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MARKETING FOR MANUFACTURING COMPANIES
Trailer manufacturing company got 838% ROAS from Google Ads
They weren’t running ads before and wanted to give it a shot. So, we built their strategy from scratch and got them up and running. Now, they’re pulling in better leads than ever — at a fraction of the cost.
Xtreme Trailers started back in 2004, building tough trailers for everyday Aussies.
They focus on making reliable, durable trailers that can handle anything you throw at them. Whether you need a simple box trailer or something heavy-duty like a hydraulic tandem, you’ll find what you need.
Over the years, they’ve built a solid reputation by really listening to what people need and delivering products that last.
They wanted to pull their ads out of neutral
With competitors already using Google Ads, they didn’t want to be left behind.
When they same to us, they hadn’t started running ads yet — and needed help getting things off the ground. They’d seen how we delivered results for their sister ecommerce company and trusted us to do the same for this business.
Creating an ads strategy that connected with the right audience felt like a challenge. They wanted campaigns that not only showed off their high-quality trailers but also made the most of every dollar spent.
Xtreme Trailers also needed help with the details — choosing the right keywords, creating effective ad copy, and making sure their budget was being used wisely.
We stepped in to create a plan that would drive traffic, attract the right customers, and ultimately turn clicks into real sales.
Here’s what we did
Before we dive into the specifics, it’s important to remember that every business faces unique challenges. What works for one company might not work for another.
So, we always start with a marketing audit. This means stepping back to look at the big picture — what are they trying to achieve, who are they targeting, and how do we make sure the ads reach the right people?
Once we’ve got a clear idea of what’s happening under the hood, we created a bespoke plan fit for their goals. We also made sure every dollar worked hard. This meant reaching the right people and driving actual sales.
Step 1: We worked on their brand visibility
Since they’ve built up a solid reputation over the years, we capitalised on it. We kicked off by setting up a dedicated brand campaign This isn’t just about showing up when someone searches for their business name. We wanted to protect their brand from competitors who might try to swoop in and steal potential customers. By making sure their ads appeared at the top of search results whenever someone looked them up directly, we made sure they were capturing high-intent traffic. This simple but effective step helped protect their market share.
Step 2: Next, we focused on product-specific ad groups
Their trailers cover everything — from small box trailers to heavy-duty hydraulic beasts — and every customer wants something different. So, instead of tossing them all into one catch-all campaign, we split them into individual ad groups. That way, we could fine-tune the messaging, keywords, andlanding pagesfor each trailer type. Because let’s be real, someone looking for a boat trailer isn’t hunting for a tandem hauler. By keeping things segmented, the ads hit the mark, spoke directly to what people wanted, and drove more conversions. It also avoided keyword cannibalisation (them accidentally bidding against themselves), which meant no wasted budget and better results all around.
Step 3: To cover all bases, we used PMAX campaigns
These campaigns use machine learning to do the heavy lifting across search, display, YouTube, and Gmail. The best part? PMax finds people wherever they’re online — even if they’re not actively hunting for trailers. It let us keep their ads visible throughout the entire customer journey, from first glance to final purchase. This all-around coverage meant people saw relevant ads at every step, keeping them front and centre.
Step 4: Finally, we made sure their promotional efforts got the spotlight they deserved
Whenever they rolled out a new promotion or discount, we jumped in to create campaigns that put the spotlight on those offers. Timing was everything. Urgency drives results, so we made sure to act quickly and maximise the impact. By syncing their ad strategy with their marketing calendar, we made sure their deals pop up for people ready to buy. This kept their ads relevant and gave their short-term sales a solid boost.
And now, the results
When they started with Google Ads, they were starting from scratch. And now, more than a year in, the results are nothing short of incredible. We got their cost per conversion down to just A$29.37 — a massive win. This means they didn’t spend tonnes to bring in leads.
We wanted to make every dollar count — and it did. When you can reduce costs like that, it opens up more room to scale your campaigns and reinvest in what’s working. That’s exactly what happened here.
The real standout, though, was the 838% return on ad spend (ROAS) over the year. For every dollar they put into Google Ads, they got back more than eight times in revenue.
There were even weeks where this shot up past 2000%, showing just how powerful a the right strategy can be.
What’s important here is that they didn’t just get clicks. Those clicked turned into real sales. By focusing on high-quality traffic, we helped them avoid wasted spend and made sure their ads were driving business growth.
It’s not often you see numbers like these, especially in such a competitive market.
On top of that, the volume of leads skyrocketed, with over 2,400 coming in from the ads alone. These weren’t just casual inquiries. They were people ready to buy. This translated into a six-figure sales value — one that we continue to grow month after month.
The key takeaway here is that it wasn’t just about generating more leads. The focus should be on attracting the right kind of leads.
Bringing in people who were serious about buying made all the difference.
It saved time, cut out the frustration, and made everything run smoother.
This let them focus on closing deals instead of chasing dead-ends.
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