Furniture Marketing Agency

Updated April 2026

Niche ecommerce store generated $201k in tracked sales with a 1,410% ROI and $52 CAC

Mark had run the business for decades and tried agencies who set-and-forgot his ads. We gave him full transparency, proper conversion tracking, and a Google Ads structure that actually generates revenue.

$201k

tracked sales

1,410%

ROI

$52

CAC

694

transactions

Mark McCracken, owner of Replace Your Cushions

Replace Your Cushions is a niche ecommerce store that specialises in crate furniture replacement covers and cushions for brands like This End Up, Cargo, and Pine Factory. Mark McCracken has been running the business for decades, helping customers refurbish furniture that's still in great condition with fresh colours and styles.

It's one of the most niche businesses we've ever worked with. The customers are specific, the product range is specific, and the search intent is razor-sharp. That's exactly the type of business where Google Ads can dominate when the campaigns are built properly.

The problem was that every agency Mark had tried before treated it like a generic ecommerce account. They didn't understand the brands, the product lines, or the customer journey. So Mark ended up doing it all himself.

The Challenge

I've been doing this for decades. Every agency I've tried just doesn't get it. They set up the ads and then disappear. I always ended up doing it myself.

— Mark McCracken, Replace Your Cushions

Mark's frustration wasn't theoretical. He'd hired agencies. He'd tried freelancers. The pattern was always the same: big promises upfront, then radio silence once the contract was signed. Nobody bothered to learn the product lines, and nobody could tell him whether the ads were actually making money.

So he did what a lot of ecommerce business owners end up doing. He ran his own Google Ads. For years. He knew the products better than any agency ever would, but he also knew he was leaving money on the table because he didn't have time to optimise properly.

When he found JRR Marketing, the conversation was different. We didn't pretend to know his niche already. We asked questions, studied the product catalogue, and built a campaign structure around the specific brands his customers search for: This End Up, Cargo, and Pine Factory.

What We Found in the Audit:

✕
Agencies treated it like a generic ecommerce account without learning the niche
✕
No conversion tracking meant years of blind ad spend with no revenue attribution
✕
Mark was forced to DIY his Google Ads because agencies kept dropping the ball
✕
Campaign structure didn't match the way customers actually search for products
✕
No visibility into which product lines or brands drove the most revenue
✕
Performance Max campaigns were running without proper feed segmentation

From DIY frustration to full transparency and $201k in tracked sales

Before

Burned

Agency Trust

Previous agencies set-and-forgot his campaigns

DIY

Ad Management

Forced to run his own ads for years

Zero

ROI Tracking

No way to tie ad spend to actual revenue

Wasted

Budget

Money going to clicks that never converted

After 90 Days

$201k

Sales Won

Tracked revenue since Oct 2025

1,410%

ROI

Return on total marketing investment

$52

CAC

Customer acquisition cost

694

Transactions

Completed orders from Google Ads

From Set-and-Forget to $201k in Sales

A 90-day rebuild from DIY frustration to fully tracked, profitable Google Ads

Week 1-2

Full Account Audit

Audited the existing Google Ads account, conversion tracking, and product feed. Found campaigns weren't segmented by brand or product line. Conversion tracking was incomplete, so revenue wasn't being attributed back to specific campaigns. Built a clear roadmap: fix tracking first, then restructure by brand.

Week 3-4

Rebuild Campaigns by Brand

Created dedicated Search campaigns for each major brand — This End Up, Cargo, and Pine Factory. Built a Performance Max campaign with proper feed segmentation. Every purchase now tracked and attributed to the right campaign and product line.

Month 2

Optimise & Scale Winners

Weekly search term reviews to cut waste from irrelevant queries. Shifted budget toward This End Up interception campaigns which showed the strongest purchase intent. PMax started picking up steam with proper asset groups and product segmentation.

Month 3

Results Compound

PMax conversions exploded from 11 to 52 — a 377% increase — while spend actually decreased. Cost per conversion dropped 33% across the account. Revenue tracking showed $123k in sales won from $7.5k in ad spend. The ROI hit 1,410% and Mark could finally see exactly where every dollar was going.

And now, the results

$201k

tracked sales

1,410%

ROI

$52

customer acquisition cost

694

transactions

Since October 2025, Replace Your Cushions has gone from years of DIY ad management to a fully transparent, revenue-tracked Google Ads engine generating $201,385 in tracked sales.

Google Ads has driven 694 transactions with a customer acquisition cost of just $52.27. The campaign restructure around specific furniture brands meant budget went to searches from people who actually know what they're looking for, not tyre-kickers browsing generic cushion terms.

The standout was Performance Max. Conversions jumped from 11 to 52 — a 377% increase in the first 90 days while spend actually decreased by 10%. The proper feed segmentation and asset group structure made all the difference. Meanwhile, the This End Up interception campaign remained the account's workhorse.

That's a 1,410% return on investment. Lead quality improved too — the lead quality rate rose to 40.8% — up 12.8% from the prior period. Fewer junk enquiries, more qualified buyers ready to purchase. Google CPC traffic accounted for the largest lead source, followed by direct referral traffic and organic search.

Niche ecommerce stores looking for similar results can explore our digital marketing case studies for proven examples across retail and ecommerce.

4.8 stars out of 116 reviews