The Challenge
We'd already spent loads of time and money on two agencies and some freelancers. Yet, nothing clicked. We had no idea what was working and what wasn't. We were starting to doubt if Google Ads could even work for us.
— Home Décor Brand Owner
At first, they just needed help with their ads. They'd already invested significant time and money into two agencies and several freelancers. Yet nothing was clicking.
Conversion tracking wasn't set up properly, so they had no idea what was driving sales and what was wasting budget. Every decision had been a wild guess.
Their targeting wasn't dialled in either. It was too broad and missed the mark completely. They needed a sharp focus to reach the right people.
They were frustrated, overwhelmed, and starting to doubt if Google Ads could even work for their business.
Nothing was optimised, so their costs kept climbing while results stayed flat. They were stuck in a cycle: spending more and more, but getting nothing back.
What they needed wasn't just another agency. They needed someone to fix the chaos, make a plan, and finally get their ads on track.
If you're scaling a Shopify or BigCommerce store, the same approach is detailed on our ecommerce Google Ads agency page.
What We Found in the Audit:
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Two agencies and multiple freelancers with nothing to show for it
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Conversion tracking broken: no reliable data on what was working
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Targeting too broad: budget wasted on the wrong audiences
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No visibility on true return on ad spend
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Rising costs with flat results: stuck in a spending cycle
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Needed someone to fix the fundamentals before scaling
