp made sure they were only paying for real sales, not empty clicks. Their return on ad spend (ROAS) is now at around 709%, which translates to over hundreds of thousands of dollars in sales.
We also helped Bargains Online’s website attract 40% more organic visitors through search engines. This wasn’t a fluke. It’s because we focused on making their website more relevant to what people are searching for.
Not only did we bring in more people, but a solid percentage of those visitors were also more likely to buy something. Out of their 7-digit sales transactions, around 17% were brought by organic visits. This means SEO is attracting the right kind of customers — those who are ready to spend money.
Read other client stories
You, too, can turn clicks to checkouts
Is your store still feeling invisible online? Let’s schedule a call and chat about how we’ll get your products seen by people who’ll actually buy them.
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